5 Benefits to Using Visual Content in PDF Marketing Materials via @martinibuster

Research shows that images can increase sales. This is why you should add them to your PDF marketing materials.

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White Hat & Black Hat SEO Linking – Are these Labels Still Relevant with Kevin Rowe - Ep. 209

Loren Baker of SEJ & Kevin Rowe of Purelinq will be discussing the use of the “black hat” and “white hat” terminology in the SEO world and whether it’s still relevant. – What does Black Hat SEO mean? – What is Black Hat linking? – If an enterprise company or a large agency pays a vendor for a link, are they now a Black Hat agency? – I thought Black Hat was more so hacking & taking advantage of plugin vulnerabilities, and not reaching out to publishers. – If no one knows what it means, why are we still using […]

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Healthcare SEO Fundamentals to Grow Your Medical Practice via @krisjonescom

Want to outrank your competition in search and drive more traffic to your medical website? Learn the most up-to-date strategies for good SEO.

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Learn How to Take Your Enterprise SEO to a New Level at eSummit via @MrDannyGoodwin

Maximize your organization's return on its enterprise SEO initiatives. Get strategies and advice from leading professionals at SEJ eSummit.

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Paid Media Marketing in 2021: 8 Changes Marketers Should Make via @johnelincoln

A new year can mean a new paid media strategy. Learn eight changes marketing professionals must implement into their 2021 digital marketing plan.

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5 Reasons Why Your Clients Don’t Read Your Agency’s Reports via @seomonitor

Creating reports that your clients can barely understand? These tips to improving your agency's reporting process will ensure you're on the same page.

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6 Ways to Repurpose Content with Instagram’s Most Popular Features via @thatbberg

Between Instagram's latest trends and the power of repurposing, creating content for the platform has never been easier. Here are 6 ideas to start with.

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3 Myths About YouTube Trending Debunked via @MattGSouthern

YouTube addresses 3 common myths about how it features content and explains what it takes for a video to appear in the coveted ‘Trending’ section.

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What Search Marketers Need to Know About Criteo’s Retail Media Platform via @ebkendo

Here's everything you need to know about Criteo's Retail Media platform, what it does for sponsored products, and how to get started

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Learn Actionable Content Strategies That Convert at SEJ eSummit via @MrDannyGoodwin

At SEJ eSummit, you'll learn how to build new content strategies that convert to sales, plus actionable advice from the leading content marketing pros.

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3 Things You Must Know About SEO in 2021 via @AndrewDennis33

2020 was full of unexpected events that affected SEO. Are you ready for 2021? Here are three things you need to keep in mind.

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How to Build the Right Set of SEO Resources for Your Company via @brentcsutoras

Looking to identify what you really need from your SEO team? This framework will help you in establishing your ideal SEO resource stack.

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Google December 2020 Core Update Insights via @martinibuster

Five search marketers share their perspectives on the December 2020 Google Core Algorithm Update.

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Google Search Patent Update – December 18, 2020 via @theGypsy

Google's recently awarded patents touch on interesting topics like knowledge panels, machine learning, and more. Read about them here.

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Google’s New Interactive Search Results Test & This Week’s Digital Marketing News [Podcast]

This week, Marketing O’Clock discusses Google’s newest test to make SERPs more interactive, Google’s sensitive ad topics controls, LinkedIn’s recently released Product Pages, and more!

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Content Experiences Are the New Content Marketing

In this article, I talk about the power of creating experiences. You will find creative examples and best practices for impactful content experiences.

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Search Marketing Year-End Audit Tips via @joshuacmccoy

A year-end audit is always a good idea. You will gain insight into improvements that need to be made. Here's how to do it right.

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How to Maximize Link Building Impact in 4 Steps via @jamarketer

Links improve rankings. But how can you maximize link building impact? Here are four ways to do it today.

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Twitter Relaunching Verified Accounts via @martinibuster

Twitter Verification for Accounts is relaunching in 2021. Many changes to who qualifies. Purge of currently verified accounts beginning soon

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Google: Sites With Any Adult Content Won’t Show Rich Results via @MattGSouthern

Google’s John Mueller says websites containing any adult content, regardless of the amount, are not eligible to serve rich results.

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Contact Form 7 Vulnerability in +5 Million Sites via @martinibuster

An serious vulnerability was patched in Contact Form 7 that allows attackers to upload malicious scripts.

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Enterprise SEO & Team Building with Keith Goode of IBM [Podcast]

On today’s episode of the Search Engine Journal Show, Loren will be talking to the host of SEJ eSummit’s SEO Masterclass, Keith Goode of IBM, about enterprise SEO, setting up process, teams, training teams and anything else that Loren & Keith can think of.

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How to Manage a Data-Driven Content Marketing Calendar via @JRiddall

A well-planned content calendar is a must-have for marketers to make sure their campaigns are optimized and performing well. Here's what you need to know.

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Profit per Click: What It Is & Why You Should Track It via @DigitalSamIAm

Are you consistently and correctly quantifying the value created for your clients via marketing? Learn how a profit per click model can you do that.

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How to Optimize Universal App Campaigns via @brookeosmundson

These five optimizations enable you to take control and get the most out of your Google Universal App campaigns.

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WordPress Redux Plugin Vulnerability Affects +1 Million Sites via @martinibuster

Redux Gutenberg Blocks Library & Framework, with over 1 million active users, patched a CSRF vulnerability

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Google’s John Mueller Gives Advice on Paywall Markup via @MattGSouthern

Paywall structured data markup doesn’t need to be visible to users, but it does need to be visible to web crawlers, says Google’s John Mueller.

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10 Reasons Why SEO Doesn’t Work via @coreydmorris

The reasons why SEO doesn't work that range from unrealistic expectations to internal company factors to improper resource allocations. Check out 10 of them here.

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The Future of SEO Lies in the “Messy Middle” of the Purchase Journey via @gregjarboe

What is the "messy middle?" Find out what it is and how SEO professionals' better understanding of this can drive growth in 2021.

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Trend Analysis: How to Understand Your Audience’s Search Behavior via @kcmelton01

It's your job to understand how to identify and solve disruptions and changes in user search behavior. Here's how trend analysis can help your SEO.

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Google Tests Interactive Search Results via @martinibuster

Google is testing a search results page that allows users to click and view images from the web pages. Could impact click through rates.

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Google Structured Data Testing Tool Lives On At New Domain via @MattGSouthern

Google is not shutting down the Structured Data Testing Tool after all, as per an announcement stating the tool will be migrated to another domain.

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Google: Keyword-Heavy Titles Not Against Our Guidelines via @MattGSouthern

Google’s John Mueller clears up a misunderstanding about keyword-heavy titles and descriptions, saying it’s a common practice that’s not against webmaster guidelines.

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How to Stop a Webpage from Ranking (Without Deleting It) via @rollerblader

What should you do when the traffic you're attracting to your local business isn't really relevant? Here's what you should look into and consider.

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Learn How to Improve PPC and Paid Social Results in 2021 at SEJ eSummit via @MrDannyGoodwin

Take your PPC campaigns to the next level. Drive more leads and maximize revenue with eSummit’s 7 PPC and Social Sessions & Master Class.

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All I Want for Christmas Is My Keyword Data Back via @tonynwright

With 2020 drawing to a close and the holidays almost here, what do you think SEO professionals are wishing for? Read on to find out.

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How to Benefit from “SEO Power” of Links to Old Press Release Pages? via @martinibuster

Google's John Mueller answered a question about how to preserve the "SEO power" of old links to press release pages.

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Stuck in Procurement Purgatory? How to Win Big Clients for Your SEO Agency via @seomonitor

With these strategies, your independent agency can successfully compete with other industry players to win big brands and Fortune 500 clients.

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Google on How it Handles Sites With Too Many Ads via @MattGSouthern

Google’s John Mueller weighs in on how sites with lots of ads are handled when it comes to ranking in search results.

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Bing Webmaster Tools Gains Features From Microsoft Clarity via @MattGSouthern

Following a successful launch of Microsoft Clarity, features from the free-to-use tool are being added to Bing Webmaster Tools.

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Upasna Gautam of CNN Talking SEO [Podcast]

Loren & Upasna will discuss the importance of a Product Management mindset for implementing successful search strategies in all SEO. Likewise, Upasna will be discussing her course and tips on speaking and getting speaking gigs in SEO.

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4 Common In-House SEO Challenges & How to Overcome Them via @claudiafaceoff

Many of the biggest difficulties faced by in-house SEO teams are universal. Here are four of the biggest challenges, along with tried-and-tested solutions.

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YouTube SEO for Beginners: 10 Best Practices to Get You Started via @brentcsutoras

Getting your video to rank on YouTube takes more than just an amazingly crafted video. Follow these 10 tips to get started on YouTube SEO.

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4 of the Worst Content Campaigns in History (And Lessons to Learn From Them) via @JuliaEMcCoy

Publishing the wrong content can send your brand spiraling (think hate messages and millions of $$ lost). Here are 4 content campaigns not to emulate.

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Google: Sometimes Copied Content is More Relevant via @martinibuster

Google's John Mueller discusses the challenges of copied content and why being the original source doesn't mean it's more relevant

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Pinterest Boards Upgraded With 3 New Features via @MattGSouthern

Pinterest is launching three new features for boards that allow users to make more productive use of their time on the platform.

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Reaction to Google December 2020 Core Update & This Week’s Digital Marketing News [PODCAST]

Also on this week's Marketing O'Clock: commerce trends, YouTube Primieres adds new features, Chrome blocking heavy ads, and more.

The post Reaction to Google December 2020 Core Update & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

Automated Title Tag Optimization Using Deep Learning via @hamletbatista

Manually optimizing all your title tags can be time-consuming and expensive. Find out how to use Deep Learning to do this task easily.

The post Automated Title Tag Optimization Using Deep Learning via @hamletbatista appeared first on Search Engine Journal.

Dynamic Search Ads: Uncover Purpose-Themed Keyword Opportunities via @john_a_lee

Are your ads product-centric or people-centric? Learn how to use Dynamic Search Ads to uncover purpose-themed search queries.

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Google on Penalizing Misinformation via @martinibuster

Should Google penalize misinformation the same way it punishes spam? Google's Danny Sullivan responds.

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Twitter Lets Users Share Tweets to Snapchat via @MattGSouthern

Snapchat users can now share tweets from Twitter directly in their Snapchat story. This eliminates the need to take screenshots of tweets.

The post Twitter Lets Users Share Tweets to Snapchat via @MattGSouthern appeared first on Search Engine Journal.

Ecommerce & Mcommerce Trends & Tips for Christmas 2020

Are you getting your ecommerce and mcommerce programs ready for the holidays? Read about what to do to take advantage of their full potential here.

The post Ecommerce & Mcommerce Trends & Tips for Christmas 2020 appeared first on Search Engine Journal.

Top-Trending 2020 YouTube Videos Demonstrate Longer Is Stronger via @gregjarboe

These 10 videos made it to the top this 2020. Get insights on video length and strategies to help you make better content.

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Try These PPC Strategies for Your B2B Business in 2021 via @GrpTwentySeven

If you’re using the exact same PPC tactics you were deploying in December 2019, the new year is the perfect time to try something new.

The post Try These PPC Strategies for Your B2B Business in 2021 via @GrpTwentySeven appeared first on Search Engine Journal.

WordPress 5.6 Brings the Good, the Meh and the Ugly via @martinibuster

WordPress 5.6 is rolling out with dozens of improvements but security researchers discovered an exploitable feature.

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