Sunday 28 February 2021

Google’s John Mueller on Troubleshooting Rich Results via @MattGSouthern

Google’s John Mueller goes over three possible reasons why a website’s structured data is not generating rich results in search.

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71 Mind-Blowing Search Engine Optimization Stats via @MrDannyGoodwin

Here are all the latest SEO statistics you need to know: organic traffic, user behavior, industry spending, local search, Google, and more.

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Why Search – and SEO – Is Important via @RyanJones

The consumer journey is gradually playing a larger role in search. Users search to solve problems, to accomplish tasks, and “do” things.

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Google On Expected Impact of Core Web Vitals Update via @martinibuster

Google explains what to expect when Core Web Vitals become a ranking signal

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Saturday 27 February 2021

Google: Fine if 30-40% of URLs in Search Console Are 404s via @MattGSouthern

Google’s John Mueller says it’s normal if 30-40% of URLs in a site’s Search Console report are returning 404 errors.

The post Google: Fine if 30-40% of URLs in Search Console Are 404s via @MattGSouthern appeared first on Search Engine Journal.

Study Finds 4 Negative Effects of Too Much Video Conferencing via @MattGSouthern

In the first ever peer-reviewed study on Zoom fatigue, Stanford researchers expose the psychological consequences of being on video calls for hours a day.

The post Study Finds 4 Negative Effects of Too Much Video Conferencing via @MattGSouthern appeared first on Search Engine Journal.

What Is SEO & How It Works via @lorenbaker

What is SEO? Read about the basics you need to know to get started and learn the 3 biggest tips to SEO success.

The post What Is SEO & How It Works via @lorenbaker appeared first on Search Engine Journal.

20+ Years of SEO: A Brief History of Search Engine Optimization via @lorenbaker

The practice we know as SEO started in the mid-1990s. Read on about notable milestones in the evolution of search engines and SEO.

The post 20+ Years of SEO: A Brief History of Search Engine Optimization via @lorenbaker appeared first on Search Engine Journal.

Mueller Discusses Site Traffic and Core Web Vitals via @martinibuster

Core Web Vitals scores are calculated from actual traffic. Google answers if site traffic influences the scoring

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Google Says Word Count Not a Quality Factor via @martinibuster

John Mueller affirmed that the number of words in an article is not a quality factor that Google considers.

The post Google Says Word Count Not a Quality Factor via @martinibuster appeared first on Search Engine Journal.

Friday 26 February 2021

Google Ads Announces Updates to Partners Program & This Week’s Digital Marketing News [PODCAST]

The Marketing O’Clock team rejoices at Google Ads’ much-needed updates to their Partners program, takes a look at Spotify’s newest advertising initiatives, and more!

The post Google Ads Announces Updates to Partners Program & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

Making Cold Emails HOT Again: Segmenting & Theming in Link-Building Outreach via @BibiBuzzCom

The key to email outreach is standing out. Here's how to segment your prospect list and use unique themes for your next link-building outreach campaigns.

The post Making Cold Emails HOT Again: Segmenting & Theming in Link-Building Outreach via @BibiBuzzCom appeared first on Search Engine Journal.

Twitter Lets Users Monetize Tweets With ‘Super Follow’ via @MattGSouthern

Twitter presents a first look at a new feature called Super Follow which lets users pay a monthly fee in exchange for premium content.

The post Twitter Lets Users Monetize Tweets With ‘Super Follow’ via @MattGSouthern appeared first on Search Engine Journal.

3 Top Skills SEO Content Writers Need to Succeed via @krisjonescom

It takes more than just great writing chops to create search-optimized content. Here are the top SEO content writing skills it takes to succeed.

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6 Tips for More Targeted & Engaging PPC Campaigns via @iambenwood

Learn how to make objective, media-neutral advertising decisions for the brands you represent with these 6 tips for more compelling and effective PPC.

The post 6 Tips for More Targeted & Engaging PPC Campaigns via @iambenwood appeared first on Search Engine Journal.

WordPress Out of Touch with Publisher Needs? via @martinibuster

Publishers scramble to fix Core Web Vitals while WordPress, plugin and theme developers seemingly decline to address those needs

The post WordPress Out of Touch with Publisher Needs? via @martinibuster appeared first on Search Engine Journal.

Thursday 25 February 2021

Google Audio Search – Will it Ever Be Possible? via @MattGSouthern

Will it ever be possible for Google to create an index of audio content that users can search through like web pages?

The post Google Audio Search – Will it Ever Be Possible? via @MattGSouthern appeared first on Search Engine Journal.

1.8 Billion People Use Facebook Groups Every Month via @MattGSouthern

Facebook Groups, and online communities in general, are becoming more prevalent in peoples’ lives according to data from a new research study.

The post 1.8 Billion People Use Facebook Groups Every Month via @MattGSouthern appeared first on Search Engine Journal.

Facebook, Microsoft & Google Ads Compared: CTR, CPM & CPC Benchmarks via @mirandalmwrites

How do sentiment, landing page quality, and increasing ad spend impact PPC performance? Cambridge University compares Facebook, Microsoft & Google Ads.

The post Facebook, Microsoft & Google Ads Compared: CTR, CPM & CPC Benchmarks via @mirandalmwrites appeared first on Search Engine Journal.

Snapchat Now Reaches 70% of 13 to 24 Year Olds via @MattGSouthern

Snapchat is now reaching over 70% of 13 to 24 year olds in the world’s most lucrative digital ad markets.

The post Snapchat Now Reaches 70% of 13 to 24 Year Olds via @MattGSouthern appeared first on Search Engine Journal.

The Insider’s Guide to Shopify SEO Best Practices via @lorenbaker

Your SEO strategy can have a big impact on your ecommerce sales. Learn Shopify SEO best practices and troubleshooting tips here.

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3 SEO Lessons From The New York Times & CNN on How to Rank #1 via @johnelincoln

Top news sites keep their content front and center with optimization strategies. Learn some of the best SEO practices and how to implement them.

The post 3 SEO Lessons From The New York Times & CNN on How to Rank #1 via @johnelincoln appeared first on Search Engine Journal.

Yandex Accused of Anti-competitive Practices in Russia via @martinibuster

Russian Federal Antimonopoly Service (FAS) issued a warning to Yandex to cease favoring their own sites at the expense of competitors

The post Yandex Accused of Anti-competitive Practices in Russia via @martinibuster appeared first on Search Engine Journal.

A Beginner’s Guide to Shopping Ads via @PPCKirk

Working in ecommerce paid search and want to keep up with competition? Read on and learn how to set up, manage, and optimize Shopping Ads.

The post A Beginner’s Guide to Shopping Ads via @PPCKirk appeared first on Search Engine Journal.

Wednesday 24 February 2021

Google News SEO & Google Discover with Conde Nast’s John Shehata - Ep. 213

On this episode of the SEJ Show, Loren hosts John Shehata of Conde Nast to discuss Google News, Google Discover, making the most of jumping on trends in News Search, what John feels will be a News Search focus in 2021 and a little bit about NewzDash.

The post Google News SEO & Google Discover with Conde Nast’s John Shehata [Podcast] appeared first on Search Engine Journal.

Digital Asset Management: What Is It & Why It Matters in Enterprise SEO via @TaylorDanRW

What is digital asset management and how does it serve enterprise SEO objectives? Explore how DAMs support smarter search strategy.

The post Digital Asset Management: What Is It & Why It Matters in Enterprise SEO via @TaylorDanRW appeared first on Search Engine Journal.

Core Web Vitals Challenge: WordPress vs Everyone via @martinibuster

Real-world data is used to select which CMS is the Core Web Vitals Champion. WordPress versus Joomla, Drupal, Squarespace and Wix

The post Core Web Vitals Challenge: WordPress vs Everyone via @martinibuster appeared first on Search Engine Journal.

8 New & Updated Google My Business Features for Local SEO via @johnelincoln

Make sure you're taking advantage of these recently released Google My Business features and attributes to improve your local search presence.

The post 8 New & Updated Google My Business Features for Local SEO via @johnelincoln appeared first on Search Engine Journal.

Firefox Launches Total Cookie Protection via @RebekahDunne

Mozilla's latest release allows even stricter blocking of cookies. This is the latest move in its continued fight to protect user data.

The post Firefox Launches Total Cookie Protection via @RebekahDunne appeared first on Search Engine Journal.

A Complete Guide to PPC Ad Formats via @bigalittlea

PPC ads come in many shapes and sizes. Here's an overview of the major PPC ad formats available across Google Ads and Microsoft Ads.

The post A Complete Guide to PPC Ad Formats via @bigalittlea appeared first on Search Engine Journal.

Tuesday 23 February 2021

Twitter’s Top 6 Trends to Help Brands Stay Ahead via @MattGSouthern

A new report from Twitter lists 6 trends brands need to be ahead of in order to remain relevant to users in the years ahead.

The post Twitter’s Top 6 Trends to Help Brands Stay Ahead via @MattGSouthern appeared first on Search Engine Journal.

Snapchat Reports Increase in Mobile Video Viewing via @MattGSouthern

Snapchat users are watching more video on mobile devices, and a report from the company claims the change in viewing behavior is here to stay.

The post Snapchat Reports Increase in Mobile Video Viewing via @MattGSouthern appeared first on Search Engine Journal.

LinkedIn Pages Updated With New Features via @MattGSouthern

LinkedIn Pages are getting new features designed to help businesses generate more leads, keep employees engaged, and create more types of content.

The post LinkedIn Pages Updated With New Features via @MattGSouthern appeared first on Search Engine Journal.

11 Important Image SEO Tips You Need to Know via @annaleacrowe

Are you optimizing images for your customers and search engines? Use these image optimization tips to maximize findability and speed.

The post 11 Important Image SEO Tips You Need to Know via @annaleacrowe appeared first on Search Engine Journal.

4 Ways Call Tracking Is Changing (And Why This Is a Good Thing) via @CallRail

Call tracking is no longer just an attribution tool. Learn why its evolution is crucial for optimizing your marketing mix.

The post 4 Ways Call Tracking Is Changing (And Why This Is a Good Thing) via @CallRail appeared first on Search Engine Journal.

10 Ways Ads End Up in Facebook Jail & How to Avoid It via @digital_future

Stay in Facebook's good graces and keep your ad campaigns on track with these 10 things to work through before launching your next campaign.

The post 10 Ways Ads End Up in Facebook Jail & How to Avoid It via @digital_future appeared first on Search Engine Journal.

Digital Public Relations Myths & Musts for Earned Media Success via @lisabuyer

Earned media from PR complements paid and organic. These are the "musts" in digital public relations, as well as misconceptions that hinder PR success.

The post Digital Public Relations Myths & Musts for Earned Media Success via @lisabuyer appeared first on Search Engine Journal.

WordPress 5.6.2 Update is Largely Successful via @martinibuster

WordPress 5.6.2 update safely rolls out with a fix for a bug introduced by the previous update. Publishers are encouraged to update.

The post WordPress 5.6.2 Update is Largely Successful via @martinibuster appeared first on Search Engine Journal.

Facebook Wins Standoff With Australian Government via @martinibuster

Australian government backs down, abandons attempt to force Facebook into negotiations. Facebook restores news traffic to Australian news organizations

The post Facebook Wins Standoff With Australian Government via @martinibuster appeared first on Search Engine Journal.

Everything You Need to Know About Ad Extensions via @GrpTwentySeven

Ad extensions are an important part of optimizing your paid search ads. Here's everything you need to know about manual and automated ad extensions.

The post Everything You Need to Know About Ad Extensions via @GrpTwentySeven appeared first on Search Engine Journal.

Core Web Vitals Not Really Your Problem? via @martinibuster

Google is burdening the USERS of software like WordPress and not the developers to fix it for Core Web Vitals. Is that fair?

The post Core Web Vitals Not Really Your Problem? via @martinibuster appeared first on Search Engine Journal.

Monday 22 February 2021

Reset Australia Calls The New Disinformation & Misinformation Code ’Wholly Inadequate’ via @RebekahDunne

An in-depth look at Australia’s new code to combat Disinformation and Misinformation and why it has been called ‘pointless’ by Reset Australia.

The post Reset Australia Calls The New Disinformation & Misinformation Code ’Wholly Inadequate’ via @RebekahDunne appeared first on Search Engine Journal.

How to Build Links for Ecommerce & Affiliate Sites [Webinar] via @brentcsutoras

Join our next live webinar with PureLinq founder Kevin Rowe and learn how to boost your ecommerce and affiliate site’s search visibility with link building.

The post How to Build Links for Ecommerce & Affiliate Sites [Webinar] via @brentcsutoras appeared first on Search Engine Journal.

LinkedIn is Reportedly Creating a Service For Hiring Freelancers via @MattGSouthern

LinkedIn is reportedly planning to launch a new service this fall where users can find and hire freelance professionals.

The post LinkedIn is Reportedly Creating a Service For Hiring Freelancers via @MattGSouthern appeared first on Search Engine Journal.

Google Search Console Updated With New Associations Page via @MattGSouthern

Google Search Console has a new and enhanced Associations page which will carry over all existing associations.

The post Google Search Console Updated With New Associations Page via @MattGSouthern appeared first on Search Engine Journal.

Unusual Call to Action Examples That Actually Work via @ChandalN

What drives CTA clicks? Is it the color of the button or the language used? Undoubtedly, unusual CTAs have a way of converting.

The post Unusual Call to Action Examples That Actually Work via @ChandalN appeared first on Search Engine Journal.

7 Reasons More Website Traffic May Not Be Better For Business via @natalieannhoben

Driving traffic to a site is a common SEO goal, but more website traffic is not always better. Here are some reasons why.

The post 7 Reasons More Website Traffic May Not Be Better For Business via @natalieannhoben appeared first on Search Engine Journal.

10 PPC Copywriting Best Practices for Extra Effective Text Ads via @AdamHeitzman

Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.

The post 10 PPC Copywriting Best Practices for Extra Effective Text Ads via @AdamHeitzman appeared first on Search Engine Journal.

The Best SEO Conferences (Virtual Summits & Events) in 2021-2022 via @MrDannyGoodwin

Here are the top virtual and in-person SEO conferences, where you can network and learn the latest digital marketing strategies, tips, and trends.

The post The Best SEO Conferences (Virtual Summits & Events) in 2021-2022 via @MrDannyGoodwin appeared first on Search Engine Journal.

62% of People Say Customer Photos Influence Purchase Decisions via @MattGSouthern

A new report shows user-generated content, such as photos uploaded by customers, plays a significant role in purchase decisions.

The post 62% of People Say Customer Photos Influence Purchase Decisions via @MattGSouthern appeared first on Search Engine Journal.