Tuesday 28 February 2023

Google Ads’ Keyword Matching Process Detailed In New Guide via @sejournal, @MattGSouthern

Learn how Google's keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords.

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Bing’s AI Algorithm: Insights From Fabrice Canal’s Pubcon Keynote via @sejournal, @MattGSouthern

Learn how to optimize websites for Bing's AI-powered algorithm with insights from Fabrice Canal's Pubcon keynote.

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Trust The Badge: Google’s System For Safe Online Shopping via @sejournal, @MattGSouthern

Learn how Google's safety measures, including automated vetting and store badges, protect shoppers and build trust.

The post Trust The Badge: Google’s System For Safe Online Shopping appeared first on Search Engine Journal.

Chrome FLEDGE Update Provides Hope For PPC & SEOs via @sejournal, @brookeosmundson

Google provides an update on upcoming FLEDGE features and services in the Privacy Sandbox proposal, giving more direction for PPC and SEO.

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The Best SEO Conferences For 2023 (Virtual And In-Person) via @sejournal, @lorenbaker

As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field that demands professionals stay up to date on the latest trends and best practices. While you could spend hours scouring the internet for valuable articles, forum discussions, and the like, there’s a better way to gain new knowledge and grow your network simultaneously: SEO conferences. And one of the best places to reap the benefits of this – not to mention grow your network – is at an SEO conference. There you’ll find a […]

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Monday 27 February 2023

Google Ads Announces Changes To Location Targeting Settings via @sejournal, @MattGSouthern

Google Ads simplifies location targeting. Low-impact options removed, targeting experience improved.

The post Google Ads Announces Changes To Location Targeting Settings appeared first on Search Engine Journal.

Google: Don’t Combine Site Moves With Other Big Changes via @sejournal, @MattGSouthern

Learn from Google's Search Relations team how to minimize risks and avoid traffic loss during site moves.

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Google Introduces AI-Powered Search Ads via @sejournal, @MattGSouthern

Google has recently announced new tools to enhance search ads' performance with artificial intelligence (AI).

The post Google Introduces AI-Powered Search Ads appeared first on Search Engine Journal.

Form Tracking With Google Analytics (Via WordPress And GTM) via @sejournal, @coreydmorris

Tracking form submissions is a crucial aspect of marketing success as it allows organizations to gather valuable data about their audience and their preferences.

The post Form Tracking With Google Analytics (Via WordPress And GTM) appeared first on Search Engine Journal.

Friday 24 February 2023

Thursday 23 February 2023

Google Updates Guidance On How to Qualify For Discover Traffic via @sejournal, @martinibuster

Google clarifies guidance on Discover traffic to increase emphasis on helpful content and the Helpful Content System

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LinkedIn Introduces SEO Tools For Articles via @sejournal, @MattGSouthern

Discover how to optimize your LinkedIn presence with new SEO tools, content display options, and newsletter features.

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8 Techniques To Get More Customer Reviews For Your Local Business via @sejournal, @DholakiyaPratik

Your online reputation is everything. Here are some ways you can generate third-party reviews that will build customer trust.

The post 8 Techniques To Get More Customer Reviews For Your Local Business appeared first on Search Engine Journal.

Google Tests Blocking News Content For 4% Of Canadians via @sejournal, @MattGSouthern

Google is conducting tests that block some Canadians' news content in response to a new government bill, Bill C-18.

The post Google Tests Blocking News Content For 4% Of Canadians appeared first on Search Engine Journal.

Google Ads: New Features For Performance Max Campaigns via @sejournal, @MattGSouthern

Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting.

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How To Conduct A Content Audit Step-By-Step via @sejournal, @ashleymadhatter

Your content is what draws visitors to your website. Is yours pulling its weight? Perform a content audit to get the most from yours.

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How To Predict Your SEO Success: A 5-Step Formula To Help You Win via @sejournal, @hethr_campbell

Learn to estimate ROI & make smart business decisions. Download the on-demand webinar to discover how to allocate budget & select the best SEO keywords.

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Tuesday 21 February 2023

5 Ways To Drastically Improve The ROI Of Your SEO Strategy

Wondering which SEO priorities you should do first? The key is to keep the fundamentals at the forefront of your SEO strategy. Learn how.

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Google February 2023 Product Reviews Update via @sejournal, @martinibuster

Google announced the February 2023 Product Reviews Update, accompanied by a clarification in the product reviews update guidance

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Tech Giants On Trial: Why Gonzalez v. Google Matters via @sejournal, @MattGSouthern

Takeaways from the opening arguments in the Supreme Court case involving Google and Section 230, with implications for internet regulation and free speech.

The post Tech Giants On Trial: Why Gonzalez v. Google Matters appeared first on Search Engine Journal.

Agency SEO Tools For Better Research, Reporting & Workflow [Ebook + Sortable Features List] via @sejournal, @sejournal

Download our pocket guide and discover which tools will be most essential to your agency's success this year.

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Google Search Console Bulk Data Export Is Here via @sejournal, @MattGSouthern

Learn about Google Search Console's Bulk Data Export feature and how it can enhance SEO analysis for large websites.

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The 4 Best Content Management Systems To Use In 2023 via @sejournal, @coreydmorris

When choosing the best CMS for your business, it's important to consider your specific needs, as well as the technical capabilities and resources available.

The post The 4 Best Content Management Systems To Use In 2023 appeared first on Search Engine Journal.

Monday 20 February 2023

TikTok’s Latest Monetization Tool: Creativity Program Beta via @sejournal, @MattGSouthern

Learn about TikTok's Creativity Program Beta, a new monetization tool to help creators earn more money with longer content.

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Meta Verified: New Subscription Bundle On Facebook & Instagram via @sejournal, @MattGSouthern

Meta launches "Meta Verified" bundle offering users account verification, protection, support, and visibility for a monthly subscription.

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Microsoft Limits Bing AI Chat Messages Per Day via @sejournal, @MattGSouthern

Microsoft has implemented new changes to improve Bing's chat feature, including a cap of 50 chat turns per day.

The post Microsoft Limits Bing AI Chat Messages Per Day appeared first on Search Engine Journal.

The Top 5 SEO Software Suites For Agencies via @sejournal, @clarkboyd

This guide will highlight the areas in which each SEO software suite excels to help you navigate the highly competitive landscape of SEO.

The post The Top 5 SEO Software Suites For Agencies appeared first on Search Engine Journal.

Sunday 19 February 2023

Friday 17 February 2023

Google Updates Help Article On Link Best Practices via @sejournal, @MattGSouthern

Learn Google's best practices for making links crawlable, including guidance on anchor text, internal links, and external links.

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Four Takeaways from Google’s Updated Link Guidance via @sejournal, @martinibuster

Google's expanded guidance on links and how it tracks surprisingly close with algorithms and HTML best practices

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WordPress Vulnerability: ShortPixel Enable Media Replace Plugin via @sejournal, @martinibuster

Over 600,000 active installations of ShortPixel Enable Media Replace WordPress Plugin

The post WordPress Vulnerability: ShortPixel Enable Media Replace Plugin appeared first on Search Engine Journal.

Building An Integrated Search Strategy via @sejournal, @GeraldSearch

Every search engine is different. Transform your search strategy by incorporating an integrated approach to stay ahead of the game.

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Thursday 16 February 2023

Google Analytics: New Features For Managing Large Data Sets via @sejournal, @MattGSouthern

Google Analytics introduces new features for a better reporting experience, including improved data quality identification and enhanced sampling controls.

The post Google Analytics: New Features For Managing Large Data Sets appeared first on Search Engine Journal.

TikTok Launches 5-Day Trivia Event With Cash Prizes via @sejournal, @MattGSouthern

TikTok is running a free-to-play trivia event where participants can win cash prizes over the course of five days.

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LinkedIn: Top 10 In-Demand Skills In 2023 via @sejournal, @MattGSouthern

Learn the most in-demand skills for 2023, according to LinkedIn's annual report, featuring both soft and hard skills.

The post LinkedIn: Top 10 In-Demand Skills In 2023 appeared first on Search Engine Journal.

Google Chrome Lighthouse 10 Contains Two New Audits via @sejournal, @martinibuster

Two new audits in Lighthouse 10 help improve site security and performance

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Lighthouse 10 Improves PageSpeed Insights Scores For 90% Of Pages via @sejournal, @martinibuster

Removal of TTI Metric in Lighthouse 10 improves PageSpeed Insights scores for 90% of webpages

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13 Best Video Editing Software Tools For Beginners (2023) via @sejournal, @andreaatzori

Video editing has a steep learning curve. Let’s look at some of the best beginner-friendly video editing tools in the market today.

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Wednesday 15 February 2023

Google’s John Mueller Cautions Against Keyword-Rich Domains via @sejournal, @MattGSouthern

Keyword-rich domains may harm a website's long-term success, warns Google Search Advocate John Mueller. Here are five reasons why.

The post Google’s John Mueller Cautions Against Keyword-Rich Domains appeared first on Search Engine Journal.

YouTube Shorts Monetization: How It Compares To TikTok via @sejournal, @MattGSouthern

With YouTube Shorts monetization, how much money can creators make compared to the TikTok Creator Fund? Here are the differences.

The post YouTube Shorts Monetization: How It Compares To TikTok appeared first on Search Engine Journal.

Achieving Links That Matter: How To Use Research And Data Driven Journalism

People talk about what they want to read and a good digital PR professional must know what to share. Link building is one of the most difficult strategies in an SEO project. With some innovation and creativity, you can transform it into a tough, but rewarding journey. So, I’m going to teach you how to improve your link building strategy by achieving important links using data-driven journalism, marketing research, and Google Forms. Original research makes great linkbait! First of all: nothing here is doctrine. This is just one of many available strategies that you can apply to your daily link […]

The post Achieving Links That Matter: How To Use Research And Data Driven Journalism appeared first on Search Engine Journal.

5 Cost-Effective Ways To Upgrade Your Paid Media Strategy [Webinar] via @sejournal, @lorenbaker

Learn how to tailor your paid media campaigns to reach more of your target audience, instead of paying for unqualified leads, in our next webinar.

The post 5 Cost-Effective Ways To Upgrade Your Paid Media Strategy [Webinar] appeared first on Search Engine Journal.

Tuesday 14 February 2023

An Easy 4-Step Guide To Improving SEO With Powerful Topic Clusters via @sejournal, @iQuanti

Learn how to easily merge content and SEO to successfully rank at the top of search engine results pages (SERPs) using topic clusters.

The post An Easy 4-Step Guide To Improving SEO With Powerful Topic Clusters appeared first on Search Engine Journal.

YouTube’s New Updates Help Creators Engage & Analyze Data via @sejournal, @MattGSouthern

YouTube's latest updates make it easier for creators to interact with their audience and analyze their video performance.

The post YouTube’s New Updates Help Creators Engage & Analyze Data appeared first on Search Engine Journal.

Google Ads Launches New CTV Advertising Features via @sejournal, @MattGSouthern

Google's Display & Video 360 introduces new features to plan, buy and measure connected TV campaigns. Learn about the updates here.

The post Google Ads Launches New CTV Advertising Features appeared first on Search Engine Journal.

How To Scale Your PPC & Advertising Way Beyond Google Ads - Ep. 302 via @sejournal, @lorenbaker

Learn how to scale your PPC and grow your business beyond the usual tactics with John Gentry.

The post How To Scale Your PPC & Advertising Way Beyond Google Ads [Podcast] appeared first on Search Engine Journal.

8 Techniques To Get More Customer Reviews For Your Local Business via @sejournal, @DholakiyaPratik

Your online reputation is everything. Here are some ways you can generate third-party reviews that will build customer trust.

The post 8 Techniques To Get More Customer Reviews For Your Local Business appeared first on Search Engine Journal.

Monday 13 February 2023

How To Connect Paid & Organic Search To Fuel Business Growth [Webinar] via @sejournal, @lorenbaker

Ready to learn how and where to best allocate your marketing budget for increased results? Register for this webinar for exclusive expert insights.

The post How To Connect Paid & Organic Search To Fuel Business Growth [Webinar] appeared first on Search Engine Journal.

NeevaAI: Now Available Worldwide via @sejournal, @MattGSouthern

NeevaAI, the ad-free and tracker-free AI-powered search tool, is now available to users worldwide.

The post NeevaAI: Now Available Worldwide appeared first on Search Engine Journal.

Global Marketing Day [Feb. 16]: The 24-Hour Semrush Conference You Just Can’t Miss via @sejournal, @olgasemrush

Ready to start learning from and connecting with the world’s leading marketers? RSVP for Semrush's 24-hour free online marketing conference!

The post Global Marketing Day [Feb. 16]: The 24-Hour Semrush Conference You Just Can’t Miss appeared first on Search Engine Journal.

Google On Use Of Product Structured Data For A Services Business via @sejournal, @martinibuster

John Mueller's answer to a question about structured data shows differences between official Schema.org documentation and what Google recommends

The post Google On Use Of Product Structured Data For A Services Business appeared first on Search Engine Journal.

TikTok Introduces More Ways To Boost Organic Content With Promote via @sejournal, @gregjarboe

With TikTok's new feature, content creators can turn their existing TikTok videos into ads with a few easy taps. Read on to learn more.

The post TikTok Introduces More Ways To Boost Organic Content With Promote appeared first on Search Engine Journal.

LinkedIn Ads: A Complete Guide For Beginners via @sejournal, @ashleymadhatter

When it comes to B2B marketing, there’s nothing quite like LinkedIn Ads. Here’s everything you need to know to get started with them.

The post LinkedIn Ads: A Complete Guide For Beginners appeared first on Search Engine Journal.

Friday 10 February 2023

Thursday 9 February 2023

Google’s Expert Advice On SEO Troubleshooting With DevTools via @sejournal, @MattGSouthern

In a new video, Google Developer Advocate Martin Splitt teaches viewers how to use Google Chrome DevTools to perform basic SEO troubleshooting steps.

The post Google’s Expert Advice On SEO Troubleshooting With DevTools appeared first on Search Engine Journal.

Link & Blogging Strategies For 2023 - Ep. 301 via @sejournal, @lorenbaker

Learn the latest techniques in blogging and link building in our latest SEJ Show episode.

The post Link & Blogging Strategies For 2023 [Podcast] appeared first on Search Engine Journal.

Microsoft Advertising Launches Audience Segments For Valentine’s Day via @sejournal, @MattGSouthern

Microsoft Advertising has updated its platform with several new features, including automated bidding and last-touch attribution, in-market audience segments, and conversion tracking enhancements.

The post Microsoft Advertising Launches Audience Segments For Valentine’s Day appeared first on Search Engine Journal.

What Is A Sitemap? Do I Need One? via @sejournal, @tessabonacci

Should you choose an XML or HTML site map? Determine whether your site needs them and create one with the help of top recommendations.

The post What Is A Sitemap? Do I Need One? appeared first on Search Engine Journal.

Wednesday 8 February 2023

Sitelink Assets (Extensions) Best Practices & Examples via @sejournal, @GrpTwentySeven

Find out why sitelink assets (formerly sitelink extensions) are my favorite feature and how to use them in Google Ads.

The post Sitelink Assets (Extensions) Best Practices & Examples appeared first on Search Engine Journal.

Google Sets The Record Straight: AI Content In Search Results via @sejournal, @MattGSouthern

Google has released a statement regarding its approach to AI-generated content in its search results, along with updated guidance for publishers.

The post Google Sets The Record Straight: AI Content In Search Results appeared first on Search Engine Journal.

Google’s New AI-Powered Features: Search Just Got Smarter via @sejournal, @MattGSouthern

Google is adding new AI-powered features to Google Lens and multisearch. Learn how these new features make searching easier and more efficient.

The post Google’s New AI-Powered Features: Search Just Got Smarter appeared first on Search Engine Journal.

Google Maps Brings A New Level Of Interactivity To Your Journey via @sejournal, @MattGSouthern

See how Google is using AI to create a more intuitive and interactive map experience with immersive view, AR navigation, and features for EV drivers.

The post Google Maps Brings A New Level Of Interactivity To Your Journey appeared first on Search Engine Journal.

What Is User Experience? How Design Matters To SEO via @sejournal, @makhyan

Satisfy the SEO needs of your customers beyond simple responsive design.

The post What Is User Experience? How Design Matters To SEO appeared first on Search Engine Journal.

Monday 6 February 2023

Getty Images Sues Stability AI For Copyright Infringement via @sejournal, @BrianFr07823616

Getty Images sues Stability AI for allegedly copying over 12 million photos, captions, and metadata without permission.

The post Getty Images Sues Stability AI For Copyright Infringement appeared first on Search Engine Journal.

Google CEO Confirms AI Features Coming To Search “Soon” via @sejournal, @MattGSouthern

Google announces new AI-powered features in search results and introduces an experimental conversational AI service, Bard, powered by LaMDA.

The post Google CEO Confirms AI Features Coming To Search “Soon” appeared first on Search Engine Journal.

YouTube Shorts Monetization: How Revenue Sharing Works via @sejournal, @MattGSouthern

YouTube Shorts creators can now join YouTube's Partner Program and earn money with their content. Learn about the requirements and how the revenue-sharing model works.

The post YouTube Shorts Monetization: How Revenue Sharing Works appeared first on Search Engine Journal.

Microsoft Bing & ChatGPT: 5 Possible Features At Launch via @sejournal, @MattGSouthern

Microsoft Bing powered by ChatGPT may offer more personalized results and features, with a chatbox replacing the search bar, summarized responses, and conversational search.

The post Microsoft Bing & ChatGPT: 5 Possible Features At Launch appeared first on Search Engine Journal.

Google Updates Structured Data Guidance To Clarify Supported Formats via @sejournal, @martinibuster

Google updated the structured data guidance to clarify why JSON-LD is preferred and to confirm that Microdata & RDFa are fine

The post Google Updates Structured Data Guidance To Clarify Supported Formats appeared first on Search Engine Journal.

How To Optimize Website Architecture For SEO via @sejournal, @AdamHeitzman

Find out why site architecture is essential for SEO, see examples of organizing your site, and learn tips to make your site structure as SEO-friendly.

The post How To Optimize Website Architecture For SEO appeared first on Search Engine Journal.

Friday 3 February 2023

Twitter Will Share Ad Revenue With Twitter Blue Verified Creators via @sejournal, @kristileilani

Twitter Blue Verified creators can now earn a share of ad revenue for Twitter Ads in their reply threads.

The post Twitter Will Share Ad Revenue With Twitter Blue Verified Creators appeared first on Search Engine Journal.

Google: Headings With Hierarchical Structure An “Awesome Idea” via @sejournal, @martinibuster

Google's John Mueller says headings with a hierarchical structure is an "awesome idea & a great practice"

The post Google: Headings With Hierarchical Structure An “Awesome Idea” appeared first on Search Engine Journal.

AI Content Detection Software: Can They Detect ChatGPT? via @sejournal, @vahandev

Now that ChatGPT is trending, there are AI content detection softwares to safeguard against it. How effective are these tools? Let's find out.

The post AI Content Detection Software: Can They Detect ChatGPT? appeared first on Search Engine Journal.

Email Marketing: An In-Depth Guide via @sejournal, @BrianFr07823616

From developing a strategy to building a list to tracking results, this guide covers everything you need to know to start marketing via email.

The post Email Marketing: An In-Depth Guide appeared first on Search Engine Journal.

Thursday 2 February 2023

Top 5 Essential SEO Reporting Tools For Agencies via @sejournal, @SEOBrock

There are many quality SEO reporting tools on the market. Find the right SEO reporting tool for you and your team with this list.

The post Top 5 Essential SEO Reporting Tools For Agencies appeared first on Search Engine Journal.

Google’s Q4 Report: The Challenges & Opportunities For Marketers via @sejournal, @MattGSouthern

Google's parent company saw a 9% decline in revenue and 1% drop in Search revenue. CEO Sundar Pichai remains optimistic due to investments in AI.

The post Google’s Q4 Report: The Challenges & Opportunities For Marketers appeared first on Search Engine Journal.

How to Block ChatGPT From Using Your Website Content via @sejournal, @martinibuster

This is how ChatGPT gets website data to learn from and how to block that from happening

The post How to Block ChatGPT From Using Your Website Content appeared first on Search Engine Journal.

Response to ChatGPT $20 Plan: Take My Money! via @sejournal, @martinibuster

New $20 ChatGPT subscription plan was greeted by a virtual stampede of enthusiastic users ready to shower money on OpenAI

The post Response to ChatGPT $20 Plan: Take My Money! appeared first on Search Engine Journal.

Wednesday 1 February 2023

Top 7 SEO Keyword Research Tools For Agencies via @sejournal, @Juxtacognition

Keyword research can be time-consuming. These tools help you find the data and spot the opportunities for successful SEO campaigns.

The post Top 7 SEO Keyword Research Tools For Agencies appeared first on Search Engine Journal.

OpenAI Launches ChatGPT Plus For $20 Per Month via @sejournal, @MattGSouthern

OpenAI begins offering ChatGPT Plus for $20 per month with faster response times and priority access.

The post OpenAI Launches ChatGPT Plus For $20 Per Month appeared first on Search Engine Journal.

Google Updates Search Console Video Indexing Report via @sejournal, @MattGSouthern

Google's updated Search Console Video indexing report now includes daily video impressions and a sitemap filter feature.

The post Google Updates Search Console Video Indexing Report appeared first on Search Engine Journal.

ChatGPT & Search? NeevaAI’s Real-Time AI Search Is Already Here - Ep. 300 via @sejournal, @lorenbaker

Find out how Neeva is already using AI to power its search results and change the way users get information.

The post ChatGPT & Search? NeevaAI’s Real-Time AI Search Is Already Here [Podcast] appeared first on Search Engine Journal.

Yelp Details Removal Of Paid Review Groups & Lead Generators via @sejournal, @martinibuster

Yelp releases report on how they removed lead generators and closed down paid review rings on social media sites in 2022

The post Yelp Details Removal Of Paid Review Groups & Lead Generators appeared first on Search Engine Journal.

The WordPress Security Guide To Keep Your Site Safe via @sejournal, @martinibuster

Discover eight steps to take to keep your WordPress website safe from hackers, malware, and vulnerabilities.

The post The WordPress Security Guide To Keep Your Site Safe appeared first on Search Engine Journal.