Tuesday 31 May 2022

International SEO: Top 10 Best Practices You Need To Know [Webinar] via @sejournal, @hethr_campbell

Do you have a brand that’s expanding globally? International SEO can help. Sign up for this upcoming webinar.

The post International SEO: Top 10 Best Practices You Need To Know [Webinar] appeared first on Search Engine Journal.

7 TikTok Stats Show Impact Of Combining Paid & Organic Content via @sejournal, @MattGSouthern

TikTok shares new data showing how brands can benefit from adding more organic content to their marketing strategy if they primarily post paid ads.

The post 7 TikTok Stats Show Impact Of Combining Paid & Organic Content appeared first on Search Engine Journal.

How To Dominate Google Merchant Center - Ep. 274 via @sejournal, @lorenbaker

Boost sales and traffic with Google Merchant Center? Yes, please! Duane Brown shares actionable tips and insights in this episode of the SEJ Show.

The post How To Dominate Google Merchant Center [Podcast] appeared first on Search Engine Journal.

Inlinks Launches New Keyword & Topic Research Tool via @sejournal, @martinibuster

Inlinks launches keyword topic and content planning tool that speeds up the content creation process

The post Inlinks Launches New Keyword & Topic Research Tool appeared first on Search Engine Journal.

How 3 Different Enterprise SaaS Content Strategies Work (With Examples) via @sejournal, @TaylorDanRW

Looking to engage users and increase SaaS sales? Check out these 3 different ways to do it with creative content strategies.

The post How 3 Different Enterprise SaaS Content Strategies Work (With Examples) appeared first on Search Engine Journal.

Competitor Backlink Analysis With Python [Complete Script] via @sejournal, @artios_io

Take a deep dive into automating the analysis of competitor backlink profiles with this Python script from Andreas Voniatis.

The post Competitor Backlink Analysis With Python [Complete Script] appeared first on Search Engine Journal.

Monday 30 May 2022

6 Perfectly Preventable Ways Facebook Ads Tend To Go Wrong via @sejournal, @kristileilani

Are your Facebook Ads campaigns in need of a facelift? Make sure you aren't holding yourself back with these common mistakes.

The post 6 Perfectly Preventable Ways Facebook Ads Tend To Go Wrong appeared first on Search Engine Journal.

Is Google Making Another Push Into Ecommerce? via @sejournal, @MattGSouthern

Google is reportedly gearing up for another strong push to conquer ecommerce. Here's what you need to know to get prepared.

The post Is Google Making Another Push Into Ecommerce? appeared first on Search Engine Journal.

Local SEO Schema: A Complete Guide To Local Markup & Rich Results via @sejournal, @rio_seo

Get more website visitors when you use schema to boost your local SEO. Learn how to use third-party tools and validation via Google Search Console.

The post Local SEO Schema: A Complete Guide To Local Markup & Rich Results appeared first on Search Engine Journal.

12 Essential SEO Data Points For Any Website via @sejournal, @martinibuster

Optimizing a website according to best practices is a start, but then what? Here are 12 SEO data points to help you make ongoing improvements.

The post 12 Essential SEO Data Points For Any Website appeared first on Search Engine Journal.

SaaS Homepage SEO: Keywords, Linking & More via @sejournal, @pawelgra77

A good SaaS homepage will drive conversions and improve your business as w whole. Read on and learn how to optimize yours.

The post SaaS Homepage SEO: Keywords, Linking & More appeared first on Search Engine Journal.

Is User-Generated Content (UGC) A Google Ranking Factor? via @sejournal, @kristileilani

Can UGC affect your organic search rankings? Read on to learn whether there is any connection between user-generated content and improved Google rankings.

The post Is User-Generated Content (UGC) A Google Ranking Factor? appeared first on Search Engine Journal.

Sunday 29 May 2022

The Top 10 Social Media Sites & Platforms 2022 via @sejournal, @theshelleywalsh

Are you looking to boost customer engagement? Discover the 10 most popular social media platforms you can use to create unforgettable brand experiences.

The post The Top 10 Social Media Sites & Platforms 2022 appeared first on Search Engine Journal.

Thursday 26 May 2022

11 Tips For Promoting Your Local Business On Instagram via @sejournal, @ashleymadhatter

In this guide, you’ll learn 11 tips that you can use on Instagram to reach a wider audience, promote your local business, and generate engagement.

The post 11 Tips For Promoting Your Local Business On Instagram appeared first on Search Engine Journal.

DuckDuckGo’s Search Deal Prevents Browser From Blocking Microsoft Trackers via @sejournal, @MattGSouthern

DuckDuckGo's search syndication deal with Microsoft is the root of an issue leading to data being tracked in the company's allegedly private mobile web browser.

The post DuckDuckGo’s Search Deal Prevents Browser From Blocking Microsoft Trackers appeared first on Search Engine Journal.

TikTok Brings Account Management To Third-Party Tools via @sejournal, @BrianFr07823616

TikTok now allows businesses to manage their accounts with third-party tools such as Hootsuite, Sprinklr, Sprout Social, and others.

The post TikTok Brings Account Management To Third-Party Tools appeared first on Search Engine Journal.

Google Execs Share Vision & Strategy For Google Ads via @sejournal, @brookeosmundson

Hear Google's executive team share their vision and strategy for the future growth of Google Ads and how you can stay ahead of the curve.

The post Google Execs Share Vision & Strategy For Google Ads appeared first on Search Engine Journal.

California Bill Allows Parents To Sue For Child’s Social Media Addiction via @sejournal, @BrianFr07823616

Proposed California law would hold social media companies liable for harmful effects on minors.

The post California Bill Allows Parents To Sue For Child’s Social Media Addiction appeared first on Search Engine Journal.

Meta Brings Transparency To Electoral & Political Ads via @sejournal, @brookeosmundson

Meta is making changes to its transparency for ads related to social issues, elections, and politics. Learn how this may impact future advertising efforts.

The post Meta Brings Transparency To Electoral & Political Ads appeared first on Search Engine Journal.

10 Must-Know SEO Basics For Web Developers via @sejournal, @coreydmorris

Learn the 10 basics that web developers should know about SEO to make life easier and enhance SEO performance.

The post 10 Must-Know SEO Basics For Web Developers appeared first on Search Engine Journal.

How To Automate Ecommerce Category Page Creation With Python via @sejournal, @LeeFootSEO

Automate the creation of new ecommerce category pages by clustering product inventory and automatically aligning SKUs to search demand with Python - no coding required!

The post How To Automate Ecommerce Category Page Creation With Python appeared first on Search Engine Journal.

How To Get More Law Firm Leads By Refreshing Your Content via @sejournal, @xandervalencia

If you're looking to get new clients in the door, a content refresh may be the next best step for your law firm.

The post How To Get More Law Firm Leads By Refreshing Your Content appeared first on Search Engine Journal.

Wednesday 25 May 2022

12 Actions That Help Improve Your Google Keyword Rankings via @sejournal, @kristen_vaughn

Take a closer look at various SEO considerations and learn how you can more effectively use keywords to drive search traffic.

The post 12 Actions That Help Improve Your Google Keyword Rankings appeared first on Search Engine Journal.

Reverse Image Search: Everything You Need To Know via @sejournal, @JuliaEMcCoy

Here’s your comprehensive guide to reverse image search on today’s major image search engines.

The post Reverse Image Search: Everything You Need To Know appeared first on Search Engine Journal.

The Future of PPC: 4 Clues From Google That Tell Us Everything

Like a trail of breadcrumbs, Google has left us many clues as to where PPC is headed next. Here's what we know so far.

The post The Future of PPC: 4 Clues From Google That Tell Us Everything appeared first on Search Engine Journal.

7 Ways To Tweak Your Content For Better SEO via @sejournal, @lorenbaker

Engaging and easy-to-find content is critical to your success. Are you doing all you can to improve on page SEO?

The post 7 Ways To Tweak Your Content For Better SEO appeared first on Search Engine Journal.

Tuesday 24 May 2022

How To Use Instagram Reels For Business via @sejournal, @ADiSilvestro

Learn how to take advantage of the opportunities Instagram Reels create with these tips and real-world brand examples.

The post How To Use Instagram Reels For Business appeared first on Search Engine Journal.

16 Announcements From Google Marketing Live 2022 via @sejournal, @MattGSouthern

Google Marketing Live kicked off today with a keynote address, which included the announcement of 16 changes and additions to Google Ads.

The post 16 Announcements From Google Marketing Live 2022 appeared first on Search Engine Journal.

LinkedIn Data Reveals What Type of InMail Gets Best Results via @sejournal, @BrianFr07823616

A LinkedIn study of InMail, the website's premium messaging feature, aims to discover which types of messages get the best results.

The post LinkedIn Data Reveals What Type of InMail Gets Best Results appeared first on Search Engine Journal.

Remembering Bill Slawski: SEO Legend, Mentor & Friend via @sejournal, @mirandalmwrites

The SEO industry shares memories and condolences as they mourn the passing of SEO legend, patent expert, and dear friend, Bill Slawski.

The post Remembering Bill Slawski: SEO Legend, Mentor & Friend appeared first on Search Engine Journal.

How & Why To Prevent Bots From Crawling Your Site via @sejournal, @BrianHarnish

Don't fall into the same trap that others do: Block bots and spiders from crawling your site and avoid unwanted traffic with these top tips.

The post How & Why To Prevent Bots From Crawling Your Site appeared first on Search Engine Journal.

A Guide To LinkedIn Single Image Ad Retargeting via @sejournal, @timothyjjensen

Check out how LinkedIn's single image ad retargeting feature enables you to capitalize on engagement-based audiences.

The post A Guide To LinkedIn Single Image Ad Retargeting appeared first on Search Engine Journal.

Local SEO: Top 6 Ways To Get Higher Quality Reviews [Webinar] via @sejournal, @hethr_campbell

Learn how to improve your online reputation with new consumer trends, a step-by-step method of gathering more reviews, and more.

The post Local SEO: Top 6 Ways To Get Higher Quality Reviews [Webinar] appeared first on Search Engine Journal.

Monday 23 May 2022

How To Easily Search For Tweets By Date On Twitter via @sejournal, @MattGSouthern

Keep reading to learn how Twitter advanced search differs from regular search, followed by some examples of advanced search in action.

The post How To Easily Search For Tweets By Date On Twitter appeared first on Search Engine Journal.

SEOday 2022: The Largest SEO Event In 3 Languages via @sejournal, @PuntoRojoM

Ready to upgrade your SEO knowledge at the largest, multilingual SEO event in 2022? This free online conference is happening in English, Spanish, and Portuguese.

The post SEOday 2022: The Largest SEO Event In 3 Languages appeared first on Search Engine Journal.

5 Times You Absolutely Must Hire An SEO Pro via @sejournal, @KayleLarkin

A lot of SEO best practices can be handled in-house. However, there are situations where you are better off hiring a professional SEO.

The post 5 Times You Absolutely Must Hire An SEO Pro appeared first on Search Engine Journal.

How To Get Started With Enterprise Marketing Workflow Automation via @sejournal, @krisjonescom

Discover the roadblocks you'll typically encounter with starting enterprise workflow automation. Learn how to get around them so you can scale SEO with success.

The post How To Get Started With Enterprise Marketing Workflow Automation appeared first on Search Engine Journal.

Is Schema Stuffing The New SEO Spam? via @sejournal, @Dixon_Jones

Should you automate schema creation or not? Discover what the pros think you should do to help (and not hurt) your SEO.

The post Is Schema Stuffing The New SEO Spam? appeared first on Search Engine Journal.

7 Major Stressors For Digital Marketers & How To Deal via @sejournal, @ashleymadhatter

Here are seven of the biggest causes of stress for digital marketers and helpful tips to bring the zen back to your worklife.

The post 7 Major Stressors For Digital Marketers & How To Deal appeared first on Search Engine Journal.

Reactive Digital PR: What It Is & How To Use It For Link Building via @sejournal, @paddymoogan

Prepare for reactive digital PR and find a goldmine of opportunities to become more relevant to your audience with these best practices.

The post Reactive Digital PR: What It Is & How To Use It For Link Building appeared first on Search Engine Journal.

Sunday 22 May 2022

The Top 10 Social Media Sites & Platforms 2022 via @sejournal, @theshelleywalsh

Are you looking to boost customer engagement? Discover the 10 most popular social media platforms you can use to create unforgettable brand experiences.

The post The Top 10 Social Media Sites & Platforms 2022 appeared first on Search Engine Journal.

Friday 20 May 2022

How A Solid Content Strategy Can Empower Your Team - Ep. 272 via @sejournal, @lorenbaker

Learn how the right content strategy can make your entire team more effective and successful with tips from SEJ's new Editor-in-Chief Amanda Zantal-Wiener

The post How A Solid Content Strategy Can Empower Your Team [Podcast] appeared first on Search Engine Journal.

Avoid These 6 Common Google News Optimization Mistakes via @sejournal, @dansmull

Here are 6 pitfalls you need to avoid to successfully optimize your site for Google News, the most popular news aggregator.

The post Avoid These 6 Common Google News Optimization Mistakes appeared first on Search Engine Journal.

Last Call: 5 Tips To Capture Last Minute Ecommerce Sales via @sejournal, @navahf

Create clever solutions for procrastinating shoppers and leverage your ecommerce channel to its fullest potential. Here are the best practices to win last minute sales.

The post Last Call: 5 Tips To Capture Last Minute Ecommerce Sales appeared first on Search Engine Journal.

Successful Podcasters Share What Makes A Great Podcast Intro via @sejournal, @martinibuster

The right intro sets the podcast on a path to success. Learn how you can set the stage for your audience with these seven tips.

The post Successful Podcasters Share What Makes A Great Podcast Intro appeared first on Search Engine Journal.

How Data Is Reshaping The SEO & Digital Marketer’s Landscape

Embrace this new era of SEO and be well-positioned to succeed in the years to come. Understand how to take advantage of the data revolution.

The post How Data Is Reshaping The SEO & Digital Marketer’s Landscape appeared first on Search Engine Journal.

Thursday 19 May 2022

6 JavaScript Optimization Tips From Google via @sejournal, @MattGSouthern

In a new video from Google, Developer Advocate Alan Kent shares six ways to optimize JavaScript to improve the performance of your website.

The post 6 JavaScript Optimization Tips From Google appeared first on Search Engine Journal.

What Is Personal Branding? Here’s Why It’s So Important via @sejournal, @AdamHeitzman

What's personal branding all about, anyway? Here's why it matters and what you can do to build a solid brand of your own.

The post What Is Personal Branding? Here’s Why It’s So Important appeared first on Search Engine Journal.

Search Engine Journal Promotes Miranda Miller To Senior Managing Editor via @sejournal, @Amanda_ZW

Congratulations to Miranda Miller, Senior Managing Editor, who is working to grow SEJ's editorial blueprint, talent, and operations exponentially.

The post Search Engine Journal Promotes Miranda Miller To Senior Managing Editor appeared first on Search Engine Journal.

8 Engaging Infographic Types & How To Create Them (+ 5 Free Tools) via @sejournal, @brentcsutoras

Ready to level up your infographics strategy? Check out these different types you can use to tell more compelling brand stories.

The post 8 Engaging Infographic Types & How To Create Them (+ 5 Free Tools) appeared first on Search Engine Journal.

Wednesday 18 May 2022

Reverse Image Search: Everything You Need To Know via @sejournal, @JuliaEMcCoy

Here’s your comprehensive guide to reverse image search on today’s major image search engines.

The post Reverse Image Search: Everything You Need To Know appeared first on Search Engine Journal.

10 Remarketing Tools For Reengaging & Winning The Conversion via @sejournal, @jasonjzotara

Check out 10 remarketing tools that can help get you in front of a warmer audience and seal the deal.

The post 10 Remarketing Tools For Reengaging & Winning The Conversion appeared first on Search Engine Journal.

110 Top SEO Tools That Are 100% Free via @sejournal, @jonleeclark

These 110 free SEO tools help you identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs.

The post 110 Top SEO Tools That Are 100% Free appeared first on Search Engine Journal.

Ecommerce: Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack [Webinar] via @sejournal, @hethr_campbell

Have you added apps to your site to improve the user experience? Discover which apps help attract traffic and convert visitors into customers.

The post Ecommerce: Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack [Webinar] appeared first on Search Engine Journal.

The Future Of Chatbots: Use Cases & Opportunities You Need To Know via @sejournal, @brentcsutoras

Check out the different ways chatbots are being used today, where they're going next, and what possibilities exist for your own brand's chat strategy.

The post The Future Of Chatbots: Use Cases & Opportunities You Need To Know appeared first on Search Engine Journal.

Monday 16 May 2022

Subdomain, Subdirectory & ccTLD: Which One Should You Use? via @sejournal, @wburton27

Which is better for SEO: a subdomain, subdirectory or ccTLD? Check out these pros and cons so you can decide what's best for your site.

The post Subdomain, Subdirectory & ccTLD: Which One Should You Use? appeared first on Search Engine Journal.

5 Times You Absolutely Must Hire An SEO Pro via @sejournal, @KayleLarkin

A lot of SEO best practices can be handled in-house. However, there are situations where you are better off hiring a professional SEO.

The post 5 Times You Absolutely Must Hire An SEO Pro appeared first on Search Engine Journal.

Local Video Marketing: 4 Ways To Win With Video via @sejournal, @jasonhennessey

Maximize your small business budget with the help of local video marketing. Learn the benefits of local video marketing and how to go about it.

The post Local Video Marketing: 4 Ways To Win With Video appeared first on Search Engine Journal.

7 Ad Copy Tests To Boost PPC Performance [With Examples] via @sejournal, @jonleeclark

Is your PPC copy getting tired? Check out these 7 ad copy tests and learn what's actually working right now.

The post 7 Ad Copy Tests To Boost PPC Performance [With Examples] appeared first on Search Engine Journal.

7 Major Stressors For Digital Marketers & How To Deal via @sejournal, @ashleymadhatter

Here are seven of the biggest causes of stress for digital marketers and helpful tips to bring the zen back to your worklife.

The post 7 Major Stressors For Digital Marketers & How To Deal appeared first on Search Engine Journal.

Site Dependence On JavaScript A Problem For Googlebot? via @sejournal, @martinibuster

Google's John Mueller answers question about the impact of JavaScript on Googlebot and recommends testing to find out what's really happening

The post Site Dependence On JavaScript A Problem For Googlebot? appeared first on Search Engine Journal.

Edge Browser Will AI Improve All Web Images via @sejournal, @martinibuster

Turing Image Super-Resolution will automatically turn website images into high resolution graphics for users of Edge browser

The post Edge Browser Will AI Improve All Web Images appeared first on Search Engine Journal.

8 White Hat SEO Techniques To Double Your Search Traffic via @sejournal, @ChuckPrice518

Can you double, triple, or even 10x your organic traffic without straying to the dark side? Chuck Price says yes – and here's how.

The post 8 White Hat SEO Techniques To Double Your Search Traffic appeared first on Search Engine Journal.

Friday 13 May 2022

Meta Lists 6 Culture Codes For Advertisers via @sejournal, @brookeosmundson

Learn how brands can benefit and stay relatable to users through adapting to the current culture codes identified by Facebook parent company Meta.

The post Meta Lists 6 Culture Codes For Advertisers appeared first on Search Engine Journal.

LinkedIn Updates Include Improvements To Search Results via @sejournal, @BrianFr07823616

Updates to LinkedIn include improvements to content discovery, captions for real-time events, and the ability to share reviews.

The post LinkedIn Updates Include Improvements To Search Results appeared first on Search Engine Journal.

Thursday 12 May 2022

Google I/O Search Console Update: New Report For Indexed Videos via @sejournal, @MattGSouthern

At day two of Google’s annual I/O conference the company previewed new reports coming to Search Console that will provide more data about videos.

The post Google I/O Search Console Update: New Report For Indexed Videos appeared first on Search Engine Journal.

The Key To SEO Success: Effortless Expectation Setting - Ep. 271 via @sejournal, @lorenbaker

"Can't you just tell Google we want page one?" Familiar? Set yourself & your clients or boss up for success with insights from Grant Simmons.

The post The Key To SEO Success: Effortless Expectation Setting [Podcast] appeared first on Search Engine Journal.

Using Python + Streamlit To Find Striking Distance Keyword Opportunities via @sejournal, @LeeFootSEO

A Python script can make quick work of your search for lucrative opportunities where your keywords are close to top rankings. Here's how.

The post Using Python + Streamlit To Find Striking Distance Keyword Opportunities appeared first on Search Engine Journal.

Google Sued Over Android In-App Payment Monopoly via @sejournal, @BrianFr07823616

Tinder parent company Match Group files suit against Google over restrictive billing policies in the Play Store.

The post Google Sued Over Android In-App Payment Monopoly appeared first on Search Engine Journal.

What’s A Good Cost Per Acquisition (CPA)? Ask The PPC via @sejournal, @navahf

It's not always straightforward to set KPIs for your paid ad campaigns. Here's what you can do, according to Navah Hopkins in this month's column.

The post What’s A Good Cost Per Acquisition (CPA)? Ask The PPC appeared first on Search Engine Journal.

Google Updates Advice on How to Control Titles in Search Results via @sejournal, @martinibuster

Updated support page adds a new troubleshooting section for helping diagnose why Google is rewriting title tags

The post Google Updates Advice on How to Control Titles in Search Results appeared first on Search Engine Journal.

PageSpeed Insights Adds New Lighthouse Speed Metrics via @sejournal, @martinibuster

New metrics improve feedback on server-related speed and provides a more comprehensive representation of page performance than previously available

The post PageSpeed Insights Adds New Lighthouse Speed Metrics appeared first on Search Engine Journal.

Why Keyword Research Is Useful For SEO & How To Rank via @sejournal, @martinibuster

Expand the research process beyond search volume in order to keep up with how search engines rank content today. Here's how.

The post Why Keyword Research Is Useful For SEO & How To Rank appeared first on Search Engine Journal.

8 Engaging Infographic Types & How To Create Them (+ 5 Free Tools) via @sejournal, @brentcsutoras

Ready to level up your infographics strategy? Check out these different types you can use to tell more compelling brand stories.

The post 8 Engaging Infographic Types & How To Create Them (+ 5 Free Tools) appeared first on Search Engine Journal.

Wednesday 11 May 2022

Getting Ready For GA4: Saving Your Historical Data via @sejournal, @KayleLarkin

Migrating your historical data shouldn't be stressful. Discover how to do it easily with this step-by-step GA4 guide.

The post Getting Ready For GA4: Saving Your Historical Data appeared first on Search Engine Journal.

5 Automotive SEO Best Practices For Driving Business In 2022 via @sejournal, @AdamHeitzman

Want to improve the online visibility of your automotive business and drive new customers in the dealership door? You need SEO to outrun the competition.

The post 5 Automotive SEO Best Practices For Driving Business In 2022 appeared first on Search Engine Journal.

Success In The PPC Automation Age: A Paid Search Marketing Roadmap via @sejournal, @TheCopyTrail

What do you need to know to be a successful PPC marketer in the age of automation?

The post Success In The PPC Automation Age: A Paid Search Marketing Roadmap appeared first on Search Engine Journal.

SERP Trends & Top Keyword Data By Industry via @sejournal, @hethr_campbell

SERP Trends By Industry: Learn how to create your content based on the SERP features that display for your industry.

The post SERP Trends & Top Keyword Data By Industry appeared first on Search Engine Journal.

The Future Of Chatbots: Use Cases & Opportunities You Need To Know via @sejournal, @brentcsutoras

Check out the different ways chatbots are being used today, where they're going next, and what possibilities exist for your own brand's chat strategy.

The post The Future Of Chatbots: Use Cases & Opportunities You Need To Know appeared first on Search Engine Journal.

Tuesday 10 May 2022

How To Set Holiday Hours On Your Google Business Profile via @sejournal, @MattGSouthern

Setting holiday hours on your Google Business Profile ensures customers never find your location closed when they expect it to be open.

The post How To Set Holiday Hours On Your Google Business Profile appeared first on Search Engine Journal.

Should You Abandon AMP? 4 Considerations To Help You Decide via @sejournal, @ClickioGlobal

How do AMP alternatives fare? We share what website owners should consider when deciding whether to make the switch.

The post Should You Abandon AMP? 4 Considerations To Help You Decide appeared first on Search Engine Journal.

Twitter Clarifies Duplicate Content Policy via @sejournal, @BrianFr07823616

Twitter provides additional clarity on how it limits the visibility of duplicate content shared widely across the platform.

The post Twitter Clarifies Duplicate Content Policy appeared first on Search Engine Journal.

Will Using A News Slider Affect My Site’s Optimization? Ask An SEO via @sejournal, @RyanJones

Should you worry about your homepage sliders when it comes to SEO? Here are the factors you'll want to consider.

The post Will Using A News Slider Affect My Site’s Optimization? Ask An SEO appeared first on Search Engine Journal.

Google’s Digital Marketing Certificate Recommends Keyword Density Percentages via @sejournal, @martinibuster

Google's Digital Marketing Training Course recommends a maximum 2% keyword density, a minimum word count and where to seed keywords on web pages

The post Google’s Digital Marketing Certificate Recommends Keyword Density Percentages appeared first on Search Engine Journal.

Voice Search: 10 Ways To Optimize Your Site For Future SEO Success via @sejournal, @Brian_W_Gareth

The SEO community has developed ways to incorporate voice search into site optimization. Learn how to make sure your site is in voice results.

The post Voice Search: 10 Ways To Optimize Your Site For Future SEO Success appeared first on Search Engine Journal.

Where To Invest In SEO For Maximum Impact via @sejournal, @lorenbaker

Here's why you need SEO, how to invest in it, and everything else you might need to convince hesitant stakeholders in your organization.

The post Where To Invest In SEO For Maximum Impact appeared first on Search Engine Journal.

Monday 9 May 2022

Add Me To Search: How To Create Your Google People Card via @sejournal, @MattGSouthern

Learn how to create a people card for Google Search — a virtual business card that show up when a person’s name is searched for.

The post Add Me To Search: How To Create Your Google People Card appeared first on Search Engine Journal.

How HTTP/3 Helps Feed SEO’s Need For Speed via @sejournal, @williamjnye

HTTP/3 is a significant step forward for the web – but what does it mean for your organization's SEO goals and strategy?

The post How HTTP/3 Helps Feed SEO’s Need For Speed appeared first on Search Engine Journal.

7 Ad Copy Tests To Boost PPC Performance [With Examples] via @sejournal, @jonleeclark

Is your PPC copy getting tired? Check out these 7 ad copy tests and learn what's actually working right now.

The post 7 Ad Copy Tests To Boost PPC Performance [With Examples] appeared first on Search Engine Journal.

Is Google Okay With Multiple Variations of the Same Content? via @sejournal, @martinibuster

Google's John Mueller is asked if "plagiarizing" one's own content was okay. Mueller's response teaches a valuable lesson

The post Is Google Okay With Multiple Variations of the Same Content? appeared first on Search Engine Journal.

Google: What to do About Spammy Links from “Malicious Domains” via @sejournal, @martinibuster

Google's John Mueller answers a question about how to handle unwanted spammy backlinks

The post Google: What to do About Spammy Links from “Malicious Domains” appeared first on Search Engine Journal.

Google Shares Sneak Peek At New Advertising Features via @sejournal, @MattGSouthern

Google shares a preview of new advertising features it will be announcing at Google Marketing Live on May 24.

The post Google Shares Sneak Peek At New Advertising Features appeared first on Search Engine Journal.

Sunday 8 May 2022

Friday 6 May 2022

Google Answers if Meta Description Matters for Rankings via @sejournal, @martinibuster

Google's John Mueller answers if the Meta Description tag matters for ranking purposes

The post Google Answers if Meta Description Matters for Rankings appeared first on Search Engine Journal.

LinkedIn Changes How It Ranks Content via @sejournal, @BrianFr07823616

Changes to LinkedIn's feed algorithm aim to provide users with better, more relevant content and spark discussion.

The post LinkedIn Changes How It Ranks Content appeared first on Search Engine Journal.

Learn To Engage New SaaS Customers With Content Marketing [eBook] via @sejournal, @mirandalmwrites

What's unique in content marketing for SaaS? How can you incorporate it into your own strategy? Find out in our latest ebook.

The post Learn To Engage New SaaS Customers With Content Marketing [eBook] appeared first on Search Engine Journal.

Top 10 Affiliate Marketing Software Platforms To Maximize Sales In 2022 via @sejournal, @lorenbaker

Looking to drive more affiliate marketing sales? Having the right software in place will streamline the entire process, and these are some top options. 

The post Top 10 Affiliate Marketing Software Platforms To Maximize Sales In 2022 appeared first on Search Engine Journal.

Thursday 5 May 2022

Google Local Guides Program: How To Earn Points & Badges via @sejournal, @MattGSouthern

Google Local Guides receive recognition for contributions to Google Maps. Learn how to join the program and how to earn points & badges.

The post Google Local Guides Program: How To Earn Points & Badges appeared first on Search Engine Journal.

Meta Expands Reels Monetization With Monthly Challenges via @sejournal, @BrianFr07823616

As part of its shift toward short-form videos, Facebook-parent Meta is introducing more monetary incentives for content creators to produce Reels.

The post Meta Expands Reels Monetization With Monthly Challenges appeared first on Search Engine Journal.

10 Creative Infographics & Why They Work [With Examples] via @sejournal, @alexanderkesler

Infographics transform complex topics into engaging imagery. Check out 10 benefits, with examples, of leveraging this medium in your marketing.

The post 10 Creative Infographics & Why They Work [With Examples] appeared first on Search Engine Journal.

What Structured Data to Use and Where to Use it? via @sejournal, @martinibuster

Google's John Mueller offers advice on how to choose structured data

The post What Structured Data to Use and Where to Use it? appeared first on Search Engine Journal.

Top Creator Economy & Video Ads Insights From IAB NewFronts via @sejournal, @gregjarboe

Whether you're a media buyer, ad executive, or creative, discover what's happening in the industry with these highlights from the 2022 IAB NewFronts event.

The post Top Creator Economy & Video Ads Insights From IAB NewFronts appeared first on Search Engine Journal.

Why Do Core Web Vitals Scores Always Change? via @sejournal, @martinibuster

Google's John Mueller answers why core web vitals scores seem to always change even when web pages remain the same

The post Why Do Core Web Vitals Scores Always Change? appeared first on Search Engine Journal.

Wednesday 4 May 2022

Why Keyword Research Is Useful For SEO & How To Rank via @sejournal, @martinibuster

Expand the research process beyond search volume in order to keep up with how search engines rank content today. Here's how.

The post Why Keyword Research Is Useful For SEO & How To Rank appeared first on Search Engine Journal.

YouTube Live Streamers Can Redirect Viewers To Other Channels via @sejournal, @MattGSouthern

YouTube rolls out cross-channel live redirects, a new feature that allows streamers to send live viewers to other channels.

The post YouTube Live Streamers Can Redirect Viewers To Other Channels appeared first on Search Engine Journal.

Performance Max: 7 PPC Community & Google Team Insights via @sejournal, @siliconvallaeys

Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here's what you need to know.

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4 Tips For Getting Your Story On The Local News via @sejournal, @LWilson1980

Get ahead of the competition by understanding how local news sites can give you an advantage. Support your link building approach with these tips.

The post 4 Tips For Getting Your Story On The Local News appeared first on Search Engine Journal.

Hreflang For Beginners: Getting Started With Multilingual Website Tags

With the right knowledge, tools, and help, managing hreflang tags for international webpages can be easy. Avoid mistakes and set it up with this beginner-friendly guide.

The post Hreflang For Beginners: Getting Started With Multilingual Website Tags appeared first on Search Engine Journal.

New Details of WordPress 6.0 Reveal Major Improvements via @sejournal, @martinibuster

WordPress 6.0 takes big step toward fulfilling Gutenberg's promise to make WordPress easy to create websites and publish content

The post New Details of WordPress 6.0 Reveal Major Improvements appeared first on Search Engine Journal.

Technical Issues Usually Not a Trigger for Core Update Problems via @sejournal, @martinibuster

Google's John Mueller answers if a technical site problem immediately preceding a core algorithm update could cause a loss of rankings

The post Technical Issues Usually Not a Trigger for Core Update Problems appeared first on Search Engine Journal.

Tuesday 3 May 2022

How To Set Holiday Hours On Your Google Business Profile via @sejournal, @MattGSouthern

Setting holiday hours on your Google Business Profile ensures customers never find your location closed when they expect it to be open.

The post How To Set Holiday Hours On Your Google Business Profile appeared first on Search Engine Journal.

How To Harness First-Party Data & Win In A Cookieless Future via @sejournal, @hethr_campbell

Get tips on how you can better connect with prospects and customers by leveraging the power of first-party data.

The post How To Harness First-Party Data & Win In A Cookieless Future appeared first on Search Engine Journal.

Product Detail Page SEO: How Product Information Management (PIM) Helps via @sejournal, @TaylorDanRW

Improve thousands of ecommerce product pages with a Product Information Management system and convert more customers with less effort. Here's how.

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HubSpot WordPress Plugin Vulnerability via @sejournal, @martinibuster

HubSpot WordPress Plugin, used by over 200,000 publishers, patched a Server Side Request Forgery vulnerability

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Google Patent for Modifying Results Based on Generic Ratings via @sejournal, @martinibuster

Google patent for showing content from around the world but modifying the search results based on generic ratings

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Monday 2 May 2022

Where To Invest In SEO For Maximum Impact via @sejournal, @lorenbaker

Here's why you need SEO, how to invest in it, and everything else you might need to convince hesitant stakeholders in your organization.

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Survey Shows In-Office Workers Least Happy via @sejournal, @BrianFr07823616

Study shows work-related stress and anxiety on the rise among full-time office workers. Inflexible return-to-office policies are negatively impacting the employee experience.

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Twitter Miscounted Users For Three Years via @sejournal, @BrianFr07823616

When Twitter announced its quarterly earnings it also reveals it has accidentally been inflating active user numbers since 2019.

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4 Smart Tactics For Advanced Google Ads Audience Targeting via @sejournal, @iambenwood

Learn four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend.

The post 4 Smart Tactics For Advanced Google Ads Audience Targeting appeared first on Search Engine Journal.

GA4 For Ecommerce Sites: A Step-By-Step Guide With Shopify Example via @sejournal, @KayleLarkin

GA4 is an evolving product, but ecommerce tracking becomes easier. Here's a comprehensive guide using Shopify to prepare for the inevitable UA Sunset.

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Here’s Your B2B Multichannel Full-Funnel Strategy In 5 Simple Steps via @sejournal, @macuraa

It can be challenging to attract research-based, info-laden, and regulation-driven buyers. Discover how to conduct full-funnel marketing for B2B with a multichannel strategy.

The post Here’s Your B2B Multichannel Full-Funnel Strategy In 5 Simple Steps appeared first on Search Engine Journal.

14 Mobile Optimization Best Practices You Need To Know via @sejournal, @BrianHarnish

Achieve the best possible online presence across devices by optimizing for mobile with these 14 best practices.

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Tips For Writing Unique Meta Titles At Enterprise Scale via @sejournal, @makhyan

Writing meta titles is a complex undertaking for enterprise sites with thousands of content pages. Simplify the process and avoid cannibalization with these helpful tips.

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How Does Google Multisearch Affect SEO? via @sejournal, @martinibuster

Google's John Mueller answers a question about multisearch and how that might affect SEO

The post How Does Google Multisearch Affect SEO? appeared first on Search Engine Journal.

Sunday 1 May 2022

Cross-Channel Remarketing Campaigns: A Complete Guide via @sejournal, @BrianFr07823616

Cross-channel remarketing helps you connect with your customers in a more impactful way. Here's how – plus, get helpful tips for your own remarketing success.

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