On-Site Search Best Practices For SEO & User Experience via @sejournal, @KayleLarkin

Make sure your on-site search helps convert site visitors into customers with these SEO best practices.

The post On-Site Search Best Practices For SEO & User Experience appeared first on Search Engine Journal.

How To Find & Understand Conversion Rates Of Your Amazon Products via @sejournal, @AMZRobynJohnson

Learn how you can find your conversion rate on a few popular platforms for sellers on Amazon.

The post How To Find & Understand Conversion Rates Of Your Amazon Products appeared first on Search Engine Journal.

Google: “Always Try” To Replace HTTP Links With HTTPS via @sejournal, @MattGSouthern

Google’s Search Advocate John Mueller says you should always try to replace internal links pointing to HTTP URLs with the newer HTTP versions.

The post Google: “Always Try” To Replace HTTP Links With HTTPS appeared first on Search Engine Journal.

Content Marketing Metrics & Analytics: 5 Types Of Data Insights

Create highly-engaging content with a data-driven approach for your users. Learn what type of content works for various industries and what metrics to measure here.

The post Content Marketing Metrics & Analytics: 5 Types Of Data Insights appeared first on Search Engine Journal.

Twitter Transparency Report Shows Dark Side Of Social Media via @sejournal, @martinibuster

Twitter's transparency report indicates that press freedoms are under pressure and most reasons for account suspension in decline except for child safety violations

The post Twitter Transparency Report Shows Dark Side Of Social Media appeared first on Search Engine Journal.

Google Gives Third-Party Cookies Another Year via @sejournal, @MattGSouthern

Google is delaying the deprecation of third-party cookies in Chrome by another year, with plans to start phasing them out in 2024.

The post Google Gives Third-Party Cookies Another Year appeared first on Search Engine Journal.

Shopify Lays Off 10% Of Workforce via @sejournal, @martinibuster

Shopify is laying off 10% of workforce due to anticipated shopping trends that failed to materialize

The post Shopify Lays Off 10% Of Workforce appeared first on Search Engine Journal.

Why Isn’t Google Showing The Sitelinks I Want? Ask An SEO via @sejournal, @KayleLarkin

In this week's Ask An SEO, Kayle Larkin shares tips on how to influence which sitelinks show up on Google Search results pages.

The post Why Isn’t Google Showing The Sitelinks I Want? Ask An SEO appeared first on Search Engine Journal.

How Do Enterprise & SaaS Marketing Software Solutions Differ? via @sejournal, @krisjonescom

How do enterprise and SaaS software differ? Check out these main differences to make the best decision for your marketing organization.

The post How Do Enterprise & SaaS Marketing Software Solutions Differ? appeared first on Search Engine Journal.

Real Estate PPC: Tips For Optimizing Google Ads Campaigns via @sejournal, @jonleeclark

Check out these PPC strategies, tips, and ad formats specifically aimed at the real estate vertical to enhance your visibility.

The post Real Estate PPC: Tips For Optimizing Google Ads Campaigns appeared first on Search Engine Journal.

Meta Reports First Ever Decline In Ad Revenue via @sejournal, @MattGSouthern

Meta’s latest earnings report reveals the company’s first-ever year-over-year decline in advertising revenue, signaling a downward trend that it expects to continue.

The post Meta Reports First Ever Decline In Ad Revenue appeared first on Search Engine Journal.

Schema Strategy – How To Get More From The SERPs - Ep. 279 via @sejournal, @lorenbaker

Want to own more of the SERPs? Been eyeing certain rich features, but just can't seem to make them yours? Martha van Berkel can help.

The post Schema Strategy – How To Get More From The SERPs [Podcast] appeared first on Search Engine Journal.

Google July 2022 Product Review Algorithm Update Rolling Out Now via @sejournal, @MattGSouthern

Google confirms the July 2022 product review update, the fourth in a series of updates targeting low quality reviews, is now rolling out.

The post Google July 2022 Product Review Algorithm Update Rolling Out Now appeared first on Search Engine Journal.

Head Of Instagram Admits Redesign Is ‘Not Yet Good’ via @sejournal, @MattGSouthern

Head of Instagram Adam Mosseri says the full-screen redesign is “not yet good” and speaks to the growing amount of recommended content in people's feeds.

The post Head Of Instagram Admits Redesign Is ‘Not Yet Good’ appeared first on Search Engine Journal.

Local SEO Strategies For Plumbers, Electricians & Other Trades

How can plumbers, welders, heating and cooling businesses, and other tradespeople attract more local customers from search? These local SEO best practices can help.

The post Local SEO Strategies For Plumbers, Electricians & Other Trades appeared first on Search Engine Journal.

Travel Content SEO Strategy: How To Build Links, Traffic & Conversions via @sejournal, @seo_travel

To stand out in an over-saturated travel industry, you need to capture the eyeballs of your targets. You need a content strategy.

The post Travel Content SEO Strategy: How To Build Links, Traffic & Conversions appeared first on Search Engine Journal.

Google Analytics 4 Now Reports On Performance Max & Smart Shopping via @sejournal, @MattGSouthern

Google Analytics is updating reports for GA4 properties with a segment of data counting traffic from Performance Max and Smart Shopping campaigns.

The post Google Analytics 4 Now Reports On Performance Max & Smart Shopping appeared first on Search Engine Journal.

Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question via @sejournal, @lorenbaker

It's time to dispel the rumors. SEO is alive and kicking and just as important as it ever was – if not more so.

The post Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question appeared first on Search Engine Journal.

How To Go Live On TikTok: A Step By Step Guide

Make the most out of your TikTok account with its recent new feature: TikTok LIVE! Host your first one with confidence with this comprehensive guide.

The post How To Go Live On TikTok: A Step By Step Guide appeared first on Search Engine Journal.

10 DuckDuckGo Facts For Digital Marketers & SEO Pros via @sejournal, @IngridPAdames

The privacy-focused search engine can help you take your digital marketing strategy to the next level. Discover 10 facts and uncover its potential use.

The post 10 DuckDuckGo Facts For Digital Marketers & SEO Pros appeared first on Search Engine Journal.

Customer Retention Fails: 5 Signs A Client Is About To Break Up With Your Marketing Agency via @sejournal, @CallRail

Load up your saddest playlist, because we’re talking about clients leaving you. Learn how to catch the signs early & reduce your agency’s churn.

The post Customer Retention Fails: 5 Signs A Client Is About To Break Up With Your Marketing Agency appeared first on Search Engine Journal.

How Does SEO Work? via @sejournal, @lorenbaker

The core of SEO is about figuring out what works for your site and then changing it when it stops working. Learn the fundamentals here.

The post How Does SEO Work? appeared first on Search Engine Journal.

How To Learn Local SEO: Recommended Skills, Reading & Courses via @sejournal, @jasonhennessey

From the skills you need to books and courses, you can definitely learn SEO for all kinds of local businesses. Begin with the basics here.

The post How To Learn Local SEO: Recommended Skills, Reading & Courses appeared first on Search Engine Journal.

What Should You Do With Extra Domain Names? via @sejournal, @tonynwright

Is buying extra domains recommended? Tony Wright gives a short-term and long-term perspective for single websites who own several domains.

The post What Should You Do With Extra Domain Names? appeared first on Search Engine Journal.

How To Perform A SEO SWOT Analysis via @sejournal, @JRiddall

A well-structured SWOT framework can provide an excellent roadmap that helps you focus on your primary SEO goals and maximize limited marketing resources.

The post How To Perform A SEO SWOT Analysis appeared first on Search Engine Journal.

What Is Puffery & How It Affects Your Brand Reputation via @sejournal, @brookeosmundson

Let's take a closer look at puffery in advertising and the hows and whys it can harm your brand.

The post What Is Puffery & How It Affects Your Brand Reputation appeared first on Search Engine Journal.

Getting Started In SEO: 10 Things Every SEO Strategy Needs To Succeed [Webinar] via @sejournal, @hethr_campbell

Get started in SEO by learning these 10 essential factors that will help you improve your online presence and grow your business.

The post Getting Started In SEO: 10 Things Every SEO Strategy Needs To Succeed [Webinar] appeared first on Search Engine Journal.

6 Reasons Why Blogging Is Important For Marketing And SEO via @sejournal, @kristileilani

Discover why blogging is essential for brands and what strategies they use to ensure their blogs are influential in the ever-evolving age of online marketing.

The post 6 Reasons Why Blogging Is Important For Marketing And SEO appeared first on Search Engine Journal.

Why Having A User-First Approach To SEO Is Important via @sejournal, @jesseseogeek

Here are five steps you can take to make your site more user-friendly, and hopefully climb further up the search engine results page rankings.

The post Why Having A User-First Approach To SEO Is Important appeared first on Search Engine Journal.

Drupal Warns of Multiple Critical Vulnerabilities via @sejournal, @martinibuster

Drupal published a security advisory warning of multiple critical vulnerabilities

The post Drupal Warns of Multiple Critical Vulnerabilities appeared first on Search Engine Journal.

How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes via @sejournal, @KayleLarkin

Whether you're familiar with Google Analytics 4 or just UA, this detailed guide will help you easily set up a landing page report.

The post How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes appeared first on Search Engine Journal.

Is Google Losing Steam In The Ad Marketplace? via @sejournal, @brookeosmundson

The recently announced partnership of Netflix and Microsoft is another blowback on Google's share of the ad marketplace.

The post Is Google Losing Steam In The Ad Marketplace? appeared first on Search Engine Journal.

Interviewing Niche B2B Experts For A Better Content Strategy via @sejournal, @wanderinghelene

Build on the human connection to better capture your B2B audience. Here's how to choose interviewees, plus tips and sample questions to get you started.

The post Interviewing Niche B2B Experts For A Better Content Strategy appeared first on Search Engine Journal.

Amplify Your Facebook Group With These 7 Marketing Ideas via @sejournal, @IngridPAdames

Don't underestimate the importance of strong communities. Boost your engagement rate with these 7 marketing tactics specific to Facebook groups.

The post Amplify Your Facebook Group With These 7 Marketing Ideas appeared first on Search Engine Journal.

Free Google AI Image Analysis Tool For Image Recognition via @sejournal, @martinibuster

See what happens when you upload images to Google's Vision image classification tool to see how an algorithm identifies what it's about.

The post Free Google AI Image Analysis Tool For Image Recognition appeared first on Search Engine Journal.

New Instagram Reels Features Include Templates, Boosts, & More via @sejournal, @MattGSouthern

A series of updates to Instagram Reels adds new creative tools, new ways to drive engagement, and an update that changes how videos are shared.

The post New Instagram Reels Features Include Templates, Boosts, & More appeared first on Search Engine Journal.

WordPress Releases Gutenberg 13.7 – Focused on Workflow and Better UI via @sejournal, @martinibuster

Gutenberg 13.7 offers more design options and improvements to the user interface that should make the editing experience feel more natural

The post WordPress Releases Gutenberg 13.7 – Focused on Workflow and Better UI appeared first on Search Engine Journal.

How Freshness Works (And How To Get It To Work For You) via @sejournal, @KayleLarkin

How Google presents your content through the SERPs matters, whether it be images, videos, or rich results. Here's how to utilize "freshness" for users.

The post How Freshness Works (And How To Get It To Work For You) appeared first on Search Engine Journal.

10 New Social Media Platforms & Apps To Have On Your Radar via @sejournal, @IngridPAdames

Stay ahead of the competition this 2022 by keeping an eye out for these trendy new social media platforms.

The post 10 New Social Media Platforms & Apps To Have On Your Radar appeared first on Search Engine Journal.

On-Site Search Best Practices For SEO & User Experience via @sejournal, @KayleLarkin

Make sure your on-site search helps convert site visitors into customers with these SEO best practices.

The post On-Site Search Best Practices For SEO & User Experience appeared first on Search Engine Journal.

Google Makes It Easy To Create Video Ads via @sejournal, @MattGSouthern

Google Ads is launching a handful of new features, including an easy way for businesses to create video ads.

The post Google Makes It Easy To Create Video Ads appeared first on Search Engine Journal.

7 Crucial Ecommerce Metrics You Should Be Tracking Right Now via @sejournal, @jonleeclark

Analyze these seven ecommerce metrics to keep your head above water and stay on top of your entire business.

The post 7 Crucial Ecommerce Metrics You Should Be Tracking Right Now appeared first on Search Engine Journal.

Google Lets Businesses Set Auto Responses To Common Questions via @sejournal, @MattGSouthern

Google is rolling out a new feature for Business Profiles that allows you to set up automated responses to frequently asked questions from customers.

The post Google Lets Businesses Set Auto Responses To Common Questions appeared first on Search Engine Journal.

$115M In Ad Spend Lost To Clickbait Sites, Report Finds via @sejournal, @Juxtacognition

A new report finds almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites. And that's not all.

The post $115M In Ad Spend Lost To Clickbait Sites, Report Finds appeared first on Search Engine Journal.

What Are The Creative Requirements For Responsive Display Ads? via @sejournal, @navahf

Are you eligible to use responsive display ads? From requirements to proper placements, here's what you need to know in this month's Ask The PPC.

The post What Are The Creative Requirements For Responsive Display Ads? appeared first on Search Engine Journal.

How To Measure Instagram Reels Performance via @sejournal, @IngridPAdames

Are you ready to upgrade your Instagram Reels? Here's what you need to know about Instagram Reels Insights, plus best practices and recommended video editors.

The post How To Measure Instagram Reels Performance appeared first on Search Engine Journal.

How To Find & Understand Conversion Rates Of Your Amazon Products via @sejournal, @AMZRobynJohnson

Learn how you can find your conversion rate on a few popular platforms for sellers on Amazon.

The post How To Find & Understand Conversion Rates Of Your Amazon Products appeared first on Search Engine Journal.

Google Clarifies Title Tag Guidance via @sejournal, @martinibuster

Google's update to their documentation on how to control title tags in the search results makes the guidelines clearer

The post Google Clarifies Title Tag Guidance appeared first on Search Engine Journal.

YouTube Reduces Length Of Copyright Dispute Process via @sejournal, @MattGSouthern

YouTube is shortening the length of the copyright dispute and appeal process, which should help reduce the impact of false claims.

The post YouTube Reduces Length Of Copyright Dispute Process appeared first on Search Engine Journal.

How To Connect Your YouTube Channel To Shopify via @sejournal, @MattGSouthern

YouTube is introducing an easy way to link Shopify stores with channels, which allows content creators and businesses to feature their products across YouTube.

The post How To Connect Your YouTube Channel To Shopify appeared first on Search Engine Journal.

5 PPC Advertising Lessons From A B2B Growth Marketer via @sejournal, @TheCopyTrail

Whether you're new to PPC or not, agency or in-house. here are 5 insightful lessons you'll need to adapt as a B2B growth marketer.

The post 5 PPC Advertising Lessons From A B2B Growth Marketer appeared first on Search Engine Journal.

10 Shopify Store Examples To Inspire Your Ecommerce Strategy via @sejournal, @jasonjzotara

Set up your Shopify store for success by ensuring it looks great, navigates well, and optimizes SEO efforts. Here are 10 examples to get started.

The post 10 Shopify Store Examples To Inspire Your Ecommerce Strategy appeared first on Search Engine Journal.

5 Tips To Improve Your Content Strategy via @sejournal, @kristileilani

Make sure your strategy is built around unique content that you can leverage cross-platforms to promote your online presence, improve SEO rankings, and build relationships.

The post 5 Tips To Improve Your Content Strategy appeared first on Search Engine Journal.

Google Ads Creative Studio Now Available To All Advertisers via @sejournal, @MattGSouthern

Google Ads Creative Studio, a tool for creating unique ads at scale, is out of beta and available to all advertisers.

The post Google Ads Creative Studio Now Available To All Advertisers appeared first on Search Engine Journal.

Instagram Adds In-Chat Payment Feature via @sejournal, @BrianFr07823616

Payments on Instagram allows buyers and sellers to communicate in real-time, request or collect payments, and track orders directly from an Instagram chat.

The post Instagram Adds In-Chat Payment Feature appeared first on Search Engine Journal.

Snapchat Launches On Desktop For Premium Members via @sejournal, @MattGSouthern

Snapchat is now available for the first time on desktop browsers as a bonus feature for Snapchat+ subscribers.

The post Snapchat Launches On Desktop For Premium Members appeared first on Search Engine Journal.

11 Best Image Search Engines For Visual Content via @sejournal, @JuliaEMcCoy

Sometimes finding the right image is a matter of using the right image search engine tool. Here are the top 11 to try.

The post 11 Best Image Search Engines For Visual Content appeared first on Search Engine Journal.

How To Find Talented Writers To Fuel Top Quality Content Creation via @sejournal, @gregjarboe

Creating top-quality content requires top-notch content writers. Here's how to find them, according to content experts Robert Rose and Rebecca Lieb.

The post How To Find Talented Writers To Fuel Top Quality Content Creation appeared first on Search Engine Journal.

9 Things To Optimize On An Ecommerce Site To Drive Sales via @sejournal, @adamproehl

Avoid abandoned carts and annoying pop-ups so you can delight your customers (instead of driving them away in frustration).

The post 9 Things To Optimize On An Ecommerce Site To Drive Sales appeared first on Search Engine Journal.

8 Elements Of A Successful Content Strategy via @sejournal, @kristileilani

Like a marketing octopus, there are eight important appendages to a good content strategy. Let’s run through them in the order you should create them.

The post 8 Elements Of A Successful Content Strategy appeared first on Search Engine Journal.

7 Tips For Building SEO + UX-Minded Navigation via @sejournal, @joshuacmccoy

Discover seven tips that can help you understand how users move through your website, where your navigation is insufficient, and how to improve it.

The post 7 Tips For Building SEO + UX-Minded Navigation appeared first on Search Engine Journal.

7 Essential Insights For SEO Client Reports via @sejournal, @AdamHeitzman

Find out what goes into making perfect SEO reports that will help your clients make informed decisions about their marketing efforts.

The post 7 Essential Insights For SEO Client Reports appeared first on Search Engine Journal.

Improving Brand Awareness & CTR With On-SERP SEO via @sejournal, @ViolaEva1

How can you stay effective when the SERPs are becoming more competitive? Learn how to use On-SERP SEO effectively and boost your search presence now.

The post Improving Brand Awareness & CTR With On-SERP SEO appeared first on Search Engine Journal.

SEO Maintenance: A Checklist For Essential Year-Round Tasks via @sejournal, @coreydmorris

By breaking SEO down into daily, monthly, quarterly, and annual process-driven tactics, you can plan more effectively and improve ROI.

The post SEO Maintenance: A Checklist For Essential Year-Round Tasks appeared first on Search Engine Journal.

Google Confirms Bug Affecting Ads & Analytics Reporting via @sejournal, @MattGSouthern

Google confirms there's a bug affecting reporting across Ads and Analytics products. The issue is ongoing with no word on when a fix is coming.

The post Google Confirms Bug Affecting Ads & Analytics Reporting appeared first on Search Engine Journal.

Google Confirms Ongoing Issue With Its Search Index via @sejournal, @MattGSouthern

Today, at 10:50 a.m Eastern time, Google confirms there's an ongoing indexing issue affecting a large number of sites. 

The post Google Confirms Ongoing Issue With Its Search Index appeared first on Search Engine Journal.

Interaction To Next Paint (INP): Everything You Need To Know via @sejournal, @BrianHarnish

Google is adding a new metric to their Core Web Vitals. It's called Interaction to Next Paint, or INP. SEO pro, Brian Harnish, talks INP.

The post Interaction To Next Paint (INP): Everything You Need To Know appeared first on Search Engine Journal.

Twitter Analytics – Uncover The Best Twitter Marketing Insights via @sejournal, @kristileilani

Want to learn more about engaging and growing your audience on Twitter? Then it's time to dive into your Twitter Analytics.

The post Twitter Analytics – Uncover The Best Twitter Marketing Insights appeared first on Search Engine Journal.

6 Reasons Why Blogging Is Important For Marketing And SEO via @sejournal, @kristileilani

Discover why blogging is essential for brands and what strategies they use to ensure their blogs are influential in the ever-evolving age of online marketing.

The post 6 Reasons Why Blogging Is Important For Marketing And SEO appeared first on Search Engine Journal.

7 Data-Driven Content Strategy Tips For Improving Conversions via @sejournal, @kristileilani

In this helpful guide, we’ll give you a step-by-step approach to developing, implementing, and optimizing your very own data-driven content strategy.

The post 7 Data-Driven Content Strategy Tips For Improving Conversions appeared first on Search Engine Journal.

Top 5 Chinese Search Engines & How They Work via @sejournal, @BrianFr07823616

Planning to enter the biggest online market in the world? Discover Chinese search habits and learn about the top 5 Chinese search engines first.

The post Top 5 Chinese Search Engines & How They Work appeared first on Search Engine Journal.

Tips For Writing Social Media Interaction Posts That Get Noticed via @sejournal, @IngridPAdames

Discover the 10 best tips to write posts that attract and engage your audience on any social media platform.

The post Tips For Writing Social Media Interaction Posts That Get Noticed appeared first on Search Engine Journal.

Why Having A User-First Approach To SEO Is Important via @sejournal, @jesseseogeek

Here are five steps you can take to make your site more user-friendly, and hopefully climb further up the search engine results page rankings.

The post Why Having A User-First Approach To SEO Is Important appeared first on Search Engine Journal.

Google Brings Optimization Score To Performance Max Campaigns via @sejournal, @MattGSouthern

Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score.

The post Google Brings Optimization Score To Performance Max Campaigns appeared first on Search Engine Journal.

Does The CMS Matter For Search Rankings? via @sejournal, @MattGSouthern

Google’s Search Advocate John Mueller answers whether there’s an SEO advantage to choosing one type of content management system (CMS) over another.

The post Does The CMS Matter For Search Rankings? appeared first on Search Engine Journal.

YouTube Answers Questions About Community Guidelines Appeals via @sejournal, @MattGSouthern

YouTube demystifies the community guidelines appeal process in a new video answering commonly asked questions from creators.

The post YouTube Answers Questions About Community Guidelines Appeals appeared first on Search Engine Journal.

5 Ways To Check If Google Analytics Is Working via @sejournal, @drumming

Ensure that your Google Analytics tracking is set up accurately. Doublecheck if you have tracking issues with these 5 easy methods.

The post 5 Ways To Check If Google Analytics Is Working appeared first on Search Engine Journal.

The Top 8 Heatmap Software Options Compared via @sejournal, @rio_seo

Not sure what you need to improve your site? Pinpoint where your customers engage the most (and least) with these top 8 heat mapping tools.

The post The Top 8 Heatmap Software Options Compared appeared first on Search Engine Journal.

What Is Puffery & How It Affects Your Brand Reputation via @sejournal, @brookeosmundson

Let's take a closer look at puffery in advertising and the hows and whys it can harm your brand.

The post What Is Puffery & How It Affects Your Brand Reputation appeared first on Search Engine Journal.

WordPress 6.0.1 Maintenance Update Released With Multiple Bug Fixes via @sejournal, @MattGSouthern

WordPress 6.0.1 maintenance release is now available, which comes with dozens of bug fixes and is recommended for keeping your site running optimally.

The post WordPress 6.0.1 Maintenance Update Released With Multiple Bug Fixes appeared first on Search Engine Journal.

10 Best Sitemap Generators For Faster, More Productive Crawls via @sejournal, @wburton27

While there are no guarantees your pages will be crawled, telling Google via sitemaps still makes a difference. Here are 10 sitemap generators to help.

The post 10 Best Sitemap Generators For Faster, More Productive Crawls appeared first on Search Engine Journal.

Free Google AI Image Analysis Tool For Image Recognition via @sejournal, @martinibuster

See what happens when you upload images to Google's Vision image classification tool to see how an algorithm identifies what it's about.

The post Free Google AI Image Analysis Tool For Image Recognition appeared first on Search Engine Journal.

Learn To Increase Your Visibility With Real Estate Content Marketing [Ebook] via @sejournal, @BennyJamminS

If you’re ready to build a comprehensive real estate marketing strategy across multiple channels, this ebook can show you how to get you started.

The post Learn To Increase Your Visibility With Real Estate Content Marketing [Ebook] appeared first on Search Engine Journal.

Twitter Now Lets You Remove Unwanted Mentions via @sejournal, @MattGSouthern

Twitter is giving people the option to untag themselves from tweets with a new feature called unmentioning.

The post Twitter Now Lets You Remove Unwanted Mentions appeared first on Search Engine Journal.

10 Of The Best Social Media Marketing Strategies For Hotels via @sejournal, @seo_travel

Whether you’re starting out with social media marketing or seeking ways to expand your approach, here are 10 of the best ideas for your strategy.

The post 10 Of The Best Social Media Marketing Strategies For Hotels appeared first on Search Engine Journal.

Google’s May 2022 Core Update: What’s the Impact So Far? via @sejournal, @KayleLarkin

Winners and losers of Google's May 2022 core update are analyzed to provide insights to help your website recover from the impact of these changes.

The post Google’s May 2022 Core Update: What’s the Impact So Far? appeared first on Search Engine Journal.

7 Crucial Ecommerce Metrics You Should Be Tracking Right Now via @sejournal, @jonleeclark

Analyze these seven ecommerce metrics to keep your head above water and stay on top of your entire business.

The post 7 Crucial Ecommerce Metrics You Should Be Tracking Right Now appeared first on Search Engine Journal.

8 Ways To End Silo Mentality & Increase Business Agility [Webinar] via @sejournal, @hethr_campbell

Learn how to develop a comprehensive SEO strategy that touches all aspects of the website, including every team involved.

The post 8 Ways To End Silo Mentality & Increase Business Agility [Webinar] appeared first on Search Engine Journal.

Google Analytics 4 – Everything You Need To Know via @sejournal, @lorenbaker

Have you made the switch to Google Analytics 4? Here's what you need to know about GA4 and the switchover.

The post Google Analytics 4 – Everything You Need To Know appeared first on Search Engine Journal.

15 Project Management Tools For SEO Professionals via @sejournal, @BrianFr07823616

It’s easy to see why so many SEO professionals have turned to project management platforms to help them stay organized and productive.

The post 15 Project Management Tools For SEO Professionals appeared first on Search Engine Journal.

Where We Are Today With Google’s Mobile-First Index via @sejournal, @mindyweinstein

Let's deep dive into what Google is looking for in mobile usability, how you can meet Google’s expectations of mobile-first best practices, and more.

The post Where We Are Today With Google’s Mobile-First Index appeared first on Search Engine Journal.

13 Must-Have Elements Of An Exceptional Blog Post via @sejournal, @KayleLarkin

Why are the vast majority of blogs not delivering strong marketing results? Find out as we break down the 13 essential elements of a blog.

The post 13 Must-Have Elements Of An Exceptional Blog Post appeared first on Search Engine Journal.

Twitter Buyout Uncertain As Elon Musk Pulls Out Of Deal via @sejournal, @MattGSouthern

Elon Musk is trying to back out of his $44 billion agreement to acquire Twitter, as per a filing with the Securities and Exchange Commission.

The post Twitter Buyout Uncertain As Elon Musk Pulls Out Of Deal appeared first on Search Engine Journal.

Drive Online Sales With These 5 Search Optimizations via @sejournal, @lorenbaker

Discover five essential ways how you should optimize your ecommerce website for maximum exposure and ROI.

The post Drive Online Sales With These 5 Search Optimizations appeared first on Search Engine Journal.

14 Must-Know Tips For Crawling Millions Of Webpages via @sejournal, @martinibuster

Audit enterprise-level websites with these tips that will save you time in crawling millions of web pages.

The post 14 Must-Know Tips For Crawling Millions Of Webpages appeared first on Search Engine Journal.

11 Best Image Search Engines For Visual Content via @sejournal, @JuliaEMcCoy

Sometimes finding the right image is a matter of using the right image search engine tool. Here are the top 11 to try.

The post 11 Best Image Search Engines For Visual Content appeared first on Search Engine Journal.

7 Tips For Building SEO + UX-Minded Navigation via @sejournal, @joshuacmccoy

Discover seven tips that can help you understand how users move through your website, where your navigation is insufficient, and how to improve it.

The post 7 Tips For Building SEO + UX-Minded Navigation appeared first on Search Engine Journal.

5 Proven Ways to Increase Your Google Rankings via @sejournal, @ChuckPrice518

There's no "easy button" for SEO. But these 5 tactics have proven themselves a worthy part of your strategy.

The post 5 Proven Ways to Increase Your Google Rankings appeared first on Search Engine Journal.

DuckDuckGo, Ecosia, Qwant Pen Open Letter On Fair Choice via @sejournal, @BrianFr07823616

In response to the Digital Services Act, Google rivals present 10 principles for fair choice in search engines and effective switching.

The post DuckDuckGo, Ecosia, Qwant Pen Open Letter On Fair Choice appeared first on Search Engine Journal.

6 Best WordPress Review Plugins For 2022 via @sejournal, @JuliaGeekPack

Overwhelmed by thousands of review plugin choices on WordPress? Discover these top 6 plugins so you can easily show off reviews from clients and customers.

The post 6 Best WordPress Review Plugins For 2022 appeared first on Search Engine Journal.

7 Essential Insights For SEO Client Reports via @sejournal, @AdamHeitzman

Find out what goes into making perfect SEO reports that will help your clients make informed decisions about their marketing efforts.

The post 7 Essential Insights For SEO Client Reports appeared first on Search Engine Journal.

Improving Brand Awareness & CTR With On-SERP SEO via @sejournal, @ViolaEva1

How can you stay effective when the SERPs are becoming more competitive? Learn how to use On-SERP SEO effectively and boost your search presence now.

The post Improving Brand Awareness & CTR With On-SERP SEO appeared first on Search Engine Journal.

Optimize Your CTA: Better Alternatives To ‘Click Here’ via @sejournal, @kim_cre8pc

Go beyond the usual "Click here" or "Learn more." Here's how to get users motivated with more engaging CTAs.

The post Optimize Your CTA: Better Alternatives To ‘Click Here’ appeared first on Search Engine Journal.

Google Search Console Insights For GA4 Properties Now Available via @sejournal, @MattGSouthern

In an update rolling out today, Google addresses a limitation of Google Analytics 4 (GA4) properties by making them compatible with Search Console Insights.

The post Google Search Console Insights For GA4 Properties Now Available appeared first on Search Engine Journal.

Google Clarifies Course Structured Data Requirements via @sejournal, @martinibuster

Google fixed the Course structured data guidelines by adding an important requirement that was previously missing.

The post Google Clarifies Course Structured Data Requirements appeared first on Search Engine Journal.

How To Scale Your Enterprise SEO Program [Webinar] via @sejournal, @hethr_campbell

Learn how to scale your SEO program on an enterprise level with a sophisticated, fine-tuned, and strategic approach.

The post How To Scale Your Enterprise SEO Program [Webinar] appeared first on Search Engine Journal.

SEO Maintenance: A Checklist For Essential Year-Round Tasks via @sejournal, @coreydmorris

By breaking SEO down into daily, monthly, quarterly, and annual process-driven tactics, you can plan more effectively and improve ROI.

The post SEO Maintenance: A Checklist For Essential Year-Round Tasks appeared first on Search Engine Journal.

5 Excellent Brand Instagram Bios To Inspire Your Own via @sejournal, @ADiSilvestro

How do you write an Instagram bio that wows in under 150 characters? Take note of these 5 great examples to inspire your brand.

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TLD Experimentation & Authority Building with Publishing and SEO - Ep. 277 via @sejournal, @lorenbaker

How is decentralized Web 3.0 changing SEO, marketing, and content? Find out in this episode of the SEJ Show with Jon Henshaw.

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Building a Better Search Engine: Lessons From Neeva’s CEO via @sejournal, @MattGSouthern

Co-founder and CEO of Neeva, Sridhar Ramaswamy, speaks about building an ad-free search engine and lessons learned from 15 years at Google.

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How Decentralized Web3 Is Changing Online Publishing & SEO - Ep. 277 via @sejournal, @lorenbaker

How is decentralized Web 3.0 changing SEO, marketing, and content? Find out in this episode of the SEJ Show with Jon Henshaw.

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TikTok Responds To Allegations Of Unsecured User Data via @sejournal, @martinibuster

TikTok CEO Shou Zi Chew denied allegations that China-based employees have access to sensitive user data. Google and Apple continue to offer TikTok.

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How TikTok’s Search Algorithms Power Content Discovery via @sejournal, @gregjarboe

Create inspiring content to entertain well-defined audiences on TikTok. Here's what you need to know when it comes to search algorithms on this popular platform.

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4 Ways To Use AI Right Now In Your Marketing Program via @sejournal, @VincentTerrasi

Wondering how to best harness the power of AI and use it to your marketing advantage? Here are a few different ways to get started.

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7 Data-Driven Content Strategy Tips For Improving Conversions via @sejournal, @kristileilani

In this helpful guide, we’ll give you a step-by-step approach to developing, implementing, and optimizing your very own data-driven content strategy.

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5 Pro Tips To Improve Your B2B LinkedIn Marketing Campaigns via @sejournal, @closedloop

Conduct tests and understand the platform more so you can target professionals easily. Read up on these 5 useful B2B marketing tactics for LinkedIn.

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25+ SEO Words To Delete, Add, Or Reconsider In The Web3 Era via @sejournal, @lisabuyer

As SEO evolves, so does our terminology. Here are 20+ SEO words that industry professionals would like to delete and add in 2022 and beyond.

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A Guide To Social Media Algorithms & How They Work via @sejournal, @gregjarboe

Want to know how social networks determine which content makes it into users' newsfeeds? Learn more about the top social network algorithms.

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10 Reasons You Need A Long-Term Content Strategy via @sejournal, @JuliaEMcCoy

Content marketing is a marathon, not a sprint. Learn how a long-term content strategy can help you outpace even tough competitors.

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Former Google CEO Describes ‘Brutal’ Review Process For New Projects via @sejournal, @MattGSouthern

Former Google CEO Eric Schmidt shares details about the “brutal” review process employees had to go through when pitching ideas for new products.

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Creating Content That Satisfies Search Intent & Meets Customer Needs via @sejournal, @zackkadish

Want to create a content strategy aligned with search intent at every stage of the funnel? Here's what you need to know.

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SEO Tips For Expanding Into German-Speaking Markets via @sejournal, @adrianakstein

Simple translations won't do. Venture out into German-speaking markets with these 5 tried-and-tested SEO tactics and gain more visibility in their local SERPs.

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15 Project Management Tools For SEO Professionals via @sejournal, @BrianFr07823616

It’s easy to see why so many SEO professionals have turned to project management platforms to help them stay organized and productive.

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