Friday 30 December 2022

Thursday 29 December 2022

Sunday 25 December 2022

Social Media Career Path: How To Get Started via @sejournal, @brentcsutoras

What steps should you take to start your career path in social media? This social media career guide answers these questions and more.

The post Social Media Career Path: How To Get Started appeared first on Search Engine Journal.

Friday 23 December 2022

What Is The Risk Of Focusing On Competitors SEO Strategies? via @sejournal, @rollerblader

Keeping an eye on your competitor? Learn from their mistakes and take advantage of the opportunity to rank with examples from expert Adam Riemer.

The post What Is The Risk Of Focusing On Competitors SEO Strategies? appeared first on Search Engine Journal.

Snapchat Marketing: An In-Depth Guide via @sejournal, @BrianFr07823616

This guide to Snapchat marketing, is an overview of an often misunderstood channel for marketers and how to start using it effectively.

The post Snapchat Marketing: An In-Depth Guide appeared first on Search Engine Journal.

Why SEO Pros Need To Master Prompts: The ChatGPT Revolution via @sejournal, @VincentTerrasi

Generate images and text to scale your content by writing great prompts. Tackle each issue with text and image using this comprehensive guide.

The post Why SEO Pros Need To Master Prompts: The ChatGPT Revolution appeared first on Search Engine Journal.

Thursday 22 December 2022

5 Great Value Proposition Examples & Why They Work via @sejournal, @natalieannhoben

Finding your ideal customers depends on nailing the right messaging for your brand's value proposition.

The post 5 Great Value Proposition Examples & Why They Work appeared first on Search Engine Journal.

Twitter Adds Public View Counts To Tweets via @sejournal, @MattGSouthern

Elon Musk announced today that Twitter will now display view counts on tweets, giving users more insight into the reach of other users' content.

The post Twitter Adds Public View Counts To Tweets appeared first on Search Engine Journal.

Twitter Enhances Search Results For Cashtags via @sejournal, @MattGSouthern

Twitter is upgrading the user experience for cashtags, showing pricing graphs when users click on the symbol of a major stock, ETF, or cryptocurrency.

The post Twitter Enhances Search Results For Cashtags appeared first on Search Engine Journal.

Mastodon Reaches 2.5 Million Users, Founder Holds Reddit AMA via @sejournal, @MattGSouthern

Since Elon Musk acquired Twitter, Mastodon, a decentralized and open-source social media platform, has grown its user base from 300K to 2.5M monthly active users.

The post Mastodon Reaches 2.5 Million Users, Founder Holds Reddit AMA appeared first on Search Engine Journal.

TikTok Trends Right Now: Winter 2022 via @sejournal, @donutcaramel13

Here are the top five Winter TikTok trends to give you inspiration and help you create potentially viral videos for your TikTok marketing

The post TikTok Trends Right Now: Winter 2022 appeared first on Search Engine Journal.

What Is Header Bidding And How To Implement It via @sejournal, @vahandev

Set up header bidding and boost your revenue by +30% or more by creating selling pressure on Google Adx.

The post What Is Header Bidding And How To Implement It appeared first on Search Engine Journal.

Wednesday 21 December 2022

12 Proven Local SEO Tips To Dominate The SERPs And Map Pack via @sejournal, @wburton27

Learn why local search is important and how to optimize your business for the local search results to maximize performance.

The post 12 Proven Local SEO Tips To Dominate The SERPs And Map Pack appeared first on Search Engine Journal.

SEO During A Recession (Does It Still Work?) via @sejournal, @tonynwright

SEO should be an important part of your marketing plan, no matter what the economic conditions.

The post SEO During A Recession (Does It Still Work?) appeared first on Search Engine Journal.

An In-Depth Guide To Get Started With Looker Studio (The New Google Data Studio) via @sejournal, @brookeosmundson

Google rebranded its Data Studio product to Looker Studio. Here's an in-depth guide to help you navigate Google's free data visualization tool.

The post An In-Depth Guide To Get Started With Looker Studio (The New Google Data Studio) appeared first on Search Engine Journal.

Are Javascript Redirects SEO Friendly? via @sejournal, @BrianHarnish

Are JavaScript redirects the best solution? Ensure you are not wasting crawl budgets by learning when and where to use them for better SEO.

The post Are Javascript Redirects SEO Friendly? appeared first on Search Engine Journal.

How To Create A Survey Quickly In Google Forms And Microsoft Word via @sejournal, @ronlieback

Creating an online survey promotes higher customer engagement and serves as a valuable lead generation and market research tool for your firm. Get started here.

The post How To Create A Survey Quickly In Google Forms And Microsoft Word appeared first on Search Engine Journal.

Expert SEO & Google Algorithm Predictions For 2023 via @sejournal, @lorenbaker

Uncover the biggest SEO insights of this year, plus get expert predictions on what next year may hold.

The post Expert SEO & Google Algorithm Predictions For 2023 appeared first on Search Engine Journal.

Tuesday 20 December 2022

TikTok’s For You Page Shows Why A Video Is Recommended via @sejournal, @MattGSouthern

TikTok's 'For You' page, the first screen people see when opening the app, will tell users why the algorithm put a video in their feed.

The post TikTok’s For You Page Shows Why A Video Is Recommended appeared first on Search Engine Journal.

Twitter Launches Blue For Business With Square Profile Photos via @sejournal, @MattGSouthern

Twitter is launching Blue For Business, a new version of Blue Verified designed to distinguish brand accounts from personal accounts.

The post Twitter Launches Blue For Business With Square Profile Photos appeared first on Search Engine Journal.

10 Biggest & Best PPC Features Of The Year via @sejournal, @brookeosmundson

Here are our top 10 picks of new PPC features and developments this year. What does all this mean for the future of PPC?

The post 10 Biggest & Best PPC Features Of The Year appeared first on Search Engine Journal.

How To Buy An Online Business (& Where To Buy)

Taking a leap to buy an online business is rewarding when you significantly reduce your risk. Here are important factors for consideration.

The post How To Buy An Online Business (& Where To Buy) appeared first on Search Engine Journal.

Monday 19 December 2022

Google Retires Web Light Webpage Transcoding via @sejournal, @martinibuster

Google retired the Web Light service that made the Internet faster for users in countries where mobile connections were slow.

The post Google Retires Web Light Webpage Transcoding appeared first on Search Engine Journal.

New Instagram Templates: Create Year-In-Review Highlight Reels via @sejournal, @MattGSouthern

Instagram is rolling out four new Reels templates that allow users to create a narrated video of their 2022 highlights.

The post New Instagram Templates: Create Year-In-Review Highlight Reels appeared first on Search Engine Journal.

Google’s John Mueller: WordPress Not Inherently Better For SEO via @sejournal, @MattGSouthern

In response to a thread on Reddit, Google Search Advocate John Mueller says there’s no inherent SEO advantage to WordPress over coding a website yourself.

The post Google’s John Mueller: WordPress Not Inherently Better For SEO appeared first on Search Engine Journal.

Journalism to PR to Marketing to Sports – A Journey - Ep. 297 via @sejournal, @lorenbaker

Sports marketing is filled with star power and money. You could never do the same with your marketing. Or could you?

The post Journalism to PR to Marketing to Sports – A Journey [Podcast] appeared first on Search Engine Journal.

9 Examples of Highly Shareable Content via @sejournal, @BrianFr07823616

Learn how to create the type of content that social media audiences will want to share with their connections.

The post 9 Examples of Highly Shareable Content appeared first on Search Engine Journal.

7 Best Programming Languages To Learn (For SEO) via @sejournal, @BrianHarnish

For those looking to level up their SEO, discover what you can do with programming languages. Here are the top 7 along with their benefits.

The post 7 Best Programming Languages To Learn (For SEO) appeared first on Search Engine Journal.

Friday 16 December 2022

17 Types Of Content Marketing You Can Use via @sejournal, @BrianFr07823616

Let's take a look at 17 types of marketing content and learn how you can use them to make a bigger splash with your marketing. 

The post 17 Types Of Content Marketing You Can Use appeared first on Search Engine Journal.

Social Media Career Path: How To Get Started via @sejournal, @brentcsutoras

What steps should you take to start your career path in social media? This social media career guide answers these questions and more.

The post Social Media Career Path: How To Get Started appeared first on Search Engine Journal.

Rank Tracking: How To Do It The Right Way via @sejournal, @wburton27

Rank tracking is still an important part of any successful SEO strategy and a key metric for SEO pros and marketers continue to measure.

The post Rank Tracking: How To Do It The Right Way appeared first on Search Engine Journal.

Thursday 15 December 2022

How To Eliminate Render-Blocking Resources via @sejournal, @BrianHarnish

Improve how users experience your site by learning how to identify and eliminate render-blocking resources.

The post How To Eliminate Render-Blocking Resources appeared first on Search Engine Journal.

Meta Focused On Safety, Security in 2022 via @sejournal, @BrianFr07823616

Meta implemented a number of new programs and features designed to improve safety and security on its platforms in 2022.

The post Meta Focused On Safety, Security in 2022 appeared first on Search Engine Journal.

Google Analytics 4 Rolling Out Built-In Landing Page Report via @sejournal, @BrianFr07823616

Google Analytics 4 (GA4) is rolling out built-in functionality that allows users to generate landing reports.

The post Google Analytics 4 Rolling Out Built-In Landing Page Report appeared first on Search Engine Journal.

Google E-E-A-T: How To Demonstrate First-Hand Experience via @sejournal, @MattGSouthern

Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater guidelines list the criteria Google looks for.

The post Google E-E-A-T: How To Demonstrate First-Hand Experience appeared first on Search Engine Journal.

Google Reveals More Information About Search Status Dashboard via @sejournal, @martinibuster

Google search podcast reveals more details about the new Search Status Dashboard including why it's not coming to other languages

The post Google Reveals More Information About Search Status Dashboard appeared first on Search Engine Journal.

A Marketing Calendar Template To Plan Your Content For 2023 via @sejournal, @BrianFr07823616

We’ve done all the work to create a marketing calendar template for you. And best of all, it’s free.

The post A Marketing Calendar Template To Plan Your Content For 2023 appeared first on Search Engine Journal.

Wednesday 14 December 2022

Google and the Rise of Zero Click Searches – What Does it Mean For Your Business? - Ep. 296 via @sejournal, @lorenbaker

Zero-click searches are becoming more frequent. What can you do about it?

The post Google and the Rise of Zero Click Searches – What Does it Mean For Your Business? [Podcast] appeared first on Search Engine Journal.

The Ultimate Google Ads Pacing Dashboard For 2023 (Free Looker Studio Template) via @sejournal, @amyppc

Discover how you can get the most out of this Google Ads Pacing Dashboard, including a free Looker Studio template.

The post The Ultimate Google Ads Pacing Dashboard For 2023 (Free Looker Studio Template) appeared first on Search Engine Journal.

Google December 2022 Link Spam Update Rolling Out Now via @sejournal, @MattGSouthern

Google confirms an update to its spam detection system, called the December 2022 link spam update, is rolling out and will finish within two weeks. 

The post Google December 2022 Link Spam Update Rolling Out Now appeared first on Search Engine Journal.

Is Google Down Right Now? Check The Search Status Dashboard via @sejournal, @MattGSouthern

Google is rolling out a search status dashboard that will inform you, in real-time, whether there's an issue with crawling, indexing, or serving search results. 

The post Is Google Down Right Now? Check The Search Status Dashboard appeared first on Search Engine Journal.

Is Code-To-Text Ratio A Google Ranking Factor? via @sejournal, @mirandalmwrites

What makes a good code-to-text ratio? How much does it factor into your search ranking? Find out here.

The post Is Code-To-Text Ratio A Google Ranking Factor? appeared first on Search Engine Journal.

How To Understand If A PPC Test Is A Failure via @sejournal, @navahf

Understand success and fail signals, as well as how to establish them for your brand.

The post How To Understand If A PPC Test Is A Failure appeared first on Search Engine Journal.

If Time Is Money, This Free Google Ads Budget Script Is Priceless via @sejournal, @andreaatzori

This free Google Ads budget script will help you to save time and money.

The post If Time Is Money, This Free Google Ads Budget Script Is Priceless appeared first on Search Engine Journal.

Tuesday 13 December 2022

Google Launches Visual Guide To Search Elements via @sejournal, @MattGSouthern

Google's new guide to search features visualizes and defines the various elements that appear on a search results page.

The post Google Launches Visual Guide To Search Elements appeared first on Search Engine Journal.

Google Ads Makes It Easy To Switch To Data-Driven Attribution via @sejournal, @MattGSouthern

Google is making it easy to switch to data-driven attribution for Google Ads campaigns, and letting advertisers see how it will impact campaigns before switching. 

The post Google Ads Makes It Easy To Switch To Data-Driven Attribution appeared first on Search Engine Journal.

5 Great Value Proposition Examples & Why They Work via @sejournal, @natalieannhoben

Finding your ideal customers depends on nailing the right messaging for your brand's value proposition.

The post 5 Great Value Proposition Examples & Why They Work appeared first on Search Engine Journal.

What Is Online Reputation Management (ORM)? via @sejournal, @vandernickr

Is your brand suffering from a negative review? Attract new customers and retain existing ones to your business by turning around perceptions online. Here's how.

The post What Is Online Reputation Management (ORM)? appeared first on Search Engine Journal.

How Can Voice Search Benefit Your SEO? via @sejournal, @krisjonescom

What is voice search, and how can you leverage it for your business's SEO? Get all the basics in this beginner's guide to voice search.

The post How Can Voice Search Benefit Your SEO? appeared first on Search Engine Journal.

Monday 12 December 2022

SEO Trends 2023, According To 24 Experts [Ebook] via @sejournal, @sejournal

Which SEO trends will matter most in 2023? Find out in the latest edition of our SEO Trends ebook with insights from today's top experts.

The post SEO Trends 2023, According To 24 Experts [Ebook] appeared first on Search Engine Journal.

Twitter’s New Verification System Has Blue & Gold Checkmarks via @sejournal, @MattGSouthern

Twitter is launching a modified version of its verification system which includes gold checkmarks for businesses and special labels for official accounts.

The post Twitter’s New Verification System Has Blue & Gold Checkmarks appeared first on Search Engine Journal.

Twitter Expands Community Notes To All Users via @sejournal, @MattGSouthern

Twitter is rolling out Community Notes worldwide, giving everyone the ability to view and rate fact checks contributed by other users.

The post Twitter Expands Community Notes To All Users appeared first on Search Engine Journal.

ChatGPT For Content and SEO? via @sejournal, @martinibuster

Six important things to know before using ChatGPT for SEO and content

The post ChatGPT For Content and SEO? appeared first on Search Engine Journal.

Email Marketing For Small Businesses: A Guide To Getting Started via @sejournal, @BrianFr07823616

When it comes to reaching new audiences, heating up cold leads or staying top of mind with existing customers, there’s nothing quite like email marketing.

The post Email Marketing For Small Businesses: A Guide To Getting Started appeared first on Search Engine Journal.

Saturday 10 December 2022

Thursday 8 December 2022

12 Powerful Email Marketing Tips You Need To Know via @sejournal, @IngridPAdames

Email marketing is still one of the effective ways to promote your brand. Follow these 12 actionable tips to ensure you're using email marketing wisely.

The post 12 Powerful Email Marketing Tips You Need To Know appeared first on Search Engine Journal.

10 Remarketing Lists To Boost PPC Performance via @sejournal, @brookeosmundson

With so many opportunities to use remarketing lists, let’s break down strategies based on where they’re at in the funnel.

The post 10 Remarketing Lists To Boost PPC Performance appeared first on Search Engine Journal.

Google’s Top Global & Local Search Trends Of 2022 via @sejournal, @MattGSouthern

Google’s annual report of top search trends is now available, which includes all new categories not seen in previous years.

The post Google’s Top Global & Local Search Trends Of 2022 appeared first on Search Engine Journal.

How Google’s Helpful Content Update Affected News SEO In 12 Different Countries via @sejournal, @NewsDashboard

Learn exactly how Google's Helpful Content Update impacted news SEO and news publishers in 12 different countries around the world.

The post How Google’s Helpful Content Update Affected News SEO In 12 Different Countries appeared first on Search Engine Journal.

How To Get More Followers On Instagram: 22 Tips To Try via @sejournal, @theshelleywalsh

From increasing likes to posting high-quality images, here are 22 strategies to build followers on Instagram.

The post How To Get More Followers On Instagram: 22 Tips To Try appeared first on Search Engine Journal.

The Freelance SEO Professional’s Journey, How To Get Started In SEO [Survey Results] via @sejournal, @MattGSouthern

Working as an SEO freelancer is how a meaningful percentage of people get their start in the industry. Here's what you can learn from them.

The post The Freelance SEO Professional’s Journey, How To Get Started In SEO [Survey Results] appeared first on Search Engine Journal.

Feature Page SEO For SaaS: Non-Branded Keywords For Organic Traffic via @sejournal, @wanderinghelene

While it's more challenging to market SaaS organically, get creative and bring in more qualified leads with this guide.

The post Feature Page SEO For SaaS: Non-Branded Keywords For Organic Traffic appeared first on Search Engine Journal.

Wednesday 7 December 2022

Google Tag Manager: A GA4 Beginners Guide via @sejournal, @KayleLarkin

Let's take a look at how Google Tag Manager works with an easy five-step GA4 setup tutorial.

The post Google Tag Manager: A GA4 Beginners Guide appeared first on Search Engine Journal.

Are Breadcrumbs A Google Ranking Factor? via @sejournal, @KayleLarkin

Breadcrumbs are helpful for users as they drill down into your site hierarchy, but do they help your rank in search, too?

The post Are Breadcrumbs A Google Ranking Factor? appeared first on Search Engine Journal.

17 Types Of Content Marketing You Can Use via @sejournal, @BrianFr07823616

Let's take a look at 17 types of marketing content and learn how you can use them to make a bigger splash with your marketing. 

The post 17 Types Of Content Marketing You Can Use appeared first on Search Engine Journal.

Is Social Media Search The New Google? How To Boost Organic Traffic In 2023 via @sejournal, @lorenbaker

Learn how to tap into each social media platform's algorithm to improve your search visibility.

The post Is Social Media Search The New Google? How To Boost Organic Traffic In 2023 appeared first on Search Engine Journal.

Tuesday 6 December 2022

Google Ads Conversion Lift Tutorial For Advertisers via @sejournal, @brookeosmundson

Learn how to set up a conversion lift study in Google Ads with their most recent tutorial video.

The post Google Ads Conversion Lift Tutorial For Advertisers appeared first on Search Engine Journal.

New LinkedIn Analytics: More Insight Into Followers & Top Posts via @sejournal, @MattGSouthern

LinkedIn is rolling out new analytics data for users with more insight into their followers and top performing posts.

The post New LinkedIn Analytics: More Insight Into Followers & Top Posts appeared first on Search Engine Journal.

How To Eliminate Render-Blocking Resources via @sejournal, @BrianHarnish

Improve how users experience your site by learning how to identify and eliminate render-blocking resources.

The post How To Eliminate Render-Blocking Resources appeared first on Search Engine Journal.

How To Create A Social Media Content Plan via @sejournal, @jasonhennessey

Planning will help you develop more effective topics and engaging content vs. creating posts spontaneously. Here's how to create a social media calendar.

The post How To Create A Social Media Content Plan appeared first on Search Engine Journal.

7 Ways To Bolster Your Sustainable Competitive Advantage via @sejournal, @oxbird_com

Nothing impacts your company's survival more than the strength of its workforce. Bolster that, and you'll increase your competitive advantage.

The post 7 Ways To Bolster Your Sustainable Competitive Advantage appeared first on Search Engine Journal.

Monday 5 December 2022

How To Optimize The Largest Contentful Paint & Rank Higher In Google via @sejournal, @DebugBear

Learn how to speed up your website & rank higher on SERPs. Hint: Largest Contentful Paint is the most important site speed metric for Google.

The post How To Optimize The Largest Contentful Paint & Rank Higher In Google appeared first on Search Engine Journal.

Google’s Desktop Search Results Are Now Continuously Scrollable via @sejournal, @MattGSouthern

Google is making desktop search results more like mobile with an update that lets users continuously scroll through multiple pages. 

The post Google’s Desktop Search Results Are Now Continuously Scrollable appeared first on Search Engine Journal.

Mozilla Acquires Pulse, A Hybrid-Workplace Collaboration Company via @sejournal, @martinibuster

Acquisition of hybrid workplace collaboration company strengthens Mozilla's plans for growing their suite of products

The post Mozilla Acquires Pulse, A Hybrid-Workplace Collaboration Company appeared first on Search Engine Journal.

Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns

Here are 4 pro strategies to breathe new life into your evergreen PPC campaigns so they're never stale.

The post Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns appeared first on Search Engine Journal.

6 Checkout Page Examples And How To Optimize Them

Ensure your customers leave happy, with your products in their shopping baskets. Check out 6 examples, their websites' pros and cons, including a checklist.

The post 6 Checkout Page Examples And How To Optimize Them appeared first on Search Engine Journal.

Saturday 3 December 2022

Top 10 Essential Website Optimization Strategies via @sejournal, @ChuckPrice518

How can one boost rankings in today's competitive SEO landscape? Focus on these 10 website optimization essentials and set yourself up for long-term success.

The post Top 10 Essential Website Optimization Strategies appeared first on Search Engine Journal.

A Comprehensive Guide To Marketing Attribution Models via @sejournal, @KayleLarkin

This guide simplifies everything you need to know about marketing attribution models, including an overview of your options and how to use them.

The post A Comprehensive Guide To Marketing Attribution Models appeared first on Search Engine Journal.

Thursday 1 December 2022

7 Ways To Improve Local SEO & Attract New Business via @sejournal, @HelenPollitt1

Let's take you through how you can win new customers and improve your visibility through local SEO.

The post 7 Ways To Improve Local SEO & Attract New Business appeared first on Search Engine Journal.

Twitter Now Puts Recommended Tweets In Everyone’s Feeds via @sejournal, @MattGSouthern

Twitter is expanding recommended tweets to all users, including people who managed to avoid them until now.

The post Twitter Now Puts Recommended Tweets In Everyone’s Feeds appeared first on Search Engine Journal.

Why Everyone In Your Business Wins With SEO via @sejournal, @HelenPollitt1

SEO has a very obvious benefit to companies. More traffic, more leads or sales, more revenue. But how else can SEO skills and activity help?

The post Why Everyone In Your Business Wins With SEO appeared first on Search Engine Journal.

Finance Marketing: How To Form A Successful Content Strategy via @sejournal, @sejournal

This pocket guide has all the insights you need to navigate the ins and outs of content marketing within the finance industry.

The post Finance Marketing: How To Form A Successful Content Strategy appeared first on Search Engine Journal.