Wednesday 30 June 2021

Expert Tips for Improved Performance in a Google Core Web Vitals World via @sejournal, @cloudinary

Industry experts explain why media optimization is crucial for meeting Google's Core Web Vitals, which will soon impact page rankings.

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What to Do About Old Low Quality Content via @sejournal, @martinibuster

Google's John Mueller answers the question about what to do about old content that is of a very low quality

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How Redirecting URLs Can Impact SEO via @sejournal, @MattGSouthern

Google has published an updated document which goes over six different types of URL redirects and their effects on search results.

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Google On How Long SEO Takes via @sejournal, @MattGSouthern

Google’s John Mueller answers the question: “how long does SEO take for new pages?” in the latest episode of Ask Googlebot on YouTube.

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How to Protect a WordPress Site from Hackers via @sejournal, @martinibuster

For many WordPress sites, simply taking small steps to secure a website is enough to keep the sites from getting hacked. Read about it here.

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Avoid These 10 Data Storytelling Mistakes That Undermine Your Expertise via @sejournal, @justinlugbill

Avoid 10 data storytelling mistakes and try these tips instead to better communicate digital marketing performance — good and bad.

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Account-Based Marketing 101: Avoid These First Campaign Mistakes via @sejournal, @drumming

Starting an account-based marketing (ABM) program for your company? Learn how to avoid common mistakes and succeed in your first campaign.

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A Complete Guide to the Google Panda Update: 2011-21 via @sejournal, @MrDannyGoodwin

Learn everything you need to know about Google Panda. Check out why it was launched, what we know about the algorithm and a complete timeline.

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Facebook Announces Bulletin – New Monetization Platform for Writers via @sejournal, @martinibuster

Bulletin.com by Facebook offers websites for writers to engage with and monetize their readers, leveraging Facebook to increase their reach

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Tuesday 29 June 2021

Google Announces Spam Update Part 2 via @sejournal, @martinibuster

Google announced the second anti-spam update is rolling out today. Similar to to last week's spam update it will finish rolling out the same day

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Google Begins Using MUM For Vaccine Search Results via @sejournal, @MattGSouthern

Google’s first use of MUM in real-world search results involves using the technology to understand variations of searches for COVID-19 vaccine information.

The post Google Begins Using MUM For Vaccine Search Results appeared first on Search Engine Journal.

17 Reasons Why Your Enterprise SEO May Be Underperforming via @sejournal, @madmanick

The reasons why you're enterprise SEO is underperforming will come down to your content, technicals, page experience, or site authority. Learn more about them here.

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How Social Media Helps SEO [Final Answer] via @sejournal, @krisjonescom

Social media provides many benefits of its own but it also helps your digital marketing efforts – including SEO. Learn how here.

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20 Essential Skills for Digital Marketers via @sejournal, @JulieJoyce

You don't need to have every single digital marketing skill out there, but the ones on this list will help you succeed in any role.

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Monday 28 June 2021

Is It Time to Completely Rethink Your Keyword Management Process? via @sejournal, @seomonitor

Creating a better system for managing your keywords can help you save time and resources and help set up your SEO campaigns for success.

The post Is It Time to Completely Rethink Your Keyword Management Process? appeared first on Search Engine Journal.

YouTube’s 5 Tips to Help Smaller Channels Grow via @sejournal, @MattGSouthern

YouTube shares five pieces of advice aimed at smaller channels looking to build an audience and channels just getting started for the first time.

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Google Suggests A Site’s Appearance Can Impact Rankings via @sejournal, @MattGSouthern

Google suggests the presentation of a business’s website may impact search visibility if it doesn’t meet a certain expectations for quality. 

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How to Increase Your SaaS Conversion & Activation Rates [Webinar] via @sejournal, @hethr_campbell

Join our next webinar and learn how better product marketing can boost your SaaS conversion and activation rates.

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Google Tests Seller Ratings in Organic Search via @sejournal, @MattGSouthern

Google is merging paid and organic search features in a test that shows businesses’ seller ratings in regular search snippets.

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How to Create a Winning Local SEO Strategy for Your Business via @sejournal, @jasonhennessey

Local SEO is one of the best marketing tools to get your business noticed in local search. Increase rankings, traffic, and leads with this guide.

The post How to Create a Winning Local SEO Strategy for Your Business appeared first on Search Engine Journal.

How to Trigger a Personal Knowledge Panel in Google via @sejournal, @jasonmbarnard

How can you get a personal knowledge panel result for yourself or a client? Learn how to show Google the Entity Home and more here.

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The Complete Guide to GMB Attributes for Local SEO via @sejournal, @mjnyman

Learn how to use GMB attributes to optimize your local listings and drive more business from Google My Business.

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Friday 25 June 2021

How HTTP Status Codes Impact SEO via @sejournal, @MattGSouthern

Google has published a new help document explaining how different HTTP status codes affect how a site appears in search results.

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Google Showing “Reliable Sources” Prompt on Trending Searches via @sejournal, @martinibuster

Google is showing a new prompt on trending searches when there aren't enough reliable sources

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Google Patent Aims to Solve Searchers’ Need for Related Media Content via @sejournal, @bill_slawski

Learn about a Google patent that enables searchers to explore connections between related entities in different types of media.

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Google Testing “Reliable Sources” Prompt on Trending Searches via @sejournal, @martinibuster

New prompt on trending searches lacking sufficient reliable sources may be meant to counter the spread of misinformation

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How to Set the Budget for Your Facebook Ad via @sejournal, @michellemsem

Learn how to optimize your Facebook Ads campaign budget, with tips on both Daily Budget and Lifetime Budget from a social PPC expert.

The post How to Set the Budget for Your Facebook Ad appeared first on Search Engine Journal.

Google Knowledge Panel Shows Wrong Man as Serial Killer via @sejournal, @martinibuster

A flaw in how Google Knowledge Panel matches images may have caused an innocent man to be identified as a serial killer

The post Google Knowledge Panel Shows Wrong Man as Serial Killer appeared first on Search Engine Journal.

Thursday 24 June 2021

Google Web Stories Reaches 100K Per Day Milestone via @sejournal, @MattGSouthern

In a report on Web Stories usage, Google says 100,000 new stories are now being added to the search index every day.

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How to Find Your Audiences Whenever They Are Online with Marty Weintraub - Ep. 231 via @sejournal, @brentcsutoras

In this episode, our guest is Marty Weintraub. He is the founder of AimClear, a driven Integrated Marketing Agency dominant in customer acquisition and winner of 17 US Search Awards, including 5X most recent Best Integrated Agency. AimClear’s differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing. About Marty and AimClear [4:53] AimClear considers themselves as entrepreneurs and marketers. Marty is a photographer and Speaker, and he founded AimClear in 2007. They are a driven integrated marketing agency and are great at getting new customers. [5:28] What makes them different is the way they think about […]

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4 Challenges in Enterprise SEO Rank Tracking & How To Solve Them via @sejournal, @Botify

Still obsessed with SERP monitoring? Learn four ways to rethink your approach to rank tracking for a more holistic enterprise SEO strategy.

The post 4 Challenges in Enterprise SEO Rank Tracking & How To Solve Them appeared first on Search Engine Journal.

Google Delays Privacy Sandbox Initiatives, Extends Support for 3rd Party Cookies via @sejournal, @hoffman8

Google announced extended support of third-party cookies until 2023, while privacy sandbox initiatives continue to go through rigorous testing. Here's what you need to know!

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Just Say No to Hackers: How to Harden Your WordPress Security via @sejournal, @vahandev

Learn how to protect your WordPress website from hackers with these 16 security tips and see what to do if your site is hacked.

The post Just Say No to Hackers: How to Harden Your WordPress Security appeared first on Search Engine Journal.

8 Google SEO Tips for Page One Results via @sejournal, @marktraphagen

The competition for a spot on page one of Google can be fierce, but with the right work and effort, it is achievable. Here's how.

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Wednesday 23 June 2021

Google Rolls Out New Spam Algorithm Update via @sejournal, @MattGSouthern

Google’s Danny Sullivan confirms an algorithm update targeted at fighting spam is rolling out to search results.

The post Google Rolls Out New Spam Algorithm Update appeared first on Search Engine Journal.

5 Critical SEO Considerations When Optimizing News Websites via @sejournal, @AdamHeitzman

News sites function differently and can benefit from SEO designed just for them. Learn five best practices for a better-optimized media/publisher site.

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SEO for Early-Stage Startups: How to Get Found in Competitive SERPs via @sejournal, @TaylorDanRW

Early-stage startups typically don't have the budget to compete against established brands for top keyword terms. Learn what to do instead.

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5 Critical SEO Considerations When Optimizing News Websites via @sejournal, @AdamHeitzman

News sites function differently and can benefit from SEO designed just for them. Learn five best practices for a better-optimized media/publisher site.

The post 5 Critical SEO Considerations When Optimizing News Websites appeared first on Search Engine Journal.

Google Analytics 4 Backlash: GA4 “Sucks” and is “Horrible” via @sejournal, @martinibuster

Search marketing community declares GA4 to be awful, unusable, and so bad it can bring you to tears. What is going on?

The post Google Analytics 4 Backlash: GA4 “Sucks” and is “Horrible” appeared first on Search Engine Journal.

Top 4 Challenges for Brands Using International SEO Agencies via @sejournal, @audette

International search is complicated, dynamic, and multi-disciplinary. An experienced global SEO agency can help, with these tips for success.

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4 Powerful Facebook Ads Targeting Options via @sejournal, @SusanEDub

Are you making the most of Facebook's powerful ad targeting options? See if you can up your social PPC game with these tips.

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Tuesday 22 June 2021

Facebook Launches 4 New Ecommerce Features via @sejournal, @MattGSouthern

Facebook, Instagram, and WhatsApp are gaining new features that will help retailers get their products in front of more customers and increase sales.

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YouTube Rolls Out New Tools & Resources For Small Biz Owners via @sejournal, @MattGSouthern

YouTube launches new tools and resources for small business owners including a step-by-step guide to growing a channel, and a streamlined process for creating ads.

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YouTube Holds First-Ever “Small Biz Day” On June 24 via @sejournal, @MattGSouthern

YouTube is holding its first-ever "Small Biz Day" on June 24, an all-day event dedicated to helping small businesses use video to reach their audience.

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Brave Search Launches in Public Beta via @sejournal, @MattGSouthern

Brave Search, from the company behind the Brave web browser, is now available globally in a public beta.

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4 Tips for Better Managing Multiple SEO Projects At Once via @sejournal, @mindyweinstein

How can you achieve maximum productivity and output while managing multiple SEO projects at once? Check out these expert SEO tips.

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How to Build Links at Scale Without Sacrificing Quality via @sejournal, @paddymoogan

Scaling your link building efforts can drive gains in organic traffic long term, even in competitive spaces. Here's how to do it.

The post How to Build Links at Scale Without Sacrificing Quality appeared first on Search Engine Journal.

Are You Making These Big Mistakes with Your Google My Business Listing? via @sejournal, @hethr_campbell

Make sure you’re avoiding these common yet critical Google My Business pitfalls – whether you manage a single listing or thousands of them.

The post Are You Making These Big Mistakes with Your Google My Business Listing? appeared first on Search Engine Journal.

The Top 10 Social Media Sites & Platforms 2021 via @sejournal, @theshelleywalsh

What are the most popular social media platforms in 2021? See what digital marketers need to know about Facebook, Twitter, LinkedIn, and more.

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Search Console Insights, New GA4 Reports & More Digital Marketing News via @sejournal, @shepzirnheld

Learn about the new Search Console Insights feature, Shop Pay's expansion to non-Shopify merchants, Amazon's blocking of FLoC, and how GA4 just got even better.

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