Major Changes to a Website: Why Are You Even Doing It? via @sejournal, @martinibuster

Google's John Mueller answers a question about migrating to WWW version of a site. Then he offers points to think about regarding major changes

The post Major Changes to a Website: Why Are You Even Doing It? appeared first on Search Engine Journal.

Does Sarcasm Still Confuse Google? via @sejournal, @martinibuster

Google's John Mueller discusses how sarcasm can impact rankings and why sometimes content should not contain sarcasm

The post Does Sarcasm Still Confuse Google? appeared first on Search Engine Journal.

Build Fewer but Stronger Pages or Create Lots of Pages? via @sejournal, @martinibuster

Google's John Mueller compares content strategies and shows which are appropriate for different goals and situations

The post Build Fewer but Stronger Pages or Create Lots of Pages? appeared first on Search Engine Journal.

“Google” is Bing’s Top Keyword via @sejournal, @MattGSouthern

"Google" is reportedly the top query in competitive search engine Bing, according to a document submitted to EU's General Court.

The post “Google” is Bing’s Top Keyword appeared first on Search Engine Journal.

Google Answers if Links or Content Determine E-A-T Scores via @sejournal, @martinibuster

Google's John Mueller speaks frankly on the topic of using E-A-T as an SEO or technical factor

The post Google Answers if Links or Content Determine E-A-T Scores appeared first on Search Engine Journal.

New Google Ads Budget Report Tracks Daily Campaign Spend via @sejournal, @MattGSouthern

Google Ads is introducing a new budget report that's designed to help advertisers understand their daily and monthly spending behavior.

The post New Google Ads Budget Report Tracks Daily Campaign Spend appeared first on Search Engine Journal.

10 Tips for Creating Mobile-Friendly Content via @sejournal, @rio_seo

Crafting mobile-friendly content can help you stand out from competitors and deliver a better user experience. Here's how to do it.

The post 10 Tips for Creating Mobile-Friendly Content appeared first on Search Engine Journal.

3 Ways Top Websites Personalize On-Site Content via @sejournal, @xandervalencia

See how Adidas, Aveda, and Netflix create exceptional experiences and drive engagement and revenue with personalized content.

The post 3 Ways Top Websites Personalize On-Site Content appeared first on Search Engine Journal.

YouTube Shorts: An Introductory Guide via @sejournal, @gregjarboe

YouTube's quick and entertaining video format did very well in its first year. Here's everything you need to know about YouTube Shorts.

The post YouTube Shorts: An Introductory Guide appeared first on Search Engine Journal.

How to Use Structured Data to Support E-A-T via @sejournal, @lilyraynyc

Do you want to boost your content's perceived E-A-T? Learn how to leverage structured data to do that in this guide.

The post How to Use Structured Data to Support E-A-T appeared first on Search Engine Journal.

The 5 Paid Ad Channels You Need to Incorporate Right Now via @sejournal, @adzooma

Ready to advertise beyond Google Ads and Facebook? Learn how you can get the most out of Microsoft, Amazon, Instagram, LinkedIn, and TikTok.

The post The 5 Paid Ad Channels You Need to Incorporate Right Now appeared first on Search Engine Journal.

Google Announces Search Redesign Using MUM Algorithm via @sejournal, @martinibuster

Google announced a redesign of Google Search that introduces an intuitive way to explore topics and surface more content with MUM

The post Google Announces Search Redesign Using MUM Algorithm appeared first on Search Engine Journal.

Google Helps You Validate Sources Directly in Search Results via @sejournal, @MattGSouthern

Updates to Google Search will help you determine if a website is a trustworthy source of information before clicking a link in search results.

The post Google Helps You Validate Sources Directly in Search Results appeared first on Search Engine Journal.

Google MUM is Coming to Lens via @sejournal, @martinibuster

Widescale introduction of Google's MUM AI Algorithm is an encouraging development for web publishers and ecommerce sites

The post Google MUM is Coming to Lens appeared first on Search Engine Journal.

The Smart Marketer’s Guide to Google Alerts via @sejournal, @AdamHeitzman

Google Alerts is a flexible free tool every marketer should know. Learn how to use it and get a step-by-step guide to getting started.

The post The Smart Marketer’s Guide to Google Alerts appeared first on Search Engine Journal.

Enterprise SEO Content: Opportunity, Dynamic Creation & Scale

Learn how to scale your enterprise SEO with dynamic content creation. Identify new opportunities and build incremental revenue.

The post Enterprise SEO Content: Opportunity, Dynamic Creation & Scale appeared first on Search Engine Journal.

How Facebook Messenger Generates Cost-effective, Trackable Leads via @sejournal, @closedloop

It's the perfect time to build, test, and perfect your lead generation tactics using Facebook's native tools. Here's how.

The post How Facebook Messenger Generates Cost-effective, Trackable Leads appeared first on Search Engine Journal.

Call Tracking for Google Ads & SEO: Convert Leads Faster [Webinar] via @sejournal, @hethr_campbell

Get a better understanding of how call tracking can help your lead generation campaigns become more successful.

The post Call Tracking for Google Ads & SEO: Convert Leads Faster [Webinar] appeared first on Search Engine Journal.

How to Find What’s Trending: 14 Tools for Topic Inspiration via @sejournal, @drumming

Check out these 14 tools for finding trending topics in your industry, to inform your SEO and content marketing campaigns.

The post How to Find What’s Trending: 14 Tools for Topic Inspiration appeared first on Search Engine Journal.

Google Publishes Best Practices Guide for Ecommerce via @sejournal, @martinibuster

Google published an advanced SEO guide featuring best practices for a successful ecommerce online presence

The post Google Publishes Best Practices Guide for Ecommerce appeared first on Search Engine Journal.

Can Chrome-Based Spammers Impact Core Web Vitals? via @sejournal, @martinibuster

Is it possible that Chrome-based spam traffic can have a negative impact on Core Web Vitals?

The post Can Chrome-Based Spammers Impact Core Web Vitals? appeared first on Search Engine Journal.

YouTube Adds More Viewership Data to the Studio Mobile App via @sejournal, @MattGSouthern

YouTube creators are getting access to more data in the Studio Mobile app with metrics such as 'new and returning' and more.

The post YouTube Adds More Viewership Data to the Studio Mobile App appeared first on Search Engine Journal.

Google: URLs Are Case Sensitive via @sejournal, @MattGSouthern

Google's John Mueller clarifies that URLs are case sensitive, so it matters whether the characters are uppercase or lowercase.

The post Google: URLs Are Case Sensitive appeared first on Search Engine Journal.

Bounce Rate: Is It a Google Ranking Factor? via @sejournal, @annaleacrowe

Does bounce rate impact your Google rankings? See whether it's a ranking factor and learn about any impact on organic traffic here.

The post Bounce Rate: Is It a Google Ranking Factor? appeared first on Search Engine Journal.

Local Competitors Violating GMB Guidelines? Here’s What You Can Do via @sejournal, @sherrybonelli

Are you getting beat in local rankings because competitors are violating the Google My Business rules? You can fight back. Learn how.

The post Local Competitors Violating GMB Guidelines? Here’s What You Can Do appeared first on Search Engine Journal.

Should You Create a Niche or Multi-Topic Website? via @sejournal, @mindyweinstein

Both niche and multi-topic websites can work with an organized site structure and plenty of content to support each topic. Here's how.

The post Should You Create a Niche or Multi-Topic Website? appeared first on Search Engine Journal.

How to Make Paid Social Work for Lead Generation [Webinar] via @sejournal, @hethr_campbell

Discover innovative ways for B2B and SaaS brands to generate leads and drive revenue using paid social, with expert guest Garrett Mehrguth.

The post How to Make Paid Social Work for Lead Generation [Webinar] appeared first on Search Engine Journal.

Microsoft Advertising Launches Open Beta for Credit Card Ads via @sejournal, @hoffman8

Microsoft Advertising has announced a new ad unit called Credit Card ads. Here's what they are and how you can get started!

The post Microsoft Advertising Launches Open Beta for Credit Card Ads appeared first on Search Engine Journal.

15 Tips on How to Rock a Small PPC Budget via @sejournal, @LisaRocksSEM

A smaller PPC budget and getting maximum results is challenging, but it can be done! Learn 15 tips to optimize budgets for your PPC program.

The post 15 Tips on How to Rock a Small PPC Budget appeared first on Search Engine Journal.

Choosing Your SEO Agency’s Rank Tracker: 4 Key Questions to Ask via @sejournal, @seomonitor

Agencies need a reliable rank tracker to carry out successful SEO campaigns. Consider these points when choosing the right tool for your needs.

The post Choosing Your SEO Agency’s Rank Tracker: 4 Key Questions to Ask appeared first on Search Engine Journal.

Google Can’t See Content Behind Captchas via @sejournal, @MattGSouthern

Google says websites can run into problems if they hide content behind captchas, as its web crawler won't be able to see it.

The post Google Can’t See Content Behind Captchas appeared first on Search Engine Journal.

Google Has Moved Away From 200 Ranking Signals Number via @sejournal, @martinibuster

Google's John Mueller stated that the 200 ranking signal number is misleading in the sense that they can't be isolated out

The post Google Has Moved Away From 200 Ranking Signals Number appeared first on Search Engine Journal.

The Greatest Challenges & Threats in SEO [Survey Results] via @sejournal, @theshelleywalsh

We asked SEO professionals to share their biggest challenges from the past year and what threats the industry faces in the future.

The post The Greatest Challenges & Threats in SEO [Survey Results] appeared first on Search Engine Journal.

AMP: Is It a Google Ranking Factor? via @sejournal, @MattGSouthern

Do you think AMP has an impact on search results? Find out if it's a ranking factor here.

The post AMP: Is It a Google Ranking Factor? appeared first on Search Engine Journal.

State of SEO: The Top Opportunities & Risks for the Next 12 Months [Webinar] via @sejournal, @hethr_campbell

Take in our State of SEO report as we break down industry SWOT analysis based on 2,800+ responses from SEO professionals worldwide.

The post State of SEO: The Top Opportunities & Risks for the Next 12 Months [Webinar] appeared first on Search Engine Journal.

Dynamic Search Ads: Keyword Mining Through Ngram Analysis via @sejournal, @na

Learn how to use Ngram analysis with Dynamic Search Ads for keyword mining, optimization, and expansion opportunities.

The post Dynamic Search Ads: Keyword Mining Through Ngram Analysis appeared first on Search Engine Journal.

How to Know Core Web Vitals Affects Your Search Rankings via @sejournal, @martinibuster

Google's John Mueller shares how to know if the Page Experience Update is affecting website search rankings

The post How to Know Core Web Vitals Affects Your Search Rankings appeared first on Search Engine Journal.

Breadcrumb Navigation: Is It a Google Ranking Factor? via @sejournal, @A_Ninofranco

Breadcrumbs help provide positive user experiences to website visitors and reinforce site structure for search engines. Is it a ranking factor?

The post Breadcrumb Navigation: Is It a Google Ranking Factor? appeared first on Search Engine Journal.

Are 404 & Soft 404 Errors Google Ranking Factors? via @sejournal, @kristileilani

Do you think 404 and soft 404s errors can affect your Google search rankings? Find out if they are ranking factors here.

The post Are 404 & Soft 404 Errors Google Ranking Factors? appeared first on Search Engine Journal.

Google Working on Indexing Instagram & TikTok Videos via @sejournal, @MattGSouthern

Google is negotiating deals with Instagram and TikTok to index their content in search results, according to a new report.

The post Google Working on Indexing Instagram & TikTok Videos appeared first on Search Engine Journal.

Google: Extra Content Not Always Needed For Category Pages via @sejournal, @MattGSouthern

Google advises that it’s not always necessary to add extra content to product category pages if the product names describe what’s on the page.

The post Google: Extra Content Not Always Needed For Category Pages appeared first on Search Engine Journal.

What are Transition Words? Learn How to Use Them for SEO Content via @sejournal, @JuliaEMcCoy

Are you using transition words and phrases in your writing to improve readability and SEO content quality? Here’s how to do so.

The post What are Transition Words? Learn How to Use Them for SEO Content appeared first on Search Engine Journal.

Google’s Search Quality Raters Guidelines: A Guide for SEO Beginners via @sejournal, @beanstalkim

E-A-T is an important part of the Search Quality Raters Guidelines. Learn more about it and its importance to SEO here.

The post Google’s Search Quality Raters Guidelines: A Guide for SEO Beginners appeared first on Search Engine Journal.

How Autocomplete Works: The Patent Behind Google’s Query Completions via @sejournal, @bill_slawski

Learn about the query completion patent that helps Google predict the best autocomplete answers for a user's search query.

The post How Autocomplete Works: The Patent Behind Google’s Query Completions appeared first on Search Engine Journal.

Google on Using Duplicate Manufacturer Product Descriptions via @sejournal, @martinibuster

Google's John Mueller offered encouraging feedback on ranking eCommerce sites that use manufacturer product descriptions

The post Google on Using Duplicate Manufacturer Product Descriptions appeared first on Search Engine Journal.

Google Ads to Rollout New Advertiser Pages With a Focus on Transparency via @sejournal, @hoffman8

Google Ads is increasing transparency by providing users more background on verified advertisers. Here's what you need to know!

The post Google Ads to Rollout New Advertiser Pages With a Focus on Transparency appeared first on Search Engine Journal.

Twitter Adds Bitcoin & GoFundMe As Tipping Options via @sejournal, @MattGSouthern

Twitter is expanding its tipping feature to more users and diversifying the ways in which users can receive monetary contributions.

The post Twitter Adds Bitcoin & GoFundMe As Tipping Options appeared first on Search Engine Journal.

PageSpeed Insights Updates to Lighthouse 8.4 – Helps Improve LCP via @sejournal, @martinibuster

PageSpeed Insights updates to Lighthouse 8.4. A new audit diagnoses a widespread Largest Contentful Paint problem

The post PageSpeed Insights Updates to Lighthouse 8.4 – Helps Improve LCP appeared first on Search Engine Journal.

Google Updates Keyword Matching Processes for Phrase & Broad Match via @sejournal, @hoffman8

Google Ads has announced updates to the way that queries are matched to keywords. Here's what advertisers need to know!

The post Google Updates Keyword Matching Processes for Phrase & Broad Match appeared first on Search Engine Journal.

Google: Referral Traffic Doesn’t Increase Link Equity via @sejournal, @MattGSouthern

When Google evaluates how much weight to assign to backlinks it doesn’t consider factors such as referral traffic or whether the link gets clicked on.

The post Google: Referral Traffic Doesn’t Increase Link Equity appeared first on Search Engine Journal.

20 Great Search Engines You Can Use Instead of Google via @sejournal, @ChuckPrice518

Looking for more privacy or an ad free search experience? In this post, we'll introduce 20 alternative search engines to use beyond Google.

The post 20 Great Search Engines You Can Use Instead of Google appeared first on Search Engine Journal.

How to Set Up Your Google Analytics 4 for Success via @sejournal, @brie_e_anderson

Google Analytics 4 will eventually be our only GA platform option so it's important to learn how to set it up properly. Here's how.

The post How to Set Up Your Google Analytics 4 for Success appeared first on Search Engine Journal.

Get Your Free Online Course at the MarketingProfs Open House via @sejournal, @marketingprofs

Don't miss it! Today only, September 23, you can sign up for any MarketingProfs online marketing course at no cost.

The post Get Your Free Online Course at the MarketingProfs Open House appeared first on Search Engine Journal.

How to Get Your Facebook Page or Account Verified via @sejournal, @ADiSilvestro

Get that checkmark! Facebook verification gives your presence credibility and generates trust. Learn how to get your Facebook Page or profile verified.

The post How to Get Your Facebook Page or Account Verified appeared first on Search Engine Journal.

What is Enterprise Search? Definition and Examples via @sejournal, @AdamHeitzman

Learn what enterprise search means to digital marketers, what it takes to create a successful strategy, who is involved in it, and more.

The post What is Enterprise Search? Definition and Examples appeared first on Search Engine Journal.

WordPress Ninja Forms Vulnerability Exposes Over a Million Sites via @sejournal, @martinibuster

WordPress Ninja Forms vulnerability can lead to a full site take over and phishing scams

The post WordPress Ninja Forms Vulnerability Exposes Over a Million Sites appeared first on Search Engine Journal.

Google’s Apps Work Different on iOS 15 via @sejournal, @MattGSouthern

Many of Google’s key apps work slightly different on Apple’s iOS 15. These are the changes you need to know about.

The post Google’s Apps Work Different on iOS 15 appeared first on Search Engine Journal.

Google Announces “Things to Do” Free Listing & Ad Unit via @sejournal, @hoffman8

Google has announced a new listing for attractions, tours, and activities. Learn what they are, what they look like & how to get started!

The post Google Announces “Things to Do” Free Listing & Ad Unit appeared first on Search Engine Journal.

5 Steps to GMB Products Set-Up via Google Product Editor via @sejournal, @clairecarlile

Use GMB Products to build product and service visibility in Google Search and direct audiences to your landing pages. Here's how.

The post 5 Steps to GMB Products Set-Up via Google Product Editor appeared first on Search Engine Journal.

How to Use Python to Forecast Demand, Traffic & More for SEO via @sejournal, @artios_io

Forecasting can offer great value in SEO. Here's how to get data-driven answers about possible trends in organic search using Python.

The post How to Use Python to Forecast Demand, Traffic & More for SEO appeared first on Search Engine Journal.

Author Authority: Is It a Google Ranking Factor? via @sejournal, @annaleacrowe

Does author authority impact your organic search rankings? Learn whether search engines really care about who created the content and if it impacts ranking algorithms.

The post Author Authority: Is It a Google Ranking Factor? appeared first on Search Engine Journal.

Helpful SEO Automations to Drive E-Commerce Optimizations at Scale via @sejournal, @hethr_campbell

Learn technical SEO strategies for scaling your efforts, growing your enterprise ecommerce business, and better serving customers.

The post Helpful SEO Automations to Drive E-Commerce Optimizations at Scale appeared first on Search Engine Journal.

WordPress Gutenberg 11.5 Achieves a Full Site Editing Milestone via @sejournal, @martinibuster

Gutenberg 11.5 takes a meaningful step forward to Full Site Editing with the new Widget Group Block

The post WordPress Gutenberg 11.5 Achieves a Full Site Editing Milestone appeared first on Search Engine Journal.

How to Avoid Costly WCAG, ADA & 508 Accessibility Penalties via @sejournal, @makhyan

Creating or updating a site to reach the point of accessibility should be a priority for all businesses. Here's why.

The post How to Avoid Costly WCAG, ADA & 508 Accessibility Penalties appeared first on Search Engine Journal.

5 On-Site SEO Factors That Matter Most via @sejournal, @krisjonescom

What's the difference between SEO factors and ranking factors, and which on-site factors are most important to optimize?

The post 5 On-Site SEO Factors That Matter Most appeared first on Search Engine Journal.

Does Using .us TLD Versus .com Affect My Site’s SEO? via @sejournal, @rollerblader

Does your choice of TLD really matter for SEO? Learn what to consider and which optimizations matter for your TLD to rank.

The post Does Using .us TLD Versus .com Affect My Site’s SEO? appeared first on Search Engine Journal.

Create & Optimize Content for Higher Google Rankings [Webinar] via @sejournal, @hethr_campbell

Want to create content that helps you achieve your SEO goals? Learn how to create content, with a proven plan, that performs well on Google.

The post Create & Optimize Content for Higher Google Rankings [Webinar] appeared first on Search Engine Journal.

3 Indispensable Pieces of SEO Advice for Beginners & Clients via @sejournal, @tonynwright

New marketers often think there is a "right way" to do SEO or formula to ranking higher. Take this advice from an experienced SEO pro.

The post 3 Indispensable Pieces of SEO Advice for Beginners & Clients appeared first on Search Engine Journal.

How to Build SEO-Friendly Internal Link Structures Using AI via @sejournal, @brewco_ai

Artificial intelligence can show you how, when, and where to optimize internal linking to achieve your highest ranking potential. Here's how.

The post How to Build SEO-Friendly Internal Link Structures Using AI appeared first on Search Engine Journal.

10 Content Creation Tips for Navigating YMYL Topics via @sejournal, @NA

With increased importance and scrutiny, navigating YMYL niches is a major challenge to content creators. Here’s what you need to know to get it right.

The post 10 Content Creation Tips for Navigating YMYL Topics appeared first on Search Engine Journal.

SEO Clients Report 2021: What Do Clients Want from SEO? via @sejournal, @theshelleywalsh

In our State of SEO report, we asked working SEO pros about what results clients expect from SEO and what clients really think about SEO.

The post SEO Clients Report 2021: What Do Clients Want from SEO? appeared first on Search Engine Journal.

Google AdSense: Is It a Google Search Ranking Factor? via @sejournal, @MattGSouthern

Why do some people believe AdSense is a ranking factor? Ads have nothing to do with organic ranking, right? Read our verdict here.

The post Google AdSense: Is It a Google Search Ranking Factor? appeared first on Search Engine Journal.

Convert Leads Faster With Call Tracking [Webinar] via @sejournal, @hethr_campbell

Find out how you can make your lead generation campaigns more successful with call tracking. Join our upcoming webinar.

The post Convert Leads Faster With Call Tracking [Webinar] appeared first on Search Engine Journal.

How to Sell on Amazon: Fees, Prime, Listings & More via @sejournal, @AMZRobynJohnson

Amazon can be a wonderful, but frustrating place to sell. Learn the basics of how to sell on Amazon here.

The post How to Sell on Amazon: Fees, Prime, Listings & More appeared first on Search Engine Journal.

Facebook Has New Ways to Generate Leads & Connect With Customers via @sejournal, @MattGSouthern

Facebook is rolling out new free and paid business tools designed to help businesses find new customers and connect with them in more ways.

The post Facebook Has New Ways to Generate Leads & Connect With Customers appeared first on Search Engine Journal.

Are 301 Redirects a Google Ranking Factor? via @sejournal, @kristileilani

Can 301 redirects affect your Google rankings? Read on to learn whether there's a connection between 301 redirects and improved rankings.

The post Are 301 Redirects a Google Ranking Factor? appeared first on Search Engine Journal.

What Exactly Is E-A-T & Why Does It Matter to Google? via @sejournal, @annaleacrowe

E-A-T is an important guideline marketers need to know and focus on. Find out exactly what E-A-T is and why it matters.

The post What Exactly Is E-A-T & Why Does It Matter to Google? appeared first on Search Engine Journal.

How YouTube Recommends Videos via @sejournal, @MattGSouthern

YouTube offers its most detailed explanation yet regarding its recommendation engine and how it chooses which videos to display on your home page.

The post How YouTube Recommends Videos appeared first on Search Engine Journal.

Google Patents & Future-Proofing Your SEO [Podcast] via @sejournal, @Juxtacognition

Do you want to understand search patents better? With the various Google white papers that come out and the changes in their patents, keeping up could be a task. Ultimately, we are interested in understanding SEO, where it is going, and how it will affect our business. Bill Slawski, of SEO by the Sea and Go Fish Digital, joins Loren Baker on this episode to discuss Bill’s hobby of dissecting Google, Bing, and other search-related patents – and what they mean. While patents change, Google is doing a much better job right now of picking up video and audio, not […]

The post Google Patents & Future-Proofing Your SEO [Podcast] appeared first on Search Engine Journal.

Why Does Google Replace Page Titles? via @sejournal, @MattGSouthern

Google reveals new information about the page title update and explains why it replaces some titles and not others.

The post Why Does Google Replace Page Titles? appeared first on Search Engine Journal.

What is HTTPS? A Guide to Secure On-Site Experience for Marketers via @sejournal, @kristileilani

Do you want to secure your website and help your rankings in search? Find out what is HTTPS and how it can benefit your website.

The post What is HTTPS? A Guide to Secure On-Site Experience for Marketers appeared first on Search Engine Journal.

7 Insights Into How Google Ranks Websites via @sejournal, @martinibuster

Level up marketing success with these 7 insights that focus on how Google ranks websites today and how they may impact SEO.

The post 7 Insights Into How Google Ranks Websites appeared first on Search Engine Journal.

10 Examples of Social Media Celebrity Endorsements That Paid Off Big Time via @sejournal, @mindyweinstein

Marketing isn’t all about ads anymore – consumers need to connect with your brand. That’s where celebrity endorsement comes in. Check out 10 great examples.

The post 10 Examples of Social Media Celebrity Endorsements That Paid Off Big Time appeared first on Search Engine Journal.

10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them) via @sejournal, @jonkagan

Learn about the most common ethical and legal issues in PPC and what the industry needs to do to ensure oversight.

The post 10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them) appeared first on Search Engine Journal.

11 Things You Must Know About Google’s 200+ Ranking Factors via @sejournal, @beanstalkim

It's a myth that Google has 200 ranking factors, but here are 11 confirmed things we do know for sure.

The post 11 Things You Must Know About Google’s 200+ Ranking Factors appeared first on Search Engine Journal.

3 Ways SEO Has Changed This Year & What It Means for You via @sejournal, @lorenbaker

In today's world, content alone will not win in Google's SERPs. Learn the evolution of Google search and how to top the rankings.

The post 3 Ways SEO Has Changed This Year & What It Means for You appeared first on Search Engine Journal.

What is SEO Log File Analysis? A Beginner’s Guide via @sejournal, @rvtheverett

Performing regular log file analysis is useful for SEO professionals to better understand how their website is crawled. Learn the basics here.

The post What is SEO Log File Analysis? A Beginner’s Guide appeared first on Search Engine Journal.

Top 8 Google Ranking Factors: What REALLY Matters for SEO via @sejournal, @annaleacrowe

Which Google ranking factors matter most to your SEO strategy? Read about the ones that top our list and why.

The post Top 8 Google Ranking Factors: What REALLY Matters for SEO appeared first on Search Engine Journal.

Shopify Makes it Easy to Market to Specific Countries via @sejournal, @MattGSouthern

Shopify is making it easier to optimize ecommerce stores for international markets all from a single Shopify site.

The post Shopify Makes it Easy to Market to Specific Countries appeared first on Search Engine Journal.

Google Consolidates Smart Display & Standard Display Campaign Creation via @sejournal, @hoffman8

Google is combining Smart display and Standard display campaigns within one campaign type. Here's what you need to know!

The post Google Consolidates Smart Display & Standard Display Campaign Creation appeared first on Search Engine Journal.

Top 8 Google Ranking Factors: What REALLY Matters for SEO via @sejournal, @annaleacrowe

Which Google ranking factors matter most to your SEO strategy? Read about the ones that top our list and why.

The post Top 8 Google Ranking Factors: What REALLY Matters for SEO appeared first on Search Engine Journal.

Branded vs. Non-Branded Traffic: What’s the Difference? via @sejournal, @coreydmorris

How should you treat branded vs non-branded traffic and search strategies? Unpack the things to consider when it comes to targeting, attribution, and more.

The post Branded vs. Non-Branded Traffic: What’s the Difference? appeared first on Search Engine Journal.

8 PPC Best Practices That May Not Be Best for Your Business via @sejournal, @timothyjjensen

PPC marketers are often tempted to follow whatever platforms recommend as best practices, but too often these approaches hurt more than help.

The post 8 PPC Best Practices That May Not Be Best for Your Business appeared first on Search Engine Journal.

How to Go Deeper With Keyword Research: Go-to Tools & Techniques via @sejournal, @mindyweinstein

New techniques and tools can help you go deeper with your keyword research process. Here are some good ones to check out.

The post How to Go Deeper With Keyword Research: Go-to Tools & Techniques appeared first on Search Engine Journal.

U.S. Agencies: Enter the U.S. Agency Awards Before Midnight Friday via @sejournal, @We_Are_Search

Is your agency working on marketing, advertising, public relations, or media campaigns? Enter the U.S. Agency Awards. Learn how here.

The post U.S. Agencies: Enter the U.S. Agency Awards Before Midnight Friday appeared first on Search Engine Journal.

Website Themes Impact SEO via @sejournal, @martinibuster

Google's John Mueller says that website themes impact SEO. Site design and SEO experts share what to know before choosing a website theme

The post Website Themes Impact SEO appeared first on Search Engine Journal.

LinkedIn Pages Can Now Publish Long-Form Content via @sejournal, @MattGSouthern

LinkedIn's new Articles For Pages gives companies the ability to publish long-form content for the first time, rather than being restricted by a character count.

The post LinkedIn Pages Can Now Publish Long-Form Content appeared first on Search Engine Journal.

YouTube Brings Desktop Analytics to Mobile via @sejournal, @MattGSouthern

YouTube is bringing more analytics reports to mobile that were previously only available on desktop, which includes data about traffic sources and revenue.

The post YouTube Brings Desktop Analytics to Mobile appeared first on Search Engine Journal.

We Analyzed 88 Google Ranking Factors & Here’s What We Found [Ebook] via @sejournal, @MrDannyGoodwin

Have you ever wondered what is and isn’t a ranking factor? This guide determines whether these 88 signals are Google ranking factors.

The post We Analyzed 88 Google Ranking Factors & Here’s What We Found [Ebook] appeared first on Search Engine Journal.

How to Choose the Best Shopify Theme for SEO via @sejournal, @makhyan

Choosing your Shopify store theme is part of an SEO-focused approach. Here are 13 things to check out in Shopify themes.

The post How to Choose the Best Shopify Theme for SEO appeared first on Search Engine Journal.

Top SEO Strategies to Scale Your Enterprise Ecommerce Site via @sejournal, @hethr_campbell

Join our next webinar to learn technical SEO strategies you should know to scale your efforts and grow your enterprise ecommerce business.

The post Top SEO Strategies to Scale Your Enterprise Ecommerce Site appeared first on Search Engine Journal.

How 4 Worldwide Agencies Prove SEO Value via @sejournal, @seomonitor

Aside from showing clients how SEO efforts can translate into business outcomes, agencies should negotiate what success means from the get-go. Here's how.

The post How 4 Worldwide Agencies Prove SEO Value appeared first on Search Engine Journal.

YouTube Expands Community Posts to More Creators via @sejournal, @MattGSouthern

YouTube is lowering the eligibility criteria for community posts, which will give many more creators access to a tool to better connect with their audience.

The post YouTube Expands Community Posts to More Creators appeared first on Search Engine Journal.

Do Prominent Lead Gen Forms Impact SEO? via @sejournal, @martinibuster

Google's John Mueller answered question regarding under which conditions prominent lead generation forms may cause a site to rank lower

The post Do Prominent Lead Gen Forms Impact SEO? appeared first on Search Engine Journal.

State of SEO Client Insights: Budgets, Traffic & SEO Tactics via @sejournal, @theshelleywalsh

What is the average budget for SEO clients and how do SEO agencies allocate time to tasks? We surveyed 1,241 SEO professionals to find out.

The post State of SEO Client Insights: Budgets, Traffic & SEO Tactics appeared first on Search Engine Journal.

How to Set up Profitable A/B Tests for PPC Success via @sejournal, @navahf

Split tests (A/B test) are a critical element of running successful PPC campaigns. Learn how to set them up and get actionable insights.

The post How to Set up Profitable A/B Tests for PPC Success appeared first on Search Engine Journal.

Top 12 Most Common Content Marketing Mistakes to Avoid via @sejournal, @JuliaEMcCoy

Is your content strategy struggling? Learn how to avoid these common content marketing mistakes that are easy to make.

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Call Tracking for Google Ads & SEO: Avoid Missed Opportunities [Webinar] via @sejournal, @hethr_campbell

Learn how you can improve your lead generation campaigns with call tracking. Join our upcoming webinar and convert your leads faster.

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Microsoft Ads Announces Plans to Move to New Feedback Platform via @sejournal, @hoffman8

Microsoft plans to move to a new feedback platform in October. Here's what advertisers need to know!

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Leveraging Flow to Amplify Your Marketing Productivity via @sejournal, @ViolaEva1

Discover practical tips to turn a regular workday into an opportunity to achieve flow state and increase your marketing productivity.

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What’s Driving Google’s Title Tag Rewrites? via @sejournal, @martinibuster

What Google recommends for title tags and if that influences why title tags are rewritten

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Facebook & Instagram Topics to Watch For Q2 2021 via @sejournal, @MattGSouthern

A new report lists the top six trending topics across Instagram and Facebook in the second quarter of 2021, based on year over year data.

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Facebook Reports Increase in Use of Digital Tools Among SMBs via @sejournal, @MattGSouthern

Facebook reports the amount of small businesses using digital tools has increased globally, rising from 81% to 88% in the past six months.

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Facebook Creates New Ways For SMBs to Access Funding via @sejournal, @MattGSouthern

To help diverse businesses and address cash flow needs, Facebook is introducing ways to access funding and get connected with business resources and networking groups.

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SEO Keyword Research: 15 of the Biggest Mistakes You MUST Avoid via @sejournal, @annaleacrowe

SEO marketing campaigns start with keyword research that is done right. Watch out for these 15 mistakes that can hold back your performance.

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Entity Building & Google’s Knowledge Graph [Podcast] via @sejournal, @Juxtacognition

Have you claimed your Google Knowledge Panel? Have you built out the entity of your company in the way that Google can understand who you are and differentiate between you and your competitors? Jason Barnard, founder & CEO of Kalicube, joins Loren Baker, founder of Search Engine Journal, on the Search Engine Journal Show to discuss the importance of entity building with Google’s Knowledge Graph. In SEO, the goal is to package our content in a way that educates Google so that it can answer user queries in the most credible way. As you build your brand, Google considers your […]

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6 Reasons Your SEO Agency Is Losing Clients & What To Do About It via @sejournal, @SaraTaherSEO

Your client roster is your SEO agency's greatest asset. Here are 6 common reasons clients leave and how to improve your retention rate.

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How To Use Social Media for Keyword Research via @sejournal, @annaleacrowe

Social media offers a wealth of data for SEO pros to tap into. Here are some ways to use social media for keyword research.

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19 Daily Habits That Make You Less Productive (And What to Do) via @sejournal, @ronlieback

We only have 1440 minutes a day. Why are some more productive than others? Here's some answers and habits to supercharge your productivity.

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YouTube Adds 5 Features for Creators via @sejournal, @MattGSouthern

YouTube is adding five new features for video creators that offer more viewer insights, as well as greater control over ads and video chapters.

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LinkedIn Makes 35+ Learning Courses Free For a Month via @sejournal, @MattGSouthern

In an effort to help professionals adapt to the future of work, LinkedIn is offering over 35 learning courses free for a limited.

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Google to Begin Sharing More Search Term Data With Advertisers via @sejournal, @hoffman8

Google will share more query data with advertisers moving forward while removing older search term data. Here's what advertisers should know!

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Are You Wasting Your Google Ads Budget? 11 Lessons Learned in Audits via @sejournal, @GrpTwentySeven

Check out these common missteps that can waste your Google Ads budget, based on lessons learned in conducting PPC audits.

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WordPress 5.8.1 Released to Fix Multiple Vulnerabilities via @sejournal, @martinibuster

WordPress Update 5.8.1 addresses three security issues in REST API, Gutenberg editor and Lodash JavaScript library. Recommends updating now

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A Guide to the Command Line for SEO [Learn 20+ Commands] via @sejournal, @williamjnye

Become a more effective SEO by learning how to leverage the command line to improve your workflows with shortcuts and automations.

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How to Create Linkable Content via @sejournal, @hethr_campbell

Not getting the results you want from your link building campaign? Learn how to create content that will help you earn links.

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Twitter Announces Communities Feature via @sejournal, @martinibuster

Twitter announced the Communities feature, what some see as a challenge to Reddit and Facebook Groups

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How to Make YouTube Videos More Advertiser Friendly via @sejournal, @MattGSouthern

YouTube answers questions about its advertiser-friendly guidelines and offers advice to creators to help ensure videos are always fully monetized.

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Jetpack Acquires Social Image Generator for WordPress via @sejournal, @martinibuster

WordPress toolkit company Jetpack announced it has acquired Social Image Generator, a plugin that generates social sharing images

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What Matters Now in SEO & Where to Focus Next [Survey Results] via @sejournal, @theshelleywalsh

Where should you focus your SEO strategy next? Discover emerging trends and ranking factors from the State of SEO 2021 survey report.

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Google Lighthouse 8.3.0 Update via @sejournal, @martinibuster

Update affects PageSpeed Insights, SEO description emphasizes CWV over SEO and introduces Project Fraggle Rock

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How to Calculate the ROI of Influencer Marketing Campaigns via @sejournal, @gregjarboe

It's important to know how much is spent on Influencer Marketing to see if your efforts are worth it. Find tips and the formula here.

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10 Unique & Free Keyword Research Tools You Didn’t Know You Needed via @sejournal, @MaddyOsman

Keyword research tools are a great source of insight for marketers. These 10 are great options to use – and they're free!

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9 Tips for Creating Your Best SEO Content This Year via @sejournal, @JuliaEMcCoy

SEO content that goes above and beyond is crucial. Here are 9 proven ways to take your content to the next level.

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New Verification Guidelines For Facebook And Instagram Accounts via @sejournal, @RebekahDunne

Brands and well-known personalities looking to verify their account on Facebook and Instagram will now have to operate within the social giant’s updated application process.

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Google Still Uses Original Page Titles For Search Rankings via @sejournal, @MattGSouthern

Google's John Mueller confirms a webpage's original title will still be used for ranking purposes even when it's replaced in SERPs.

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Link Building Through Creative & Smart Outreach - Ep. 239 via @sejournal, @Juxtacognition

Are you a link builder or digital PR pro, or you’re just getting started? This episode of the Search Engine Journal Show is for you. Get insights on smart linking, performing highly targeted link outreach, and link metrics, from none other than Bibi the Link Builder. Bibi Raven talks with Search Engine Journal Founder Loren Baker about forms linking, writers vs automation, and also training teams and individuals to “scale” link building. You’ll also get to meet Hilda the Hen, too. “With link building, you should leave your ego at the door.” – Bibi Raven “Taking the time to ask […]

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The State of SEO 2021: Key Industry Survey Findings [Research] via @sejournal, @theshelleywalsh

Search Engine Journal's first State of SEO Report will help guide your SEO strategy into 2022 with unique data, graphs, and commentary.

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Will Google Ever Fix the Big Brand Ranking Advantage of More Backlinks? via @sejournal, @tonynwright

Just because big brands dominate Google doesn’t mean smaller ones can’t compete. Learn how small companies can hold their own in the SERPs.

The post Will Google Ever Fix the Big Brand Ranking Advantage of More Backlinks? appeared first on Search Engine Journal.

Microsoft Advertising Announces September Product Releases & Updates via @sejournal, @hoffman8

Today, Microsoft Advertising announced its September product releases and updates. Here’s what advertisers need to know!

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Data Clean Room: What It Is & Why It Matters in a Cookieless World via @sejournal, @iambenwood

Data clean rooms are key for measuring advertising effectiveness in a soon-to-be cookieless world. Here's everything you need to know.

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41 of the Best SEO Job Interview Questions via @sejournal, @stoneyd

Asking the right questions will help you see if a candidate is right for the job. These SEO job interview questions can help determine that.

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Enterprise Technical SEO: Strategies to Grow & Scale [Webinar] via @sejournal, @hethr_campbell

Are you trying to scale your SEO strategies? Join our next webinar and learn how to grow your enterprise technical SEO.

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New Twitter Privacy Tools Will Give Users More Control via @sejournal, @RebekahDunne

Twitter is considering four new products that will increase privacy and give users more control over their accounts.

The post New Twitter Privacy Tools Will Give Users More Control appeared first on Search Engine Journal.

Find Low-Competition Keywords: A Quick Workflow via @sejournal, @semrush

Follow this process to come up with a great list of keywords and topics that you can use when writing content for your website.

The post Find Low-Competition Keywords: A Quick Workflow appeared first on Search Engine Journal.

TikTok Reveals What Makes A High Performing Ad On Its Platform via @sejournal, @RebekahDunne

TikTok has published 4 best practices that have resulted in increased impressions for their video ads. The social platform also gives advice to eCommerce brands.

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Google News Sending Users Directly to Publishers’ Websites via @sejournal, @MattGSouthern

An update rolling out soon to the Google News app will send users directly to publishers' own webpages, rather than being sent to AMP pages.

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Why Web Pages Disappear from Search Console Reports via @sejournal, @martinibuster

Google's John Mueller answers why the amount of web pages in various search console reports may decline month after month

The post Why Web Pages Disappear from Search Console Reports appeared first on Search Engine Journal.

Google Shows How to Optimize for Beta Discover Follow via @sejournal, @martinibuster

Get more traffic. Google published how to optimize a site to receive followers from the Discover Follow feature currently in Beta

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Bing Content Submission API is Now Open to All via @sejournal, @MattGSouthern

After thorough beta testing, the Bing Content Submission API is now available to everyone. The tool notifies Bing when changes are made to a website.

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Advertisers React to Google’s Decision to Sunset Expanded Text Ad Creation via @sejournal, @hoffman8

Advertisers share their reactions to the news that Google Ads will sunset Expanded Text Ad creation & share tips on what to do now!

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A Guide to Star Ratings on Google and How They Work via @sejournal, @ChandalN

Consumers tend to trust and buy from brands that have higher star ratings. Here's what you need to know for organic and local search.

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Google’s Top 5 SEO Tools via @sejournal, @martinibuster

Exceed search performance goals with these 5 Google tools that help publishers diagnose problems and improve rankings.

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How to Build a Hyperfast WordPress Website via @sejournal, @inmotionhosting

Want to satisfy your website visitors and search engines? You must optimize your WordPress website for speed and performance. Here's how.

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Do Exact Match Domains Still Work Anymore? via @sejournal, @wburton27

Exact match domains were valuable for SEO – but is this still true today? Learn about EMDs and what gives them a competitive advantage.

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Google Page Experience Update Fully Rolled Out – This is Why it Matters via @sejournal, @martinibuster

Google's Page Experience Update finished rolling out. These are the reasons why this update is important.

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WordPress Gutenberg Template Library Plugin Vulnerability Affects +1 Million Sites via @sejournal, @martinibuster

Two vulnerabilities in the Gutenberg Template Library & Redux Framework plugin have been discovered to be vulnerable. Over 1 million sites are affected

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How SEO Leaders Use Empathy for Winning Strategy, Performance & Teams via @sejournal, @claudiafaceoff

Developing and incorporating empathy in your SEO strategies and processes can help maximize the value of a data-backed approach. Here's how.

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How to Use TikTok for B2B Marketing & Who’s Doing It Right via @sejournal, @AnnabelMulliner

Learn how and why to use TikTok for B2B marketing and take your campaign to the next level with engaging, creative social video.

The post How to Use TikTok for B2B Marketing & Who’s Doing It Right appeared first on Search Engine Journal.

46 SEO Job Interview Questions to Assess a Candidate’s Knowledge via @sejournal, @stoneyd

Hiring in SEO is notoriously difficult. Use these questions to determine candidates' level of knowledge and whether they are a good fit.

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3 Tips for Keyword Research & Content Localization Success via @sejournal, @motokohunt

Integrating localization, SEO, and content creation into a coordinated workflow is critical. Here are 3 tips to do it successfully.

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Twitter Super Follows: New Way to Monetize Followers via @sejournal, @martinibuster

Twitter announced a new way for creators and influencers to monetize followers with a subscription based system called Super Follows

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How to Write an Author Bio: E-A-T, SEO Tips & Great Examples via @sejournal, @dansmull

Looking for author bio writing tips? Learn why it's important for SEO, readers, E-A-T, and UX, plus see examples and a sample template here.

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Google Adds Presearch As A Default Option on Android in EU via @sejournal, @MattGSouthern

Google is adding private, decentralized search engine Presearch as a default option on all new and factory-reset Android devices in the U.K. and Europe.

The post Google Adds Presearch As A Default Option on Android in EU appeared first on Search Engine Journal.

How to Use Local Keywords to Rank Higher on Google

How do you find and use keywords to help increase your local search rankings? Learn how to pick your keywords well here.

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WordPress.com Parent Company Acquires Headless CMS Frontity via @sejournal, @martinibuster

The parent company of WordPress.com acquired headless CMS company Frontity. The acquisition is seen as a significant milestone for the WordPress community

The post WordPress.com Parent Company Acquires Headless CMS Frontity appeared first on Search Engine Journal.

How to Check for Plagiarism: 10 Copyscape Alternatives via @sejournal, @JuliaEMcCoy

Plagiarism is a serious problem in the online world. This list breaks down the top 10 alternatives to Copyscape when searching for the right tool.

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