Tuesday 30 April 2024

What To Know About Medium-Level WordPress Vulnerabilities via @sejournal, @martinibuster

The facts about medium-level vulnerabilities and whether they're something to worry about

The post What To Know About Medium-Level WordPress Vulnerabilities appeared first on Search Engine Journal.

OpenAI To Show Content & Links In Response To Queries via @sejournal, @martinibuster

OpenAI deal puts ChatGPT on path of showing content and links in response to queries, which may be good news for publishers & SEO

The post OpenAI To Show Content & Links In Response To Queries appeared first on Search Engine Journal.

Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News) via @sejournal, @gregjarboe

Explore the possible reasons behind Google and YouTube holding separate NewFront events. Learn how they are unveiling updates and strategies for digital video.

The post Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News) appeared first on Search Engine Journal.

How Small Businesses Can Use AI To Create And Measure Ads [Interview With Ex-Googler Logan Welbaum] via @sejournal, @gregjarboe

In this interview, learn insights from ex-Google and Meta expert Logan Wellbaum and find out the essential AI tools to create and measure effective ads.

The post How Small Businesses Can Use AI To Create And Measure Ads [Interview With Ex-Googler Logan Welbaum] appeared first on Search Engine Journal.

Monday 29 April 2024

Google’s John Mueller On Website Recovery After Core Updates via @sejournal, @MattGSouthern

Google's Mueller shares insights on regaining visibility after algorithm updates, though recovery timeline remains unclear.

The post Google’s John Mueller On Website Recovery After Core Updates appeared first on Search Engine Journal.

Google News Deletes Manual Submission Option via @sejournal, @martinibuster

Google removes the manual submission option for Google News from the Publishers Center

The post Google News Deletes Manual Submission Option appeared first on Search Engine Journal.

Google Ads Performance Max Updates For Full-Funnel Optimization via @sejournal, @MattGSouthern

Google Ads launches Performance Max updates for full-funnel optimization, audience insights, and testing advertising strategies.

The post Google Ads Performance Max Updates For Full-Funnel Optimization appeared first on Search Engine Journal.

The Best SEO Conferences For 2024-2025 (Virtual And In-Person) via @sejournal, @lorenbaker

SEO conferences are the place to be if you want to know anything about SEO. Here are some of the upcoming events you can attend.

The post The Best SEO Conferences For 2024-2025 (Virtual And In-Person) appeared first on Search Engine Journal.

IndexNow: When To Update Search Engines With Your Content Changes via @sejournal, @facan

Stay ahead of the game with this powerful tool and learn how to interact with it depending on your CMS or coding approach.

The post IndexNow: When To Update Search Engines With Your Content Changes appeared first on Search Engine Journal.

Sunday 28 April 2024

25 WordPress Alternatives Best For SEO via @sejournal, @lorenbaker

Take a look at 25 SEO-friendly WordPress alternatives separated by primary functionality, so you can make the best choice for your needs.

The post 25 WordPress Alternatives Best For SEO appeared first on Search Engine Journal.

Wednesday 24 April 2024

Google E-E-A-T: What Is It & How To Demonstrate It For SEO via @sejournal, @MattGSouthern

Discover how to demonstrate expertise, authority, trustworthiness, and experience for your content by learning about the latest updates to Google's search quality rater guidelines.

The post Google E-E-A-T: What Is It & How To Demonstrate It For SEO appeared first on Search Engine Journal.

Google Warns Of “New Reality” As Search Engine Stumbles via @sejournal, @MattGSouthern

Google warns of "new reality" amid search struggles, accelerates timelines, while critics allege prioritizing revenue over quality.

The post Google Warns Of “New Reality” As Search Engine Stumbles appeared first on Search Engine Journal.

Google Testing IP Proxies: What This Means & How You May Be Impacted via @sejournal, @navahf

Find out how Google's IP proxies are addressing privacy concerns and regulations. Explore their proposed solutions and align your SEO strategy.

The post Google Testing IP Proxies: What This Means & How You May Be Impacted appeared first on Search Engine Journal.

Using Python To Explain Homepage Redirection To C-Suite (Or Any SEO Best Practise) via @sejournal, @artios_io

Learn how redirecting homepages with data science can impact SEO. Discover best practices, communication struggles, and Python models for PageRank uplift.

The post Using Python To Explain Homepage Redirection To C-Suite (Or Any SEO Best Practise) appeared first on Search Engine Journal.

Tuesday 23 April 2024

Google Explains A Weird Domain Migration Outcome via @sejournal, @martinibuster

Google's John Mueller offered his insight into the extraordinary outcome of why three similar domain name migrations

The post Google Explains A Weird Domain Migration Outcome appeared first on Search Engine Journal.

Content Marketing: How To Find The True Value Of Your Marketing Funnel via @sejournal, @hethr_campbell

Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into. So how do you identify and take advantage of these opportunities for growth? Watch this on-demand webinar and learn a comprehensive approach for measuring the value of your content initiatives, so you can optimize resource allocation for maximum impact. You’ll learn: Fresh methods for measuring your content’s impact. Fascinating insights using first-touch attribution, and how it differs from the usual last-touch […]

The post Content Marketing: How To Find The True Value Of Your Marketing Funnel appeared first on Search Engine Journal.

Female Founder Of A Billion-Dollar Company: 10 Signs You’re An Entrepreneur

From reluctant beginnings to unicorn success, learn about the signs that you may be an entrepreneur and the unique path that lies ahead.

The post Female Founder Of A Billion-Dollar Company: 10 Signs You’re An Entrepreneur appeared first on Search Engine Journal.

How To Address Middle And Bottom Of Funnel Pain Points via @sejournal, @alexanderkesler

Discover key tactics to address middle and bottom of funnel lead pain points to improve pipeline velocity and boost conversions.

The post How To Address Middle And Bottom Of Funnel Pain Points appeared first on Search Engine Journal.

Sunday 21 April 2024

10 Paid Search & PPC Planning Best Practices via @sejournal, @LisaRocksSEM

Ensure the success of your PPC marketing program. Align your strategy, keep up with trends, and improve performance with new features.

The post 10 Paid Search & PPC Planning Best Practices appeared first on Search Engine Journal.

Google On 404 Errors And Ranking Drops via @sejournal, @martinibuster

Google's Gary Illyes responded to a question about 404 errors that coincided with a drop in search rankings

The post Google On 404 Errors And Ranking Drops appeared first on Search Engine Journal.

Saturday 20 April 2024

Thursday 18 April 2024

Meta Integrates Google & Bing Search Results Into AI Assistant via @sejournal, @MattGSouthern

Meta's AI assistant, now powered by Llama 3, integrates real-time search results from Google and Bing.

The post Meta Integrates Google & Bing Search Results Into AI Assistant appeared first on Search Engine Journal.

Wayback Machine: 5 Alternatives To Try via @sejournal, @BennyJamminS

Don't rely on the Wayback Machine alone. Discover these top alternatives for archiving websites and preserving online history.

The post Wayback Machine: 5 Alternatives To Try appeared first on Search Engine Journal.

2024 WordPress Vulnerability Report Shows Errors Sites Keep Making via @sejournal, @martinibuster

2024 WordPress vulnerability report shows top reasons why many WordPress sites were compromised over the past year

The post 2024 WordPress Vulnerability Report Shows Errors Sites Keep Making appeared first on Search Engine Journal.

Google On The SEO Impact Of 503 Status Codes via @sejournal, @MattGSouthern

Google says brief 503 downtimes are acceptable, but extended unavailability can impact crawling.

The post Google On The SEO Impact Of 503 Status Codes appeared first on Search Engine Journal.

Google Ends Video Carousel Structured Data Test via @sejournal, @martinibuster

Google abruptly stops supporting the video carousel (limited access) rich results structured data and removes the documentation

The post Google Ends Video Carousel Structured Data Test appeared first on Search Engine Journal.

Extending Your Schema Markup From Rich Results To A Knowledge Graph via @sejournal, @marthavanberkel

Harness the potential of Schema Markup to create a content knowledge graph that enhances search engine understanding of your web content.

The post Extending Your Schema Markup From Rich Results To A Knowledge Graph appeared first on Search Engine Journal.

Tuesday 16 April 2024

Google Expands Auto Ads with “Ad Intents” Sponsored Links via @sejournal, @MattGSouthern

Google unveils "ad intents" format placing sponsored links in publisher content, creating a potential revenue opportunity.

The post Google Expands Auto Ads with “Ad Intents” Sponsored Links appeared first on Search Engine Journal.

Google Strengthens Search Console Security With Token Removal Tools via @sejournal, @MattGSouthern

Google rolls out Search Console enhancements allowing owners to remove, verify unused ownership tokens for improved security.

The post Google Strengthens Search Console Security With Token Removal Tools appeared first on Search Engine Journal.

Mastering Digital Acquisition: Efficient Strategies for Enterprise-Level Success via @sejournal, @lorenbaker

Looking for ways to strengthen your digital acquisition strategy this year? You’re certainly not alone.  Between resource constraints, fierce competition and lack of insights, it can be pretty challenging for businesses to acquire new customers and expand their digital footprint.  That’s why we’re hosting an exclusive webinar this month to empower enterprises with the tools and insights needed to thrive in today’s dynamic landscape.  Join us on April 24, as we share a scalable and sustainable acquisition framework to help you lay the foundation for long-term success. Tim Murphy, Marketing Strategist and Consultant at Crum & Forster, and Susovan Ray, […]

The post Mastering Digital Acquisition: Efficient Strategies for Enterprise-Level Success appeared first on Search Engine Journal.

How Do Keyword Optimizations Change After Helpful Content Update? via @sejournal, @rollerblader

Stop stressing over keyword optimization and instead learn why focusing on solutions and user benefit is key to SEO success.

The post How Do Keyword Optimizations Change After Helpful Content Update? appeared first on Search Engine Journal.

Monday 15 April 2024

24 Effective Link Building Tactics That Work In 2024 via @sejournal, @Brian_W_Gareth

Discover how to outrank competitors by building superior backlinks and enhancing your site’s SEO with these advanced tips & expert insights.

The post 24 Effective Link Building Tactics That Work In 2024 appeared first on Search Engine Journal.

Google Ads To Retire Customizers For Text Ads via @sejournal, @MattGSouthern

Google to stop serving ad customizers for text ads and dynamic search ads, pushing marketers to responsive search ads.

The post Google Ads To Retire Customizers For Text Ads appeared first on Search Engine Journal.

Google Is Still Gen Z’s Top Search Engine, Study Shows via @sejournal, @MattGSouthern

Google still dominates Gen Z search habits despite rising social media usage; study shows.

The post Google Is Still Gen Z’s Top Search Engine, Study Shows appeared first on Search Engine Journal.

Google E-E-A-T: What Is It & How To Demonstrate It For SEO via @sejournal, @MattGSouthern

Discover how to demonstrate expertise, authority, trustworthiness, and experience for your content by learning about the latest updates to Google's search quality rater guidelines.

The post Google E-E-A-T: What Is It & How To Demonstrate It For SEO appeared first on Search Engine Journal.

Search Marketing Generalists Vs. Specialists: Pros And Cons via @sejournal, @coreydmorris

The pros and cons of search marketing generalists and strategists is important to get the right resources or agency for your brand.

The post Search Marketing Generalists Vs. Specialists: Pros And Cons appeared first on Search Engine Journal.

Thursday 11 April 2024

WordPress Releases A Performance Plugin For “Near-Instant Load Times” via @sejournal, @martinibuster

WordPress releases a new Speculative Loading plugin that can help boost webpage performance speeds

The post WordPress Releases A Performance Plugin For “Near-Instant Load Times” appeared first on Search Engine Journal.

Google Explains Index Selection During A Core Update via @sejournal, @martinibuster

Google's Gary Illyes explains what happens with indexing and canonicalization during a core update

The post Google Explains Index Selection During A Core Update appeared first on Search Engine Journal.

Are Websites Getting Faster? New Data Reveals Mixed Results via @sejournal, @MattGSouthern

New study reveals wide website speed gaps - is your site falling behind competitors?

The post Are Websites Getting Faster? New Data Reveals Mixed Results appeared first on Search Engine Journal.

Google Updates Carousels (Beta) Structured Data Documentation via @sejournal, @martinibuster

Google updated their Carousels (beta) structured data documentation to clarify the instructions and added important information about availability

The post Google Updates Carousels (Beta) Structured Data Documentation appeared first on Search Engine Journal.

15 Reasons Why Your Business Absolutely Needs SEO via @sejournal, @searchmastergen

Discover why businesses need SEO now more than ever. Learn how SEO can help you understand and reach your customers in key moments that matter.

The post 15 Reasons Why Your Business Absolutely Needs SEO appeared first on Search Engine Journal.

Google’s CEO On What Search Will Be Like In 10 Years via @sejournal, @martinibuster

Google's CEO Sundar Pichai answers the question of what search will look like in ten years

The post Google’s CEO On What Search Will Be Like In 10 Years appeared first on Search Engine Journal.

34 High-Ticket Affiliate Marketing & Partner Programs 2024 via @sejournal, @kristileilani

Looking to maximize your revenue streams? Explore these high-ticket affiliate marketing programs with high one-time payouts and recurring commissions for individuals, agencies, and consultants.

The post 34 High-Ticket Affiliate Marketing & Partner Programs 2024 appeared first on Search Engine Journal.

Wednesday 10 April 2024

Google Improves INP For Sites Using Consent Management Platforms via @sejournal, @MattGSouthern

Google improves website interactivity metric by collaborating with consent management platforms, yielding faster load times when cookies are accepted.

The post Google Improves INP For Sites Using Consent Management Platforms appeared first on Search Engine Journal.

Tuesday 9 April 2024

LinkedIn Shares 7 Insights For Powerful Online Engagement via @sejournal, @martinibuster

Prashanthi Padmanabhan, Head of Engineering for LinkedIn Premium, shares her framework for creating meaningful online experiences

The post LinkedIn Shares 7 Insights For Powerful Online Engagement appeared first on Search Engine Journal.

Google Keyword Planner: How To Use The Free Tool For SEO via @sejournal, @tessabonacci

Unsure if a paid keyword research tool is right for you? Ease into it with Google Keyword Planner using our step-by-step guide.

The post Google Keyword Planner: How To Use The Free Tool For SEO appeared first on Search Engine Journal.

YouTube’s ‘Affiliate Hub’ Offers A New Way For Channels To Make Money via @sejournal, @MattGSouthern

YouTube unveils Affiliate Hub, a new shopping tool for creators to boost ecommerce monetization.

The post YouTube’s ‘Affiliate Hub’ Offers A New Way For Channels To Make Money appeared first on Search Engine Journal.

LinkedIn’s Most In-Demand Skills: Why You Need Them Your Profile via @sejournal, @MattGSouthern

LinkedIn's 2024 in-demand skills report highlights need for human skills like communication, customer service amid AI workforce disruption.

The post LinkedIn’s Most In-Demand Skills: Why You Need Them Your Profile appeared first on Search Engine Journal.

Wayback Machine: 5 Alternatives To Try via @sejournal, @BennyJamminS

Don't rely on the Wayback Machine alone. Discover these top alternatives for archiving websites and preserving online history.

The post Wayback Machine: 5 Alternatives To Try appeared first on Search Engine Journal.

How To Build Authorship As A Travel Brand via @sejournal, @TaylorDanRW

Learn how to build an authoritative travel brand with effective content production (with structured schema) that aligns with Google's latest helpful content update.

The post How To Build Authorship As A Travel Brand appeared first on Search Engine Journal.

Monday 8 April 2024

Saturday 6 April 2024

Marketing Calendar 2024 With Template To Plan Your Content via @sejournal, @theshelleywalsh

Plan your marketing strategy for 2024 with our customizable template. Leverage interesting dates, holidays, and events to engage your audience.

The post Marketing Calendar 2024 With Template To Plan Your Content appeared first on Search Engine Journal.

The Essential Guide To Using Images Legally Online via @sejournal, @KristiKellogg

Ensure your use of online images is legally compliant. Our guide will help you navigate copyright laws and avoid legal trouble.

The post The Essential Guide To Using Images Legally Online appeared first on Search Engine Journal.

Meta Plans A Less Punitive AI-Generated Content Policy via @sejournal, @martinibuster

Meta announces new policy on AI-generated content that affects Facebook, Instagram and Threads that focuses on transparency over removing content

The post Meta Plans A Less Punitive AI-Generated Content Policy appeared first on Search Engine Journal.

Friday 5 April 2024

Will AI Replace SEO Specialists? via @sejournal, @wburton27

Is AI coming for all our jobs? Learn how AI is reshaping the SEO industry and what it means for SEO specialists.

The post Will AI Replace SEO Specialists? appeared first on Search Engine Journal.

Wednesday 3 April 2024

Google Responds To Criticism Over Forums At Top Of Search Results via @sejournal, @MattGSouthern

Google's forum carousel sparks debate, raising concerns about misinformation and prompting a response from the company.

The post Google Responds To Criticism Over Forums At Top Of Search Results appeared first on Search Engine Journal.

Scalable AI Tools For SEO: A Quick Guide For 2024 via @sejournal, @kristileilani

Explore the world of generative AI and its influence on top platforms and productivity software in this comprehensive guide.

The post Scalable AI Tools For SEO: A Quick Guide For 2024 appeared first on Search Engine Journal.

YouTube Analytics Update: Impressions From New & Returning Viewers via @sejournal, @MattGSouthern

YouTube introduces new impression insights, enabling channels to see a breakdown of new and returning viewers.

The post YouTube Analytics Update: Impressions From New & Returning Viewers appeared first on Search Engine Journal.

Google Publishes Tutorial On Identifying INP Issues via @sejournal, @MattGSouthern

Google's new tutorial can help you identify and resolve Interaction to Next Paint (INP) issues.

The post Google Publishes Tutorial On Identifying INP Issues appeared first on Search Engine Journal.

The Top 10 Social Media Sites & Platforms via @sejournal, @theshelleywalsh

Are you looking to boost customer engagement? Discover the 10 most popular social media platforms you can use to create unforgettable brand experiences.

The post The Top 10 Social Media Sites & Platforms appeared first on Search Engine Journal.

Tuesday 2 April 2024

Google’s Crawling Priorities: Insights From Analyst Gary Illyes via @sejournal, @MattGSouthern

Google's Gary Illyes aims to reduce web crawling without sacrificing quality, prioritizing URLs that "deserve" crawling.

The post Google’s Crawling Priorities: Insights From Analyst Gary Illyes appeared first on Search Engine Journal.

Google: When To Fix Sites Hit By March 2024 Core Update via @sejournal, @martinibuster

Google's John Mueller explained if it's okay to start fixing a website before the Core Algorithm Update is over

The post Google: When To Fix Sites Hit By March 2024 Core Update appeared first on Search Engine Journal.

Google Discontinues Translate Community Contribution Feature via @sejournal, @MattGSouthern

Google discontinues Translate's Contribute feature, citing improvements in translation quality driven by advanced machine learning techniques.

The post Google Discontinues Translate Community Contribution Feature appeared first on Search Engine Journal.

XSS Vulnerability Affects Beaver Builder WordPress Page Builder via @sejournal, @martinibuster

Vulnerability discovered in the Beaver Builder WordPress page builder that can enable an attacker to inject a malicious script

The post XSS Vulnerability Affects Beaver Builder WordPress Page Builder appeared first on Search Engine Journal.

Humans Vs. Generative AI: A Head-To-Head Ad Copy Content Test [Data Study]

Find out which is more effective: human copywriting or AI-generated ad copy. This study reveals insights on driving clicks and conversions.

The post Humans Vs. Generative AI: A Head-To-Head Ad Copy Content Test [Data Study] appeared first on Search Engine Journal.

Monday 1 April 2024

25 Examples Of About Us Pages For Inspiration via @sejournal, @alexanderkesler

Learn how to craft an engaging About Us page that promotes your values and products in a fresh way with these B2B and B2C examples.

The post 25 Examples Of About Us Pages For Inspiration appeared first on Search Engine Journal.

OpenAI Announces Instant-Use ChatGPT—No Login Required via @sejournal, @martinibuster

OpenAI announced a free version of ChatGPT that allows users to access Chat without logging in, as simple as using a search engine

The post OpenAI Announces Instant-Use ChatGPT—No Login Required appeared first on Search Engine Journal.

35 Content Marketing Statistics You Should Know via @sejournal, @JRiddall

Discover the power of content marketing with these compelling statistics. Learn how optimized content can drive traffic and boost your online presence.

The post 35 Content Marketing Statistics You Should Know appeared first on Search Engine Journal.

An In-Depth Look At Google Spam Policies Updates And What Changed via @sejournal, @AlliBerry3

Let's explore Google's updated spam policies. What does this mean for SEO and how can you ensure your website stays relevant and user-centric?

The post An In-Depth Look At Google Spam Policies Updates And What Changed appeared first on Search Engine Journal.