Are Title Tags A Google Ranking Factor? via @sejournal, @MattGSouthern

Title tags remain an important part of SEO. But how much do they factor into Google's ranking algorithms? Here's what the professionals say.

The post Are Title Tags A Google Ranking Factor? appeared first on Search Engine Journal.

B2B PPC Experts Give Their Take On Google Search On Announcements via @sejournal, @brookeosmundson

Google hosted its 3rd annual Search On event on September 28th. The event announced numerous Search updates revolving around these key areas: Visualization Personalization Sustainability After the event, Google’s Ad Liason, Ginny Marvin, hosted a roundtable of PPC experts specifically in the B2B industry to give their thoughts on the announcements, as well as how they may affect B2B. I was able to participate in the roundtable and gained valuable feedback from the industry. The roundtable of experts comprised of Brad Geddes, Melissa Mackey, Michelle Morgan, Greg Finn, Steph Bin, Michael Henderson, Andrea Cruz Lopez, and myself (Brooke Osmundson). The […]

The post B2B PPC Experts Give Their Take On Google Search On Announcements appeared first on Search Engine Journal.

YouTube Searches For Health Topics To Show Personal Stories via @sejournal, @MattGSouthern

YouTube is updating the way it delivers search results for health-related queries, adding a section dedicated to personal stories from patients.

The post YouTube Searches For Health Topics To Show Personal Stories appeared first on Search Engine Journal.

Traditional vs. Headless CMS: Digital Evolution And Content Velocity

Would your business benefit from a headless content management system? Discover what it is, plus the pros and cons before you decide on a CMS.

The post Traditional vs. Headless CMS: Digital Evolution And Content Velocity appeared first on Search Engine Journal.

Software Industry Traffic Trends Show Zoom Down, Others Up [New Data] via @sejournal, @gregjarboe

Learn how paid search campaigns for the top 95 software companies in the U.S. fared in 2022 and how you can adapt your strategy.

The post Software Industry Traffic Trends Show Zoom Down, Others Up [New Data] appeared first on Search Engine Journal.

Is Google’s MUM A Search Ranking Factor? via @sejournal, @mirandalmwrites

What lies ahead for MUM? How does Google use MUM to improve search results? Find out here.

The post Is Google’s MUM A Search Ranking Factor? appeared first on Search Engine Journal.

LinkedIn Rolls Out 3 Updates To Pages via @sejournal, @MattGSouthern

LinkedIn rolled out three updates to pages that allows businesses to facilitate more meaningful communication with their audience.

The post LinkedIn Rolls Out 3 Updates To Pages appeared first on Search Engine Journal.

How To Effectively Perform Keyword Research For Ecommerce via @sejournal, @MaddyOsman

Ecommerce keyword research informs and directs your SEO strategy so you know what to optimize for. Learn how to do keyword research for ecommerce.

The post How To Effectively Perform Keyword Research For Ecommerce appeared first on Search Engine Journal.

Meta Institutes Hiring Freeze, Budget Cuts, Corporate Restructuring via @sejournal, @BrianFr07823616

Social media company Meta is instituting a hiring freeze and warning employees about further restructuring and downsizing.  The announcement came from CEO Mark Zuckerberg on an internal all-hands call, Bloomberg reported. The company, which owns Facebook, Instagram, and Whatsapp, will reportedly be slashing budgets across most teams. This announcement comes just one week after the Wall Street Journal reported certain Meta employees have been told to find new roles in the company or face downsizing. According to that report, workers on a “30-day list” had to quickly find a new role in the company or risk termination. This is the […]

The post Meta Institutes Hiring Freeze, Budget Cuts, Corporate Restructuring appeared first on Search Engine Journal.

Google Announces 7 Local Search Updates via @sejournal, @MattGSouthern

At Google's annual Search On conference the company announced seven new features and updates coming to local search.

The post Google Announces 7 Local Search Updates appeared first on Search Engine Journal.

Running Amazon Deals And Discounts: A Complete Guide via @sejournal, @AMZRobynJohnson

Learning how to set Amazon deals and discounts can help you increase your sales, click-through rate, and organic ranking. Here are the best practices.

The post Running Amazon Deals And Discounts: A Complete Guide appeared first on Search Engine Journal.

TikTok Trends Right Now: Fall 2022

Are you pressed for time without anything to post for your TikTok? Keep your viewers engaged with these top five trends for the fall.

The post TikTok Trends Right Now: Fall 2022 appeared first on Search Engine Journal.

Content Marketing For Law Firms: Expand Your Reach & Increase Your Search Rankings via @sejournal, @sejournal

A Guide To Content Marketing For Law Firms helps you take the complexity out of legal content and make it more engaging for potential clients.

The post Content Marketing For Law Firms: Expand Your Reach & Increase Your Search Rankings appeared first on Search Engine Journal.

Search On 22: Google Debuts 9 New Shopping Features via @sejournal, @brookeosmundson

Google's latest enhancements to the user shopping experience focuses on visualization, trusted sources, and personalization.

The post Search On 22: Google Debuts 9 New Shopping Features appeared first on Search Engine Journal.

Google Announces More Personalized Search Results at Search On Event via @sejournal, @BrianFr07823616

Google will now show users whether the results of search queries are personalized or not, the search engine giant announced via its blog. In February 2021, the Mountain View, California-based search engine added an “About this result” section to provide users with more context of the results of search queries. Initially, this only included details about the source website. Over time, it expanded this to include additional information about what it took into account to deliver these results. This latest announcement, which coincides with Google’s Search On event, will now show users if a query result is personalized or not. […]

The post Google Announces More Personalized Search Results at Search On Event appeared first on Search Engine Journal.

Google Highlights Online Discussions & Forums In Search Results via @sejournal, @MattGSouthern

Google is rolling out a new addition to search results that highlights what people are saying about a topic in online discussions and forums.

The post Google Highlights Online Discussions & Forums In Search Results appeared first on Search Engine Journal.

WordPress 6.1 Contains “Massive Improvement To Database Performance” via @sejournal, @martinibuster

WordPress 6.1, scheduled for release in November 2022, contains a new feature that will dramatically speed up WordPress performance

The post WordPress 6.1 Contains “Massive Improvement To Database Performance” appeared first on Search Engine Journal.

Effective Brand Building In The Metaverse via @sejournal, @macuraa

Let your customers enjoy your brand in a whole new way. Discover how you can create that space for your brand using the metaverse.

The post Effective Brand Building In The Metaverse appeared first on Search Engine Journal.

Website Quality Score: Is It A Google Ranking Factor? via @sejournal, @kristileilani

Does Google have an organic quality score for websites? And does it impact your rankings?

The post Website Quality Score: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

3 Ecommerce SEO Strategy Mistakes To Avoid & How To Solve Them

Here's your cheat sheet of three potential mistakes you could be making, from content creation to SEO attribution.

The post 3 Ecommerce SEO Strategy Mistakes To Avoid & How To Solve Them appeared first on Search Engine Journal.

Seamlessly Integrating SEO For Product Launches - Ep. 286 via @sejournal, @lorenbaker

How can your company integrate SEO into your next launch, expansion, or growth initiative? HubSpot's Aja Frost & Justin Champion shared their insights.

The post Seamlessly Integrating SEO For Product Launches [Podcast] appeared first on Search Engine Journal.

Search Engine Journal Promotes Jessica Cromwell To VP Of Sales via @sejournal, @itsduhnise

Search Engine Journal promotes Jessica Cromwell to VP of Sales after ten years of working together.

The post Search Engine Journal Promotes Jessica Cromwell To VP Of Sales appeared first on Search Engine Journal.

8 Must-Have Ecommerce Rich Snippets To Stand Out In Search via @sejournal, @digital_darts

Learn how to use ecommerce rich snippets as a powerful way to enhance a user’s shopping experience and increase your visibility in search engines.

The post 8 Must-Have Ecommerce Rich Snippets To Stand Out In Search appeared first on Search Engine Journal.

Upgrade Your SEO Content Strategy With These 3 Steps [Webinar] via @sejournal, @hethr_campbell

Struggle with adapting to fast-changing SEO standards? This webinar will help keep your content strategies up-to-date.

The post Upgrade Your SEO Content Strategy With These 3 Steps [Webinar] appeared first on Search Engine Journal.

How Long Before Google Indexes My New Page (And Why It Depends)? via @sejournal, @AniaSiano

Learn about the rendering process and why Google is taking its time to index your new pages (if at all) by following these tips.

The post How Long Before Google Indexes My New Page (And Why It Depends)? appeared first on Search Engine Journal.

Why Content Marketing For Law Firms Doesn’t Have To Be Boring via @sejournal, @jasonhennessey

It’s time for content marketers to reinvent the way they look at creating content for a "boring" niche.

The post Why Content Marketing For Law Firms Doesn’t Have To Be Boring appeared first on Search Engine Journal.

Google Core & Product Review Updates Finish Rolling Out via @sejournal, @MattGSouthern

Google's recent core algorithm update and product review update are done rolling out as of September 26, 2022, the company confirms.

The post Google Core & Product Review Updates Finish Rolling Out appeared first on Search Engine Journal.

Google On How To Simplify Hreflang Implementation via @sejournal, @MattGSouthern

Google’s John Mueller says hreflang implementation doesn’t have to be as complicated as people think. He outlines a simplified approach for publishers to follow.

The post Google On How To Simplify Hreflang Implementation appeared first on Search Engine Journal.

A Marketer’s Guide To TikTok Analytics via @sejournal, @jasonjzotara

Learn what works for your brand on this popular platform with the help of TikTok Analytics. Here's a guide to getting the data you need.

The post A Marketer’s Guide To TikTok Analytics appeared first on Search Engine Journal.

Fact-Checking: Get Your Facts Right via @sejournal, @krisjonescom

Here's what you should know about fact checking SEO content so that you can write with genuine authority and build consumer trust.

The post Fact-Checking: Get Your Facts Right appeared first on Search Engine Journal.

How To Create Engaging Social Media Content: 12 Tips To Drive Results via @sejournal, @brentcsutoras

Creating engaging social media content is easier said than done. Here are 12 tips to help you create content that drives results.

The post How To Create Engaging Social Media Content: 12 Tips To Drive Results appeared first on Search Engine Journal.

WordPress Considers Historic Development Change via @sejournal, @martinibuster

Matt Mullenweg proposes dramatic change in how future versions of WordPress are developed called plugin-first, but some contributors are skeptical

The post WordPress Considers Historic Development Change appeared first on Search Engine Journal.

How To Quickly Fill Content Gaps In Your Strategy via @sejournal, @rockcontent

Learn how you can get high-quality E-A-T content on your site that helps you build your business and rank higher on SERPs.

The post How To Quickly Fill Content Gaps In Your Strategy appeared first on Search Engine Journal.

How To Launch Your First Google Ads Remarketing Campaign via @sejournal, @brookeosmundson

Learn the basics of setting up a remarketing campaign, plus advanced tips to get the most out of your marketing dollars.

The post How To Launch Your First Google Ads Remarketing Campaign appeared first on Search Engine Journal.

Website Organization Best Practices For Law Firms via @sejournal, @krisjonescom

Learn these important ways to improve the search presence of your law firm's website.

The post Website Organization Best Practices For Law Firms appeared first on Search Engine Journal.

Podcasts SEO: How To Make Your Podcast Rank via @sejournal, @martinibuster

Learn everything you need to know about optimizing podcasts for search.

The post Podcasts SEO: How To Make Your Podcast Rank appeared first on Search Engine Journal.

Google On Percentage That Represents Duplicate Content via @sejournal, @martinibuster

Google's John Mueller answers the question of whether there's a percentage at which content is considered duplicate

The post Google On Percentage That Represents Duplicate Content appeared first on Search Engine Journal.

Google Answers If Meta Robots Tags Affect Search Rankings via @sejournal, @MattGSouthern

Google Search Advocate John Mueller explains whether the use of meta robots tags can affect webpage rankings in search results.

The post Google Answers If Meta Robots Tags Affect Search Rankings appeared first on Search Engine Journal.

Keyword Difficulty: How Do You Measure It? via @sejournal, @benjarriola

Strike a healthy balance between search volume and keyword difficulty. Learn how keyword difficulty is measured and what it really means for SEO pros.

The post Keyword Difficulty: How Do You Measure It? appeared first on Search Engine Journal.

TikTok Marketing 101: How To Get Started via @sejournal, @shuey03

Grow your business on the social platform that's taking the world by storm. If you're not too familiar with TikTok, here's where you should start.

The post TikTok Marketing 101: How To Get Started appeared first on Search Engine Journal.

How To Create Awesome Meta Descriptions via @sejournal, @BrianHarnish

The best practice for meta descriptions goes beyond using keywords. This is how to impress search engines and and site visitors.

The post How To Create Awesome Meta Descriptions appeared first on Search Engine Journal.

SEO For Ecommerce Product Pages: 20 Do’s & Don’ts via @sejournal, @wburton27

Give your online customers a compelling reason to buy your product. Here are 20 do's and don'ts for a successful ecommerce SEO strategy.

The post SEO For Ecommerce Product Pages: 20 Do’s & Don’ts appeared first on Search Engine Journal.

Google App Lets You Remove Personal Information From Search via @sejournal, @MattGSouthern

Google is rolling out an update to its mobile app that allows people to request the removal of personal information from search results.

The post Google App Lets You Remove Personal Information From Search appeared first on Search Engine Journal.

SEO For News Publishers: Your Next Must-Attend Event via @sejournal, @NewsSEO_

On October 4 & 5, get access to the best minds in the SEO and publishing industries who will be sharing their insights and expertise.

The post SEO For News Publishers: Your Next Must-Attend Event appeared first on Search Engine Journal.

How Do I Stop Keyword Cannibalization When My Products Are All Similar? via @sejournal, @rollerblader

For ecommerce product pages, It can be tricky to have multiple products that are all equal but not unique enough. Here are two possible fixes.

The post How Do I Stop Keyword Cannibalization When My Products Are All Similar? appeared first on Search Engine Journal.

Voice Search: What Is It & How Does It Work? via @sejournal, @rio_seo

With more smart devices on the rise, keep up with your competitors when you tailor-fit your SEO strategy to accommodate voice search. Here's how.

The post Voice Search: What Is It & How Does It Work? appeared first on Search Engine Journal.

LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack via @sejournal, @brentcsutoras

LinkedIn presents endless opportunities for you to build your brand. Check out these marketing hacks to help you increase visibility, according to seven LinkedIn professionals.

The post LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack appeared first on Search Engine Journal.

Google Surveys Is Shutting Down; Here Are 6 Alternatives via @sejournal, @MattGSouthern

Google is shutting down Google Surveys and Surveys 360 on November 1 and giving users until December to download historical data.

The post Google Surveys Is Shutting Down; Here Are 6 Alternatives appeared first on Search Engine Journal.

Why Would Someone Build Links For Me? via @sejournal, @RyanJones

Is it normal to get weird links and would Google penalize your site for them? Discover the answer in this week's Ask An SEO.

The post Why Would Someone Build Links For Me? appeared first on Search Engine Journal.

Wix Integrates With Semrush To Provide Users With Keyword Data via @sejournal, @MattGSouthern

Wix is announcing an integration with Semrush, allowing Wix users to access Semrush’s SEO keyword data directly through the dashboard.

The post Wix Integrates With Semrush To Provide Users With Keyword Data appeared first on Search Engine Journal.

Are Title Tags A Google Ranking Factor? via @sejournal, @MattGSouthern

Title tags remain an important part of SEO. But how much do they factor into Google's ranking algorithms? Here's what the professionals say.

The post Are Title Tags A Google Ranking Factor? appeared first on Search Engine Journal.

Google Answers If Core Update Ranking Losses Are A Soft Penalty via @sejournal, @martinibuster

Google answers if Core Update loss of rankings is due to a soft penalty that stops websites from appearing in the search results

The post Google Answers If Core Update Ranking Losses Are A Soft Penalty appeared first on Search Engine Journal.

Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together via @sejournal, @lorenbaker

For your organization to work better, you'll need to combine forces. SEO & SEM teams can make a large impact – together.

The post Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together appeared first on Search Engine Journal.

YouTube Is Monetizing Shorts With 45% Revenue Split via @sejournal, @MattGSouthern

YouTube announces Shorts will soon be eligible for monetization, and creators will keep 45% of the revenue generated from viewership.

The post YouTube Is Monetizing Shorts With 45% Revenue Split appeared first on Search Engine Journal.

Yoast SEO 19.7 Causes Fatal Error & Crashes Websites via @sejournal, @martinibuster

Yoast SEO Plugin releases a new update to fix a fatal error caused by a conflict with certain other plugins

The post Yoast SEO 19.7 Causes Fatal Error & Crashes Websites appeared first on Search Engine Journal.

Google September 2022 Product Review Algorithm Update Rolling Out Now via @sejournal, @MattGSouthern

Google confirms the September 2022 product review update, the fifth in a series of updates targeting low quality reviews, is now rolling out.

The post Google September 2022 Product Review Algorithm Update Rolling Out Now appeared first on Search Engine Journal.

Competitive Analysis: A Comprehensive 9-Step Guide via @sejournal, @JoelMesherghi

Stay ahead of your competitors. Learn how to do a complete competitive analysis, including an accompanying checklist of things to look at.

The post Competitive Analysis: A Comprehensive 9-Step Guide appeared first on Search Engine Journal.

How To Effectively Perform Keyword Research For Ecommerce via @sejournal, @MaddyOsman

Ecommerce keyword research informs and directs your SEO strategy so you know what to optimize for. Learn how to do keyword research for ecommerce.

The post How To Effectively Perform Keyword Research For Ecommerce appeared first on Search Engine Journal.

WordPress Drops Security Support for Older Installations via @sejournal, @martinibuster

WordPress announced that it is dropping security updates for versions 3.7 - 4.0 beginning on December 1, 2022

The post WordPress Drops Security Support for Older Installations appeared first on Search Engine Journal.

Measuring Marketing Effectiveness: Techniques You Can Implement Today [Webinar] via @sejournal, @hethr_campbell

Learn how you can leverage data to improve your ability to predict the success of your marketing campaigns.

The post Measuring Marketing Effectiveness: Techniques You Can Implement Today [Webinar] appeared first on Search Engine Journal.

Google: 5 Ways To Prepare For Site Closure via @sejournal, @MattGSouthern

Are you planning to close your website for a day or longer? According to advice from Google’s John Mueller, here are five ways to prepare.

The post Google: 5 Ways To Prepare For Site Closure appeared first on Search Engine Journal.

Google Local Pack: What Is It? via @sejournal, @jasonhennessey

Whether you work retail or restaurant, make it easier for customers to find you online. Discover how to use Google Local Pack to rank higher.

The post Google Local Pack: What Is It? appeared first on Search Engine Journal.

Are Press Releases Still Good For SEO? via @sejournal, @lorenbaker

Press releases can be a useful tool for SEO, but only if they’re used correctly. Learn how to employ them as part of your online strategy. 

The post Are Press Releases Still Good For SEO? appeared first on Search Engine Journal.

Google Answers If Stop Words Should Be Used in URL via @sejournal, @martinibuster

Google's John Mueller answers the question of whether or not it matters if one uses stop words in the URL

The post Google Answers If Stop Words Should Be Used in URL appeared first on Search Engine Journal.

6 SEO Content Writing Tips For Law Firms via @sejournal, @krisjonescom

Reach out to potential clients with high-quality content. Here are six simple content writing tips for law firms.

The post 6 SEO Content Writing Tips For Law Firms appeared first on Search Engine Journal.

Core Web Vitals: Google’s Top 3 Metrics For Evaluating User Experience via @sejournal, @MattGSouthern

Learn what Core Web Vitals are and the different ways to measure these metrics.

The post Core Web Vitals: Google’s Top 3 Metrics For Evaluating User Experience appeared first on Search Engine Journal.

Facebook Competitions: What You Need To Know via @sejournal, @kristileilani

Before jumping into a Facebook competition, there are some things you should consider. Check out these helpful tips.

The post Facebook Competitions: What You Need To Know appeared first on Search Engine Journal.

Adobe Buys Figma For $20 Billion via @sejournal, @BrianFr07823616

In an announcement timed to coincide with its quarterly earnings report, Adobe reported via press release it was going to buy the online collaborative design software company Figma. The deal, which is reportedly worth $20 billion in cash and stock, will expand Adobe’s collaboration-focused offerings as it seeks to capture market share in the remote/hybrid work era. “Together, Adobe and Figma will reimagine the future of creativity and productivity, accelerate creativity on the web, advance product design and inspire global communities of creators, designers, and developers,” Adobe said in the press release. “The combined company will have a massive, fast-growing […]

The post Adobe Buys Figma For $20 Billion appeared first on Search Engine Journal.

Google Business Profile Video Verification Best Practices via @sejournal, @sherrybonelli

Leave no room for doubt when it comes to proving that your business truly exists. Successfully verify your Profile with video on Google Business Profile.

The post Google Business Profile Video Verification Best Practices appeared first on Search Engine Journal.

Basics Of JavaScript SEO For Ecommerce: What You Need To Know via @sejournal, @sergebezborodov

Improve your organic performance by creating a user-friendly experience for shoppers using JavaScript. Learn the JS basics for SEO here.

The post Basics Of JavaScript SEO For Ecommerce: What You Need To Know appeared first on Search Engine Journal.

How To Launch Your First Google Ads Remarketing Campaign via @sejournal, @brookeosmundson

Learn the basics of setting up a remarketing campaign, plus advanced tips to get the most out of your marketing dollars.

The post How To Launch Your First Google Ads Remarketing Campaign appeared first on Search Engine Journal.

The Best SEO Conferences For 2022-2023 (Virtual And In-Person) via @sejournal, @lorenbaker

Here's a look at some of the best online and in-person SEO conferences for the rest of 2022 and heading into 2023. 

The post The Best SEO Conferences For 2022-2023 (Virtual And In-Person) appeared first on Search Engine Journal.

Healthcare SEO Fundamentals To Grow Your Medical Practice via @sejournal, @krisjonescom

If you're looking for some SEO fundamentals overall for optimizing your medical practice's website for organic search, check out these top tips!

The post Healthcare SEO Fundamentals To Grow Your Medical Practice appeared first on Search Engine Journal.

How To Do JavaScript Redirects For SEO via @sejournal, @TaylorDanRW

Not sure how to best communicate to users and search engines that the requested URL is unavailable? Here's how to do a redirect via Javascript.

The post How To Do JavaScript Redirects For SEO appeared first on Search Engine Journal.

Are SEOs Responsible For Google Search Bias? via @sejournal, @wanderinghelene

Biases can exist even in SEO. What can SEOs do to create a search experience that won't harm society? Read on for the latest research.

The post Are SEOs Responsible For Google Search Bias? appeared first on Search Engine Journal.

Website Organization Best Practices For Law Firms via @sejournal, @krisjonescom

Learn these important ways to improve the search presence of your law firm's website.

The post Website Organization Best Practices For Law Firms appeared first on Search Engine Journal.

Google Discusses Zero Search Volume Keyword Targeting via @sejournal, @martinibuster

Someone asked Google if it's okay to target keyword phrases that have no search volume

The post Google Discusses Zero Search Volume Keyword Targeting appeared first on Search Engine Journal.

Reciprocal Links: Do They Help Or Hurt Your SEO? via @sejournal, @JuliaEMcCoy

Link-building strategies should enhance your customer’s experience on your site. Find out whether reciprocal links are good for SEO.

The post Reciprocal Links: Do They Help Or Hurt Your SEO? appeared first on Search Engine Journal.

New Apple Ads Spot Available To Advertisers In Q4 via @sejournal, @brookeosmundson

While over 50% of iOS users opt out of personalized ads, Apple announced its expansion of Apple Search ad inventory in time for Q4 2022.

The post New Apple Ads Spot Available To Advertisers In Q4 appeared first on Search Engine Journal.

Web Push Coming to iOS via @sejournal, @BrianFr07823616

WebKit’s message alert service Web Push will soon be supported by WebKit for users of Apple devices, according to a tweet from Jen Simmons, a member of the Safari and Webkit web developer experience team. Web Push is an opt-in notification service, which will require it to ask users for permission before sending notifications. No exact date was given for the release on macOS Ventura. It will be available for all users, with no Apple Developer Program membership required. This addition comes ahead of the previous release date Apple announced, which had Web Push becoming available on its devices sometime […]

The post Web Push Coming to iOS appeared first on Search Engine Journal.

Is Technical SEO A Female-Friendly Place To Build My Career? Ask An SEO via @sejournal, @beacarlota17

SEO women within the SEJ community share advice on how to overcome imposter syndrome and break gender barriers in the workplace.

The post Is Technical SEO A Female-Friendly Place To Build My Career? Ask An SEO appeared first on Search Engine Journal.

5 Sitemap Examples That Showcase Best Practices In Action via @sejournal, @adrianakstein

Automate with a dynamic sitemap generator and save time tinkering around with development and maintenance. Here are 5 examples to get started.

The post 5 Sitemap Examples That Showcase Best Practices In Action appeared first on Search Engine Journal.

Podcasts SEO: How To Make Your Podcast Rank via @sejournal, @martinibuster

Learn everything you need to know about optimizing podcasts for search.

The post Podcasts SEO: How To Make Your Podcast Rank appeared first on Search Engine Journal.

Will Google Penalize Sites That Look The Same? via @sejournal, @martinibuster

John Mueller explains how Google treats two sites that share the same look and feel and whether they can still rank

The post Will Google Penalize Sites That Look The Same? appeared first on Search Engine Journal.

Google Expands Eligibility for Product Rich Results via @sejournal, @martinibuster

Changes to product rich results eligibility helps merchants, product review sites and product information aggregators become eligible for more rich results

The post Google Expands Eligibility for Product Rich Results appeared first on Search Engine Journal.

6 Keys To Effective Content That Ranks High On SERPs Right Now via @sejournal, @hethr_campbell

Get 6 key insights on how to write and distribute content that boosts traffic and conversions.

The post 6 Keys To Effective Content That Ranks High On SERPs Right Now appeared first on Search Engine Journal.

18 Popular Link Building Tactics You Should Avoid via @sejournal, @martinibuster

Stay away from these 18 popular link-building ideas that sound good but don't work anymore.

The post 18 Popular Link Building Tactics You Should Avoid appeared first on Search Engine Journal.

How To Add Google Analytics To WordPress via @sejournal, @JuliaGeekPack

Improve your content by collecting more data. Explore 3 different ways to add Google Analytics to WordPress to gain valuable insights into your website traffic.

The post How To Add Google Analytics To WordPress appeared first on Search Engine Journal.

Getting Started With Reddit Advertising: What You Need To Know via @sejournal, @closedloop

Consider Reddit to get to hard-to-reach audiences and test it as part of your social media strategy with this guide.

The post Getting Started With Reddit Advertising: What You Need To Know appeared first on Search Engine Journal.

SEO For Ecommerce Product Pages: 20 Do’s & Don’ts via @sejournal, @wburton27

Give your online customers a compelling reason to buy your product. Here are 20 do's and don'ts for a successful ecommerce SEO strategy.

The post SEO For Ecommerce Product Pages: 20 Do’s & Don’ts appeared first on Search Engine Journal.

Microsoft Ads Unveils New Smart Campaign Features via @sejournal, @brookeosmundson

The newest update to Microsoft Ads Smart Campaigns includes a coveted multi-platform feature, giving them a competitive advantage over Google.

The post Microsoft Ads Unveils New Smart Campaign Features appeared first on Search Engine Journal.

Twitter Testing “WhatsApp Share” Button in India via @sejournal, @BrianFr07823616

Twitter has added a Whatsapp share button for its users in India, the social media platform unveiled via tweet from its account dedicated to the country.  The feature, which was announced as a test, replaces the share button and provides the exact same functionality. In other words, upon clicking the icon, users will be presented with options for copying the link to a tweet, sharing tweet via other social media platforms, sending it as a direct message, or bookmarking it. While it appears to be one-click sharing to WhatsApp groups and contacts, it is in fact just an aesthetic change. […]

The post Twitter Testing “WhatsApp Share” Button in India appeared first on Search Engine Journal.

UX & SEO: Strike The Right Balance. Achieve Maximum Results [Ebook] via @sejournal, @BennyJamminS

Ready to upgrade your web presence and boost results? Our new UX & SEO ebook has everything you need to know.

The post UX & SEO: Strike The Right Balance. Achieve Maximum Results [Ebook] appeared first on Search Engine Journal.

Google Announces September 2022 Core Algorithm Update via @sejournal, @martinibuster

Google announced a September 2022 Core Algorithm Update, which signals noticeable changes to the search results. Some are counting on it

The post Google Announces September 2022 Core Algorithm Update appeared first on Search Engine Journal.

How To Use Twitter To Increase Your Google Search Visibility via @sejournal, @kristen_vaughn

Improve your search visibility on Google with a Twitter strategy. Here are some basic guidelines to help you achieve maximum exposure for your tweets.

The post How To Use Twitter To Increase Your Google Search Visibility appeared first on Search Engine Journal.

Social Media Analytics: A Guide To Get Started via @sejournal, @kristileilani

Learn how to use social media analytics to determine the effectiveness of your social media marketing and advertising efforts.

The post Social Media Analytics: A Guide To Get Started appeared first on Search Engine Journal.

Google Answers If Adding Content Daily Increases Rankings via @sejournal, @martinibuster

Google answers if publishing content on a daily basis will help increase ranking

The post Google Answers If Adding Content Daily Increases Rankings appeared first on Search Engine Journal.

SEO Forecasting: 3 Unique Ways To Prove The Value Of SEO To Clients & Stakeholders via @sejournal, @seomonitor

Chris Laas to explore how he uses SEO forecasting to provide greater value to clients and senior stakeholders.

The post SEO Forecasting: 3 Unique Ways To Prove The Value Of SEO To Clients & Stakeholders appeared first on Search Engine Journal.

How To Incorporate More Context In Your Social Media Content via @sejournal, @casieg

Here are a few ideas on how you can add context to take your social media content to the next level.

The post How To Incorporate More Context In Your Social Media Content appeared first on Search Engine Journal.

Google PageSpeed Insights Reports: A Technical Guide via @sejournal, @madmanick

Use this guide to understand your PageSpeed Insights report and learn how to leverage it for better SERP performance.

The post Google PageSpeed Insights Reports: A Technical Guide appeared first on Search Engine Journal.

Bluehost Unveils Easy WordPress Ecommerce Solution via @sejournal, @martinibuster

Bluehost announces a point & click WordPress eCommerce solution that makes it easy to create an advanced eCommerce website

The post Bluehost Unveils Easy WordPress Ecommerce Solution appeared first on Search Engine Journal.

16 Best Readability Checkers To Improve SEO Content via @sejournal, @kristileilani

Use these tools to help you punch up your copy and accurately convey information, all of which will reap benefits for SEO as well.

The post 16 Best Readability Checkers To Improve SEO Content appeared first on Search Engine Journal.

Instagram Beta Testing New Repost Feature via @sejournal, @brookeosmundson

See the new Instagram repost feature tested with a select group of users, originally discovered on September 7th.

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YouTube Experimenting With New Features For Analytics Research Tab via @sejournal, @BrianFr07823616

Based on the success of YouTube Search Insights, a keyword research feature released last year, the video-sharing platform is experimenting with three new features on the Analytics Research tab. The new features, Watch Interest, Watch Activity and Personalized Insights are intended to help content creators identify areas of interest to their audience. This announcement came via video on YouTube’s Creator Insider channel, which launched in 2017 to provide weekly updates from the site’s creator tech team. New Features Expand Upon Content Development Insights Search Insights was launched with the goal of helping creators develop content around potential topics of interest for […]

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What’s REALLY Working In SEO [Podcast] via @sejournal, @lorenbaker

You keep hearing about all these new SEO techniques, but what actually works right now to drive traffic? Craig Campbell reveals his top tactics.

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What Is Cost Per Click (CPC)? via @sejournal, @brookeosmundson

Learn the basics of cost per click bidding, why it's important, and when to use it.

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Google Keyword Planner: How To Use The Free Tool For SEO via @sejournal, @tessabonacci

Not sure whether you should invest in a paid keyword research tool? Try Google Keyword Planner with this handy, step-by-step guide.

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Google Updates Its Guide on Preventing Spam and Abuse via @sejournal, @brookeosmundson

Learn how to prevent spam and abuse to your website with Google's updated guide for web developers.

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25 Top Movies About Social Media To Watch via @sejournal, @martinibuster

Here's an updated list of the top 25 movies about social media. Discover great movies to stream across a range of genres.

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Is Your Ecommerce Content Optimized For How People Really Search, Shop & Buy Online? [Webinar] via @sejournal, @hethr_campbell

Get actionable insights for your ecommerce SEO strategy. This 1 hour could save you hours of wasted work down the road!

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How To Forecast SEO Outcomes With Better Precision & Transparency via @sejournal, @hethr_campbell

Align sales, SEO specialists, and customers with proven, transparent, precise, and reliable SEO forecasting. Learn how to craft the most precise SEO forecast, now.

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6 Google Business Profile Tips For Hotel SEO via @sejournal, @atuljindal01

Optimize your hotel listing on Google Business Profile and get the right reviews. Here are 6 tips for both small and big hotel chains.

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Do You Still Need Directory Submissions For Local SEO? via @sejournal, @JRiddall

Own a local business? Consider directory listings and apply the best practices related to data and contact information consistency.

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Local SEO For Law Firms: Get More Local Clients via @sejournal, @xandervalencia

Discover how to optimize your law firm’s website and business listings to rank better for local SEO.

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Yahoo Acquires Source Credibility Algorithms With Latest Acquisition via @sejournal, @BrianFr07823616

Yahoo has announced a deal to purchase The Factual, a news rating company that scores media bias and credibility. Yahoo will implement this score to provide users with additional insight into the accuracy and reliability of the content they consume. “The acquisition continues Yahoo’s commitment to bringing trusted news and information to its nearly 900 million consumers worldwide and builds on the company’s future vision of news,” the search engine company said via press release. Financial terms of the deal which closed on August 23, were not disclosed. Purchase Shows Commitment to Fighting Disinformation The Factual has just eight employees, […]

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How To Repurpose Long-Form Content Into Supplementary Content via @sejournal, @mirandalmwrites

More traffic, greater leads, higher ROI, and happier customers? Yes, please. When it comes to long-form content, blogging is where it’s at.

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Google: Helpful Content Signal May Get Stronger With Next Core Update via @sejournal, @MattGSouthern

Google’s Search Liaison, Danny Sullivan, says the helpful content ranking signal may get stronger with future algorithm updates.

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Find Resources Bigger Than 15 MB For Better Googlebot Crawling via @sejournal, @KorayGubur

Understand the nature of Google's 15 MB crawling limit. Here are ways to analyze it and make sure your content can be crawled.

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Core Web Vitals: Google’s Top 3 Metrics For Evaluating User Experience via @sejournal, @MattGSouthern

Learn what Core Web Vitals are and the different ways to measure these metrics.

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Facebook Competitions: What You Need To Know via @sejournal, @kristileilani

Before jumping into a Facebook competition, there are some things you should consider. Check out these helpful tips.

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Google Will Reject Ads Leading To Pages With Intrusive Advertising via @sejournal, @MattGSouthern

Google Ads is implementing a policy that requires landing pages to meet the “better ads standards,” as laid out by the Coalition For Better Ads.

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Google Updates Documentation On Meta Descriptions via @sejournal, @martinibuster

Google's documentation for how to control search snippets was updated to include examples of good and bad meta descriptions.

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Meta Lists 4 Ranking Signals For Video On Facebook via @sejournal, @MattGSouthern

Meta shares four of the top signals its algorithm uses to determine which videos receive wide distribution on Facebook.

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5 Types Of Social Media Networks And The Benefits Of Each One via @sejournal, @IngridPAdames

Learn more about the types of social media networks and identify which ones benefit your brand.

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The Best SEO Conferences For 2022-2023 (Virtual And In-Person) via @sejournal, @lorenbaker

Here's a look at some of the best online and in-person SEO conferences for the rest of 2022 and heading into 2023. 

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Healthcare SEO Fundamentals To Grow Your Medical Practice via @sejournal, @krisjonescom

If you're looking for some SEO fundamentals overall for optimizing your medical practice's website for organic search, check out these top tips!

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What Is Programmatic Advertising? How Does It Work? via @sejournal, @brookeosmundson

Programmatic advertising refers to the use of automated technology and algorithms for media buying in real-time. Discover how you can use it to your advantage.

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How To Stand Out In Search & Leadership: Advice From Schema App’s CEO via @sejournal, @beacarlota17

What does it take to rise to the top of search results and stay visible? Martha van Berkel, co-founder, and CEO of Schema App, gave a definite answer in an SEJ podcast episode with Loren Baker: “You must translate your content into the language of search engines.” And that language is schema.org. Adding this to your site makes it easier for search engines to understand your content. But it can be intimidating to learn a new language, let alone do a schema markup. That’s why Martha and her husband, Mark van Berkel, started the Schema App: a tool that takes […]

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Reciprocal Links: Do They Help Or Hurt Your SEO? via @sejournal, @JuliaEMcCoy

Link-building strategies should enhance your customer’s experience on your site. Find out whether reciprocal links are good for SEO.

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What Is Quora & How It Works via @sejournal, @martinibuster

Quora can be a useful part of a larger marketing strategy. Learn what it is and how to use it without being spammy.

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How To Use Amazon Hidden Keywords To Increase Product Discoverability via @sejournal, @ebkendo

Let's take an in-depth look at Amazon’s hidden keywords and learn everything you need to know to put them to work for your Amazon store.

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Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together [Webinar] via @sejournal, @hethr_campbell

Learn the strategies and benefits of aligning paid and organic efforts to maximize your marketing team's ROI.

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How Can We Encourage Older Consumers To Leave Reviews? via @sejournal, @tonynwright

Consistency is the key to getting more mature audiences to leave reviews. Expert Tony Wright explains how.

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The History Of Social Media via @sejournal, @kristileilani

From bulletin board systems to the first ever social networks in the 90s, discover the rise of social media and which platforms influenced its history.

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How To Incorporate More Context In Your Social Media Content via @sejournal, @casieg

Here are a few ideas on how you can add context to take your social media content to the next level.

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Google Ads Enables Custom Conversion Values For Store Visits via @sejournal, @MattGSouthern

Businesses using Google Ads to drive in-store visits now have more control over smart bidding with the ability to set custom conversion value rules.

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Twitter Starts Testing An Edit Button via @sejournal, @BrianFr07823616

Twitter is internally testing an edit feature that will allow users to modify tweets for up to 30 minutes after publication.

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Compare Vocabulary Differences Between Ranking Web Pages On SERP With Python via @sejournal, @KorayGubur

Not sure why you're not ranking as well as your opponent? Perform text analysis between your site and competitors with Python and learn what's missing.

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Picking The Right SEM Operation: Legits Vs. Hacks via @sejournal, @jonkagan

Beware of industry hacks and find the best search marketers for your type of business with this list of dos and don'ts.

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Google PageSpeed Insights Reports: A Technical Guide via @sejournal, @madmanick

Use this guide to understand your PageSpeed Insights report and learn how to leverage it for better SERP performance.

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