Wednesday 31 January 2024

Could This Be The Navboost Patent? via @sejournal, @martinibuster

A 2005 patent authored by Amit Singhal matches what is known about the Navboost algorithm

The post Could This Be The Navboost Patent? appeared first on Search Engine Journal.

WordPress Website Builder Vulnerability Affects Nearly 1 Million Websites via @sejournal, @martinibuster

High severity vulnerability in Website Builder by SeedProd can lead to unauthorized modification of data

The post WordPress Website Builder Vulnerability Affects Nearly 1 Million Websites appeared first on Search Engine Journal.

YouTube Announces 4 New Studio Features For Creators via @sejournal, @MattGSouthern

YouTube announced features in Studio to help creators optimize content, including improved research, shareable clips, and enhanced playlist analytics.

The post YouTube Announces 4 New Studio Features For Creators appeared first on Search Engine Journal.

Google Updates Core Web Vitals With Interaction To Next Paint (INP) via @sejournal, @MattGSouthern

Google to replace First Input Delay with new Interaction to Next Paint metric as a Core Web Vital on March 12.

The post Google Updates Core Web Vitals With Interaction To Next Paint (INP) appeared first on Search Engine Journal.

Google: Changing URLs On Larger Sites Takes Time To Process via @sejournal, @martinibuster

Google's John Mueller shares insight about the time it takes to process changes to a larger site

The post Google: Changing URLs On Larger Sites Takes Time To Process appeared first on Search Engine Journal.

Tuesday 30 January 2024

WordPress 6.4.3 Security Release Fixes Two Vulnerabilities via @sejournal, @martinibuster

WordPress 6.4.3 is released to patch two vulnerabilities and fixes 21 bugs

The post WordPress 6.4.3 Security Release Fixes Two Vulnerabilities appeared first on Search Engine Journal.

Google DeepMind WARM: Can Make AI More Reliable via @sejournal, @martinibuster

DeepMind researchers published research on WARM, a way to mitigate reward hacking and improve the quality of AI answers

The post Google DeepMind WARM: Can Make AI More Reliable appeared first on Search Engine Journal.

Local Strategies: How Better Online Reputation Drives Revenue via @sejournal, @lorenbaker

Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way. With guest Raj Nijjer of Edge, we’ll dive into the revenue impacts that your online reputation can have, and why this reputation building should be crucial in your planning. Join your host Loren Baker, as he and Raj discuss how to avoid wasteful strategies of local marketing and multi-location businesses, plus a couple tips on how a good reputation can help attract and retain top talent. [01:14] – Raj’s Background and Journey to Edge. […]

The post Local Strategies: How Better Online Reputation Drives Revenue appeared first on Search Engine Journal.

Sentence-Level Semantic Internal Links For SEO via @sejournal, @martinibuster

An internal linking strategy for SEO that matches Google's semantic understanding of content

The post Sentence-Level Semantic Internal Links For SEO appeared first on Search Engine Journal.

How To Uncover Your Expertise To Become A Journalist’s Source via @sejournal, @_kevinrowe

Elevate your media presence by mastering the Expert Evaluation Tool. Learn to communicate proven expertise and become a go-to resource for journalists in your field.

The post How To Uncover Your Expertise To Become A Journalist’s Source appeared first on Search Engine Journal.

Saturday 27 January 2024

Thursday 25 January 2024

Wednesday 24 January 2024

Meta Launches New Tools To Help Brands Fight IP Infringement via @sejournal, @MattGSouthern

Meta rolls out new tools to protect brands' intellectual property rights across its platforms.

The post Meta Launches New Tools To Help Brands Fight IP Infringement appeared first on Search Engine Journal.

Google Ads Liaison Explains “Other” Search Terms Issue via @sejournal, @MattGSouthern

Google Ads Liaison Ginny Marvin advises using Search Terms Insights to analyze private search queries grouped under "Other" terms.

The post Google Ads Liaison Explains “Other” Search Terms Issue appeared first on Search Engine Journal.

Why Google May Rank AI-Generated Content Over Original News via @sejournal, @kristileilani

While Google may not "boost" AI-generated content in search results, there are several reasons why some websites outrank original sources in News and Discover.

The post Why Google May Rank AI-Generated Content Over Original News appeared first on Search Engine Journal.

The 15-Second Revolution: Short Videos Are Redefining Marketing via @sejournal, @MattGSouthern

Short-form, user-generated video content surges as a key marketing strategy, demanding strategic investment and planning for businesses.

The post The 15-Second Revolution: Short Videos Are Redefining Marketing appeared first on Search Engine Journal.

WordPress Releases Two Plugins For Speeding Up Webpages via @sejournal, @martinibuster

Two plugins developed by WordPress leverage cutting edge HTML specs and technologies to speed up webpages

The post WordPress Releases Two Plugins For Speeding Up Webpages appeared first on Search Engine Journal.

Do Keywords Still Matter? via @sejournal, @wburton27

Explore keywords' pivotal role in Google's indexing system, user experience, and content creation for effective online visibility and strategic connections.

The post Do Keywords Still Matter? appeared first on Search Engine Journal.

Tuesday 23 January 2024

LinkedIn Retires Lookalike Audiences, Urges Shift To New Targeting via @sejournal, @MattGSouthern

LinkedIn to discontinue lookalike audiences in February, recommends Predictive Audiences and Audience Expansion instead.

The post LinkedIn Retires Lookalike Audiences, Urges Shift To New Targeting appeared first on Search Engine Journal.

Google Launches Gemini-Powered Search Ads To More Advertisers via @sejournal, @MattGSouthern

Google integrates its Gemini AI model into Google Ads to streamline campaign creation.

The post Google Launches Gemini-Powered Search Ads To More Advertisers appeared first on Search Engine Journal.

WordPress File Manager Plugin Vulnerability Affects +1 Million Websites via @sejournal, @martinibuster

High severity vulnerability in File Manager Plugin for WordPress makes it possible for attackers to access sensitive information

The post WordPress File Manager Plugin Vulnerability Affects +1 Million Websites appeared first on Search Engine Journal.

How To Leverage Expertise And Authority To Boost Your International Expansion via @sejournal, @gemmafontane

Uncover the power of E-E-A-T strategies in international ecommerce. Learn from a successful case and boost your online presence worldwide.

The post How To Leverage Expertise And Authority To Boost Your International Expansion appeared first on Search Engine Journal.

Monday 22 January 2024

Friday 19 January 2024

Avoid The Noise: How To Prove That Your SEO Matters via @sejournal, @lorenbaker

Join us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting the outlook on SEO efforts. Dan brings his experience as a leading SEO consultant for top companies to this exclusive interview. He and Loren navigate the complexities of the shifting SEO landscape, and how to set realistic expectations in your business. They also dig into the potential risks and opportunities of AI in search, and what these drastic changes mean moving forward. I think oftentimes in a lot of organizations, everyone’s time poor, everyone […]

The post Avoid The Noise: How To Prove That Your SEO Matters appeared first on Search Engine Journal.

The Best SEO Conferences For 2024 (Virtual And In-Person) via @sejournal, @lorenbaker

SEO conferences are the place to be if you want to know anything about SEO. Here are some of the upcoming events you can attend.

The post The Best SEO Conferences For 2024 (Virtual And In-Person) appeared first on Search Engine Journal.

Thursday 18 January 2024

Wednesday 17 January 2024

2024 SEO Success Guide: Tools & Tactics To Refresh Your Strategy & Boost Performance via @sejournal, @ahrefs

Make your SEO strategy a success with AI and Google's SG. Stay up-to-date with the latest trends and SEO tools for 2024 and beyond!

The post 2024 SEO Success Guide: Tools & Tactics To Refresh Your Strategy & Boost Performance appeared first on Search Engine Journal.

Google Ranking Bug De-Ranks Sites On Weekends via @sejournal, @martinibuster

Many reports about a Google Weekend Ranking Bug that wipes out rankings only on the weekends then back to normal on Monday

The post Google Ranking Bug De-Ranks Sites On Weekends appeared first on Search Engine Journal.

Google ‘Circle to Search’: The New AI-Powered Search Gesture For Android via @sejournal, @MattGSouthern

Google launches new search tools using AI and gestures to make looking up information more seamless on Android devices.

The post Google ‘Circle to Search’: The New AI-Powered Search Gesture For Android appeared first on Search Engine Journal.

ACF WordPress Plugin Vulnerability Affects Up To 2+ Million Sites via @sejournal, @martinibuster

Advanced Custom Fields (ACF) WordPress plugin vulnerability patch released but it also has a potential for breaking changes

The post ACF WordPress Plugin Vulnerability Affects Up To 2+ Million Sites appeared first on Search Engine Journal.

Monday 15 January 2024

TikTok Gains Traction As A Search Engine Among Gen Z [STUDY] via @sejournal, @MattGSouthern

Study shows Gen Z increasingly using TikTok as a search engine; businesses shift marketing strategies to engage younger users on the platform.

The post TikTok Gains Traction As A Search Engine Among Gen Z [STUDY] appeared first on Search Engine Journal.

Reminder: Google Enforcing New Email Rules Next Month via @sejournal, @MattGSouthern

Google tightens email rules for bulk senders in February to reduce spam and improve security.

The post Reminder: Google Enforcing New Email Rules Next Month appeared first on Search Engine Journal.

SEO And The Taxonomy Of Topics via @sejournal, @martinibuster

Creating content is easier and more precise when applying the concept of a taxonomy of topics to create authoritative content

The post SEO And The Taxonomy Of Topics appeared first on Search Engine Journal.

Effective SEO Management Structures For Multilingual And Multinational Websites via @sejournal, @motokohunt

Master the challenges of multinational SEO with effective communication and collaboration. From core page templates to centralized sitemaps, here's what you should know.

The post Effective SEO Management Structures For Multilingual And Multinational Websites appeared first on Search Engine Journal.

Friday 12 January 2024

Google Explains The Index, Follow Meta Tag via @sejournal, @martinibuster

Google's John Mueller explains how Google treats a meta robots tag that contains the index, follow directive

The post Google Explains The Index, Follow Meta Tag appeared first on Search Engine Journal.

Adapting Your Digital Marketing Strategy To Local Events And Seasons via @sejournal, @JRiddall

Seamlessly blend community engagement with seasonal strategies for your business. Here's how to craft a local event digital marketing strategy with tips for E-E-A-T guidelines.

The post Adapting Your Digital Marketing Strategy To Local Events And Seasons appeared first on Search Engine Journal.

Thursday 11 January 2024

Wednesday 10 January 2024

OpenAI Announces ChatGPT Team For The Workplace via @sejournal, @martinibuster

ChatGPT Team is the future of AI integration into the workspace as a tool for increasing employee productivity

The post OpenAI Announces ChatGPT Team For The Workplace appeared first on Search Engine Journal.

Brave Launches Mistral-Powered CodeLLM In Search Results via @sejournal, @MattGSouthern

Brave Search launches CodeLLM, a programming assistant built on the Mistral AI model.

The post Brave Launches Mistral-Powered CodeLLM In Search Results appeared first on Search Engine Journal.

Google Bans Price Gouging, Victim-Blaming Ads via @sejournal, @MattGSouthern

Google tightens inappropriate ad policy, banning exploitation during sensitive world events, starting February.

The post Google Bans Price Gouging, Victim-Blaming Ads appeared first on Search Engine Journal.

How To Do Keyword Research For Very Specific, B2B Audiences (A Case Study) via @sejournal, @digitalquokka

Discover how to navigate a particularly tough keyword research brief and apply this critical thinking-based approach to any B2B niche.

The post How To Do Keyword Research For Very Specific, B2B Audiences (A Case Study) appeared first on Search Engine Journal.

Monday 8 January 2024

OpenAI: New York Times Lawsuit Based On Misuse Of ChatGPT via @sejournal, @martinibuster

OpenAI claims The New York Times lawsuit is based on disallowed adversarial prompting attacks

The post OpenAI: New York Times Lawsuit Based On Misuse Of ChatGPT appeared first on Search Engine Journal.

Google: Author Bylines Not A Ranking Factor via @sejournal, @MattGSouthern

Google clarifies author bylines don't directly influence search rankings, despite claims.

The post Google: Author Bylines Not A Ranking Factor appeared first on Search Engine Journal.

Google Gives Cookie Reprieve To Select Sites Through New Trials via @sejournal, @MattGSouthern

As Google starts restricting third-party cookies in Chrome, it's offering a limited deprecation trial for sites proving functionality issues.

The post Google Gives Cookie Reprieve To Select Sites Through New Trials appeared first on Search Engine Journal.

Google Clarifies How Algorithm Chooses Search Snippets via @sejournal, @martinibuster

Google clarified the search snippets guidance to show what the algorithm uses for the search results

The post Google Clarifies How Algorithm Chooses Search Snippets appeared first on Search Engine Journal.

My 6Ms Of Social Media via @sejournal, @TheJennyLi

Dive into the core elements of a powerful social media strategy with the 6Ms approach.

The post My 6Ms Of Social Media appeared first on Search Engine Journal.

Saturday 6 January 2024

AI Content Detection: Bard Vs ChatGPT Vs Claude via @sejournal, @martinibuster

Research on AI self-detection abilities of Bard, ChatGPT and Claude reveals diverse performance scores and possible new ways to detect AI content

The post AI Content Detection: Bard Vs ChatGPT Vs Claude appeared first on Search Engine Journal.

Tuesday 2 January 2024

How Google Blends Search, Social, Local, Shopping, AI, And Ads via @sejournal, @kristileilani

Explore how Google Search and Discover integrate results with social features, news, forums, videos, shopping, local, generative AI, and ads for an engaging user experience.

The post How Google Blends Search, Social, Local, Shopping, AI, And Ads appeared first on Search Engine Journal.

WordPress Google Fonts Plugin Vulnerability Affects Up To +300,000 Sites via @sejournal, @martinibuster

WordPress Google Fonts Plugin vulnerability allows attackers to delete directories and inject XSS payloads

The post WordPress Google Fonts Plugin Vulnerability Affects Up To +300,000 Sites appeared first on Search Engine Journal.

The Three Pillars Of Content Marketing Strategy (Festive Flashback)

Discover how this organized approach, which can guide you in formulating and pressure-testing activities for a robust content marketing strategy.

The post The Three Pillars Of Content Marketing Strategy (Festive Flashback) appeared first on Search Engine Journal.

Are Homepages The Most Important To Google? via @sejournal, @martinibuster

Do multiple statements by Googlers indicate that the homepage is the most important part of a website?

The post Are Homepages The Most Important To Google? appeared first on Search Engine Journal.

How To Build A Future-Proofed SEO Strategy When AI Is Changing SEO (Festive Flashback) via @sejournal, @Kevin_Indig

Explore the challenges and promises of AI-generated content and prepare your SEO strategy accordingly for the launch of SGE.

The post How To Build A Future-Proofed SEO Strategy When AI Is Changing SEO (Festive Flashback) appeared first on Search Engine Journal.