Redefining SEO Automation in 2021 via @sejournal, @seoclarity

Automation is not a tool that simply replaces manual work. Learn and understand what true automation is and how to leverage its full potential.

The post Redefining SEO Automation in 2021 appeared first on Search Engine Journal.

LinkedIn Removing Stories on September 30 via @sejournal, @MattGSouthern

LinkedIn stories are going the way of Twitter's Fleets, as the company announces the feature will be removed at the end of September.

The post LinkedIn Removing Stories on September 30 appeared first on Search Engine Journal.

Google Adds New Shipping & Return Annotations in Search Results via @sejournal, @MattGSouthern

Google is giving retailers the option to indicate in search results when they offer special promotions related to shipping and returns.

The post Google Adds New Shipping & Return Annotations in Search Results appeared first on Search Engine Journal.

Google Plans to Sunset Expanded Text Ads: Here’s What Advertisers Can Do via @sejournal, @hoffman8

Google has announced that ETAs will no longer be able to be created after June 2022. Here's how advertisers should prepare.

The post Google Plans to Sunset Expanded Text Ads: Here’s What Advertisers Can Do appeared first on Search Engine Journal.

4 Reasons International SEO Fails (And How to Fix It) via @sejournal, @motokohunt

Managing and optimizing global websites comes with challenges unique to international SEO. Learn about 4 of them and how to do better.

The post 4 Reasons International SEO Fails (And How to Fix It) appeared first on Search Engine Journal.

How to Successfully Promote Your Facebook Page Everywhere via @sejournal, @JuliaEMcCoy

Are you trying to boost your brand-new Facebook page and feeling stuck? Here’s a list of the best ways to grow your Facebook page following.

The post How to Successfully Promote Your Facebook Page Everywhere appeared first on Search Engine Journal.

Customer Generation: Secrets to Outperform Your Competition via @sejournal, @hethr_campbell

Seeing poor results from your demand gen campaigns? Learn how a change in your marketing approach can help you deliver better results and revenue.

The post Customer Generation: Secrets to Outperform Your Competition appeared first on Search Engine Journal.

20 Awesome Sources of Free Data via @sejournal, @JulieJoyce

It's important to have credible information sources to pull from for your marketing campaigns. Start with these 20 sources of free data.

The post 20 Awesome Sources of Free Data appeared first on Search Engine Journal.

Maximize Your Keyword Strategy Impact: Avoid These 5 Common Pitfalls via @sejournal, @seomonitor

A well-rounded keyword strategy can help set you up for SEO success. Discover new ways to get the most out of your keyword list.

The post Maximize Your Keyword Strategy Impact: Avoid These 5 Common Pitfalls appeared first on Search Engine Journal.

How to Set Up Google Analytics Goals & 10 Tips to Get Ahead via @sejournal, @joshuacmccoy

Learn how Google Analytics goals give insight into your website audience. Get essential information about them, and whether they are converting toward your site objectives.

The post How to Set Up Google Analytics Goals & 10 Tips to Get Ahead appeared first on Search Engine Journal.

7 Things I Wish I’d Known Earlier in My SEO Career via @sejournal, @Stevenvvessum

Looking to build a rewarding career in SEO? Take advantage of these 7 important lessons one SEO pro learned the hard way.

The post 7 Things I Wish I’d Known Earlier in My SEO Career appeared first on Search Engine Journal.

3 Ways SEO Has Changed This Year & What It Means for You [Webinar] via @sejournal, @lorenbaker

Join this webinar and discover how recent Google algorithm and policy changes impact you – and what it takes to rank in the SERPs today.

The post 3 Ways SEO Has Changed This Year & What It Means for You [Webinar] appeared first on Search Engine Journal.

4 Steps to Smart Personal Knowledge Management for Digital Marketers via @sejournal, @thatbberg

Personal knowledge management systems can help marketers create better, more successful content. Here's how you can build yours.

The post 4 Steps to Smart Personal Knowledge Management for Digital Marketers appeared first on Search Engine Journal.

7 Winning Content Writing Tips for 2021 (+ Guide) via @sejournal, @semrush

Want to write impactful content today and beyond? Master these seven top tips and start writing content that delivers results.

The post 7 Winning Content Writing Tips for 2021 (+ Guide) appeared first on Search Engine Journal.

Google: Interstitials are Fine Under this Condition via @sejournal, @martinibuster

Google's John Mueller offered a nuanced explanation of how the negative ranking factor related to interstitials works

The post Google: Interstitials are Fine Under this Condition appeared first on Search Engine Journal.

12 Questions to Ask When Hiring a Local SEO Agency via @sejournal, @ADiSilvestro

Hiring a local SEO agency can help take your local business to the next level. Learn how to evaluate your options here.

The post 12 Questions to Ask When Hiring a Local SEO Agency appeared first on Search Engine Journal.

What is Internet Marketing? Your Guide to Today’s Online Marketing via @sejournal, @JuliaEMcCoy

Want to know more about internet marketing or online marketing? See how it can help your business or brand drive traffic, leads, and sales.

The post What is Internet Marketing? Your Guide to Today’s Online Marketing appeared first on Search Engine Journal.

How to Get Started With Keyword Research for SEO via @sejournal, @marktraphagen

Keyword research is an ongoing process for marketers. Learn the basics of good SEO keyword research and analysis here.

The post How to Get Started With Keyword Research for SEO appeared first on Search Engine Journal.

Google’s Link Spam Update Is Complete via @sejournal, @RebekahDunne

Google seems to be more vocal regarding communicating updates and offering additional advice to marketers. The Link Spam update is the latest to be completed.

The post Google’s Link Spam Update Is Complete appeared first on Search Engine Journal.

Google: Low Traffic Does Not Always Mean Low Quality via @sejournal, @martinibuster

Google's John Mueller offers solutions for what to do about web pages that have little to no search traffic

The post Google: Low Traffic Does Not Always Mean Low Quality appeared first on Search Engine Journal.

Google’s Not Fooled By Fake Lighthouse Scores via @sejournal, @MattGSouthern

Google's John Mueller tells SEOs that fake Lighthouse scores won't help websites rank any higher in search results.

The post Google’s Not Fooled By Fake Lighthouse Scores appeared first on Search Engine Journal.

Google Reports Data Loss in Search Console via @sejournal, @MattGSouthern

Google reports a data loss in Search Console in the month of August. As a result, you may see drop in your performance reports.

The post Google Reports Data Loss in Search Console appeared first on Search Engine Journal.

10 Top SEO Scams & Cons (Plus How to Avoid Them) via @sejournal, @countxero

Learn the top SEO scams and cons, how to spot them, and what you need to know to steer clear.

The post 10 Top SEO Scams & Cons (Plus How to Avoid Them) appeared first on Search Engine Journal.

Site Migrations and Planning for Holiday Site Code Freezes - Ep. 238 via @sejournal, @brentcsutoras

We are already in Q3, which means the holiday shopping season is just around the corner. Are you prepared for the season’s code freezes with site migrations?   Being a part of the conversation before a migration happens is great… until you get an email saying, “Hey, we’ve made a change, but why is traffic dropping?”. Is migration PTSD setting in? Senior Technical SEO Specialist, Nik Ranger of Studio Hawk talks with Search Engine Journal Founder Loren Baker on the Search Engine Journal Show about potential issues to look out for in site migrations and why it’s important to prioritize SEO […]

The post Site Migrations and Planning for Holiday Site Code Freezes [Podcast] appeared first on Search Engine Journal.

3 Ways Edge SEO Can Improve the Enterprise Ecommerce Experience via @sejournal, @TaylorDanRW

Managing the search experience and consistent rankings is challenging for enterprise ecommerce websites. Here's how edge SEO can help.

The post 3 Ways Edge SEO Can Improve the Enterprise Ecommerce Experience appeared first on Search Engine Journal.

The Complete Guide to Google Ads Lead Forms Extensions via @sejournal, @brookeosmundson

Google lead form extensions are a powerful tool for Search, Display, YouTube, or Discovery campaigns. Read about them here.

The post The Complete Guide to Google Ads Lead Forms Extensions appeared first on Search Engine Journal.

SEO Content Writing vs. SEO Copywriting: What’s the Difference? via @sejournal, @seocopychick

Looking to hire an SEO writer for your brand? The difference between an SEO copywriter and content writer can affect your campaign's success.

The post SEO Content Writing vs. SEO Copywriting: What’s the Difference? appeared first on Search Engine Journal.

Google Title Tag Update Casualties Lose Search Traffic via @sejournal, @martinibuster

Google's Title Tag Update is causing so much disruption that some have started calling it Titlepocalypse

The post Google Title Tag Update Casualties Lose Search Traffic appeared first on Search Engine Journal.

Google Reportedly Paying Apple $15B to Stay Default Search Engine via @sejournal, @MattGSouthern

Financial analysts estimate Google is paying Apple $15 billion to remain the default search provider on the Safari browser.

The post Google Reportedly Paying Apple $15B to Stay Default Search Engine appeared first on Search Engine Journal.

How Can Interactive Content Impact an SEO Strategy? via @sejournal, @rockcontent

Want to stand out in a sea of static content, boost your SEO, and grow your brand? Here's why you should invest in interactive content.

The post How Can Interactive Content Impact an SEO Strategy? appeared first on Search Engine Journal.

How Instagram Ranks Search Results via @sejournal, @MattGSouthern

Head of Instagram, Adam Mosseri, explains how the app ranks search results and shares a few Instagram SEO best practices.

The post How Instagram Ranks Search Results appeared first on Search Engine Journal.

Google’s Page Title Update is Dynamic and Reactive to Changes via @sejournal, @MattGSouthern

As more new information comes out about Google's update to generating web page titles, we learn is dynamic and will react to on-site changes.

The post Google’s Page Title Update is Dynamic and Reactive to Changes appeared first on Search Engine Journal.

Facebook Messenger Turns 10, Adds 4 New Features via @sejournal, @MattGSouthern

As Facebook Messenger turns 10 years old, it's adding four new features to enhance communication with friends, family, and colleagues.

The post Facebook Messenger Turns 10, Adds 4 New Features appeared first on Search Engine Journal.

Marketing in the Metaverse: The Future of Search & Social via @sejournal, @lisabuyer

The metaverse is poised for rapid growth that will open up opportunities for marketers. Here's what you need to know.

The post Marketing in the Metaverse: The Future of Search & Social appeared first on Search Engine Journal.

15 Local SEO Mistakes and How to Avoid Them via @sejournal, @jasonhennessey

Local search and maps drive traffic and leads — when done right. Learn to spot and avoid 15 common local SEO mistakes here.

The post 15 Local SEO Mistakes and How to Avoid Them appeared first on Search Engine Journal.

What Are Display Ads: A Complete Guide for Digital Marketers via @sejournal, @justinlugbill

What are display ads? How do they work? How can you optimize them? Here's everything you need to know.

The post What Are Display Ads: A Complete Guide for Digital Marketers appeared first on Search Engine Journal.

How to Create Linkable Content [Webinar] via @sejournal, @hethr_campbell

Not getting the results you want from your link building campaign? Here you'll learn how to create content that will help you earn links.

The post How to Create Linkable Content [Webinar] appeared first on Search Engine Journal.

Amazon Ad Types: A Complete Guide for Marketers via @sejournal, @johnelincoln

Staying up-to-date is your key to reaching sales goals on any platform. This guide will show you how to win with various Amazon Ad Types.

The post Amazon Ad Types: A Complete Guide for Marketers appeared first on Search Engine Journal.

Google Confirms Update to Generating Web Page Titles via @sejournal, @MattGSouthern

Google's Danny Sullivan confirms the search engine is updating the way it generates web page titles in search results.

The post Google Confirms Update to Generating Web Page Titles appeared first on Search Engine Journal.

What Type of SSL Certificate Does Your Website Need? via @sejournal, @BrianHarnish

Learn about the different types of SSL certificates, how they impact marketing here, and which one may be right for your website here.

The post What Type of SSL Certificate Does Your Website Need? appeared first on Search Engine Journal.

How Can We Prepare for What SEO May Look Like In Future? via @sejournal, @mindyweinstein

SEO has come a long way and will continue to evolve as search engines evolve. Here's where to focus next.

The post How Can We Prepare for What SEO May Look Like In Future? appeared first on Search Engine Journal.

9 Best Practices for SMS Marketing This Year via @sejournal, @hethr_campbell

Learn what you need to know about SMS marketing – from simple tips and compliance concerns to building a world-class opt-in flow.

The post 9 Best Practices for SMS Marketing This Year appeared first on Search Engine Journal.

5 Marketing Tips and Tricks From Top YouTube Channels via @sejournal, @anna_bredava

YouTube is a great place to find and connect with your audience. Check out these 5 important lessons from top-performing channels.

The post 5 Marketing Tips and Tricks From Top YouTube Channels appeared first on Search Engine Journal.

Google Redesigns ‘How Search Works’ Website via @sejournal, @MattGSouthern

Google has updated its 'How Search Works' website which contains information on how Google organizes, ranks, and tests search results.

The post Google Redesigns ‘How Search Works’ Website appeared first on Search Engine Journal.

5 Ways to Boost Your SEO With Third-Party Reviews via @sejournal, @mjnyman

Third-party reviews can impact consumers' expectations and search engine rankings alike. Learn 5 tactics to use reviews to boost your SEO.

The post 5 Ways to Boost Your SEO With Third-Party Reviews appeared first on Search Engine Journal.

Intent-Based SEO & PPC: 5 Ways to Build Incremental Benefit

Learn how to maximize revenue by combining SEO and PPC to build intent-based content marketing strategies.

The post Intent-Based SEO & PPC: 5 Ways to Build Incremental Benefit appeared first on Search Engine Journal.

SEO in the Latin American Market - Ep. 237 via @sejournal, @brentcsutoras

What do you think of regionally focused SEO campaigns? Latin America is one of the few markets where a single language is spoken in multiple countries on two continents, yet cultures, currencies, and technology may differ greatly.   It takes creativity to overcome the challenges of working regionally. We’re here in person today to talk with Diana Martins, an SEO Analyst with Hostgator, which offers shared, reseller, virtual private server, and dedicated hosting.  Diana joins Loren Baker, the Founder of Search Engine Journal, to talk about the challenges and opportunities of creating a targeted and successful campaign in Latin America.   “Localization […]

The post SEO in the Latin American Market [Podcast] appeared first on Search Engine Journal.

How & When to Use Subliminal Messages in Your Ad Copy via @sejournal, @PPCkimpossible

Writing influential ad copy is an essential skill for any digital marketer. Learn about what subliminal messaging is and how to use it.

The post How & When to Use Subliminal Messages in Your Ad Copy appeared first on Search Engine Journal.

The New Rules of Customer Generation [Webinar] via @sejournal, @hethr_campbell

Struggling to drive demand for your SaaS or tech company? Join this webinar and learn a new marketing approach to outperform your competition.

The post The New Rules of Customer Generation [Webinar] appeared first on Search Engine Journal.

Ranking for Head Term Keywords via @sejournal, @martinibuster

Google's John Mueller answers the question about ranking for massive traffic head term keyword phrases

The post Ranking for Head Term Keywords appeared first on Search Engine Journal.

Google’s Danny Sullivan Wants to Fix Page Title Rewrites via @sejournal, @MattGSouthern

Google's Danny Sullivan hears the criticism of the recent page title rewrite update and suggests a way that it could be improved.

The post Google’s Danny Sullivan Wants to Fix Page Title Rewrites appeared first on Search Engine Journal.

Google Ads Includes Impression Share Data in Custom Columns via @sejournal, @hoffman8

Google Ads has announced that some impression share metrics will now be available for use within custom columns. Learn more!

The post Google Ads Includes Impression Share Data in Custom Columns appeared first on Search Engine Journal.

How to Create High-Quality Content via @sejournal, @MrDannyGoodwin

What is high-quality content, anyway? Learn how content quality supports SEO, what quality looks like, how it's measured, and more.

The post How to Create High-Quality Content appeared first on Search Engine Journal.

45 Top Digital Marketing Blogs That Accept Guest Posts via @sejournal, @alextachalova

Want to build yourself a name in the digital marketing industry? Here are the top 45 digital marketing blogs that accept guest posts.

The post 45 Top Digital Marketing Blogs That Accept Guest Posts appeared first on Search Engine Journal.

5 Things You Could Be Automating With Google Ads Scripts via @sejournal, @siliconvallaeys

Google Ad scripts are here to stay. Here are specific scripts for PPC tasks that should be at the top of your list to try.

The post 5 Things You Could Be Automating With Google Ads Scripts appeared first on Search Engine Journal.

Google Ad’s New Conversion Value Rules: What They Are & How to Use Them via @sejournal, @hoffman8

Google created more control for advertisers with new conversion value rules. Here's what they are, why they're useful, & how to implement them!

The post Google Ad’s New Conversion Value Rules: What They Are & How to Use Them appeared first on Search Engine Journal.

Google Analytics for Shopify Stores: Everything You Need to Know via @sejournal, @KayleLarkin

Take your ecommerce business-building strategy beyond Shopify analytics with these 6 powerful GA4 reports you can create in minutes.

The post Google Analytics for Shopify Stores: Everything You Need to Know appeared first on Search Engine Journal.

8 TikTok Power Features & Benefits for Digital Marketers via @sejournal, @digital_future

Why should you invest resources and budget into a TikTok strategy? Here are 8 great reasons that might convince you.

The post 8 TikTok Power Features & Benefits for Digital Marketers appeared first on Search Engine Journal.

15 Conversion Copy Tips Every SEO Writer Needs to Know via @sejournal, @JuliaEMcCoy

Calling SEO writers! When you prioritize the needs of your audience in your content, you’ll please your readers and rank in Google. Here’s your how-to.

The post 15 Conversion Copy Tips Every SEO Writer Needs to Know appeared first on Search Engine Journal.

New Research Shows How to Win in Local Search via @sejournal, @martinibuster

Research on millions of sessions and page views identified what traffic channels bring more sales and engagement

The post New Research Shows How to Win in Local Search appeared first on Search Engine Journal.

Amazon Sellers: Inventory Tips & Tactics for 2021 Success via @sejournal, @AMZRobynJohnson

Not paying attention to inventory management can create problems for Amazon sellers and digital marketers. Learn how to get ahead of it here.

The post Amazon Sellers: Inventory Tips & Tactics for 2021 Success appeared first on Search Engine Journal.

Facebook’s First-Ever Report On Most Viewed Content via @sejournal, @MattGSouthern

Facebook published a report which offers a first-ever look at what content gets the most views in peoples’ news feeds.

The post Facebook’s First-Ever Report On Most Viewed Content appeared first on Search Engine Journal.

Google is Rewriting Title Tags in SERPs via @sejournal, @MattGSouthern

Google is rewriting title tags for a limited amount of pages in search results, often replacing the text with a page’s H1 tag.

The post Google is Rewriting Title Tags in SERPs appeared first on Search Engine Journal.

Google Bug Causing Issues With Images in Top Stories via @sejournal, @MattGSouthern

Google's Search Liaison, Danny Sullivan, reports that a bug in search results is causing images in Top Stories not to render properly.

The post Google Bug Causing Issues With Images in Top Stories appeared first on Search Engine Journal.

4 Signs That Link Building Isn’t Right for Your Business via @sejournal, @paddymoogan

Link building just isn't the right answer for all businesses, all the time. Recognize the warning signs and learn how to overcome them here.

The post 4 Signs That Link Building Isn’t Right for Your Business appeared first on Search Engine Journal.

A Technical SEO Guide to Lighthouse Performance Metrics via @sejournal, @Jammer_Volts

Everything you need to know about Lighthouse: what it is, why it matters for Core Web Vitals, and how to use it for performance testing.

The post A Technical SEO Guide to Lighthouse Performance Metrics appeared first on Search Engine Journal.

The 15 Areas of SEO Knowledge You Must Master to Be Successful via @sejournal, @coreydmorris

SEO is complex and constantly changing. Master these 15 aspects of SEO to be successful and grow your expertise in the industry.

The post The 15 Areas of SEO Knowledge You Must Master to Be Successful appeared first on Search Engine Journal.

Site Migration & SEO: Common Mistakes That Hurt Rankings via @sejournal, @lorenbaker

Make sure your next site migration goes smoothly. Read on and learn how to avoid common pitfalls that can hurt your SEO efforts.

The post Site Migration & SEO: Common Mistakes That Hurt Rankings appeared first on Search Engine Journal.

Darwinism & Google SERPs As Product: Revisiting How Search Works via @sejournal, @jasonmbarnard

New insights on how Google search ranking works plus the concept of the SERP as a product and how it plays a role in SEO.

The post Darwinism & Google SERPs As Product: Revisiting How Search Works appeared first on Search Engine Journal.

Google: It’s Normal for 20% of a Site to Not Be Indexed via @sejournal, @martinibuster

John Mueller on why it's normal for 20% of a site to not be indexed and the influence of overall site quality on indexing

The post Google: It’s Normal for 20% of a Site to Not Be Indexed appeared first on Search Engine Journal.

Snapchat Trends Shows Most Popular Keywords via @sejournal, @MattGSouthern

Snapchat is introducing a tool called Snapchat Trends that highlights the most popular keywords shared with users in public stories.

The post Snapchat Trends Shows Most Popular Keywords appeared first on Search Engine Journal.

YouTube Overhauls Search Results via @sejournal, @MattGSouthern

YouTube is overhauling its search results with changes to the visual presentation of SERPs as well as the types of content returned.

The post YouTube Overhauls Search Results appeared first on Search Engine Journal.

Google: A ‘Site:’ Search Doesn’t Show All Pages via @sejournal, @MattGSouthern

Google’s John Mueller says the results of a site: query are not a comprehensive collection of all a website’s pages.

The post Google: A ‘Site:’ Search Doesn’t Show All Pages appeared first on Search Engine Journal.

Google Ads Is Not For Small Business Anymore. Here’s Why. via @sejournal, @tonynwright

Google gave small businesses the impression they will succeed if they just use the Google Ads platform. Learn why that may not be so anymore.

The post Google Ads Is Not For Small Business Anymore. Here’s Why. appeared first on Search Engine Journal.

How to Choose the Best CRO Agency: 7 Traits They Share via @sejournal, @seocounseling

Choosing the right CRO agency can improve conversions and offers other digital marketing benefits, as well. Here's how to find the best one.

The post How to Choose the Best CRO Agency: 7 Traits They Share appeared first on Search Engine Journal.

How to Make Your Holiday Marketing & Digital PR Innovative & Newsworthy - Ep. 236 via @sejournal, @brentcsutoras

Anyone can do Digital PR, but it takes a little finesse and strategy to do it successfully. In this episode of the Search Engine Journal Show, Mark Rofe, owner of ChristmasTrees.co.uk and various other ventures, joins Loren Baker to discuss his innovative and newsworthy personal branding, link building and digital PR success. Mark has been involved in a few adventurous and notable projects over the years including launching a billboard to find a date, DateMark.co.uk, and selling Christmas Trees online during the pandemic. He shares how he comes up with his ideas and how to use SEO and PR to […]

The post How to Make Your Holiday Marketing & Digital PR Innovative & Newsworthy [Podcast] appeared first on Search Engine Journal.

How to Make the Right Landing Page Rank: A Complete SEO Checklist via @sejournal, @ab80

The wrong landing page ranking impacts conversion and revenue. This checklist helps make sure the right landing page is ranking.

The post How to Make the Right Landing Page Rank: A Complete SEO Checklist appeared first on Search Engine Journal.

Customer Generation: Secrets to Outperform Your Competition [Webinar] via @sejournal, @hethr_campbell

Struggling to drive demand for your SaaS? Join this webinar and learn a new marketing approach to outperform your competition.

The post Customer Generation: Secrets to Outperform Your Competition [Webinar] appeared first on Search Engine Journal.

WordPress SEOPress Plugin XSS Vulnerability via @sejournal, @martinibuster

WordPress security company discloses an XSS Vulnerability affects SEOPress that could lead to a full site takeover

The post WordPress SEOPress Plugin XSS Vulnerability appeared first on Search Engine Journal.

Which Google SEO Best Practices Matter for a New Affiliate Website? via @sejournal, @rollerblader

Learn the do's and don'ts of SEO for new affiliate marketing websites so you can optimize content for customers and Google alike.

The post Which Google SEO Best Practices Matter for a New Affiliate Website? appeared first on Search Engine Journal.

Magento Critical Vulnerabilities Announced by Adobe via @sejournal, @martinibuster

Adobe announced a patch with 33 security enhancements including fixes for 16 vulnerabilities rated critical and important

The post Magento Critical Vulnerabilities Announced by Adobe appeared first on Search Engine Journal.

How to Prove SEO ROI & Overall Business Impact via @sejournal, @seomonitor

Reliable forecasting makes the difference between a compelling business case and a forgettable one. Learn how to create better SEO proposals here.

The post How to Prove SEO ROI & Overall Business Impact appeared first on Search Engine Journal.

Facebook’s 11 Tips For Better Video Ads via @sejournal, @MattGSouthern

Facebook shares 11 tips for creating better video ads, which are based on the latest research into what’s working right now.

The post Facebook’s 11 Tips For Better Video Ads appeared first on Search Engine Journal.

YouTube Rolls Out 3 Updates For Creators via @sejournal, @MattGSouthern

YouTube Studio is receiving three updates on mobile and desktop that will help creators stay informed on data that matters to their channel.

The post YouTube Rolls Out 3 Updates For Creators appeared first on Search Engine Journal.

20 Ways to Get Deindexed by Google via @sejournal, @MaddyOsman

It can be frustrating when Google removes your content from its index. These 20 practices can explain why Google chooses not to display some webpages.

The post 20 Ways to Get Deindexed by Google appeared first on Search Engine Journal.

A Guide to Google Search Console Reporting for SEO Agencies via @sejournal, @madmanick

If you want your SEO agency's clients to renew their campaigns or increase their budgets, Google Search Console reporting can help you do it.

The post A Guide to Google Search Console Reporting for SEO Agencies appeared first on Search Engine Journal.

9 Tips to Start Conversations & Close Deals with SMS Marketing [Webinar] via @sejournal, @hethr_campbell

Join our next live webinar and learn everything you need to know about leveraging SMS marketing to grow your business.

The post 9 Tips to Start Conversations & Close Deals with SMS Marketing [Webinar] appeared first on Search Engine Journal.

How 500 Error Codes Can Impact Google Indexing via @sejournal, @martinibuster

John Mueller explains the circumstances that trigger Google to start dropping web pages from their index in response to 500 errors

The post How 500 Error Codes Can Impact Google Indexing appeared first on Search Engine Journal.

Why is My YouTube Channel Watch Time Decreasing? via @sejournal, @MattGSouthern

YouTube explains why channels experience drops in performance. Here’s how to answer the question “why is my watch time decreasing?”

The post Why is My YouTube Channel Watch Time Decreasing? appeared first on Search Engine Journal.

LinkedIn Launches Native Video Meetings via @sejournal, @MattGSouthern

LinkedIn is rolling out native video meetings, which lets users have one to one calls directly within the LinkedIn app.

The post LinkedIn Launches Native Video Meetings appeared first on Search Engine Journal.

Which Schema Types Are Used Most by Industry [Research] via @sejournal, @MrDannyGoodwin

Find out which schema types are most prominent across industries including travel, education, home improvement, health care, and finance.

The post Which Schema Types Are Used Most by Industry [Research] appeared first on Search Engine Journal.

LinkedIn Adds Ratings & Reviews to User Profiles via @sejournal, @MattGSouthern

An update to LinkedIn profiles will allow users to be rated and reviewed on the skills they offer as service providers.

The post LinkedIn Adds Ratings & Reviews to User Profiles appeared first on Search Engine Journal.

How Search Engines Use Machine Learning: 9 Things We Know For Sure via @sejournal, @_kevinrowe

We know that search engines are using machine learning in these 9 ways. Here’s what it means for SEO and digital marketing.

The post How Search Engines Use Machine Learning: 9 Things We Know For Sure appeared first on Search Engine Journal.

Facebook Ads Invests in Privacy Research With Goal of Improving Tracking via @sejournal, @hoffman8

Facebook is working with academic institutions, global organizations & developers to improve options for privacy-first tracking. Learn more!

The post Facebook Ads Invests in Privacy Research With Goal of Improving Tracking appeared first on Search Engine Journal.

What Is Largest Contentful Paint: An Easy Explanation via @sejournal, @martinibuster

Learn about Largest Contentful Paint – what LCP is, how it's measured, and how to optimize for it to improve your Core Web Vitals score.

The post What Is Largest Contentful Paint: An Easy Explanation appeared first on Search Engine Journal.

Marketing Productivity: What It Is & How to Measure It via @sejournal, @Kevin_Indig

Real productivity means moving towards the goals you set. Learn about marketing productivity and actionable steps you can take to improve it.

The post Marketing Productivity: What It Is & How to Measure It appeared first on Search Engine Journal.

Can Being Crawled by Googlebot Desktop Cause Indexing Delay? via @sejournal, @martinibuster

John Mueller was asked if getting crawled by Googlebot Desktop can explain why they're suffering from delayed indexing

The post Can Being Crawled by Googlebot Desktop Cause Indexing Delay? appeared first on Search Engine Journal.

How Instagram’s Reels Algorithm Works via @sejournal, @MattGSouthern

Instagram explains how it ranks the content people see when browsing through Reels. This insight may help you with creating more successful clips.

The post How Instagram’s Reels Algorithm Works appeared first on Search Engine Journal.

Facebook Ads Announces Updates to Targeting Minors, Instagram Shop Ads, & More via @sejournal, @hoffman8

Facebook is updating the way that minors can be targeted, testing ad placements, and releasing a new tool for advertisers. Learn more!

The post Facebook Ads Announces Updates to Targeting Minors, Instagram Shop Ads, & More appeared first on Search Engine Journal.

Google Ads Editor Rolls Out New Features: Lead Form Extensions, Hotel Ads & More via @sejournal, @hoffman8

Google Ads released a new version of Google Ads Editor with a slew of new features. Here's what you need to know!

The post Google Ads Editor Rolls Out New Features: Lead Form Extensions, Hotel Ads & More appeared first on Search Engine Journal.

How to Choose the Best WordPress Theme for SEO via @sejournal, @MaddyOsman

Learn why SEO-friendly WordPress themes are important for search rankings, see how to choose one, and discover the 5 best themes for SEO.

The post How to Choose the Best WordPress Theme for SEO appeared first on Search Engine Journal.

Here’s What a Comprehensive Paid Search Program Looks Like via @sejournal, @GrpTwentySeven

Discover the main components of a comprehensive paid search program and decide which elements you should include in yours.

The post Here’s What a Comprehensive Paid Search Program Looks Like appeared first on Search Engine Journal.

6 Ways to Optimize Your Product Review Pages for Google via @sejournal, @krisjonescom

Product reviews are essential for consumers, in Google's eyes. Learn how to make yours stand out, rank higher, and convert more buyers.

The post 6 Ways to Optimize Your Product Review Pages for Google appeared first on Search Engine Journal.

Google Recommends This Core Web Vitals Audit Workflow via @sejournal, @RebekahDunne

Google releases a recommended audit strategy targeting Core Web Vitals, as well as highlighting questions to ask and tools to utilize.

The post Google Recommends This Core Web Vitals Audit Workflow appeared first on Search Engine Journal.

Google: Increase Discover Traffic with Max Image Preview Tag via @sejournal, @martinibuster

Google published case study showing how a simple meta tag can increase clicks from Discover by over 300%

The post Google: Increase Discover Traffic with Max Image Preview Tag appeared first on Search Engine Journal.

Google Looks Back on 15 Years of Google Trends Data via @sejournal, @MattGSouthern

As Google Trends turns 15, the company looks back on top searches from years ago and offers tips for getting more out of this tool.

The post Google Looks Back on 15 Years of Google Trends Data appeared first on Search Engine Journal.

10 Classic Tips to Write Effective Google Ads Copy via @sejournal, @adamproehl

Human behavior drives classic marketing principles. Here's how to use this knowledge in Google Ads copywriting for better-performing ads.

The post 10 Classic Tips to Write Effective Google Ads Copy appeared first on Search Engine Journal.

Which Content Creators Are Using YouTube Shorts (And Why)? via @sejournal, @gregjarboe

It appears that Shorts is gaining popularity fast. Read about the state of YouTube Shorts and some good content creators and examples to check out.

The post Which Content Creators Are Using YouTube Shorts (And Why)? appeared first on Search Engine Journal.

Web Accessibility for the Human Experience: When We Can Help via @sejournal, @kim_cre8pc

We should recognize opportunities to make digital product experiences more accessible. Learn how to take on this challenge and help.

The post Web Accessibility for the Human Experience: When We Can Help appeared first on Search Engine Journal.

WordPress vs Wix: CrUX CWV Scores Show a Clear Winner via @sejournal, @martinibuster

CrUX July 2021 Core Web Vitals scores are in. WordPress makes steady improvements but so does Wix. This how they measure up

The post WordPress vs Wix: CrUX CWV Scores Show a Clear Winner appeared first on Search Engine Journal.

Cumulative Layout Shift – Overview of 2021 Google Ranking Factor via @sejournal, @martinibuster

Learn about Cumulative Layout Shift (CLS): what it is, how it happens, how to measure it, and why it's part of Core Web Vitals.

The post Cumulative Layout Shift – Overview of 2021 Google Ranking Factor appeared first on Search Engine Journal.

WordPress Widgets Getting You Closer To WYSIWYG via @sejournal, @RebekahDunne

WordPress has published a post revealing the power behind the 5.8 version, what does this mean for Devs and SEO’s working with widgets?

The post WordPress Widgets Getting You Closer To WYSIWYG appeared first on Search Engine Journal.

Google On How to Check Page Experience Factors via @sejournal, @MattGSouthern

In a new video, Google offers advice on how to check if your site meets all the non-Core Web Vitals page experience factors.

The post Google On How to Check Page Experience Factors appeared first on Search Engine Journal.

SEO & Content Strategy for Established Publications - Ep. 235 via @sejournal, @brentcsutoras

Welcome to this episode of the Search Engine Journal, featuring our guest Alli Berry. Alli is the SEO Director at The Motley Fool, a private financial and investing advice company based in Alexandria, Virginia. She leads and develops the key SEO initiatives on fool.com, including short-term and long-term SEO goals and objectives with measurable performance results. Throughout her career, Alli has helped businesses in various industries, including finance, education, retail, automotive, and healthcare, develop a content strategy to grow their acquisition funnel through organic search. Join us as Loren and Alli talk everything from content strategy, evergreen and news content, […]

The post SEO & Content Strategy for Established Publications [Podcast] appeared first on Search Engine Journal.

Google Celebrates National Book Lovers’ Day By Revealing Search Data And More via @sejournal, @RebekahDunne

Google celebrated National Book Lovers’ Day by exploring popular search terms and highlighting Maps features to help users discover and support local bookstores.

The post Google Celebrates National Book Lovers’ Day By Revealing Search Data And More appeared first on Search Engine Journal.

A Complete Guide to the Google Fred Algorithm via @sejournal, @beanstalkim

Google's Fred update saw some sites shed up to 90% of their traffic and sought to rid the SERPs of thin, ad-heavy content.

The post A Complete Guide to the Google Fred Algorithm appeared first on Search Engine Journal.

How Does Web Hosting Affect SEO & Which One is Best? via @sejournal, @RyanJones

Does web hosting impact your SEO, and which host is best? We go through the misinformation and get the facts straight here.

The post How Does Web Hosting Affect SEO & Which One is Best? appeared first on Search Engine Journal.

New Google Safeguards for Minors: Fewer Ads, Safer Content, & More via @sejournal, @hoffman8

Google is changing the way that minors experience the internet, including changes to ads, content & more. Here's what you need to know!

The post New Google Safeguards for Minors: Fewer Ads, Safer Content, & More appeared first on Search Engine Journal.

Content Refreshing: 4 Steps to Keep Top-Performing Content Fresh via @sejournal, @thatbberg

Without regular updates, evergreen content slowly dies. Here's how to do a content refresh to keep it alive longer.

The post Content Refreshing: 4 Steps to Keep Top-Performing Content Fresh appeared first on Search Engine Journal.

SMS Marketing: 9 Best Practices for 2021 [Webinar] via @sejournal, @hethr_campbell

Join our next live webinar and learn everything you need to know about leveraging SMS marketing for local businesses.

The post SMS Marketing: 9 Best Practices for 2021 [Webinar] appeared first on Search Engine Journal.

Drive Ecommerce Traffic & Conversions: 3 Secrets Amazon Doesn’t Want You To Know via @sejournal, @hethr_campbell

Learn how ecommerce sites of all sizes can swipe three of Amazon’s best traffic and conversion strategies.

The post Drive Ecommerce Traffic & Conversions: 3 Secrets Amazon Doesn’t Want You To Know appeared first on Search Engine Journal.

First Input Delay – A Simple Explanation via @sejournal, @martinibuster

Learn what First Input Delay (FID) is, what causes it, and different solutions for improving this Core Web Vitals metrics.

The post First Input Delay – A Simple Explanation appeared first on Search Engine Journal.

Google Replaces Structured Data Tool with Promotional Landing Page via @sejournal, @martinibuster

Google redirects Structured Data Testing Tool to a landing page that seemingly favors Google's Rich Results tool over competing Schema.org Structured Data Validator

The post Google Replaces Structured Data Tool with Promotional Landing Page appeared first on Search Engine Journal.

Google Search Console Insights: 7 Questions Answered via @sejournal, @MattGSouthern

Google answers the most commonly asked questions asked about Search Console Insights since the feature rolled out two months ago.

The post Google Search Console Insights: 7 Questions Answered appeared first on Search Engine Journal.

Google Recommends Adding Author URL in Article Schema via @sejournal, @MattGSouthern

Google recommends adding an author's URL to article schema to help with disambiguating the correct author when multiple writers have the same or similar names.

The post Google Recommends Adding Author URL in Article Schema appeared first on Search Engine Journal.

SEO Copywriting: The Complete Guide via @sejournal, @JuliaEMcCoy

Search engine optimization copywriting is a step-by-step process. This guide takes you through each phase of SEO copywriting.

The post SEO Copywriting: The Complete Guide appeared first on Search Engine Journal.

How to Fix Disapproved Google Ads, Step by Step via @sejournal, @navahf

Sometimes Google gets ad approvals/disapprovals wrong, so don't be afraid to make an appeal and get it right. Here's how to do it.

The post How to Fix Disapproved Google Ads, Step by Step appeared first on Search Engine Journal.

Site Migration & SEO: Common Mistakes That Hurt Rankings [Webinar] via @sejournal, @lorenbaker

Make sure your next site migration goes smoothly. Register for this webinar and learn how to avoid common pitfalls that can hurt your SEO efforts.

The post Site Migration & SEO: Common Mistakes That Hurt Rankings [Webinar] appeared first on Search Engine Journal.

Coupon Link Building for Ecommerce: A Step-by-Step Guide via @sejournal, @_kevinrowe

Link building using coupons can be tricky but worth it. Learn how to drive traffic, build links & improve your search ranking with them here.

The post Coupon Link Building for Ecommerce: A Step-by-Step Guide appeared first on Search Engine Journal.

How to Trigger a Sitewide Quality Re-evaluation? via @sejournal, @martinibuster

Google's John Mueller offers insights into regular quality evaluations and describes what can trigger a sitewide quality re-evaluation

The post How to Trigger a Sitewide Quality Re-evaluation? appeared first on Search Engine Journal.

Page Speed and Google June-July 2021 Core Algo Updates via @sejournal, @martinibuster

Google's John Mueller explains how ranking changes can be attributed to page speed but core updates were separate things

The post Page Speed and Google June-July 2021 Core Algo Updates appeared first on Search Engine Journal.

Google: Customer Reviews Not A Signal For Web Search via @sejournal, @MattGSouthern

Google's John Mueller states that customer reviews are still not taken into account when it comes to web search results.

The post Google: Customer Reviews Not A Signal For Web Search appeared first on Search Engine Journal.

Google: Lots of Affiliate Links OK if Content is Valuable via @sejournal, @MattGSouthern

Google's John Mueller says the number of affiliate links on one page is irrelevant as long as the main content is useful to searchers.

The post Google: Lots of Affiliate Links OK if Content is Valuable appeared first on Search Engine Journal.

15 Reasons Why Your Business Absolutely Needs SEO via @sejournal, @searchmastergen

Brands need SEO first as it is the most viable and cost-effective way to both understand and reach customers in key moments that matter.

The post 15 Reasons Why Your Business Absolutely Needs SEO appeared first on Search Engine Journal.

Just How Important Is Structured Data in SEO? via @sejournal, @wburton27

Learn about advances in structured data, why it's so important to your site, the benefits of structured data, and more.

The post Just How Important Is Structured Data in SEO? appeared first on Search Engine Journal.

Facebook Video Tips: 15 Ideas for More Engagement via @sejournal, @natalieannhoben

You have a minimal amount of time to grab someone's attention. Here are some methods that can result in more engagement for your Facebook videos.

The post Facebook Video Tips: 15 Ideas for More Engagement appeared first on Search Engine Journal.

Core Web Vitals Ranking Factor is More than a Tie Breaker via @sejournal, @martinibuster

Google's John Mueller affirmed on Reddit that the Core Web Vitals ranking factor is more than just a tie-breaker

The post Core Web Vitals Ranking Factor is More than a Tie Breaker appeared first on Search Engine Journal.

7 Ways to Improve Local SEO & Attract New Business via @sejournal, @HelenPollitt1

Learn the latest tactics to maximise your local SEO and get ahead of your competition to bring more visibility to your business.

The post 7 Ways to Improve Local SEO & Attract New Business appeared first on Search Engine Journal.

8 Awesome WordPress Plugins That’ll Make Your Site Mobile-Friendly via @sejournal, @jonleeclark

WordPress plugins can help make quick work of optimizing your site for mobile visitors. These 8 are good options to try out.

The post 8 Awesome WordPress Plugins That’ll Make Your Site Mobile-Friendly appeared first on Search Engine Journal.

Hub and Spoke Content Marketing: What Is It & How Does It Work? via @sejournal, @zackkadish

Learn more about what the hub and spoke model is in content marketing and how it works to increase relevancy and organic visibility.

The post Hub and Spoke Content Marketing: What Is It & How Does It Work? appeared first on Search Engine Journal.

Google FAQ Provides Core Web Vitals Insights via @sejournal, @martinibuster

Google published a handy document sharing insights on how Core Web Vitals (CWV) works. Read about it here.

The post Google FAQ Provides Core Web Vitals Insights appeared first on Search Engine Journal.

WordPress Releases Gutenberg 11.2 – Offers Improved Performance & Bug Fixes via @sejournal, @martinibuster

WordPress Released Gutenberg 11.2 featuring numerous bug fixes and improvements that deliver better style options and a slightly faster performance

The post WordPress Releases Gutenberg 11.2 – Offers Improved Performance & Bug Fixes appeared first on Search Engine Journal.

Google Ads’ New Cryptocurrency Policies Take Effect via @sejournal, @hoffman8

Google Ads' new cryptocurrency policies have officially taken effect. Here's what crypto advertisers need to do to continue advertising!

The post Google Ads’ New Cryptocurrency Policies Take Effect appeared first on Search Engine Journal.

Google Search Console Page Experience Report Updated via @sejournal, @MattGSouthern

Google has updated the page experience report in Search Console with a simplified design that removes redundant data.

The post Google Search Console Page Experience Report Updated appeared first on Search Engine Journal.

How to Use Google Sheets for Web Scraping & Campaign Building

Learn how to easily use Google Sheets for web and data scraping, improving execution times, and reducing mistakes — no coding required!

The post How to Use Google Sheets for Web Scraping & Campaign Building appeared first on Search Engine Journal.

5 Social Media Strategies You Can Use to Boost Your SEO via @sejournal, @marktraphagen

Social media marketing can and should be a valuable ally of SEO. Here are 5 social strategies that can help support SEO performance.

The post 5 Social Media Strategies You Can Use to Boost Your SEO appeared first on Search Engine Journal.

30 Social Media Metrics That Matter Throughout the Customer Journey via @sejournal, @gregjarboe

Deciding which social media metrics matter at different stages of the customer journey requires time and thought. Read about some important ones to consider here.

The post 30 Social Media Metrics That Matter Throughout the Customer Journey appeared first on Search Engine Journal.

A Complete Guide to Updating Content for Maximum SEO Value via @sejournal, @cesare_nick

Search is not a single-player game. Learn how to update content to keep it ranking at the top of the SERPs.

The post A Complete Guide to Updating Content for Maximum SEO Value appeared first on Search Engine Journal.

Twitter Adds More Context to Trending Topics via @sejournal, @MattGSouthern

Twitter is improving the way it keeps users informed about trending topics via a collaboration with The Associated Press and Reuters.

The post Twitter Adds More Context to Trending Topics appeared first on Search Engine Journal.

Is There a Way to Optimize for [Blank] in a Search Query? via @sejournal, @tonynwright

Google’s ability to semantically understand context helps users get their queries answered. But how can you optimize for [blank]?

The post Is There a Way to Optimize for [Blank] in a Search Query? appeared first on Search Engine Journal.

How Lionbridge Voice-Optimized Its Way to a 3,800% Featured Snippet Growth via @sejournal, @semrush

Here's how Lionbridge leveraged content-driven, voice optimization strategies to grow its featured snippet count from 0.7% up to 27%.

The post How Lionbridge Voice-Optimized Its Way to a 3,800% Featured Snippet Growth appeared first on Search Engine Journal.

7 Ways to Write Blog Introductions Your Readers & Google Will Love via @sejournal, @pawelgra77

Discover how to write blog introductions that engage readers, support your SEO, and help Google better understand the topic of the page.

The post 7 Ways to Write Blog Introductions Your Readers & Google Will Love appeared first on Search Engine Journal.

Google: Website Downtime Shouldn’t Impact Search Rankings via @sejournal, @MattGSouthern

Google’s John Mueller says a website going down temporarily likely won’t have a negative impact on search rankings.

The post Google: Website Downtime Shouldn’t Impact Search Rankings appeared first on Search Engine Journal.

3 Traffic & Conversion Secrets Amazon Doesn’t Want You To Know [Webinar] via @sejournal, @hethr_campbell

Learn how ecommerce sites of all sizes can swipe three of Amazon’s best traffic and conversion strategies – join our next live webinar.

The post 3 Traffic & Conversion Secrets Amazon Doesn’t Want You To Know [Webinar] appeared first on Search Engine Journal.

Do This, Not That: Your Guide to Successful Marketing in 2021 via @sejournal, @hethr_campbell

Learn what marketing strategies are helping successful businesses thrive and grow in today's remote-first landscape.

The post Do This, Not That: Your Guide to Successful Marketing in 2021 appeared first on Search Engine Journal.

Microsoft Ads August Updates: New Bidding Strategy, New Automated Extensions, & More via @sejournal, @hoffman8

Microsoft has announced their August product updates. Here's what you need to know!

The post Microsoft Ads August Updates: New Bidding Strategy, New Automated Extensions, & More appeared first on Search Engine Journal.

How You Can Measure Core Web Vitals via @sejournal, @MattGSouthern

Google incorporates Core Web Vitals measurement capabilities into many of its existing tools. Read about them here.

The post How You Can Measure Core Web Vitals appeared first on Search Engine Journal.

Google Explains Importance of GMB for Local Search via @sejournal, @martinibuster

John Mueller offers insights into ranking for local search queries in Google

The post Google Explains Importance of GMB for Local Search appeared first on Search Engine Journal.

WPX WordPress Hosting Outage via @sejournal, @martinibuster

WPX hosting outage caused anguish as WordPress websites were taken offline for hours

The post WPX WordPress Hosting Outage appeared first on Search Engine Journal.

Google’s Mobile-First Indexing: Everything We Know (So Far) via @sejournal, @mindyweinstein

Are you current on your mobile-first indexing information? This article consolidates everything we know, so far.

The post Google’s Mobile-First Indexing: Everything We Know (So Far) appeared first on Search Engine Journal.

Image Alt Text vs. Title Text vs. File Names: What’s the Difference? via @sejournal, @BrianHarnish

What's the difference between image alt text, title text, and file names? Learn how to optimize each one for search.

The post Image Alt Text vs. Title Text vs. File Names: What’s the Difference? appeared first on Search Engine Journal.

Why & How Site Migrations Go Wrong & Sabotage SEO [Webinar] via @sejournal, @lorenbaker

Make sure your next site migration goes smoothly. Join this webinar to learn how to avoid common pitfalls that can hurt your SEO efforts.

The post Why & How Site Migrations Go Wrong & Sabotage SEO [Webinar] appeared first on Search Engine Journal.

WordPress Dominates Market Share Of Top 10,000 Websites via @sejournal, @RebekahDunne

New research highlights content management systems ranking by market share with WordPress taking the lead with an incredibly impressive share.

The post WordPress Dominates Market Share Of Top 10,000 Websites appeared first on Search Engine Journal.

Twitter Comes Bottom While Google Maintains Lead in Yearly Customer Experience Report via @sejournal, @RebekahDunne

The ACSI has released their annual report ranking e-businesses across social media, search engines and information, and news and opinion sites.

The post Twitter Comes Bottom While Google Maintains Lead in Yearly Customer Experience Report appeared first on Search Engine Journal.