Thursday 28 September 2023

Google Offers Publishers Control Over Bard, Vertex AI Access via @sejournal, @kristileilani

Discover how to utilize Google-Extended to control Google's Bard, Vertex AI generative APIs, and future AI models use of your content.

The post Google Offers Publishers Control Over Bard, Vertex AI Access appeared first on Search Engine Journal.

Google Concludes Rollout Of September 2023 Helpful Content Update via @sejournal, @MattGSouthern

‌Google concludes its September 2023 Helpful Content Update, altering AI and third-party content guidelines.

The post Google Concludes Rollout Of September 2023 Helpful Content Update appeared first on Search Engine Journal.

Is Alt Text A Ranking Factor For Google Image Search? via @sejournal, @kristileilani

Discover the role of alt text as a potential ranking factor and enhance your understanding of SEO practices.

The post Is Alt Text A Ranking Factor For Google Image Search? appeared first on Search Engine Journal.

BBB Rating: Is It A Google Ranking Factor? via @sejournal, @MattGSouthern

Do Google's ranking algorithms consider your Better Business Bureau rating among the many factors they use?

The post BBB Rating: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Is E-E-A-T A Ranking Factor? via @sejournal, @martinibuster

Google's E-E-A-T is important for top rankings in Google. So how come some say they're not ranking factors?

The post Is E-E-A-T A Ranking Factor? appeared first on Search Engine Journal.

What Is Quality Data And How It Connects Search, Content, And AI Success

Prepare for the future today. Explore the data boom and its impact on AI, search, and content marketing.

The post What Is Quality Data And How It Connects Search, Content, And AI Success appeared first on Search Engine Journal.

The 30 Best Landing Page Examples Of 2023 via @sejournal, @annabellenyst

Lacking inspiration for your site's landing page? Explore this collection of 30 exceptional landing page examples that effortlessly convert visitors into satisfied customers.

The post The 30 Best Landing Page Examples Of 2023 appeared first on Search Engine Journal.

Wednesday 27 September 2023

The Must-Attend Event For Publishers: News & Editorial SEO Summit via @sejournal, @NewsSEO_

Join NESS 2023 for exclusive access to the smartest minds in the news, SEO & publishing industries as they share their insights and expertise.

The post The Must-Attend Event For Publishers: News & Editorial SEO Summit appeared first on Search Engine Journal.

Meta’s AI Vision Revealed: Bing Integration, Celebrity Chatbots, + More via @sejournal, @MattGSouthern

Meta unveils new AI tools and characters with celebrity voices for Facebook, Instagram, Messenger, and WhatsApp.

The post Meta’s AI Vision Revealed: Bing Integration, Celebrity Chatbots, + More appeared first on Search Engine Journal.

GPT-4 With Vision: Examples, Limitations, And Potential Risks via @sejournal, @kristileilani

OpenAI will roll out GPT-4 with Vision to ChatGPT Plus and Enterprise users over the next two weeks. Explore use cases, limitations, and risks.

The post GPT-4 With Vision: Examples, Limitations, And Potential Risks appeared first on Search Engine Journal.

AI-Powered Conversations: How To Automatically Boost Your User Experience With Phone Calls via @sejournal, @CallRail

Learn how your phone calls can uncover keywords, discover sentiment, and locate trends when enhanced by the power of AI technology.

The post AI-Powered Conversations: How To Automatically Boost Your User Experience With Phone Calls appeared first on Search Engine Journal.

How To Get The Most Out Of Max Conversion Value And tROAS Bidding via @sejournal, @adsliaison

Your value-based bidding questions answered. Learn when and how to use max conversion value and tROAS bidding.

The post How To Get The Most Out Of Max Conversion Value And tROAS Bidding appeared first on Search Engine Journal.

Tuesday 26 September 2023

Getty Images Launches ‘Commercially Safe’ AI Image Generator via @sejournal, @kristileilani

Need commercially safe images? Powered by NVIDIA Picasso, Generative AI by Getty Images includes indemnification and an AI model trained on

The post Getty Images Launches ‘Commercially Safe’ AI Image Generator appeared first on Search Engine Journal.

Google Indexing Bard Conversations In Search Results via @sejournal, @MattGSouthern

Google is indexing conversations with its AI chatbot in search results. Users should be cautious as private chats may become public.

The post Google Indexing Bard Conversations In Search Results appeared first on Search Engine Journal.

Amazon Bets Big On AI Startup Anthropic With $4 Billion Investment via @sejournal, @MattGSouthern

Amazon invests $4 billion in AI startup Anthropic to advance next-generation AI through strategic collaboration.

The post Amazon Bets Big On AI Startup Anthropic With $4 Billion Investment appeared first on Search Engine Journal.

Designing The Content Marketing Strategy Measurement

Set up your content marketing analytics for success with a modified methodology called Measurement Pyramid.

The post Designing The Content Marketing Strategy Measurement appeared first on Search Engine Journal.

Monday 25 September 2023

Competitor SEO: 10 Steps To Overthrow Your Competition & Rank Higher via @sejournal, @Brian_W_Gareth

Dive into this step-by-step guide on Competitor SEO & amplify your site's traffic and revenue. Brian Gareth reveals how!

The post Competitor SEO: 10 Steps To Overthrow Your Competition & Rank Higher appeared first on Search Engine Journal.

Google Launches Free & Paid Generative AI Training Courses via @sejournal, @MattGSouthern

Google launches free and paid generative AI training courses on the Cloud Skills Boost platform.

The post Google Launches Free & Paid Generative AI Training Courses appeared first on Search Engine Journal.

YouTube Unveils Suite of AI-Powered Tools For Video Creators via @sejournal, @gregjarboe

Discover YouTube's latest innovations, including AI-powered tools for content creators, at the "Made On YouTube" event.

The post YouTube Unveils Suite of AI-Powered Tools For Video Creators appeared first on Search Engine Journal.

ChatGPT Leaps Forward With New Voice & Image Capabilities via @sejournal, @MattGSouthern

OpenAI rolls out voice and image features for ChatGPT, making conversations more natural and intuitive.

The post ChatGPT Leaps Forward With New Voice & Image Capabilities appeared first on Search Engine Journal.

Microsoft, Snap Partner To Serve Snapchat My AI Sponsored Links via @sejournal, @kristileilani

Microsoft teams up with Snap to offer sponsored links within Snapchat My Ai conversations. Learn how Chat Ads API can help advertisers reach new audiences.

The post Microsoft, Snap Partner To Serve Snapchat My AI Sponsored Links appeared first on Search Engine Journal.

Unlocking Competitive Insights For SEO: A Step-by-Step Guide via @sejournal, @AdamHeitzman

Gain SEO edge: Analyze rivals' strategies – keywords, content, backlinks, UX – for higher rankings.

The post Unlocking Competitive Insights For SEO: A Step-by-Step Guide appeared first on Search Engine Journal.

Sunday 24 September 2023

Friday 22 September 2023

Browse With Bing Returns To ChatGPT iPhone App With Source Links via @sejournal, @kristileilani

The Browse with Bing feature has returned to the ChatGPT app for iPhone after removal in July. Here's what you need to know.

The post Browse With Bing Returns To ChatGPT iPhone App With Source Links appeared first on Search Engine Journal.

DALL·E 3 Coming To ChatGPT, Bing, And Microsoft Designer via @sejournal, @kristileilani

Learn about DALL·E. 3's features, when it will arrive, and how to opt your content out of training data for future OpenAI image generation models.

The post DALL·E 3 Coming To ChatGPT, Bing, And Microsoft Designer appeared first on Search Engine Journal.

Microsoft Gives Websites More Control Over Content In Bing Chat via @sejournal, @MattGSouthern

Microsoft gives publishers more control over Bing Chat with new meta tag options while ensuring content still appears in regular searches.

The post Microsoft Gives Websites More Control Over Content In Bing Chat appeared first on Search Engine Journal.

5 PPC Tips For Technology Companies via @sejournal, @brookeosmundson

These 5 PPC tips for technology brands will help you maximize your paid search efficiency, connect with B2B buyers, and improve ROI.

The post 5 PPC Tips For Technology Companies appeared first on Search Engine Journal.

Thursday 21 September 2023

5 AI Changes Agencies And Brands Need To Know via @sejournal, @hethr_campbell

Discover Google's algorithm updates, AI strategy benefits, and ways to support your multi-location customers.

The post 5 AI Changes Agencies And Brands Need To Know appeared first on Search Engine Journal.

Microsoft Will Roll Out Copilot AI Companion This Fall via @sejournal, @kristileilani

Microsoft just announced Copilot, a unified AI assistant, is coming to Microsoft products this fall. Explore how this will affect your workflow.

The post Microsoft Will Roll Out Copilot AI Companion This Fall appeared first on Search Engine Journal.

Microsoft Advertising Introduces 3 New Generative AI Solutions via @sejournal, @kristileilani

Discover the latest generative AI solutions from Microsoft: Conversational Ad experiences, Ads for Chat API, and Copilot for Microsoft Advertising.

The post Microsoft Advertising Introduces 3 New Generative AI Solutions appeared first on Search Engine Journal.

Google Ads Updates Misrepresentation Policy To Strengthen Standards via @sejournal, @MattGSouthern

Google Ads cracks down on misrepresentation, moving violations to a stricter policy with immediate account suspensions.

The post Google Ads Updates Misrepresentation Policy To Strengthen Standards appeared first on Search Engine Journal.

Bing Webmaster Tools Unveils Enhanced Sitemap Reporting via @sejournal, @MattGSouthern

Bing Webmaster Tools unveils advanced sitemap reporting features to improve website index coverage and user experience.

The post Bing Webmaster Tools Unveils Enhanced Sitemap Reporting appeared first on Search Engine Journal.

Microsoft Bing & Wix Announce IndexNow Integration via @sejournal, @kristileilani

Wix partners with Microsoft to bring accelerated content indexing to millions of premium users via IndexNow.

The post Microsoft Bing & Wix Announce IndexNow Integration appeared first on Search Engine Journal.

Bing Expands Webmaster Tools Performance Report via @sejournal, @MattGSouthern

Microsoft updates Bing Webmaster Tools, offering detailed insights on website performance via consolidated search and chat metrics.

The post Bing Expands Webmaster Tools Performance Report appeared first on Search Engine Journal.

7 Link Building Tips For Beginners via @sejournal, @BibiBuzzCom

If you add these prospecting angles to your prospecting toolkit, you end up with a varied collection of prospects.

The post 7 Link Building Tips For Beginners appeared first on Search Engine Journal.

Wednesday 20 September 2023

Google Ads Automatically Created Assets Available In 8 Languages via @sejournal, @kristileilani

Google Ads expands automatically created assets for Search ads to Dutch, French, German, Italian, Japanese, Portuguese, and Spanish languages.

The post Google Ads Automatically Created Assets Available In 8 Languages appeared first on Search Engine Journal.

Secure Your 2024 SEO Budget With These Tips For Executive Buy-in via @sejournal, @hethr_campbell

Discover how to get things done quickly, make your SEO work more efficient, and turn setbacks into stepping stones.

The post Secure Your 2024 SEO Budget With These Tips For Executive Buy-in appeared first on Search Engine Journal.

Microsoft Advertising Unveils Video And CTV Ads At DMEXCO via @sejournal, @kristileilani

New on Microsoft Advertising: engage your audience like never before with Video and CTV ads.

The post Microsoft Advertising Unveils Video And CTV Ads At DMEXCO appeared first on Search Engine Journal.

Defining The Responsibilities In The Content Lifecycle

Create a comprehensive content marketing strategy by categorizing the essential activities required to run your content team and delegate effectively.

The post Defining The Responsibilities In The Content Lifecycle appeared first on Search Engine Journal.

Marketing To Millennials (Generation Y) via @sejournal, @macuraa

Dive into insightful insights on targeted marketing approaches for Generation Y.

The post Marketing To Millennials (Generation Y) appeared first on Search Engine Journal.

Tuesday 19 September 2023

Google Confirms: Quality Is Foremost Factor In Search Indexing via @sejournal, @MattGSouthern

Quality content is the top factor influencing Google's indexing and crawling decisions, per a discussion in a recent podcast.

The post Google Confirms: Quality Is Foremost Factor In Search Indexing appeared first on Search Engine Journal.

Google Allegedly Adjusts Ad Auctions To Meet Revenue Goals via @sejournal, @MattGSouthern

Google has quietly made changes to its advertising auctions to boost revenues, according to testimony by a company executive.

The post Google Allegedly Adjusts Ad Auctions To Meet Revenue Goals appeared first on Search Engine Journal.

Google Bard Now Integrates With Google Apps via @sejournal, @MattGSouthern

Bard upgrades integrate Google apps, improve responses, and expand languages.

The post Google Bard Now Integrates With Google Apps appeared first on Search Engine Journal.

10 Ways To Get the Most Out Of Business Networking Events via @sejournal, @jasonhennessey

Transform from attendee to achiever. Discover the art of active engagement at prominent conferences and stand out from the crowd with these top 10 tips.

The post 10 Ways To Get the Most Out Of Business Networking Events appeared first on Search Engine Journal.

The Importance Of Starting Your SEO Campaign With Strategy Development via @sejournal, @coreydmorris

SEO strategy is important for many reasons ranging from maximizing return to having an organized plan to manage tactics and the work overall.

The post The Importance Of Starting Your SEO Campaign With Strategy Development appeared first on Search Engine Journal.

Monday 18 September 2023

Google Streamlines AdSense Site Management With New Tools via @sejournal, @MattGSouthern

Google AdSense streamlines site management with real-time verification, a new meta tag method, and improved ads.txt monitoring.

The post Google Streamlines AdSense Site Management With New Tools appeared first on Search Engine Journal.

Google Apologizes As Automated GA4 Transition Surprises Advertisers via @sejournal, @MattGSouthern

Google's automated shift from Universal Analytics to GA4 sparks confusion among advertisers, prompting advice for manual migration.

The post Google Apologizes As Automated GA4 Transition Surprises Advertisers appeared first on Search Engine Journal.

Google Antitrust Trial Week 1: Feds Paint Picture Of Search Bully via @sejournal, @MattGSouthern

Google confronted over search deals in first week of landmark antitrust trial.

The post Google Antitrust Trial Week 1: Feds Paint Picture Of Search Bully appeared first on Search Engine Journal.

How Plural Keywords Impact Search Intent For Ecommerce [Data Study] via @sejournal, @LidiaInfanteM

This original data study reveals impact on search intent, aiding smart decisions for product and category pages. Refine your ecommerce strategy with fresh insights.

The post How Plural Keywords Impact Search Intent For Ecommerce [Data Study] appeared first on Search Engine Journal.

Thursday 14 September 2023

Highlights From The AI Insight Forum Exploring AI Regulation via @sejournal, @kristileilani

Learn about the AI Insight Forum, which brought CEOs from companies like Google, IBM, Meta, Microsoft, and OpenAI to Capitol Hill to discuss AI regulation.

The post Highlights From The AI Insight Forum Exploring AI Regulation appeared first on Search Engine Journal.

How To Install The Google Tag For Conversion Tracking via @sejournal, @brookeosmundson

Learn how to properly install the Google Tag for proper conversion tracking in your Google Ads campaigns.

The post How To Install The Google Tag For Conversion Tracking appeared first on Search Engine Journal.

Google September 2023 Helpful Content Update – Changes To The Algorithm via @sejournal, @martinibuster

Google's September 2023 Helpful Content Update contains two algorithm changes that affect how sites are ranked

The post Google September 2023 Helpful Content Update – Changes To The Algorithm appeared first on Search Engine Journal.

Mark Zuckerberg’s Remarks To Senators Promotes American AI Dominance via @sejournal, @martinibuster

Mark Zuckerberg's remarks to Senate promotes a government-corporate alliance as a way to maintain American leadership in AI technology

The post Mark Zuckerberg’s Remarks To Senators Promotes American AI Dominance appeared first on Search Engine Journal.

Microsoft Research: Generative Retrieval For Ranking Answers via @sejournal, @martinibuster

Research paper explores a new conversational question answering model to retrieve and rank relevant passages

The post Microsoft Research: Generative Retrieval For Ranking Answers appeared first on Search Engine Journal.

How I Secured $300k In Grants For My Community-Based Business via @sejournal, @JuliaGeekPack

Get organizations to see the value in your business. Discover how to apply for grants and grow your community-based business with this guide.

The post How I Secured $300k In Grants For My Community-Based Business appeared first on Search Engine Journal.

State Of SEO: Agency & In-House Pros Navigate Industry Disruptions via @sejournal, @sejournal

Our State Of SEO survey is split into 2 separate reports to address distinct challenges and opportunities faced by an agency or in-house professional.

The post State Of SEO: Agency & In-House Pros Navigate Industry Disruptions appeared first on Search Engine Journal.

Wednesday 13 September 2023

Unlocking Content Success: 7 Key Metrics That Make Or Break Your Strategy via @sejournal, @hethr_campbell

Unlock the full potential of your content marketing strategy! Join our webinar on to master the 7 key metrics for content effectiveness. Get expert insights!

The post Unlocking Content Success: 7 Key Metrics That Make Or Break Your Strategy appeared first on Search Engine Journal.

WhatsApp Channels Available Globally With Updated Features via @sejournal, @kristileilani

WhatsApp Channels have launched in 150 countries. Learn more about four updated features, including an enhanced directory to connect users with the most engaging channels.

The post WhatsApp Channels Available Globally With Updated Features appeared first on Search Engine Journal.

Amazon Launches Generative AI Tool To Generate Listing Content via @sejournal, @kristileilani

Amazon's latest generative AI tool for sellers aims to simplify the product listing process by generating listing content off of brief descriptions.

The post Amazon Launches Generative AI Tool To Generate Listing Content appeared first on Search Engine Journal.

How Important Is The Keyword In Paid Search? via @sejournal, @navahf

From its history to current state, and whether it will retain its relevance or gradually fade out, learn more about keywords for your marketing strategy.

The post How Important Is The Keyword In Paid Search? appeared first on Search Engine Journal.

The Three Pillars Of Content Marketing Strategy

Discover a new way to elevate your marketing strategy by formalizing your company’s approach to content marketing.

The post The Three Pillars Of Content Marketing Strategy appeared first on Search Engine Journal.

Tuesday 12 September 2023

TikTok Shop Officially Launches In The US via @sejournal, @kristileilani

TikTok Shop has officially launched in the U.S., allowing brands to sell directly on TikTok with integrations to Shopify, WooCommerce, BigCommerce, and other ecommerce platforms.

The post TikTok Shop Officially Launches In The US appeared first on Search Engine Journal.

Google Updates Crawler Documentation To Fix A Typo via @sejournal, @martinibuster

Google updated official crawler documentation to fix a typo in a user agent string that could cause errors in crawler identification

The post Google Updates Crawler Documentation To Fix A Typo appeared first on Search Engine Journal.

Screen Sharing Comes To Snapchat For Web via @sejournal, @kristileilani

Explore Snapchat's move into the digital collaboration space with its new screen sharing feature available on Snapchat for Web and the iPhone app.

The post Screen Sharing Comes To Snapchat For Web appeared first on Search Engine Journal.

September 2023 Core Web Vitals Champ: WordPress, Wix, Duda, Shopify via @sejournal, @martinibuster

Which CMS has the best Core Web Vitals Score? One of the top ranked CMS is totally unexpected

The post September 2023 Core Web Vitals Champ: WordPress, Wix, Duda, Shopify appeared first on Search Engine Journal.

How Long Should An SEO Migration Take? [Study] via @sejournal, @TaylorDanRW

In this study and learn to provide better estimations and communications with non-SEO stakeholders of their migration projects.

The post How Long Should An SEO Migration Take? [Study] appeared first on Search Engine Journal.

Monday 11 September 2023

Google Launches Digital Futures Project To Study Impact Of AI via @sejournal, @kristileilani

Explore Google's new initiative, the Digital Futures Project, which aims to tackle AI's societal challenges to ensure responsible AI development.

The post Google Launches Digital Futures Project To Study Impact Of AI appeared first on Search Engine Journal.

Google Updates Search Console Shopping Tab Listings Report via @sejournal, @kristileilani

Explore the latest updates to Google Search Console's Shopping tab and how merchants can use them to optimize product listings.

The post Google Updates Search Console Shopping Tab Listings Report appeared first on Search Engine Journal.

OpenAI CEO Sam Altman Discusses Ethics & Global Scale Of Changes AI Brings via @sejournal, @martinibuster

Sam Altman on ethics that will define AI, importance of access to GPT-4 even if it's used in ways he disagrees with

The post OpenAI CEO Sam Altman Discusses Ethics & Global Scale Of Changes AI Brings appeared first on Search Engine Journal.

YouTube Announces AI-Powered Creative Guidance In Google Ads via @sejournal, @kristileilani

Discover how Google's new Ai-powered creative guidance for Google Ads could revolutionize YouTube ad campaigns, increase conversions, and decrease ad costs.

The post YouTube Announces AI-Powered Creative Guidance In Google Ads appeared first on Search Engine Journal.

How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads via @sejournal, @siliconvallaeys

Plan ahead of a possible sunset of DSAs and leverage PMax to automatically fun ads for your site. Here's how you can seamlessly transition.

The post How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads appeared first on Search Engine Journal.

Wednesday 6 September 2023

4 Tested Website SEO Performance Boosts Your Agency Should Tap Right Now

Unlock the secrets to high-performance websites that are legal and accessible. Elevate user experience and stay ahead in SEO. Read the full article now.

The post 4 Tested Website SEO Performance Boosts Your Agency Should Tap Right Now appeared first on Search Engine Journal.

Google’s Use Of Bloom Filters Explains Higher Filtered Data In Search Console via @sejournal, @MattGSouthern

Google uses Bloom filters in Search Console, prioritizing speed over accuracy, causing higher filtered data volumes.

The post Google’s Use Of Bloom Filters Explains Higher Filtered Data In Search Console appeared first on Search Engine Journal.

Google Designated A “Gatekeeper” Under EU Rules: What It Means via @sejournal, @MattGSouthern

Google is designated a "gatekeeper" under EU's new Digital Markets Act (DMA); here's what that means and how it impacts Google products.

The post Google Designated A “Gatekeeper” Under EU Rules: What It Means appeared first on Search Engine Journal.

Google On Right Way To Do Paid Guest Posts via @sejournal, @martinibuster

Google's John Mueller suggests a better approach to paid guest posts

The post Google On Right Way To Do Paid Guest Posts appeared first on Search Engine Journal.

4 Alternatives To Google Tag Manager via @sejournal, @wburton27

If you're looking for cost-effective, time-saving, and easy to manage alternative, check out these top 4 tag management solutions on the market.

The post 4 Alternatives To Google Tag Manager appeared first on Search Engine Journal.

Tuesday 5 September 2023

7 Powerful Steps To A Website That Is Always Optimized For Page Speed via @sejournal, @DebugBear

Boost your website performance, climb Google rankings, and enhance user experience. Discover the how-to guide you need. Read the full article now.

The post 7 Powerful Steps To A Website That Is Always Optimized For Page Speed appeared first on Search Engine Journal.

Google Updates Policy On Cryptocurrency Ads via @sejournal, @MattGSouthern

Google updates ad policy on cryptocurrencies, clarifying rules for NFT games and aiming for responsible innovation.

The post Google Updates Policy On Cryptocurrency Ads appeared first on Search Engine Journal.

Google Search Central Creatively Clarifies Common Web Errors via @sejournal, @kristileilani

Learn more about common website errors reported through Google Search Console that visitors encounter and where administrators can find solutions for them in story format.

The post Google Search Central Creatively Clarifies Common Web Errors appeared first on Search Engine Journal.

Microsoft Introduces Audience Features In Advertising Editor & More via @sejournal, @MattGSouthern

Microsoft Advertising announced several new product features this month, including expanding audience targeting options in Microsoft Advertising Editor.

The post Microsoft Introduces Audience Features In Advertising Editor & More appeared first on Search Engine Journal.

Exploring The Marketing Potential Of Predictive AI via @sejournal, @macuraa

Discover what predictive AI can do to move your business forward and to deliver an enhanced customer experience.

The post Exploring The Marketing Potential Of Predictive AI appeared first on Search Engine Journal.

Competition In The SEO Job Market And How To Succeed via @sejournal, @annabellenyst

Want to stand out in today's competitive job market? Read on and learn relevant career insight and tips based on our State Of SEO report.

The post Competition In The SEO Job Market And How To Succeed appeared first on Search Engine Journal.

Sunday 3 September 2023

5 Reasons Why Your PPC Leads Are Not Converting via @sejournal, @brookeosmundson

It's easy to blame PPC when leads aren't converting to customers. But there are many reasons outside of PPC that this problem exists.

The post 5 Reasons Why Your PPC Leads Are Not Converting appeared first on Search Engine Journal.