Friday 28 May 2021

New Ad Types for LinkedIn Advertisers & More Digital Marketing News via @sejournal, @shepzirnheld

This week, LinkedIn announced event ads and the option to boost organic posts from businesses’ profiles. Plus, everything announced at the Snap Partner Summit.

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How Often Should You Perform Technical Website Crawls for SEO? via @sejournal, @HelenPollitt1

There is no one-size-fits-all schedule for technical website crawls. Learn about the factors that affect the frequency of crawls for SEO.

The post How Often Should You Perform Technical Website Crawls for SEO? appeared first on Search Engine Journal.

How to Use Google Maps: Features For Businesses via @sejournal, @MattGSouthern

Find tips and tricks to help you get the most out of using Google Maps features for business and in your digital marketing campaigns.

The post How to Use Google Maps: Features For Businesses appeared first on Search Engine Journal.

How to Make Original Featured Images from Stock Photos: The Shrink Trick via @sejournal, @martinibuster

How to make an original Featured Image for your articles using stock photography that Google recognizes as unique content

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Facebook Targeting Individuals Who Spread False Information via @sejournal, @martinibuster

Individual members now targeted in Facebook's attack on misleading content. Members face increasing levels of punitive actions for sharing false information

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Thursday 27 May 2021

Google: No Need to Worry About Using JavaScript via @sejournal, @MattGSouthern

Google says there’s no need to worry about JavaScript when it comes to search, as there’s nothing fundamentally different about it compared to static content.

The post Google: No Need to Worry About Using JavaScript appeared first on Search Engine Journal.

Google Lets Users Password Protect Their Search History via @sejournal, @MattGSouthern

Google is now letting users password protect the Web & App Activity page, which contains their history of web searches and usage of Google Maps.

The post Google Lets Users Password Protect Their Search History appeared first on Search Engine Journal.

SEO for Publishers and Marketplaces with Simon Heseltine - Ep. 227 via @sejournal, @brentcsutoras

Loren and Simon discuss Simon’s SEO journey from the publisher side at AOL (TechCrunch & HuffPo) to his current “marketplace SEO” focus at Trader Interactive and previously with ForRent.com, and then a bit on working with smaller teams to efficiently get the SEO job done. Simon Heseltine is the VP of the award winning Audience Growth at Trader Interactive (Best In-House Team of 2020 at the Global Search Awards Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker:                       Hi, everybody. This is Loren Baker, Founder of Search Engine Journal. And with me today, […]

The post SEO for Publishers and Marketplaces with Simon Heseltine [Podcast] appeared first on Search Engine Journal.

Key Takeways From the Google Marketing Livestream via @sejournal, @hoffman8

At the annual Google Marketing Livestream, Google announced new features and broader rollouts of existing tools for advertisers.  Here are the key takeaways!

The post Key Takeways From the Google Marketing Livestream appeared first on Search Engine Journal.

Track Your Way to Success With 11 Top Ecommerce SEO KPIs via @sejournal, @brie_e_anderson

There are many indicators that you're on the right track to reach your sales goals. Track your ecommerce SEO success with these 11 KPIs.

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9 Emotional Hooks That Will Make Your Content 10x Better via @sejournal, @AdamHeitzman

What makes a piece of content compelling? Emotion is the secret ingredient. Here are 9 simple ways to make your content 10x better.

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6 Top Tips to Improve Your Google Ads Relevance via @sejournal, @LisaRocksSEM

Quality score data helps identify optimizations to improve ad relevance, landing page experience, and expected CTR. Learn about it here.

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How an SEO Product Manager Can Be Your Chief Problem Solver via @sejournal, @Kevin_Indig

Does your organization need an SEO Product Manager? Learn more about the benefits of applying a product development mindset to search.

The post How an SEO Product Manager Can Be Your Chief Problem Solver appeared first on Search Engine Journal.

Microsoft Announces Unified Campaign Pilot Including Google, Facebook, Instagram & More via @sejournal, @hoffman8

Users can manage multi-channel paid campaigns and organic social all from Microsoft's new tool. Here's what you need to know!

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Google Warns of Manual Actions for UGC Spam via @sejournal, @martinibuster

A warning of penalties for User Generated Content (UGC) spam was published by Google. Publishers encouraged to follow these tips

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Core Web Vitals Means Deciding What Add-ons are Necessary via @sejournal, @martinibuster

Google's Martin Splitt encourages analysis of whether a plugin or addon should be replaced if it can't be optimized for Core Web Vitals

The post Core Web Vitals Means Deciding What Add-ons are Necessary appeared first on Search Engine Journal.

Wednesday 26 May 2021

Facebook & Instagram Users Can Hide Their Like Counts via @sejournal, @MattGSouthern

Facebook and Instagram users can now prevent others from seeing how many likes they receive on posts.

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The Complete Guide to Amazon Alexa SEO via @sejournal, @AMZRobynJohnson

Amazon Alexa’s popularity makes understanding and optimizing for Alexa more important than ever. Here's everything you need to know.

The post The Complete Guide to Amazon Alexa SEO appeared first on Search Engine Journal.

B2B Targeting on Facebook: Audiences & Tactics That Work via @sejournal, @closedloop

B2B targeting on Facebook can be effective, despite popular belief. Here are the audiences and tactics you should know to drive results.

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How to Choose WordPress Plugins via @sejournal, @martinibuster

How can you tell whether a WordPress plugin is safe, trustworthy, and works reasonably well? Keep these 5 considerations in mind.

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Google Cites Scholarship Links in a Manual Action Penalty via @sejournal, @martinibuster

A law firm with a link penalty received an example from Google of bad links that included scholarship links

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Google: Why Fixing Core Web Vitals Already Boosts Rankings via @sejournal, @martinibuster

Google's Martin Splitt explains why some who improved Core Web Vitals are experiencing ranking boosts ahead of Page Experience Update

The post Google: Why Fixing Core Web Vitals Already Boosts Rankings appeared first on Search Engine Journal.

Google Analytics & AdSense Don’t Get a Core Web Vitals Pass via @sejournal, @martinibuster

Google products don't get a break on CWV and there's no ranking advantage to using them over others

The post Google Analytics & AdSense Don’t Get a Core Web Vitals Pass appeared first on Search Engine Journal.

Tuesday 25 May 2021

YouTube Says Videos Won’t Get Removed For Too Many Flags via @sejournal, @MattGSouthern

YouTube does not automatically remove videos or penalize channels for receiving a certain number of flags. All content goes through the same review process.

The post YouTube Says Videos Won’t Get Removed For Too Many Flags appeared first on Search Engine Journal.

Google Search Console Removes Rich Results Search Appearance via @sejournal, @MattGSouthern

Google is retiring the generic rich results search appearance in Search Console performance reports, as there are now individual filters for most rich result types.

The post Google Search Console Removes Rich Results Search Appearance appeared first on Search Engine Journal.

Google Smart Shopping Campaigns: Structure, Optimization, & Reporting via @sejournal, @shepzirnheld

On this episode, PPC experts discuss Google's Smart Shopping campaigns, what products are the right fit, how to set them up, reporting tips, and more!

The post Google Smart Shopping Campaigns: Structure, Optimization, & Reporting appeared first on Search Engine Journal.

Google’s Page Experience Update & Core Web Vitals with Martin Splitt - Ep. 226 via @sejournal, @brentcsutoras

Google’s Developer Advocate, Martin Splitt joins Search Engine Journal Founder Loren Baker in this live Q&A about Google Core Web Vitals, the delay to June for the Page Experience Update, and other overall performance and speed needs for websites to better compete within Google and convert users. Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker: Hi, everybody. This is Loren Baker, Founder of Search Engine Journal. And with me today we have a special show all about core web vitals and the page experience update. With me today, I have none other […]

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Aspiring & New SEO Professionals: 3 Tips for Success via @sejournal, @mindyweinstein

A reader asked: What advice can you give aspiring SEO professionals? Check out these tips for success in your SEO career.

The post Aspiring & New SEO Professionals: 3 Tips for Success appeared first on Search Engine Journal.

How Glocal Content Marketing Helps International Brands Stay Local via @sejournal, @lisabuyer

Localization technology is the modern secret to building a global brand's local staying power. Learn about what it means to be "glocal" here.

The post How Glocal Content Marketing Helps International Brands Stay Local appeared first on Search Engine Journal.

Mediocre Core Web Vitals Enough if Competitors are Worse? via @sejournal, @martinibuster

Google's Martin Splitt on the tie breaker ranking effect and if mediocre core web vitals scores are enough if competitors are worse

The post Mediocre Core Web Vitals Enough if Competitors are Worse? appeared first on Search Engine Journal.

6 Useful SEO Insights You Can Learn from Google Analytics via @sejournal, @natalieannhoben

Learn a few simple yet useful insights you can take from Google Analytics to help identify opportunities with your organic SEO strategy.

The post 6 Useful SEO Insights You Can Learn from Google Analytics appeared first on Search Engine Journal.

Core Web Vitals: Will Google Give Breaks for Slow Plugins and Apps? via @sejournal, @martinibuster

Martin Splitt offered three pieces of advice to publishers struggling to achieve better core web vitals scores

The post Core Web Vitals: Will Google Give Breaks for Slow Plugins and Apps? appeared first on Search Engine Journal.

Monday 24 May 2021

Organic Traffic: Common Pitfalls & How to Avoid Them via @sejournal, @seomonitor

Not all the organic visits you get from Google represent SEO traffic. Here's how to rethink organic traffic and why you should target non-brand keywords.

The post Organic Traffic: Common Pitfalls & How to Avoid Them appeared first on Search Engine Journal.

Google On Why Page Experience Report Has No Data via @sejournal, @MattGSouthern

Google’s Martin Splitt explains to site owners why their Page Experience report in Search Console may not be populated with data.

The post Google On Why Page Experience Report Has No Data appeared first on Search Engine Journal.

Google Search Console Adds New Report For Math Problem Markup via @sejournal, @MattGSouthern

Google is adding new data to Search Console to help site owners track the appearance of practice problems and math solvers rich results.

The post Google Search Console Adds New Report For Math Problem Markup appeared first on Search Engine Journal.

SEO Wars: How to Earn Links Organically & Resist the Dark Side [Webinar] via @sejournal, @hethr_campbell

Learn the steps to earning truly organic links for your organization – and see real-life examples – when you join our next live webinar.

The post SEO Wars: How to Earn Links Organically & Resist the Dark Side [Webinar] appeared first on Search Engine Journal.

10 Best SEO-Friendly Alternatives to WordPress Websites via @sejournal, @lorenbaker

Looking to build a website with a platform outside of WordPress? Here’s a list of 10 great alternatives.

The post 10 Best SEO-Friendly Alternatives to WordPress Websites appeared first on Search Engine Journal.

Internal Link Structure Best Practices to Boost Your SEO via @sejournal, @coreydmorris

Internal link structure boosts for SEO include indexing, link flow, and more. Learn 5 best practices to implement for great user experience.

The post Internal Link Structure Best Practices to Boost Your SEO appeared first on Search Engine Journal.

Google KELM Reduces Bias and Encourages Factual Accuracy via @sejournal, @martinibuster

Google AI announced KELM, a way to reduce bias and toxic content and increase factual accuracy

The post Google KELM Reduces Bias and Encourages Factual Accuracy appeared first on Search Engine Journal.

Sunday 23 May 2021

5 Powerful Takeaways From Ad World May 2021 via @sejournal, @AdWorldOfficial

Full of actionable insights, tactical tips, and real-world case studies, Ad World did not disappoint! Here are the top advertising takeaways you shouldn't miss.

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Google’s Last Minute Advice On The Page Experience Update via @sejournal, @MattGSouthern

Google's Martin Splitt offers last minute guidance to SEOs who are working hard to get ready for the Page Experience update.

The post Google’s Last Minute Advice On The Page Experience Update appeared first on Search Engine Journal.

Do Large Publishers Have an Unfair Advantage in Google Search? via @sejournal, @brysonmeunier

Five years ago, Google organic search results were dominated by large publishers. Does Google now have more diverse results? Learn more here.

The post Do Large Publishers Have an Unfair Advantage in Google Search? appeared first on Search Engine Journal.

Saturday 22 May 2021