Tuesday 31 October 2023

How To Always Survive Algorithm Updates Using AI: The Ultimate Search Engineer’s Guide via @sejournal, @mktbrew

Master every Google Core Algorithm Update with this comprehensive guide! Uncover insights, optimize SEO strategies, and navigate ranking shifts.

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How Local Businesses Can Rank For Popular Near Me Searches via @sejournal, @kristileilani

How can local businesses optimize for popular local search terms? One business did it with a creative name - here are some more practical ways.

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Google Completes Switch To Mobile-First Indexing via @sejournal, @MattGSouthern

Google officially completes switch to mobile-first indexing after years-long transition.

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How To Use SEO To Target Your Audience Throughout The Funnel via @sejournal, @coreydmorris

Optimize your marketing funnel and guide your potential customer at every step. Learn what defines each user intent phase, plus the best practices for each.

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Monday 30 October 2023

How Biden’s AI Executive Order Could Impact Marketing Tools via @sejournal, @MattGSouthern

Biden's AI order calls for tighter oversight of marketing tools leveraging consumer data and AI algorithms.

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Google On What To Do About 404 Errors In Search Console via @sejournal, @martinibuster

Google's John Mueller answers what to do about 404 errors reported in Search Console

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Google Launches New Search Tools To Help With Math & Science via @sejournal, @MattGSouthern

Google unveils new search tools to assist students with solving math, science, and visual learning problems.

The post Google Launches New Search Tools To Help With Math & Science appeared first on Search Engine Journal.

Google Explains How It Ranks Recipe Website Content via @sejournal, @MattGSouthern

Google explains its nuanced approach to ranking recipes, balancing searcher convenience with respecting author intent.

The post Google Explains How It Ranks Recipe Website Content appeared first on Search Engine Journal.

SERP Volatility: What You Need To Know via @sejournal, @wburton27

Learn how to read SERP Volatility charts. Gain insights, adapt, and control your online presence in an ever-changing search landscape.

The post SERP Volatility: What You Need To Know appeared first on Search Engine Journal.

G7 Reported To Agree On AI Code Of Conduct via @sejournal, @martinibuster

Code of conduct is meant to encourage companies to transparency and limitations to prevent misuse of the AI

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Thursday 26 October 2023

HubSpot & TikTok Announce CRM Partnership For B2B Lead Generation via @sejournal, @kristileilani

HubSpot and TikTok jointly announced a unique CRM partnership aimed at automating B2B lead capture from TikTok lead generation ads.

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OpenAI Announces Preparedness Team And $25k API Credits For Top Survey Responses via @sejournal, @martinibuster

OpenAI announces a Preparedness Team for safety in AI development and offering $25,000 in API credits for ideas on preventing catastrophic misuse of AI

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Amazon Introduces Generative AI Image Tool For Advertisers via @sejournal, @kristileilani

A recent survey conducted by Amazon found that 75% of advertisers face challenges in ad creative development. Is Amazon Ads AI-powered image generator the solution?

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Remarketing Vs. Retargeting: Are They The Same Thing? via @sejournal, @SusanEDub

Don't get caught up in terminology; focus on their shared strategic goals. Discover the nuances between remarketing and retargeting in paid media advertising.

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Monday 23 October 2023

20+ Experts Share Insights: 2024 Strategies For Social Media – AI, User-Generated Content & More [Guide] via @sejournal, @semrush

Unlock the secrets of social media in 2024. Get expert insights on AI trends, how to gain powerful business growth, and more.

The post 20+ Experts Share Insights: 2024 Strategies For Social Media – AI, User-Generated Content & More [Guide] appeared first on Search Engine Journal.

New Features Coming To GA4 For Analytics 360 Properties via @sejournal, @kristileilani

Explore new features coming to GA4 for Analytics 360 properties, including custom reporting experiences and new account structuring options.

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WordPress LiteSpeed Plugin Vulnerability Affects 4 Million Websites via @sejournal, @martinibuster

XSS vulnerability in LiteSpeed WordPress caching plugin affects up to 4 million websites

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Duda Adds SEO Automation To Their AI Assistant for Enhanced Efficiency via @sejournal, @martinibuster

Duda announces AI SEO automation that helps agencies and developers scale SEO for clients while reducing costs

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Google Explains The “Hostload Exceeded” Issue With Indexing via @sejournal, @martinibuster

Google's John Mueller offers possible explanations for the Hostload Exceeded error and why search console does not index submitted URLs

The post Google Explains The “Hostload Exceeded” Issue With Indexing appeared first on Search Engine Journal.

Friday 20 October 2023

What Is PPC Management – Do You Need It? via @sejournal, @brookeosmundson

Maximize the potential of your PPC campaigns with a proper PPC management strategy. Read on to learn the basics and what to look for.

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Wednesday 18 October 2023

Google Search VP Defends Practices As Antitrust Trial Progresses via @sejournal, @MattGSouthern

Google VP of Search, Pandu Nayak takes the stand to defend search practices during antitrust trial.

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WordPress 6.4 Release Contains +100 Performance Wins via @sejournal, @martinibuster

The New WordPress 6.4 contains over 100 performance improvements, making this version one of the most important updates so far

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Mastering Data-Driven Marketing: Insights from 100M Phone Calls via @sejournal, @hethr_campbell

Unlock the secrets of AI in marketing! Join our webinar to learn how you can automatically transform your strategy using phone calls as gold mines.

The post Mastering Data-Driven Marketing: Insights from 100M Phone Calls appeared first on Search Engine Journal.

Google Chrome Address Bar Upgrades Enable Faster Searches via @sejournal, @MattGSouthern

Google enhances the Chrome address bar with "smarter" autocomplete, typo correction, bookmark search, and interface updates

The post Google Chrome Address Bar Upgrades Enable Faster Searches appeared first on Search Engine Journal.

SEO For AI Search: Understand Qualified Clicks via @sejournal, @martinibuster

The concept of Qualified Clicks is relevant to AI search and to the future of SEO

The post SEO For AI Search: Understand Qualified Clicks appeared first on Search Engine Journal.

Avoiding Keyword Cannibalization Between Your Paid and Organic Search Campaigns via @sejournal, @coreydmorris

Keyword cannibalization between SEO and PPC can be a hidden issue that hurts performance. Learn how to identify and prevent it.

The post Avoiding Keyword Cannibalization Between Your Paid and Organic Search Campaigns appeared first on Search Engine Journal.

Tuesday 17 October 2023

X Formerly Twitter Testing $1 Charge For New Users via @sejournal, @martinibuster

X (formerly Twitter) rolls out a $1/year charge for new users in two test countries

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YouTube Unveils Major Update Including Dozens Of New Features via @sejournal, @MattGSouthern

YouTube unveils over three dozen new features to enhance user experience with more control, easier discovery, and modern animated design.

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Bing Explains SEO For AI Search via @sejournal, @martinibuster

Bing's Fabrice Canel offers insights about AI search and what SEOs should do right now to get ready for it

The post Bing Explains SEO For AI Search appeared first on Search Engine Journal.

Non-Search Engine Online Ad Options To Target Asia via @sejournal, @motokohunt

Maximize your advertising budgets, reaching new audiences and boosting brand awareness strategically throughout Asia with this international guide.

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Monday 16 October 2023

Microsoft’s New AI Bug Bounty Program Has Rewards Up To $15K via @sejournal, @MattGSouthern

Microsoft's new AI bug bounty program offers rewards up to $15,000 for finding vulnerabilities in Bing's AI features.

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Google Introduces Structured Data For Car Dealership Inventory via @sejournal, @MattGSouthern

Google simplifies displaying car dealership inventory with new structured data markup.

The post Google Introduces Structured Data For Car Dealership Inventory appeared first on Search Engine Journal.

YouTube Announces New AI Tools to Help Advertisers Reach Audiences via @sejournal, @MattGSouthern

YouTube unveils AI ad products to help brands reach and engage relevant audiences.

The post YouTube Announces New AI Tools to Help Advertisers Reach Audiences appeared first on Search Engine Journal.

Ahrefs Not Renewing 15% of Legacy Accounts via @sejournal, @martinibuster

Ahrefs CEO announced it is not renewing 15% of legacy accounts who are overloading the system with data scraping and heavy use

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8 Ways To Future Proof Your SEO Career In A Fast-Changing Industry via @sejournal, @HelenPollitt1

There are lots of changes happening in the search industry, but it's no reason to panic! Future-proof your career with these 8 tips.

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Sunday 15 October 2023

Disrupting Agency Culture: Unleash The Power Of The Four-Day Workweek via @sejournal, @hethr_campbell

Are you ready to shake up your agency’s work structure and discover new productivity solutions? Are you looking for ways to boost your team’s work-life balance, while driving performance and results? With the Four-Day Workweek (4DWW) program, it’s actually possible to increase workflow efficiency within your agency without sacrificing employee well-being. And in this on demand webinar, we’ll help you get started. Join our panel of industry leaders and experts for a thought-provoking discussion on how the 4DWW model is shifting agency culture and reimagining success… from a team who have all made the move from five-day to four-day weeks. […]

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Saturday 14 October 2023

Thursday 12 October 2023

7 Key Metrics In Measuring Content Effectiveness via @sejournal, @hethr_campbell

Measuring content performance is the compass that guides successful digital marketing endeavors. It provides invaluable insights into what resonates with your audience – enabling you to refine strategies, optimize resources, and maximize ROI. To do this successfully, you need to understand the metrics behind evaluating a successful customer journey. If you’re looking to maximize your marketing efforts and create the kind of content that both captivates and converts, watch this webinar on demand now. Join Wayne Cichanski from iQuanti, along with Rachel Schardt and Rayan Nahas from Conductor, as they dive into 7 key metrics for measuring content effectiveness that […]

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Research: GPT-4 Jailbreak Easily Defeats Safety Guardrails via @sejournal, @martinibuster

Research shows how to bypass GPT-4 safety guardrails and make it produce harmful and dangerous responses

The post Research: GPT-4 Jailbreak Easily Defeats Safety Guardrails appeared first on Search Engine Journal.

Google Employees Raise Doubts About Bard via @sejournal, @MattGSouthern

Google employees voice doubts about chatbot Bard's capabilities despite rapid integration into products.

The post Google Employees Raise Doubts About Bard appeared first on Search Engine Journal.

Google’s SGE Gets An AI Upgrade: Now Generates Images & Written Content via @sejournal, @MattGSouthern

Google is further experimenting with generative AI in SGE to create images, draft content, and enhance productivity.

The post Google’s SGE Gets An AI Upgrade: Now Generates Images & Written Content appeared first on Search Engine Journal.

Google Streamlines First-Party Data Management With New Tool via @sejournal, @MattGSouthern

Google unveils a new tool, Google Ads Data Manager, to simplify first-party data use for marketers.

The post Google Streamlines First-Party Data Management With New Tool appeared first on Search Engine Journal.

Right Now: Tell WordPress How To Make It Better For You via @sejournal, @martinibuster

This is how to improve WordPress if you're an SEO, recipe blogger or small business. But the window is closing soon

The post Right Now: Tell WordPress How To Make It Better For You appeared first on Search Engine Journal.

5 Marketing Principles To Maximize SEO Effectiveness via @sejournal, @iambenwood

Understanding these five timeless marketing principles and incorporating them into your SEO strategy has never been more critical.

The post 5 Marketing Principles To Maximize SEO Effectiveness appeared first on Search Engine Journal.

Upgrade Your SEO & Content Strategy With Pillar Pages & Topic Clusters [Webinar] via @sejournal, @hethr_campbell

Don't miss our upcoming webinar! Learn how to run experiments and collect data that matters to your bottom line. Register now to get exclusive access!

The post Upgrade Your SEO & Content Strategy With Pillar Pages & Topic Clusters [Webinar] appeared first on Search Engine Journal.

Tuesday 10 October 2023

HTTP/2 Rapid Reset DDOS Vulnerability Affects Virtually Any Site via @sejournal, @martinibuster

Details of a DDOS vulnerability that affects virtually every modern server is publicly releases

The post HTTP/2 Rapid Reset DDOS Vulnerability Affects Virtually Any Site appeared first on Search Engine Journal.

Google Search Gets New Tools To Surface EV & Energy Info via @sejournal, @MattGSouthern

Google enhances search to guide users toward electric vehicles and sustainable energy options.

The post Google Search Gets New Tools To Surface EV & Energy Info appeared first on Search Engine Journal.

Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising via @sejournal, @MattGSouthern

Google launches AI-powered Demand Gen ads to divert social media ad dollars from Facebook and Instagram.

The post Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising appeared first on Search Engine Journal.

Ranking Factors That Changed In 2023 via @sejournal, @sejournal

Download our 2023 Ranking Factors guide, and learn which key changes in the Google's ranking systems and signals can help you shape your SEO strategy.

The post Ranking Factors That Changed In 2023 appeared first on Search Engine Journal.

Microsoft Advertising Releases Holiday Season Marketing Guide via @sejournal, @MattGSouthern

Microsoft Advertising's new guide offers strategic insights for maximizing holiday ad reach and conversions in the 2023 season.

The post Microsoft Advertising Releases Holiday Season Marketing Guide appeared first on Search Engine Journal.

Google Search Console Data & BigQuery For Enhanced Analytics

Get unlimited data from Google Search Console with bulk exports to BigQuery. No messy API setup, no pesky 1,000 row limitations.

The post Google Search Console Data & BigQuery For Enhanced Analytics appeared first on Search Engine Journal.

Monday 9 October 2023

How To Use AI To Enhance Your SEO & Create Better Content via @sejournal, @hethr_campbell

With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it? How do you utilize AI to your advantage, while remaining cautious and avoiding common pitfalls? These are questions we get asked time and again across webinars. So, I was excited when the Semrush team decided to talk about merging AI + content in their latest webinar. If you’re looking for ways to use AI to create high-ranking, effective content for your business, you’ll want to watch this […]

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How to Avoid Search Budget Cannibalization For A Better Share Of Spend via @sejournal, @jonkagan

Should you stick to individual budgets or try out shared budgets to avoid overspending? Here's what you need to know to maximize your ad spend.

The post How to Avoid Search Budget Cannibalization For A Better Share Of Spend appeared first on Search Engine Journal.

Navigate The Digital Landscape With These Upcoming Trends in Paid Search [Webinar] via @sejournal, @hethr_campbell

Don't miss our upcoming webinar! Learn how to run experiments and collect data that matters to your bottom line. Register now to get exclusive access!

The post Navigate The Digital Landscape With These Upcoming Trends in Paid Search [Webinar] appeared first on Search Engine Journal.

Saturday 7 October 2023

Thursday 5 October 2023

Google Confirms Indexing Bug – New Content Delayed In Search via @sejournal, @MattGSouthern

Google confirms there's an ongoing issue delaying search indexing for newly published content.

The post Google Confirms Indexing Bug – New Content Delayed In Search appeared first on Search Engine Journal.

Google Launches October 2023 Core Algorithm Update via @sejournal, @MattGSouthern

Google releases new core search algorithm update, expected to roll out over next few weeks.

The post Google Launches October 2023 Core Algorithm Update appeared first on Search Engine Journal.

Apple’s Talks With Bing & DuckDuckGo Revealed in Google Antitrust Case via @sejournal, @MattGSouthern

Apple contemplated acquiring Bing and partnering with DuckDuckGo, newly unsealed testimonies from the ongoing Google antitrust case reveal.

The post Apple’s Talks With Bing & DuckDuckGo Revealed in Google Antitrust Case appeared first on Search Engine Journal.

URLs As A Google Ranking Factor: What You Need To Know via @sejournal, @MattGSouthern

Let’s look at the claims regarding URL as a ranking factor and see what Google says as to whether this is used by its algorithms.

The post URLs As A Google Ranking Factor: What You Need To Know appeared first on Search Engine Journal.

Are Sitewide Links A Google Ranking Factor? via @sejournal, @MattGSouthern

While it's understood that Google employs links as a factor for ranking, the question remains: do sitewide links influence your organic search rankings?

The post Are Sitewide Links A Google Ranking Factor? appeared first on Search Engine Journal.

HTTPS As A Google Ranking Factor: What You Need To Know via @sejournal, @MattGSouthern

HTTPS encryption makes sites safer for visitors and plays a role in your search rankings. See what Google says and why HTTPS matters for SEO.

The post HTTPS As A Google Ranking Factor: What You Need To Know appeared first on Search Engine Journal.

How To Create A Social Media Strategy In 11 Steps via @sejournal, @annabellenyst

In this article, explore what a social media marketing strategy is and why you need one, before creating your own strategy from scratch.

The post How To Create A Social Media Strategy In 11 Steps appeared first on Search Engine Journal.

Wednesday 4 October 2023

Google Publishes GA4 Data Redaction Feature Documentation via @sejournal, @martinibuster

Google published documentation on GA4 Data Redaction Feature, which is turned on by default for new properties

The post Google Publishes GA4 Data Redaction Feature Documentation appeared first on Search Engine Journal.

How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results] [Webinar] via @sejournal, @hethr_campbell

Don't miss our upcoming webinar! Learn how to run experiments and collect data that matters to your bottom line. Register now to get exclusive access!

The post How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results] [Webinar] appeared first on Search Engine Journal.

Is The Meta Keywords Tag A Ranking Factor? via @sejournal, @kristileilani

Read on to learn whether there is any connection between meta keywords and improved Google rankings.

The post Is The Meta Keywords Tag A Ranking Factor? appeared first on Search Engine Journal.

Google Discover Documentation Updated via @sejournal, @martinibuster

Update to Google Discover documentation clarifies why Discover traffic cannot be relied upon

The post Google Discover Documentation Updated appeared first on Search Engine Journal.

Is Using Google Analytics A Search Ranking Factor? via @sejournal, @vahandev

Is Google Analytics really powerful enough to influence Google search results? Let's take a closer look.

The post Is Using Google Analytics A Search Ranking Factor? appeared first on Search Engine Journal.

Affiliate Marketing Beginners Guide (How To Get Started) via @sejournal, @rollerblader

You don't need to have a website, or be a social media influencer. You only need to be a creative marketer to do affiliate marketing.

The post Affiliate Marketing Beginners Guide (How To Get Started) appeared first on Search Engine Journal.

Tuesday 3 October 2023

Microsoft Bing Chat: Now With DALL-E 3 AI Image Generator via @sejournal, @MattGSouthern

Microsoft integrates OpenAI's advanced DALL-E 3 text-to-image model into Bing Chat and Bing Image Creator.

The post Microsoft Bing Chat: Now With DALL-E 3 AI Image Generator appeared first on Search Engine Journal.

LinkedIn Announces New AI Tools To Enhance Hiring & Learning via @sejournal, @MattGSouthern

LinkedIn is piloting AI-driven tools to modernize recruitment and learning experiences.

The post LinkedIn Announces New AI Tools To Enhance Hiring & Learning appeared first on Search Engine Journal.

SEO & Site Migrations: Common Pitfalls To Avoid - Ep. 322 via @sejournal, @lorenbaker

An Interview With Arnout Hellemans Migrations can be time consuming and stressful, even more-so when you don’t have company-wide collaboration and alignment, or when you’re worried about drops in rankings. Come learn some myth-busting migration tips shared between our host, Loren Baker, and freelance SEO and analytics consultant, Arnout Hellemans. Arnout has seen plenty of migrations go bad. Hear actual case studies on what not to do to have better success. Join us for this can’t miss episode. Arnout Hellemans is a freelance SEO and analytics consultant based in Amsterdam but mostly working for clients all over Europe and the […]

The post SEO & Site Migrations: Common Pitfalls To Avoid [Podcast] appeared first on Search Engine Journal.

6 Audience Ads Updates From Microsoft Advertising via @sejournal, @kristileilani

Discover the latest updates from Microsoft Advertising including new features for Audience Ads and a reminder to offer feedback on the Performance Max open beta.

The post 6 Audience Ads Updates From Microsoft Advertising appeared first on Search Engine Journal.

Keyword Stemming: Is It A Google Ranking Factor? via @sejournal, @MattGSouthern

Is keyword stemming a Google search ranking factor? Let's investigate those claims and get clarity around keyword stemming and its relationship with SEO.

The post Keyword Stemming: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Canonicalization: Is It A Google Ranking Factor? via @sejournal, @MattGSouthern

Canonicalization is confirmed to have a connection with search rankings, but is it a ranking factor? Find out here.

The post Canonicalization: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Monday 2 October 2023

Is Deep Link Ratio A Ranking Factor? via @sejournal, @kristileilani

Find out if there's a link between the deep link ratio and better Google rankings in this chapter.

The post Is Deep Link Ratio A Ranking Factor? appeared first on Search Engine Journal.

Are Core Web Vitals A Ranking Factor? via @sejournal, @kristileilani

Read on to learn whether there is any connection between Core Web Vitals and improved Google rankings.

The post Are Core Web Vitals A Ranking Factor? appeared first on Search Engine Journal.

Domain History: Is It A Google Ranking Factor? via @sejournal, @MattGSouthern

Your domain likely has some history from previous owners. But can domain history impact your Google search rankings?

The post Domain History: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Integrating ChatGPT With Google Sheets For Enhanced Data Analysis via @sejournal, @makhyan

Become more productive by integrating ChatGPT into Google Sheets. Discover 8 ways to use them together in this article.

The post Integrating ChatGPT With Google Sheets For Enhanced Data Analysis appeared first on Search Engine Journal.

Sunday 1 October 2023

5 PPC Tips For Technology Companies via @sejournal, @brookeosmundson

These 5 PPC tips for technology brands will help you maximize your paid search efficiency, connect with B2B buyers, and improve ROI.

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