Google Combines Hreflang Signals from HTML & Sitemaps via @MattGSouthern

Google’s John Mueller discusses how hreflang signals are handled when directives appear in a sitemap as well as on-page HTML.

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YouTube Algorithm: 6 Questions Answered via @MattGSouthern

YouTube is sharing more details about how its search and recommendation algorithms work in a new video where the company answers questions from users.

The post YouTube Algorithm: 6 Questions Answered via @MattGSouthern appeared first on Search Engine Journal.

Google Adds Third-Party Links in Featured Snippets & the Latest Digital Marketing News [PODCAST]

Third-party links spotted in featured snippet results, content creators can get payout for using the new Snapchat Spotlight feature, and more.

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3 Effective SEO Strategies to Beat Competitors in a Competitive Market via @jasonhennessey

Staying on top is a challenge especially in highly competitive markets. Up your SEO game using these tactics to beat out the competition.

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Top Podcasting Secrets & Shows for Digital Marketers & Beyond via @lisabuyer

Podcasting is a great way to reach and engage with your audience. Here's the lowdown on podcasting and the shows marketers should pay attention to.

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H1 Headings For SEO – Why They Matter via @martinibuster

Google uses H1 headings for SEO. But the ways they are used have evolved. Keep heading tag use up to date

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Google’s John Mueller: Long Anchor Text Gives Us More Context via @MattGSouthern

There is one key difference between using many words in anchor text compared to using fewer words, according to Google’s John Mueller.

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How to Win in Competitive & Costly PPC Environments via @SusanEDub

Winning in high-cost verticals requires leveraging different tools and a marketing mindset. Here are six ways to get started.

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Who Is Responsible for Meeting Website Accessibility Compliance? via @kim_cre8pc

With more laws for website accessibility, the pressure to be compliant is ever-present. Here's what you need to know and the steps to take now.

The post Who Is Responsible for Meeting Website Accessibility Compliance? via @kim_cre8pc appeared first on Search Engine Journal.

20 of the Most Emotionally Engaging Christmas Ads of 2020 (So Far) via @gregjarboe

YouTube is a valuable marketing tool during the holidays. Watch some brands' holiday video ads and gain valuable SEO insights from them here.

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Instagram is Letting Advertisers Create Posts With Users’ Accounts via @MattGSouthern

Instagram is giving advertisers the ability to publish sponsored posts from users’ accounts through an update to branded content ads.

The post Instagram is Letting Advertisers Create Posts With Users’ Accounts via @MattGSouthern appeared first on Search Engine Journal.

Twitter is Bringing Back Public Verifications via @MattGSouthern

Twitter is bringing back verifications after shutting down public applications three years ago. The program is relaunching with a few changes made to the process.

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Google’s 7 Tips for Web Stories & Video Series via @martinibuster

Power up your Web Stories to build an audience and more traffic. Seven easy tips.

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Google Updates Search Console Crawl Stats Report via @martinibuster

Google launched an updated Crawl Stats Report in the Search Console. Features more granular reporting.

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Get Ahead of SEO, PPC, Social & Content in 2021 with SEJ eSummit via @MrDannyGoodwin

Early Bird registration for SEJ eSummit closes on November 30. Listen, engage, and learn how to succeed from the industry's best marketers.

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How to Create Google My Business Posts That Get Results via @sherrybonelli

Learn best practices for publishing Google My Business Posts that get results, clicks, and calls, plus what to do if your posts get rejected.

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Is Multiple Domains Pointing to Single Website Good for SEO? via @cshel

Will redirecting other domains to a primary one be a good idea for SEO? Here's what you need to know before you make that decision.

The post Is Multiple Domains Pointing to Single Website Good for SEO? via @cshel appeared first on Search Engine Journal.

How to Boost PPC ROI with Call Tracking & Conversation Intelligence via @lorenbaker

Learn how and why PPC advertisers should leverage conversation tracking today and why Google’s call tracking feature won’t cut it.

The post How to Boost PPC ROI with Call Tracking & Conversation Intelligence via @lorenbaker appeared first on Search Engine Journal.

WordPress 5.6 Guidance on PHP 8 Compatibility via @martinibuster

WordPress offered guidance about compatibility of new WordPress 5.6 with PHP 8 and what that means for publishers.

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Technical SEO-Friendly UX: Make Your Site Run Like Clockwork via @webceonews

Looking to make your website user-friendly? The technical side of quality user experience consists of three components. Learn what they are here.

The post Technical SEO-Friendly UX: Make Your Site Run Like Clockwork via @webceonews appeared first on Search Engine Journal.

YouTube is Showing Ads On Non-Monetized Channels via @MattGSouthern

YouTube creators are fuming over a change to the site’s terms of service stating ads will be shown on channels that haven’t opted into monetization.

The post YouTube is Showing Ads On Non-Monetized Channels via @MattGSouthern appeared first on Search Engine Journal.

Snapchat Awarding Users $1 Million a Day to Use Spotlight via @MattGSouthern

Snapchat is investing heavily in promoting its new Spotlight feature, to the tune of $1 million per day to users who submit the best content.

The post Snapchat Awarding Users $1 Million a Day to Use Spotlight via @MattGSouthern appeared first on Search Engine Journal.

Content Syndication Basics: Who, What, Where, When, Why & How via @alexanderkesler

Is content syndication right for you? Learn the basics of content syndication, what it is and isn’t good for, and some tips for getting started.

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How to Leverage Keyword Mapping for SEO Success

Keyword mapping is the process of assigning each page to a target keyword cluster. Learn what has changed recently and why keyword mapping remains relevant.

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Amazon Product Review Best Practices for 2021 via @AMZRobynJohnson

Reviews are essential for marketing your products on Amazon. Here's what you neeed to know when creating your Amazon product review strategy.

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How to Get More from Google Data Studio with SEMrush [Webinar] via @lorenbaker

Joing our next webinar and learn how you can make the most of Google Data Studio to get advanced SEO insights and generate better reports.

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The Top 25 Movies About Social Media to Add to Your Watch List via @martinibuster

Check out our updated list of top 25 movies about social media. You'll find something to watch across a range of genres.

The post The Top 25 Movies About Social Media to Add to Your Watch List via @martinibuster appeared first on Search Engine Journal.

Local SEO & Google My Business Optimization with Amanda Jordan [Podcast]

Loren & Amanda will jumping into quite a bit of topic matter on local search including: How has Google My Business changed in the past year? What are some of the missed opportunities in GMB? How does the connection between onsite content & GMB visibility work? How can a brick & mortar effectively track foot traffic back to Google searches? Click to Collect, is this a local search KPI? Recommendations for streamlining GMB certification. Local Search: Tips for location page optimizations? What to avoid with local on-site SEO? Is localized expert content effective and scalable?

The post Local SEO & Google My Business Optimization with Amanda Jordan [Podcast] appeared first on Search Engine Journal.

Twitter Launches Story-Like ‘Fleets’ & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O'Clock, Twitter adds a fleeting new feature, YouTube can now put ads on videos that don't have monetization enabled, and more.

The post Twitter Launches Story-Like ‘Fleets’ & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

3 Ways to Use Chrome DevTools for SEO Troubleshooting via @richiesnippets

With Chrome DevTools, you can spot-check underlying SEO issues – from crawlability to performance. Explore three powerful ways to use it.

The post 3 Ways to Use Chrome DevTools for SEO Troubleshooting  via @richiesnippets appeared first on Search Engine Journal.

How Important Is an H1 Tag for SEO? via @searchmastergen

Find out how important an H1 tag is for SEO today. Here's what headers on pages mean and how they are viewed by search engines.

The post How Important Is an H1 Tag for SEO? via @searchmastergen appeared first on Search Engine Journal.

What Google’s Quality Rater Guidelines Tell Us About UX via @MaddyOsman

Google’s Quality Rater Guidelines are a treasure trove of information. There are many insights about creating a great user experience on your website.

The post What Google’s Quality Rater Guidelines Tell Us About UX via @MaddyOsman appeared first on Search Engine Journal.

Google Ads’ Smart Bidding Enhances Predictions & Insights via @SusanEDub

Google Ads' Smart Bidding is adding additional transparency around the data it uses to make account bidding decisions.

The post Google Ads’ Smart Bidding Enhances Predictions & Insights via @SusanEDub appeared first on Search Engine Journal.

Core Web Vitals: Are Your Clients’ Sites Ready for Google’s New Ranking Signal? via @lefelstein

Learn why it may be beneficial to prioritize Core Web Vitals in your SEO roadmap and how you can prepare for this update.

The post Core Web Vitals: Are Your Clients’ Sites Ready for Google’s New Ranking Signal? via @lefelstein appeared first on Search Engine Journal.

Why It’s Time to Retire Black, White & Gray Hats in SEO via @_kevinrowe

Color-coded terminology of SEO is so "old school." Find out why these semantics may not be applicable anymore and what you should focus on instead.

The post Why It’s Time to Retire Black, White & Gray Hats in SEO via @_kevinrowe appeared first on Search Engine Journal.

Search Engine Journal Is Hiring a Managing Editor via @MrDannyGoodwin

Want to be Search Engine Journal's Managing Editor? Here's what you need to know about the position, what we're looking for, and how to apply.

The post Search Engine Journal Is Hiring a Managing Editor via @MrDannyGoodwin appeared first on Search Engine Journal.

Google Passage Ranking – Martin Splitt Answers Questions via @martinibuster

Google's Martin Splitt answers questions about the Passage Ranking algorithm. Learn what it's about.

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How to Drive Growth for Your Agency with the OKRs Framework via @seomonitor

Learn the main ingredients you need to balance when implementing the Objective and Key Results (OKRs) framework for your SEO agency.

The post How to Drive Growth for Your Agency with the OKRs Framework via @seomonitor appeared first on Search Engine Journal.

YouTube Analytics Now Reports on Traffic Sources via @MattGSouthern

YouTube Analytics is getting updated with a new report that will show creators how viewers are finding their videos.

The post YouTube Analytics Now Reports on Traffic Sources via @MattGSouthern appeared first on Search Engine Journal.

LinkedIn Lists the Top Marketing Professionals of 2020 via @MattGSouthern

LinkedIn is unveiling its annual ‘Top Voices’ report which includes lists of the most influential professionals across different verticals.

The post LinkedIn Lists the Top Marketing Professionals of 2020 via @MattGSouthern appeared first on Search Engine Journal.

YouTube Launches Audio Ads to Reach Music & Podcast Listeners via @MattGSouthern

YouTube is launching a new type of audio-based ad unit to reach people who use the platform as their music and podcast player.

The post YouTube Launches Audio Ads to Reach Music & Podcast Listeners via @MattGSouthern appeared first on Search Engine Journal.

6 Content Writing Trends for 2021: An SEO Content Checklist for SMBs via @ronlieback

Heading into 2021, small businesses need to rethink their SEO content writing habits across their business website(s). Here's a checklist you can use.

The post 6 Content Writing Trends for 2021: An SEO Content Checklist for SMBs via @ronlieback appeared first on Search Engine Journal.

9 PPC Mistakes That Impact Success via @coreydmorris

Are your PPC campaigns set up for success? Learn the top factors that can hold back paid search performance and how to address them.

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Why There Are So Few Vice Presidents of Search Engine Optimization via @gregjarboe

Organizations and enterprises may benefit from having vice presidents focused on SEO, though it still isn't the norm today. Find out why here.

The post Why There Are So Few Vice Presidents of Search Engine Optimization via @gregjarboe appeared first on Search Engine Journal.

Instagram is Making it Possible to Search by Keyword via @MattGSouthern

Instagram is upgrading its search functionality and letting users find content by keyword for the first time.

The post Instagram is Making it Possible to Search by Keyword via @MattGSouthern appeared first on Search Engine Journal.

Data-Backed Ways to Optimize for Google Featured Snippets via @MattGSouthern

New research into Google SERPs reveals the top ways of optimizing pages in order to maximize the potential of earning featured snippets.

The post Data-Backed Ways to Optimize for Google Featured Snippets via @MattGSouthern appeared first on Search Engine Journal.

Twitter Introduces Fleets to Encourage More Tweets via @martinibuster

Twitter announced a new way to tweet called Fleets that last 24 hours. Features backgrounds and text options.

The post Twitter Introduces Fleets to Encourage More Tweets via @martinibuster appeared first on Search Engine Journal.

Google Updates Remove Outdated Content Tool via @MattGSouthern

Google Search Console is updating the remove outdated content tool which allows site owners to request removal of URLs they don’t own.

The post Google Updates Remove Outdated Content Tool via @MattGSouthern appeared first on Search Engine Journal.

Google Completes Migration of Disavow Tool to Search Console via @martinibuster

Google announced completion of Disavow Tool migration to the new Search Console. Industry response is tepid, asks about indexing tool.

The post Google Completes Migration of Disavow Tool to Search Console via @martinibuster appeared first on Search Engine Journal.

The Art & Science of Writing Title Tags via @tonynwright

Getting your title tags right pays off in many ways. Learn how to write winning title tags that work for both searchers and search engines.

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