Wednesday 30 November 2022

How To Combine SEO & PPC Keyword Strategies For More Effective ROI via @sejournal, @seomonitor

Learn a simple, 3-step marketing method for combining your SEO & PPC keyword data to get better organic & paid results & more effective ROI.

The post How To Combine SEO & PPC Keyword Strategies For More Effective ROI appeared first on Search Engine Journal.

Google Answers If Splitting A Long Article Could Result In Thin Content via @sejournal, @martinibuster

Google answers if a long article that is split into interlinked pages risks being seen as thin content

The post Google Answers If Splitting A Long Article Could Result In Thin Content appeared first on Search Engine Journal.

Google: Links Have Less Impact Today Than In The Past via @sejournal, @martinibuster

A Googler remarked that links have "a lot less significant impact" today than they previously did in the past

The post Google: Links Have Less Impact Today Than In The Past appeared first on Search Engine Journal.

Google: Noindexed Pages Do Not Impact Crawl Budget via @sejournal, @MattGSouthern

Google’s Search Relations team confirms noindexed pages don’t adversely impact a website’s crawl budget, no matter how many a site has.

The post Google: Noindexed Pages Do Not Impact Crawl Budget appeared first on Search Engine Journal.

Google Shares New Info About Vulnerabilities Found In Chrome via @sejournal, @MattGSouthern

Google security researchers are sharing new information about vulnerabilities detected in Chrome, Firefox, and Windows.

The post Google Shares New Info About Vulnerabilities Found In Chrome appeared first on Search Engine Journal.

Is Fresh Content A Google Ranking Factor? via @sejournal, @KayleLarkin

To decide if “freshness” could be a ranking factor, we need to understand what the “Freshness” algorithm updates mean and how they affect search rankings.

The post Is Fresh Content A Google Ranking Factor? appeared first on Search Engine Journal.

Social Media Content Strategy: From Start To Finish via @sejournal, @JuliaEMcCoy

A social media content strategy is your treasure map to earning ROI from social media. Learn how to create one in 7 steps.

The post Social Media Content Strategy: From Start To Finish appeared first on Search Engine Journal.

Tuesday 29 November 2022

Google: HTTP/3 Doesn’t Impact SEO via @sejournal, @MattGSouthern

Google Search Advocate John Mueller debunks a theory that the faster speed of HTTP/3 can directly impact a website’s SEO.

The post Google: HTTP/3 Doesn’t Impact SEO appeared first on Search Engine Journal.

Ex-Googler On Featured Snippets: Google is More Hesitant To Send Users Out Into The Web via @sejournal, @martinibuster

Ex-Googler offers opinion that uptick in featured snippets is because Google "concerned about some of the low-quality experiences out on the web"

The post Ex-Googler On Featured Snippets: Google is More Hesitant To Send Users Out Into The Web appeared first on Search Engine Journal.

Microsoft Makes 3 Predictions For PPC Trends In The New Year via @sejournal, @MattGSouthern

Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly.

The post Microsoft Makes 3 Predictions For PPC Trends In The New Year appeared first on Search Engine Journal.

Biggest Challenges Facing SEO In 2023 [Survey Results] via @sejournal, @MattGSouthern

Our State of SEO report finds machine learning & AI, Google updates, and third-party cookie deprecation are the greatest expected shifts in SEO in 2023.

The post Biggest Challenges Facing SEO In 2023 [Survey Results] appeared first on Search Engine Journal.

12 Powerful Email Marketing Tips You Need To Know via @sejournal, @IngridPAdames

Email marketing is still one of the effective ways to promote your brand. Follow these 12 actionable tips to ensure you're using email marketing wisely.

The post 12 Powerful Email Marketing Tips You Need To Know appeared first on Search Engine Journal.

Marketing To Gen Z: How To Do It The Right Way via @sejournal, @macuraa

Gen Z may be a trickier market but done right, you'll gain loyal followers with influence and spending power. Discover 10 tips for Zoomer customers.

The post Marketing To Gen Z: How To Do It The Right Way appeared first on Search Engine Journal.

Monday 28 November 2022

How To Choose The Best Rank Tracker For Your SEO Needs via @sejournal, @seomonitor

Don’t be afraid to change ranking tools. Learn what to look for in an SEO tool & discover how to successfully onboard it!

The post How To Choose The Best Rank Tracker For Your SEO Needs appeared first on Search Engine Journal.

Elon Musk Shares Vision For “Twitter 2.0” via @sejournal, @MattGSouthern

Twitter CEO Elon Musk reveals six ways he plans to turn Twitter into an “everything app,” including longform tweets, encrypted DMs, user-to-user payments, and more.

The post Elon Musk Shares Vision For “Twitter 2.0” appeared first on Search Engine Journal.

What Does Chip-Making Demand Tell Us About Search Demand? via @sejournal, @brookeosmundson

Many industries are seeing a stark drop-off in consumer demand. But how does this correlate to search trends? Read on to find out.

The post What Does Chip-Making Demand Tell Us About Search Demand? appeared first on Search Engine Journal.

SEO Salaries 2022: Industry Growth & Many New SEO Professionals via @sejournal, @martinibuster

How much do SEO professionals earn and is there room for new SEOs in the market? Discover what the industry pros have to say.

The post SEO Salaries 2022: Industry Growth & Many New SEO Professionals appeared first on Search Engine Journal.

Google Tag Manager: A GA4 Beginners Guide via @sejournal, @KayleLarkin

Let's take a look at how Google Tag Manager works with an easy five-step GA4 setup tutorial.

The post Google Tag Manager: A GA4 Beginners Guide appeared first on Search Engine Journal.

[Semrush Vs. Ahrefs: Why Are The Number Of Indexed Pages Different From Google?] via @sejournal, @tonynwright

Whatever SEO tool you're using, understand what it's best used for and discern which one you believe when running an analysis.

The post [Semrush Vs. Ahrefs: Why Are The Number Of Indexed Pages Different From Google?] appeared first on Search Engine Journal.

How To Improve SEO: Strategies To Try First via @sejournal, @claudiafaceoff

Not sure how to improve your SEO and where to start? Start with these on-page elements you can focus on to rank well.

The post How To Improve SEO: Strategies To Try First appeared first on Search Engine Journal.

Sunday 27 November 2022

How To Write Great SEO Titles via @sejournal, @IngridPAdames

In this brief-but-thorough guide, we’ll walk you through what you need to know to take your title strategy to the next level.

The post How To Write Great SEO Titles appeared first on Search Engine Journal.

Thursday 24 November 2022

12 Reasons Your Website Can Have A High Bounce Rate via @sejournal, @amelioratethis

Do you have a high bounce rate? Read on as we dig into its possible causes and what you can do to fix it.

The post 12 Reasons Your Website Can Have A High Bounce Rate appeared first on Search Engine Journal.

Top 10 Essential Website Optimization Strategies via @sejournal, @ChuckPrice518

How can one boost rankings in today's competitive SEO landscape? Focus on these 10 website optimization essentials and set yourself up for long-term success.

The post Top 10 Essential Website Optimization Strategies appeared first on Search Engine Journal.

A Comprehensive Guide To Marketing Attribution Models via @sejournal, @KayleLarkin

This guide simplifies everything you need to know about marketing attribution models, including an overview of your options and how to use them.

The post A Comprehensive Guide To Marketing Attribution Models appeared first on Search Engine Journal.

Inspiring Content Personalization Examples For B2B

Customers expect personalization, and if you're not taking advantage of it, you're missing out.

The post Inspiring Content Personalization Examples For B2B appeared first on Search Engine Journal.

Wednesday 23 November 2022

Google Ads Account Managers Shouldn’t Contact Clients Directly via @sejournal, @MattGSouthern

There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to.

The post Google Ads Account Managers Shouldn’t Contact Clients Directly appeared first on Search Engine Journal.

9 Steps To A Future-Proof Social Media Strategy In A Web3 World via @sejournal, @lisabuyer

Having a documented social media strategy is important. Here's how to create an effective one to level up your Web 2.0 and prepare for Web3.

The post 9 Steps To A Future-Proof Social Media Strategy In A Web3 World appeared first on Search Engine Journal.

Elon Musk Hires Prolific Hacker George Hotz To Fix Twitter Search via @sejournal, @MattGSouthern

Twitter CEO Elon Musk sets his sights on improving the website’s search functionality, enlisting the help of prolific hacker and long-time critic George Hotz.

The post Elon Musk Hires Prolific Hacker George Hotz To Fix Twitter Search appeared first on Search Engine Journal.

Is Using Google Analytics A Search Ranking Factor? via @sejournal, @KayleLarkin

Is Google Analytics really powerful enough to influence Google search results? Let's take a closer look.

The post Is Using Google Analytics A Search Ranking Factor? appeared first on Search Engine Journal.

A Practical Guide To Multi-Touch Attribution

Learn the difference between 4 multi-touch attribution models to leverage them, and ultimately create better conversion rate optimation. Here's how to do it step-by-step.

The post A Practical Guide To Multi-Touch Attribution appeared first on Search Engine Journal.

How To Analyze Your Content & Craft A Winning Strategy In 2023 via @sejournal, @lorenbaker

Learn how to identify content that works for you and create new, high-quality, authoritative content based on your findings.

The post How To Analyze Your Content & Craft A Winning Strategy In 2023 appeared first on Search Engine Journal.

Tuesday 22 November 2022

YouTube Brings Photo Editing & Quizzes To Community Posts via @sejournal, @MattGSouthern

YouTube is giving creators new tools to work with when publishing community posts, with the addition of photo editing features and interactive quizzes.

The post YouTube Brings Photo Editing & Quizzes To Community Posts appeared first on Search Engine Journal.

The State of SEO With SEJ’s Ben Steele - Ep. 293 via @sejournal, @lorenbaker

If you're planning your 2023 SEO strategy, you need to know what's coming. SEJ Senior Editor Ben Steele shares insights on the State of SEO.

The post The State of SEO With SEJ’s Ben Steele [Podcast] appeared first on Search Engine Journal.

7 Ways To Improve Local SEO & Attract New Business via @sejournal, @HelenPollitt1

Let's take you through how you can win new customers and improve your visibility through local SEO.

The post 7 Ways To Improve Local SEO & Attract New Business appeared first on Search Engine Journal.

A New Era Of Google Search: What It Means For SEO via @sejournal, @martinibuster

Google continues to evolve how users search and how data is presented. Here are surprising ways Google is changing what it means to search.

The post A New Era Of Google Search: What It Means For SEO appeared first on Search Engine Journal.

Competitor Mapping: What Is It & How To Do It

Not sure where to start? Automate your competitor mapping process in 5 easy steps.

The post Competitor Mapping: What Is It & How To Do It appeared first on Search Engine Journal.

Monday 21 November 2022

TikTok’s New Tool Gives Businesses Helpful Audience Insights via @sejournal, @MattGSouthern

A new business tool from TikTok uncovers audience insights that can assist with planning paid and organic content strategies.

The post TikTok’s New Tool Gives Businesses Helpful Audience Insights appeared first on Search Engine Journal.

Google Publishes Guide To Current & Retired Ranking Systems via @sejournal, @MattGSouthern

A new guide to Google's ranking systems will keep you informed about which systems are used to rank search results and which ones are retired.

The post Google Publishes Guide To Current & Retired Ranking Systems appeared first on Search Engine Journal.

How To Bypass Big Brands Bidding Up Your Terms via @sejournal, @navahf

Find out how to deal with big brands that bid for your most profitable keywords during the holidays and beyond.

The post How To Bypass Big Brands Bidding Up Your Terms appeared first on Search Engine Journal.

Leading A Data-Driven Content Marketing Journey With Vitor Peçanha via @sejournal, @beacarlota17

Rock Content's CMO Vitor Peçanha shares what it takes to be a high-impact leader in a data-first culture.

The post Leading A Data-Driven Content Marketing Journey With Vitor Peçanha appeared first on Search Engine Journal.

Sunday 20 November 2022

Saturday 19 November 2022

How To Plan A Blog Post In 6 Easy Steps via @sejournal, @searchmastergen

Creating blog posts should always start with planning. Ensure your content is optimized for the right people at the right time with these six steps.

The post How To Plan A Blog Post In 6 Easy Steps appeared first on Search Engine Journal.

Friday 18 November 2022

Users Lose Confidence That Twitter Will Survive via @sejournal, @martinibuster

Millions of tweets signal perception that Twitter is ending soon as mass resignations inspire users to lose confidence that it will stay online

The post Users Lose Confidence That Twitter Will Survive appeared first on Search Engine Journal.

How To Write Great SEO Titles via @sejournal, @IngridPAdames

In this brief-but-thorough guide, we’ll walk you through what you need to know to take your title strategy to the next level.

The post How To Write Great SEO Titles appeared first on Search Engine Journal.

How To Build A Winning MarTech Stack In 2023 via @sejournal, @hethr_campbell

Learn how to choose the right MarTech stack to help you automate tasks and streamline your workflow for better performance.

The post How To Build A Winning MarTech Stack In 2023 appeared first on Search Engine Journal.

Thursday 17 November 2022

The Do’s And Don’ts Of Social Media Management via @sejournal, @ab80

Most businesses lack an effective strategy for social media management. Get the full potential of your digital efforts with these "Do's" and "Don'ts."

The post The Do’s And Don’ts Of Social Media Management appeared first on Search Engine Journal.

In-House SEO: Key Insights To Inform Your 2023 Strategy via @sejournal, @sejournal

Download our dedicated in-house SEO report and learn how to set your team up for success next year.

The post In-House SEO: Key Insights To Inform Your 2023 Strategy appeared first on Search Engine Journal.

Social Media Logos: How To Use & Where To Download Them via @sejournal, @BrianFr07823616

Social media icons are a great way to boost your follower numbers and connect with your audience. Use them without worrying about legal issues.

The post Social Media Logos: How To Use & Where To Download Them appeared first on Search Engine Journal.

6 Social Advertising Tips For Financial Brands via @sejournal, @atuljindal01

Perfect your social advertising campaigns for a far-reaching and powerful marketing impact.

The post 6 Social Advertising Tips For Financial Brands appeared first on Search Engine Journal.

Wednesday 16 November 2022

Evidence of New Twitter Features Leaked By Security Researcher via @sejournal, @martinibuster

Security researcher leaks evidence of new Twitter features under development, including end-to-end DM encryption and an anti-cyberstalking measure

The post Evidence of New Twitter Features Leaked By Security Researcher appeared first on Search Engine Journal.

Google Makes It Easier To Get Products In The Shopping Tab via @sejournal, @MattGSouthern

Google is making it easier for ecommerce stores to get their products showcased in the shopping tab in search results.

The post Google Makes It Easier To Get Products In The Shopping Tab appeared first on Search Engine Journal.

SEO Testing: 8 Experiments To Improve Organic Traffic via @sejournal, @lorenbaker

As algorithms change and new technologies emerge, your SEO strategy needs to evolve with them. This is where testing your SEO comes in.

The post SEO Testing: 8 Experiments To Improve Organic Traffic appeared first on Search Engine Journal.

Elon Musk’s Twitter Takeover: A Timeline Of Events via @sejournal, @MattGSouthern

A continuously updated timeline of Elon Musk becoming the owner and CEO of Twitter, and the events that occur under his leadership.

The post Elon Musk’s Twitter Takeover: A Timeline Of Events appeared first on Search Engine Journal.

Google Search Console: Is It A Ranking Factor? via @sejournal, @KayleLarkin

You can get lots of helpful information from Google Search Console to guide your SEO efforts. But is it a ranking factor? Let’s dig in.

The post Google Search Console: Is It A Ranking Factor? appeared first on Search Engine Journal.

SEO For News: Complete Top Stories Keyword Research Guide via @sejournal, @dansmull

This guide to news SEO will equip you with a quick keyword research framework to win in Google's top stories.

The post SEO For News: Complete Top Stories Keyword Research Guide appeared first on Search Engine Journal.

How Social Media Search & Short-Form Video Are Revolutionizing SEO [Webinar] via @sejournal, @hethr_campbell

Learn how to market your brand on social media to boost your organic discoverability and reach.

The post How Social Media Search & Short-Form Video Are Revolutionizing SEO [Webinar] appeared first on Search Engine Journal.

Tuesday 15 November 2022

Global SEO: 4 Efficient SEO Frameworks To Manage Clients Without Losing Control via @sejournal, @seomonitor

Learn how to tackle campaign management at scale with these global SEO strategies.

The post Global SEO: 4 Efficient SEO Frameworks To Manage Clients Without Losing Control appeared first on Search Engine Journal.

Twitter Fires Senior Engineers for Opinions Shared in Private Slack Channel via @sejournal, @martinibuster

Senior engineers with over ten years experience fired from Twitter for privately sharing their opinions. Elon Musk and mock-apologizes for firing "these geniuses"

The post Twitter Fires Senior Engineers for Opinions Shared in Private Slack Channel appeared first on Search Engine Journal.

Google Is Restoring Missing Reviews In Business Profiles via @sejournal, @MattGSouthern

Google is fixing a bug that caused reviews to go missing from Google Business Profiles. Google confirms reviews are getting restored.

The post Google Is Restoring Missing Reviews In Business Profiles appeared first on Search Engine Journal.

Google Updates Review Snippet Structured Data via @sejournal, @martinibuster

Google updated the review snippet structured data to standardize how numbers are written

The post Google Updates Review Snippet Structured Data appeared first on Search Engine Journal.

Tips For Bidding On Holiday Season Trending Keywords via @sejournal, @andreaatzori

This article is designed to give you some tips and tricks for bidding on holiday season trending keywords.

The post Tips For Bidding On Holiday Season Trending Keywords appeared first on Search Engine Journal.

Monday 14 November 2022

10 Image SEO Tips To Make A Website Users Will Love via @sejournal, @Brian_W_Gareth

Learn how to repair image-related SEO issues to easily give your website the competitive SEO advantage you need in 2023.

The post 10 Image SEO Tips To Make A Website Users Will Love appeared first on Search Engine Journal.

TikTok Offers New Resources & Ad Credits For Small Businesses via @sejournal, @MattGSouthern

TikTok is launching several initiatives to support small businesses, including tips from successful creators and $100 in ad credits.

The post TikTok Offers New Resources & Ad Credits For Small Businesses appeared first on Search Engine Journal.

Experts Predict Twitter Outage & Advise Downloading Your Data via @sejournal, @martinibuster

Multiple experts warn of a possible Twitter outage and encourage users to download their data now while they still can

The post Experts Predict Twitter Outage & Advise Downloading Your Data appeared first on Search Engine Journal.

Google Settles Location-Tracking Case For $391.5 Million via @sejournal, @BrianFr07823616

Google agrees to pay $391.5 million in a settlement with 40 states over a lawsuit involving the search engine company’s user location tracking.

The post Google Settles Location-Tracking Case For $391.5 Million appeared first on Search Engine Journal.

LinkedIn + GitHub Launch 40+ Free Courses via @sejournal, @MattGSouthern

LinkedIn is teaming up with GitHub to launch over 40 software development courses through LinkedIn Learning, all of which are free until March 2023.

The post LinkedIn + GitHub Launch 40+ Free Courses appeared first on Search Engine Journal.

Twitter Fires 80% of Contractor Employees With No Formal Notice via @sejournal, @martinibuster

Elon Musk fires nearly all Twitter contract employees, with one fired working parent tweeting how the timing couldn't be worse

The post Twitter Fires 80% of Contractor Employees With No Formal Notice appeared first on Search Engine Journal.

9 Steps To A Future-Proof Social Media Strategy In A Web3 World via @sejournal, @lisabuyer

Having a documented social media strategy is important. Here's how to create an effective one to level up your Web 2.0 and prepare for Web3.

The post 9 Steps To A Future-Proof Social Media Strategy In A Web3 World appeared first on Search Engine Journal.

Google’s New Ad Insights Feature & 7 Tips For Competitive Ad Research via @sejournal, @digital_future

Here's how to conduct competitive ad text research directly within Google Ads in 7 easy steps.

The post Google’s New Ad Insights Feature & 7 Tips For Competitive Ad Research appeared first on Search Engine Journal.

Google Analytics 4: Three Metrics You Should Know To Optimize Google Ads

Prepare for UA's last day collecting your website data and get to know three "hidden" metrics that are useful for Google Ad campaigns.

The post Google Analytics 4: Three Metrics You Should Know To Optimize Google Ads appeared first on Search Engine Journal.

Friday 11 November 2022

Letter From the Editor: Yes, We Have to Talk About Twitter. via @sejournal, @Amanda_ZW

The opinions expressed within this story are solely the author’s and do not reflect the opinions and beliefs of Search Engine Journal or its affiliates. Greetings, SEO pros, digital marketers, journalists, and curious minds among us. For I have the pride, the privilege, nay, the pleasure of addressing my very first official “Letter From the Editor” to such an esteemed audience. And as much as I hate to kick things off on this note: We have to talk about Twitter. I know, I know. You don’t want to talk about Twitter. I don’t want to talk about Twitter. Nobody wants […]

The post Letter From the Editor: Yes, We Have to Talk About Twitter. appeared first on Search Engine Journal.

Senior Twitter Execs Resign – Bankruptcy Reportedly Isn’t Out Of The Question via @sejournal, @martinibuster

Musk reportedly says bankruptcy not out of the question as senior execs core to Twitter's functioning resign

The post Senior Twitter Execs Resign – Bankruptcy Reportedly Isn’t Out Of The Question appeared first on Search Engine Journal.

The 40 Best Google Tools For Productivity And Marketing via @sejournal, @BrianFr07823616

Google has a wide range of tools businesses of any size can use to boost productivity, maximize marketing spend and drive more sales.

The post The 40 Best Google Tools For Productivity And Marketing appeared first on Search Engine Journal.

Thursday 10 November 2022

8 SEO Software Problems Solved By This SEO Artificial Intelligence Tool via @sejournal, @mktbrew

Learn how you can gain your ultimate SEO advantage by accurately predicting future SERPs so you can truly rank higher.

The post 8 SEO Software Problems Solved By This SEO Artificial Intelligence Tool appeared first on Search Engine Journal.

How To Track Offline Conversions From Your Google Ads via @sejournal, @timothyjjensen

Offline conversion tracking could help improve your PPC efforts. Learn the three ways that you can start incorporating offline conversions in your Google Ads account.

The post How To Track Offline Conversions From Your Google Ads appeared first on Search Engine Journal.

New Netflix Ads Tier Comes With An Unpredictable Price via @sejournal, @brookeosmundson

After receiving consumer pushback from raising its subscription prices, Netflix rolled out its newest tier: Basic with Ads, in November 2022.

The post New Netflix Ads Tier Comes With An Unpredictable Price appeared first on Search Engine Journal.

How To Plan A Blog Post In 6 Easy Steps via @sejournal, @searchmastergen

Creating blog posts should always start with planning. Ensure your content is optimized for the right people at the right time with these six steps.

The post How To Plan A Blog Post In 6 Easy Steps appeared first on Search Engine Journal.

CMO vs SEO: How To Balance SEO And B2B Marketing Goals via @sejournal, @alexanderkesler

Utilize this 4-step strategy to help SEO managers, the C-Suite, and marketers meet eye-to-eye when it comes to content strategies.

The post CMO vs SEO: How To Balance SEO And B2B Marketing Goals appeared first on Search Engine Journal.

Meta Ads Automation: An Advertiser’s Guide via @sejournal, @closedloop

With this detailed guide, automate many important campaign decisions and optimizations like budget, placement and creative with Meta Advantage and Advantage+.

The post Meta Ads Automation: An Advertiser’s Guide appeared first on Search Engine Journal.

How To Hire Top SEO & Content Marketing Talent In 2023  via @sejournal, @hethr_campbell

Discover the top reasons why SEO candidates and content marketing talent may accept an offer letter from your competitor instead of you.

The post How To Hire Top SEO & Content Marketing Talent In 2023  appeared first on Search Engine Journal.

Wednesday 9 November 2022

5 Top Enterprise Local SEO Challenges & How To Solve Them via @sejournal, @localseoguide

Move beyond these common enterprise local SEO challenges. Read on to learn how to solve them.

The post 5 Top Enterprise Local SEO Challenges & How To Solve Them appeared first on Search Engine Journal.

Most Of You Aren’t Leaving Twitter, Poll Results Show via @sejournal, @MattGSouthern

As SEOs and marketers discuss leaving Twitter for other platforms, we asked what your plans are. You told us you're not leaving.

The post Most Of You Aren’t Leaving Twitter, Poll Results Show appeared first on Search Engine Journal.

Is Reading Level A Google Ranking Factor? via @sejournal, @mirandalmwrites

Content is king, but can your content's reading level have some power over your site's ranking? Let's take a look.

The post Is Reading Level A Google Ranking Factor? appeared first on Search Engine Journal.

Streamlit Tutorial For SEOs: How To Create A UI For Your Python App

Use the Streamlit package and create a beautiful app easily with Python with this tutorial, which also includes a Dockerfile for deploying your app.

The post Streamlit Tutorial For SEOs: How To Create A UI For Your Python App appeared first on Search Engine Journal.

Money-Saving Placement Exclusion Script for Google Ads via @sejournal, @siliconvallaeys

Trying to place ads in another language? Automate a shared exclusion list for keywords that use a non-allowed Unicode character set.

The post Money-Saving Placement Exclusion Script for Google Ads appeared first on Search Engine Journal.

Monday 7 November 2022

The Biggest PPC Trends Of 2023, According To 22 Experts [Ebook] via @sejournal, @sejournal

In this ebook, you’ll discover the PPC trends that will matter the most in 2023.

The post The Biggest PPC Trends Of 2023, According To 22 Experts [Ebook] appeared first on Search Engine Journal.

8 Digital Marketing Strategy Insights For Massive Agency Growth In 2023 via @sejournal, @CallRail

Learn how to adapt your strategy to frequent market shifts and prepare for the future with these 2023 marketing agency predictions.

The post 8 Digital Marketing Strategy Insights For Massive Agency Growth In 2023 appeared first on Search Engine Journal.

Google’s John Mueller: “Search Is Never Guaranteed” via @sejournal, @MattGSouthern

Google Search Advocate John Mueller said, "search is never guaranteed," in response to a site owner asking why their content isn't indexed.

The post Google’s John Mueller: “Search Is Never Guaranteed” appeared first on Search Engine Journal.

Google’s John Mueller On How To Handle Negative SEO Attacks via @sejournal, @MattGSouthern

Google Search Advocate John Mueller shares an easy way to deal with negative SEO attacks, such as competitors building spammy links to your domain.

The post Google’s John Mueller On How To Handle Negative SEO Attacks appeared first on Search Engine Journal.

YouTube Shorts Now Available On TV via @sejournal, @BrianFr07823616

YouTube Shorts are now available in a television-optimized format for connected TVs.

The post YouTube Shorts Now Available On TV appeared first on Search Engine Journal.

Developing Value Proposition For Travel Websites Through Content via @sejournal, @TaylorDanRW

Keep up with the SEO industry and aim for a cozy spot on page 1 of the results pages to increase tour bookings. Here's how.

The post Developing Value Proposition For Travel Websites Through Content appeared first on Search Engine Journal.

Doing More With Less: 30 Minutes Of Local SEO Every Week via @sejournal, @drumming

Save time while ensuring your local SEO is up to date. Try these 5 quick tips for more traffic, reviews, and customers.

The post Doing More With Less: 30 Minutes Of Local SEO Every Week appeared first on Search Engine Journal.

12 Ultimate Tools & Tactics For Effective Content Strategies In 2023 via @sejournal, @semrush

Configure the right content marketing strategy to beat your competition with this ultimate checklist plus the best marketing tools by Semrush.

The post 12 Ultimate Tools & Tactics For Effective Content Strategies In 2023 appeared first on Search Engine Journal.

Sunday 6 November 2022

Saturday 5 November 2022

Global vs. Local Websites: Which Is Right For You? via @sejournal, @motokohunt

There are factors to consider when deciding to have a global site or separate local sites. Read on to determine which is better for you.

The post Global vs. Local Websites: Which Is Right For You? appeared first on Search Engine Journal.

8 Brands Using Twitter Effectively via @sejournal, @brentcsutoras

No two tweet strategies are alike. Take a look at some brands that use Twitter effectively and learn what makes them so successful.

The post 8 Brands Using Twitter Effectively appeared first on Search Engine Journal.

Friday 4 November 2022

Is Author Authority A Google Ranking Factor? via @sejournal, @mirandalmwrites

Users care about the reputation and relevance of a piece’s author. But does author authority matter in site rankings?

The post Is Author Authority A Google Ranking Factor? appeared first on Search Engine Journal.

10 Steps To Boost Your Site’s Crawlability And Indexability via @sejournal, @BrianFr07823616

Let’s look at some elements of your website that affect crawling and indexing and discuss ways you can optimize your site for them.

The post 10 Steps To Boost Your Site’s Crawlability And Indexability appeared first on Search Engine Journal.

Google Shopping Free Listings: An In-Depth Guide via @sejournal, @AdamHeitzman

Learn the fundamentals of Google Shopping and explain everything you’ll need to get up and running on the world’s most popular retail search engine.

The post Google Shopping Free Listings: An In-Depth Guide appeared first on Search Engine Journal.

Smarter Link Building: How To Use Machine Learning To Accelerate Organic Growth via @sejournal, @hethr_campbell

Learn how you can use machine learning's progress in relevancy to help you tailor your link building strategy.

The post Smarter Link Building: How To Use Machine Learning To Accelerate Organic Growth appeared first on Search Engine Journal.

Thursday 3 November 2022

Substack Sets Its Sights On Twitter With New Chat Feature via @sejournal, @BrianFr07823616

Substack has launched a discussion feature that will allow authors to communicate with their audiences directly via mobile app.

The post Substack Sets Its Sights On Twitter With New Chat Feature appeared first on Search Engine Journal.

Google Announces Sunset Of Similar Audiences via @sejournal, @brookeosmundson

Google announced an impact to audience targeting as a result of ongoing requirements for user privacy. Learn how your Google Ads campaigns may be affected.

The post Google Announces Sunset Of Similar Audiences appeared first on Search Engine Journal.

A Guide To Long-Form Content via @sejournal, @adrianakstein

Forget keyword stuffing and writing just to fulfill a word count. Learn to use and repurpose long form content to gain authority in your industry.

The post A Guide To Long-Form Content appeared first on Search Engine Journal.

What Is A Content Management System (CMS)? via @sejournal, @coreydmorris

Learn how content management systems are important website management efficiency, marketing abilities, powering your digital presence, and find the best option for your website.

The post What Is A Content Management System (CMS)? appeared first on Search Engine Journal.

Get Your MarTech Stack Ready For 2023 [Webinar] via @sejournal, @hethr_campbell

Learn how to build a winning marketing technology stack to help you improve campaign performance in this upcoming webinar!

The post Get Your MarTech Stack Ready For 2023 [Webinar] appeared first on Search Engine Journal.

Wednesday 2 November 2022

5 Lessons For Surviving Crises From The Ukrainian Team Of SE Ranking

Learn tips for surviving crises from a Ukrainian team; their business processes helped them stay strong through the invasion of Ukraine.

The post 5 Lessons For Surviving Crises From The Ukrainian Team Of SE Ranking appeared first on Search Engine Journal.

Google Pulls The Plug On Hangouts via @sejournal, @BrianFr07823616

Hangouts, which has been Google's primary messaging services since 2013 has been ended. Users have until January 1 to migrate data.

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Are Social Signals & Shares A Google Ranking Factor? via @sejournal, @kristileilani

Do social signals affect search rankings? Let’s explore social signals as a Google ranking factor to determine their effect on search rankings.

The post Are Social Signals & Shares A Google Ranking Factor? appeared first on Search Engine Journal.

16 Tips To Keep Your Sanity And Prepare Your Shopify Store For BFCM Sales via @sejournal, @digital_darts

Learn how to make the customer journey on your Shopify store smoother and reap the rewards for Black Friday and Cyber Monday sales events.

The post 16 Tips To Keep Your Sanity And Prepare Your Shopify Store For BFCM Sales appeared first on Search Engine Journal.

How To Get More Out Of Search Terms Reporting In The Age Of Privacy And Automation via @sejournal, @adsliaison

Keep up with Google Ads' recent changes for a healthy digital advertising ecosystem. Reimagine how to analyze and activate campaign data with this guide.

The post How To Get More Out Of Search Terms Reporting In The Age Of Privacy And Automation appeared first on Search Engine Journal.

Content Strategy: How To Win With Better Content In 2023 via @sejournal, @hethr_campbell

Want to step up your content strategy in 2023? Join this webinar and discover how to create quality content for better performance and higher rankings.

The post Content Strategy: How To Win With Better Content In 2023 appeared first on Search Engine Journal.

Tuesday 1 November 2022

How SEO Experts Predict & Fix Surprise Demand Shifts With Search Data via @sejournal, @seomonitor

Learn SEO tips to help you spot a sudden change in keyword search volume trends before it throws your SEO campaigns off the rails.

The post How SEO Experts Predict & Fix Surprise Demand Shifts With Search Data appeared first on Search Engine Journal.

71% Of Marketers Are Struggling To Meet Customer Expectations via @sejournal, @MattGSouthern

A majority of marketers say they're struggling to meet customer expectations, and a new report on the current marketing landscape reveals why.

The post 71% Of Marketers Are Struggling To Meet Customer Expectations appeared first on Search Engine Journal.

Google Introduces New Search Labels For Coupons & Promos via @sejournal, @MattGSouthern

Google is updating shopping search results with new labels highlighting coupons and promotions and the ability to compare prices from multiple retailers.

The post Google Introduces New Search Labels For Coupons & Promos appeared first on Search Engine Journal.

How To Track Offline Conversions From Your Google Ads via @sejournal, @timothyjjensen

Offline conversion tracking could help improve your PPC efforts. Learn the three ways that you can start incorporating offline conversions in your Google Ads account.

The post How To Track Offline Conversions From Your Google Ads appeared first on Search Engine Journal.

Semantic Search With Vectors via @sejournal, @dcoates

From vector to keyword-based search (and possibly hybrid), stay updated with how search engines work.

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Website Performance & Health Monitoring: Tips & Best Practices

Discover what makes a healthy (and secure) website. Learn about technical metrics and improve on them to improve your site's performance.

The post Website Performance & Health Monitoring: Tips & Best Practices appeared first on Search Engine Journal.