Thursday 31 March 2022

Performance Max Now Supported In Google Ads Editor v2.0 via @sejournal, @brookeosmundson

The new Google Ads Editor v2.0 is officially out. Create Performance Max campaigns, view asset performance and more with this new update.

The post Performance Max Now Supported In Google Ads Editor v2.0 appeared first on Search Engine Journal.

TikTok Launches Search Ads Beta For Selected Partners via @sejournal, @brookeosmundson

TikTok has quietly rolled out a search ads beta for specific partners. Learn about the new experience and some tips for using these ads.

The post TikTok Launches Search Ads Beta For Selected Partners appeared first on Search Engine Journal.

Ask A PPC Live 2022 With Navah Hopkins - Ep. 265 via @sejournal, @lorenbaker

Our industry is constantly evolving. PPC is no exception. To provide answers to your questions about PPC best practices and strategies, we asked our expert.

The post Ask A PPC Live 2022 With Navah Hopkins [Podcast] appeared first on Search Engine Journal.

New Google Search Label For Highly Cited Sources via @sejournal, @MattGSouthern

Google is rolling out a new label is search results for pages that are recognized as highly cited sources.

The post New Google Search Label For Highly Cited Sources appeared first on Search Engine Journal.

4 Signs Your Agency Is Ready To Take On Enterprise SEO via @sejournal, @krisjonescom

Looking to grow your agency by taking on enterprise-level clients? Here are some signs you're up for the challenge and positioned to succeed.

The post 4 Signs Your Agency Is Ready To Take On Enterprise SEO appeared first on Search Engine Journal.

The Link Title Attribute: What It Is & How To Use It via @sejournal, @BrianHarnish

Learn all about the link title attribute, best practices for using it, and which outdated advice you can ignore.

The post The Link Title Attribute: What It Is & How To Use It appeared first on Search Engine Journal.

Wednesday 30 March 2022

How To Stay Current In SEO: Top Blogs, Podcasts, Forums & More via @sejournal, @lorenbaker

SEOs must constantly stay up-to-date on the latest changes. Let us show you the many ways you can learn and follow what’s happening in SEO.

The post How To Stay Current In SEO: Top Blogs, Podcasts, Forums & More appeared first on Search Engine Journal.

New PPC Salary Report Details How Much PPC Pros Earn via @sejournal, @na

A worldwide survey of paid search professionals provides a clear picture of what they’re earning across various sectors and locations.

The post New PPC Salary Report Details How Much PPC Pros Earn appeared first on Search Engine Journal.

WordPress All In One SEO Plugin Integrates Microsoft Clarity via @sejournal, @martinibuster

WordPress SEO Plugin AIOSEO integrates Microsoft Clarity Behavior Analytics, giving publishers access to powerful insights for improving conversions and diagnosing site issues

The post WordPress All In One SEO Plugin Integrates Microsoft Clarity appeared first on Search Engine Journal.

Google Explains How AI Keeps Search Safe Via MUM & BERT via @sejournal, @mirandalmwrites

Google shares new information on how it has reduced "unexpected shocking" search results with BERT and the role MUM plays in safe search.

The post Google Explains How AI Keeps Search Safe Via MUM & BERT appeared first on Search Engine Journal.

6 Tips For Supercharging Google Display Network Performance via @sejournal, @iambenwood

From reaching a brand-new audience to retargeting existing customers, the Display Network is a goldmine of opportunity – when used the right way.

The post 6 Tips For Supercharging Google Display Network Performance appeared first on Search Engine Journal.

Best Browser Add-Ons For Analyzing Page Speed via @sejournal, @martinibuster

Page speed browser extensions are extremely useful for publishers and developers. Use these top browser extensions to optimize your webpages.

The post Best Browser Add-Ons For Analyzing Page Speed appeared first on Search Engine Journal.

Where & How To Get The Right Reviews For Your Business via @sejournal, @MattGSouthern

Online reviews should be a core component of your marketing strategy. Stand out in local search by leveraging these top review platforms.

The post Where & How To Get The Right Reviews For Your Business appeared first on Search Engine Journal.

Tuesday 29 March 2022

30 Crazy Social Media Facts Marketers Need To Know via @sejournal, @jonleeclark

What's really going to move the needle in your social media marketing campaigns? Check out these social facts and get inspired.

The post 30 Crazy Social Media Facts Marketers Need To Know appeared first on Search Engine Journal.

How To Drive Traffic & Engagement With Push Notifications via @sejournal, @notix_push

What could be missing from your organic marketing strategy? Push notifications are an easy way to increase organic traffic to your site.

The post How To Drive Traffic & Engagement With Push Notifications appeared first on Search Engine Journal.

Hotel Booking Links Now Available In Google Search & Maps via @sejournal, @brookeosmundson

Google has added new visibility to its free hotel booking links feature. Take advantage of these free links on Search and Google Maps.

The post Hotel Booking Links Now Available In Google Search & Maps appeared first on Search Engine Journal.

Google: Accessibility Not A Direct Ranking Factor via @sejournal, @MattGSouthern

Improvements to accessibility don't directly impact a website’s search rankings, says Google’s Search Advocate John Mueller.

The post Google: Accessibility Not A Direct Ranking Factor appeared first on Search Engine Journal.

A Complete SEO Checklist For Website Owners via @sejournal, @coreydmorris

See which technical SEO, on-page optimization, and external factors you need to account for in SEO planning and audits.

The post A Complete SEO Checklist For Website Owners appeared first on Search Engine Journal.

Growing Into In-House SEO Leadership With Tessa Nadik via @sejournal, @mirandalmwrites

What does it take to train into an SEO leadership role with a major brand? Autotrader's Senior Director of SEO Product and Content Strategy explains.

The post Growing Into In-House SEO Leadership With Tessa Nadik appeared first on Search Engine Journal.

B2B Content Strategies for SEO & Beyond - Ep. 264 via @sejournal, @lorenbaker

Get the latest tips and insights for a powerful B2B content marketing strategy.

The post B2B Content Strategies for SEO & Beyond [Podcast] appeared first on Search Engine Journal.

Tagging Blog Posts: Do Blog Tags Help SEO? via @sejournal, @rollerblader

In this week's Ask An SEO column, you'll learn when and where to use blog tags and how much they really impact your site's SEO.

The post Tagging Blog Posts: Do Blog Tags Help SEO? appeared first on Search Engine Journal.

Facebook Ads: Who’s Best At Earning The Click & How It’s Done via @sejournal, @jasonjzotara

See how top advertisers are combining creativity with data insights to earn more clicks on their Facebook Ads.

The post Facebook Ads: Who’s Best At Earning The Click & How It’s Done appeared first on Search Engine Journal.

4-Step SEO Waltz: Tackle SEO Challenges Head-On via @sejournal, @hethr_campbell

Wish every SEO fire had a more standardized, easy-to-follow solution? With this 4-Step Technical SEO Waltz webinar, finding a consistent approach is surprisingly easy.

The post 4-Step SEO Waltz: Tackle SEO Challenges Head-On appeared first on Search Engine Journal.

Monday 28 March 2022

7 Insights Into Marketing To Grow Your Agency In 2022 via @sejournal, @CallRail

Will 2022 be another great year for agency growth? We believe it will be, especially if your agency exceeds what your competition may be doing.

The post 7 Insights Into Marketing To Grow Your Agency In 2022 appeared first on Search Engine Journal.

YouTube Testing ‘Search Chips’ On Desktop via @sejournal, @MattGSouthern

YouTube is testing a new way to search for videos on desktop with ‘Search Chips’ that allow users to refine results with suggested keywords.

The post YouTube Testing ‘Search Chips’ On Desktop appeared first on Search Engine Journal.

Why Did Your Google Business Profile Get Suspended? via @sejournal, @sherrybonelli

If your Google Business Profile got suspended out of nowhere, here's a list of reasons why (and how you can fix it).

The post Why Did Your Google Business Profile Get Suspended? appeared first on Search Engine Journal.

What Is A Local Link & How To Find More Local Link Opportunities via @sejournal, @seocounseling

Struggling to find high-quality and relevant links for your local SEO? Use these tips to build links that can help improve your rankings.

The post What Is A Local Link & How To Find More Local Link Opportunities appeared first on Search Engine Journal.

How To Make Paid Search Work For B2B Marketing via @sejournal, @timothyjjensen

If you've struggled getting PPC to work for B2B, explore some tips to ensure that your ads are reaching the right people and qualifying users.

The post How To Make Paid Search Work For B2B Marketing appeared first on Search Engine Journal.

Google Sunsetting URL Parameters Tool Next Month via @sejournal, @MattGSouthern

Google is sunsetting the URL Parameters tool in Search Console next month, the company confirms in an announcement today.

The post Google Sunsetting URL Parameters Tool Next Month appeared first on Search Engine Journal.

Top 25 Local Search Ranking Signals You Need To Know via @sejournal, @_kevinrowe

Check out these top local ranking signals you'll need to understand to build your online presence and perform well in local search.

The post Top 25 Local Search Ranking Signals You Need To Know appeared first on Search Engine Journal.

Friday 25 March 2022

YouTube Confirms Shorts Views Don’t Count For Monetization via @sejournal, @MattGSouthern

Views of YouTube Shorts count toward a channel’s total watch time, but they don’t count toward eligibility in the YouTube Partner Program.

The post YouTube Confirms Shorts Views Don’t Count For Monetization appeared first on Search Engine Journal.

How To Do A Sitemap Audit For Better Indexing & Crawling Via Python via @sejournal, @KorayGubur

With Python and SEO automation, it's possible to audit millions of URLs in sitemaps. Here's a comprehensive technical SEO tutorial for sitemap audits.

The post How To Do A Sitemap Audit For Better Indexing & Crawling Via Python appeared first on Search Engine Journal.

How To Dominate SERPs By Focusing On Topics Instead Of Keywords via @sejournal, @jesseseogeek

Stay ahead of the competition by focusing on a topic-centered approach that complements the user's search journey.

The post How To Dominate SERPs By Focusing On Topics Instead Of Keywords appeared first on Search Engine Journal.

What’s The Alternative To Spending $7 Million On A Super Bowl Ad? via @sejournal, @gregjarboe

Prevent brands from starting a bonfire of the vanities during 2023’s Big Game. Discover 5 alternatives to spending $7 Million on a Super Bowl ad.

The post What’s The Alternative To Spending $7 Million On A Super Bowl Ad? appeared first on Search Engine Journal.

How To Completely Optimize Your Google Business Profile via @sejournal, @searchmastergen

Creating a Google Business Profile is the first step to local search success. This guide will take you through how to optimize your GBP completely.

The post How To Completely Optimize Your Google Business Profile appeared first on Search Engine Journal.

Yoast WordPress Plugin Update Causes Fatal Errors via @sejournal, @martinibuster

Yoast WordPress plugin published an apology for a failed update that resulted in serious website problems for publishers

The post Yoast WordPress Plugin Update Causes Fatal Errors appeared first on Search Engine Journal.

Thursday 24 March 2022

The 9 Most Important SEO KPIs You Should Be Tracking via @sejournal, @martinibuster

SEO experts weigh in on the nine top SEO Key Performance Indicators worthy of consideration for developing your own business KPIs.

The post The 9 Most Important SEO KPIs You Should Be Tracking appeared first on Search Engine Journal.

Google LaMDA: How Language Model For Dialogue Applications Work via @sejournal, @rvtheverett

A new language model from Google means a new way of understanding users' search intent. Learn how LaMDA works and prepare for its rollout.

The post Google LaMDA: How Language Model For Dialogue Applications Work appeared first on Search Engine Journal.

9 Ecommerce Content Examples To Inspire Your Marketing Campaigns via @sejournal, @JuliaEMcCoy

What does it take for content marketing to really resonate with customers and drive sales? Check out these amazing content examples.

The post 9 Ecommerce Content Examples To Inspire Your Marketing Campaigns appeared first on Search Engine Journal.

How to Rank Seasonal Ecommerce Products via @sejournal, @martinibuster

Google’s John Mueller answered a question about the difficulties of ranking seasonal products, mentioning how they suspected that structured data might be the reason. John responded with actionable suggestions for how to get seasonal product pages indexed and ranked. Seasonal Product Pages The person asking the question related how their ecommerce client sold seasonal products, such as bakery products specific to various holidays. They related how Google’s structured data requirements resulted in a yellow warning in Google’s structured data test, warning of recommended structured data fields that were missing. The person handling the SEO suggested that this was causing the […]

The post How to Rank Seasonal Ecommerce Products appeared first on Search Engine Journal.

Why Search Console Query Reports Are Inconsistent via @sejournal, @martinibuster

Google's John Mueller explains why Search Console query data is inconsistent between the different reports

The post Why Search Console Query Reports Are Inconsistent appeared first on Search Engine Journal.

Wednesday 23 March 2022

The Link Title Attribute: What It Is & How To Use It via @sejournal, @BrianHarnish

Learn all about the link title attribute, best practices for using it, and which outdated advice you can ignore.

The post The Link Title Attribute: What It Is & How To Use It appeared first on Search Engine Journal.

7 Tips For Landing Your Dream SEO Job via @sejournal, @lorenbaker

Kickstart your career in SEO and take steps toward landing your dream job with these helpful tips from an industry expert.

The post 7 Tips For Landing Your Dream SEO Job appeared first on Search Engine Journal.

4 Quick Tips To Boost Your Google Business Profile Visibility via @sejournal, @krisjonescom

An optimized Google Business Profile helps local customers find you. Check out these tips for boosting your GBP presence and turning more searchers into customers.

The post 4 Quick Tips To Boost Your Google Business Profile Visibility appeared first on Search Engine Journal.

6 Tips For Supercharging Google Display Network Performance via @sejournal, @iambenwood

From reaching a brand-new audience to retargeting existing customers, the Display Network is a goldmine of opportunity – when used the right way.

The post 6 Tips For Supercharging Google Display Network Performance appeared first on Search Engine Journal.

Shopify Analytics: 5 Hidden Gems To Help Scale Your Revenue Growth via @sejournal, @shuey03

Save money and understand the expenses associated with attracting both new businesses and retaining loyal customers with these 5 Shopify Analytics report.

The post Shopify Analytics: 5 Hidden Gems To Help Scale Your Revenue Growth appeared first on Search Engine Journal.

Rank Math WordPress Plugin Duplicate Sitemap Bug via @sejournal, @martinibuster

WordPress SEO plugin Rank Math bug generates duplicate sitemaps

The post Rank Math WordPress Plugin Duplicate Sitemap Bug appeared first on Search Engine Journal.

Why NAP & User Experience Are Crucial To Local SEO via @sejournal, @TaylorDanRW

A consistent NAP on your Google Business Profile listing and other online directories can influence your local rankings. Here's what you need to know.

The post Why NAP & User Experience Are Crucial To Local SEO appeared first on Search Engine Journal.

Tuesday 22 March 2022

Monday 21 March 2022

Analyzing Your Local Organic Search Competition via @sejournal, @BrianHarnish

A local organic competition analysis helps you understand what your competitors are doing, so you can adapt your strategy to what's happening in relevant SERPs.

The post Analyzing Your Local Organic Search Competition appeared first on Search Engine Journal.

How To Accurately Measure Core Web Vitals via @sejournal, @DebugBear

Want to improve your website’s performance? Find out how DebugBear helps you track historical changes, see changes to your website's performance immediately, and more.

The post How To Accurately Measure Core Web Vitals appeared first on Search Engine Journal.

Yoast WordPress SEO Bug Creates Duplicate Sitemaps via @sejournal, @martinibuster

Yoast confirmed a bug that causes WordPress to generate duplicate sitemaps and is said to be working on a fix

The post Yoast WordPress SEO Bug Creates Duplicate Sitemaps appeared first on Search Engine Journal.

Google’s John Mueller: “It’s Impossible To Crawl The Whole Web” via @sejournal, @MattGSouthern

In response to a question about why SEO tools don’t show all backlinks, Google’s John Mueller says it’s impossible to crawl the whole web.

The post Google’s John Mueller: “It’s Impossible To Crawl The Whole Web” appeared first on Search Engine Journal.

Google Introduces New Vehicle Ads Format via @sejournal, @brookeosmundson

Showcase your auto inventory to local buyers with the new vehicle ad format in Google Ads. Vehicle ads are available to dealerships in the US.

The post Google Introduces New Vehicle Ads Format appeared first on Search Engine Journal.

YouTube Launching 5 New Features For Livestreams via @sejournal, @MattGSouthern

YouTube announces five new features for livestreams, some of which are currently in testing and others that will roll out later this year.

The post YouTube Launching 5 New Features For Livestreams appeared first on Search Engine Journal.

10 Key Client Questions To Inform Exceptional Quality Content via @sejournal, @JuliaEMcCoy

Get great content ideas from your SEO clients and create a real bond by asking these 10 important questions.

The post 10 Key Client Questions To Inform Exceptional Quality Content appeared first on Search Engine Journal.

Website Quality Score: Is It A Google Ranking Factor? via @sejournal, @kristileilani

Does Google use a quality score (similar to the one in Google Ads) as part of its organic search ranking algorithm?

The post Website Quality Score: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

9 Types Of Content That Will Help Your Local SEO via @sejournal, @annaleacrowe

Still publishing the same content since you first started your business? Check out these nine content creation ideas to freshen up your local SEO strategy.

The post 9 Types Of Content That Will Help Your Local SEO appeared first on Search Engine Journal.

Friday 18 March 2022

A Guide To 301 vs 302 Redirects For SEO via @sejournal, @AdamHeitzman

301 and 302 HTTP response status codes are commonly used to redirect your webpage or entire website. Here's how to choose the right one.

The post A Guide To 301 vs 302 Redirects For SEO appeared first on Search Engine Journal.

How To Dominate SERPs By Focusing On Topics Instead Of Keywords via @sejournal, @jesseseogeek

Stay ahead of the competition by focusing on a topic-centered approach that complements the user's search journey.

The post How To Dominate SERPs By Focusing On Topics Instead Of Keywords appeared first on Search Engine Journal.

Are Reconsideration Requests A Google Ranking Factor? via @sejournal, @MattGSouthern

You may have heard submitting a reconsideration request can help remove a manual penalty and get your site ranking in Google again. But is it true?

The post Are Reconsideration Requests A Google Ranking Factor? appeared first on Search Engine Journal.

500 Response on Robots.txt Fetch Can Impact Rich Results via @sejournal, @martinibuster

500 response to a robots.txt fetch causes loss of rich results and while a bug in search console fails to diagnose the issue

The post 500 Response on Robots.txt Fetch Can Impact Rich Results appeared first on Search Engine Journal.

Google Search Results and Synonyms via @sejournal, @martinibuster

Google's John Mueller discusses synonyms and search results and explains how context of the whole query is important

The post Google Search Results and Synonyms appeared first on Search Engine Journal.

Thursday 17 March 2022

Local SEO For Beginners: Getting Started via @sejournal, @BrianHarnish

Just getting started with local SEO? See who needs it and how it coincides with voice search, mobile, and organic SEO, as well.

The post Local SEO For Beginners: Getting Started appeared first on Search Engine Journal.

New LinkedIn Tool Finds Top Skills Needed For Any Job via @sejournal, @MattGSouthern

A new tool from LinkedIn allows you to find the top skills employers want candidates to have for almost any job position.

The post New LinkedIn Tool Finds Top Skills Needed For Any Job appeared first on Search Engine Journal.

SEO For Membership Sites: Getting Around The Paywall via @sejournal, @ChuckPrice518

Can paywalls and SEO coexist? Balancing free and premium content for SEO is tough, but it's possible for paywalled content to rank in organic search.

The post SEO For Membership Sites: Getting Around The Paywall appeared first on Search Engine Journal.

Should You Submit Your Sitemap Every Month? via @sejournal, @RyanJones

Do you need to submit XML sitemaps every month, or only when you make changes? How about HTML files? Discover the answers with Adam Riemer.

The post Should You Submit Your Sitemap Every Month? appeared first on Search Engine Journal.

Using A Facebook Page vs Profile For Marketing Your Business via @sejournal, @brentcsutoras

Optimizing your Facebook page is becoming more important than ever to make sure you are reaching your target market.

The post Using A Facebook Page vs Profile For Marketing Your Business appeared first on Search Engine Journal.

9 Ecommerce Content Examples To Inspire Your Marketing Campaigns via @sejournal, @JuliaEMcCoy

What does it take for content marketing to really resonate with customers and drive sales? Check out these amazing content examples.

The post 9 Ecommerce Content Examples To Inspire Your Marketing Campaigns appeared first on Search Engine Journal.

Are Relevance, Distance, & Prominence Google Ranking Factors? via @sejournal, @kristileilani

Can prominence, distance, and relevance affect your organic search rankings? From customer reviews to local maps, see whether these will truly help your business.

The post Are Relevance, Distance, & Prominence Google Ranking Factors? appeared first on Search Engine Journal.

How To Set Up IndexNow Using Rank Math WordPress SEO Plugin via @sejournal, @martinibuster

Set up IndexNow on a WordPress site by using the Rank Math SEO Plugin in 3 easy steps

The post How To Set Up IndexNow Using Rank Math WordPress SEO Plugin appeared first on Search Engine Journal.

Wednesday 16 March 2022

Tabbed Content: Is It A Google Ranking Factor? via @sejournal, @mirandalmwrites

The question here is whether Google devalues or even ignores content that is initially hidden from the user using UX/design elements.

The post Tabbed Content: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Ask A PPC Live 2022 With Navah Hopkins - Ep. 265 via @sejournal, @lorenbaker

Have your most pressing questions on PPC this year answered by Navah Hopkins on the Search Engine Journal Show.

The post Ask A PPC Live 2022 With Navah Hopkins [Podcast] appeared first on Search Engine Journal.

6 Ways To Target Seniors More Effectively In Digital Marketing via @sejournal, @LWilson1980

Older generations are using the Internet in surprising ways. Learn how to get in front of Boomers and other seniors with your digital marketing campaigns.

The post 6 Ways To Target Seniors More Effectively In Digital Marketing appeared first on Search Engine Journal.

Evolution Of The Web: 4 Future Enterprise SEO Considerations

Discover 4 trends and ways for Enterprise SEO marketers to stay ahead of change and the evolution of the web.

The post Evolution Of The Web: 4 Future Enterprise SEO Considerations appeared first on Search Engine Journal.

4 Quick Tips To Boost Your Google Business Profile Visibility via @sejournal, @krisjonescom

An optimized Google Business Profile helps local customers find you. Check out these tips for boosting your GBP presence and turning more searchers into customers.

The post 4 Quick Tips To Boost Your Google Business Profile Visibility appeared first on Search Engine Journal.

Subdomain (Or Subdirectory) Usage: Is It A Google Ranking Factor? via @sejournal, @kristileilani

Can the use of a subdomain or subdirectory affect your organic search rankings? Discover whether it actually makes a difference for SEO.

The post Subdomain (Or Subdirectory) Usage: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Tuesday 15 March 2022

URLs As A Google Ranking Factor: What You Need To Know via @sejournal, @MattGSouthern

Let’s look at the claims regarding URL as a ranking factor and see what Google says as to whether this is used by its algorithms.

The post URLs As A Google Ranking Factor: What You Need To Know appeared first on Search Engine Journal.

Cloudflare Announces Free Web Application Firewall via @sejournal, @martinibuster

Cloudflare announces a free Firewall that blocks many common exploits

The post Cloudflare Announces Free Web Application Firewall appeared first on Search Engine Journal.

8 Free Courses For Writers & Content Marketers via @sejournal, @ADiSilvestro

Getting the content training you need doesn’t have to mean shelling out a lot of money. Check out some of the best online courses here!

The post 8 Free Courses For Writers & Content Marketers appeared first on Search Engine Journal.

Syndicated Content: Is It A Google Ranking Factor? via @sejournal, @kristileilani

Syndicated content can outrank original content. But can it help your site rank? In this chapter, we’ll determine whether syndicated content is a ranking factor. 

The post Syndicated Content: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Are Internal Links In Header and Footer Treated Differently? via @sejournal, @martinibuster

Does Google treat internal links differently based on location on a page? Are header and footer internal links less important?

The post Are Internal Links In Header and Footer Treated Differently? appeared first on Search Engine Journal.

WordPress Releases a New Performance Plugin via @sejournal, @martinibuster

WordPress announced an official plugin that helps speed up websites. Publishers can test the new beta features and offer feedback

The post WordPress Releases a New Performance Plugin appeared first on Search Engine Journal.

14 Essential Local SEO & Listing Management Tools via @sejournal, @MaddyOsman

Check out these 14 top local SEO and listing management tools that can help improve your visibility in local search results.

The post 14 Essential Local SEO & Listing Management Tools appeared first on Search Engine Journal.

Monday 14 March 2022

A Guide To Local SEO For Large Enterprises & Franchises via @sejournal, @thesocialdude

In order for local SEO to succeed, enterprises and franchises need a plan that scales. Here's a guide to help you do just that.

The post A Guide To Local SEO For Large Enterprises & Franchises appeared first on Search Engine Journal.

Link Detox: How To Check & Remove Toxic Backlinks via @sejournal, @Brian_W_Gareth

You’ve done everything right to get your website found by search engines, but rankings are not great. What’s going on? Let's check your backlinks.

The post Link Detox: How To Check & Remove Toxic Backlinks appeared first on Search Engine Journal.

How To Build Links That You Didn’t Ask For via @sejournal, @paddymoogan

Building links with little to no outreach effort is possible. Check out this article on how to get links without asking for it.

The post How To Build Links That You Didn’t Ask For appeared first on Search Engine Journal.

What Is Local SEO & Why Local Search Matters via @sejournal, @mirandalmwrites

If you don't have a dedicated local SEO strategy, you could be missing out on valuable opportunities to get found and engage customers. Here's why.

The post What Is Local SEO & Why Local Search Matters appeared first on Search Engine Journal.

10 Key Client Questions To Inform Exceptional Quality Content via @sejournal, @JuliaEMcCoy

Get great content ideas from your SEO clients and create a real bond by asking these 10 important questions.

The post 10 Key Client Questions To Inform Exceptional Quality Content appeared first on Search Engine Journal.

Review Sentiment: Is It A Google Ranking Factor? via @sejournal, @MattGSouthern

There’s no question review sentiment can influence consumer behavior and impact metrics like conversion rate. But does it have any influence on Google’s search rankings?

The post Review Sentiment: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

WordPress Stored XSS Vulnerability – Update Now via @sejournal, @martinibuster

Stored XSS Vulnerability affects WordPress itself and can lead to full site takeover

The post WordPress Stored XSS Vulnerability – Update Now appeared first on Search Engine Journal.

Sunday 13 March 2022

9 Types Of Content That Will Help Your Local SEO via @sejournal, @annaleacrowe

Still publishing the same content since you first started your business? Check out these nine content creation ideas to freshen up your local SEO strategy.

The post 9 Types Of Content That Will Help Your Local SEO appeared first on Search Engine Journal.

4-Step Technical SEO Waltz: Tackle SEO Challenges Head-On [Webinar] via @sejournal, @hethr_campbell

Wouldn't it be nice to solve every technical SEO problem in a standardized manner? Learn the 4-step process that stops SEO fires before they start.

The post 4-Step Technical SEO Waltz: Tackle SEO Challenges Head-On [Webinar] appeared first on Search Engine Journal.

Friday 11 March 2022

New Ways To Grow & Manage Facebook Groups via @sejournal, @MattGSouthern

Facebook group admins can utilize a new set of features to automatically moderate content, along with new tools to grow their community.

The post New Ways To Grow & Manage Facebook Groups appeared first on Search Engine Journal.

SEO Best Practices For Migrating To Shopify via @sejournal, @digital_darts

Set your business up for success when you migrate to Shopify with the best practices for SEO. Learn what to do pre and post-migration.

The post SEO Best Practices For Migrating To Shopify appeared first on Search Engine Journal.

A Guide To 301 vs 302 Redirects For SEO via @sejournal, @AdamHeitzman

301 and 302 HTTP response status codes are commonly used to redirect your webpage or entire website. Here's how to choose the right one.

The post A Guide To 301 vs 302 Redirects For SEO appeared first on Search Engine Journal.

Are Social Signals A Google Ranking Factor? via @sejournal, @mirandalmwrites

Do social signals affect organic search rankings? Google says no. Some correlation studies claim to show otherwise. Let’s clear up the confusion.

The post Are Social Signals A Google Ranking Factor? appeared first on Search Engine Journal.

How Page Experience Ranking Factors Actually Work via @sejournal, @martinibuster

Google's John Mueller shows how page experience ranking signals can help a site rank better and why Google might ease off on using it

The post How Page Experience Ranking Factors Actually Work appeared first on Search Engine Journal.

Thursday 10 March 2022

WWW Vs. Non-WWW: Is It A Google Ranking Factor? via @sejournal, @kristileilani

Does the inclusion or exclusion of the www in a URL affect organic search rankings? Examine the claims behind www and how it might impact websites.

The post WWW Vs. Non-WWW: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Google May Surface More Short-Form Video In Search Results via @sejournal, @MattGSouthern

Google is working on ways to show more short-form video in search results, saying it’s a clear and concise format for satisfying certain queries.

The post Google May Surface More Short-Form Video In Search Results appeared first on Search Engine Journal.

Schema Markup: Is It A Google Ranking Factor? via @sejournal, @mirandalmwrites

Does applying schema markup to your webpages help them rank higher in Google Search?

The post Schema Markup: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

SEO For Membership Sites: Getting Around The Paywall via @sejournal, @ChuckPrice518

Can paywalls and SEO coexist? Balancing free and premium content for SEO is tough, but it's possible for paywalled content to rank in organic search.

The post SEO For Membership Sites: Getting Around The Paywall appeared first on Search Engine Journal.

Using A Facebook Page vs Profile For Marketing Your Business via @sejournal, @brentcsutoras

Optimizing your Facebook page is becoming more important than ever to make sure you are reaching your target market.

The post Using A Facebook Page vs Profile For Marketing Your Business appeared first on Search Engine Journal.

Spelling & Grammar: Is It A Google Ranking Factor? via @sejournal, @annaleacrowe

After Google's first Panda Update, several sites with poor spelling and grammar saw significant ranking demotions. Coincidence? Or conspiracy theory? Let's dive in.

The post Spelling & Grammar: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Tuesday 8 March 2022

Are XML Sitemaps A Google Ranking Factor? via @sejournal, @MattGSouthern

Despite only being used by search crawlers, is it possible XML sitemaps have nothing to do with rankings? This chapter aims to answer that question. 

The post Are XML Sitemaps A Google Ranking Factor? appeared first on Search Engine Journal.

6 Major Changes To Content Marketing In 2022 [Report Recap] via @sejournal, @semrush

1,500 marketers + 500k blog posts + 200k tweets + 8,000 niche articles = Everything you need to know about content marketing in 2022.

The post 6 Major Changes To Content Marketing In 2022 [Report Recap] appeared first on Search Engine Journal.

How Google Search Console Tracks ‘People Also Ask’ Performance Data via @sejournal, @MattGSouthern

Google clarifies how performance data for pages in the ‘people also ask’ section is measured in Search Console - such as clicks, impressions, and positions.

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Internal Linking is Super Critical For SEO via @sejournal, @martinibuster

Google's John Mueller affirms the importance of internal linking for SEO and recommends a strategic approach

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Upwork Suspends Operations in Russia via @sejournal, @martinibuster

Upwork suspends operations in Russia and Belarus and donates over a million dollars for Ukrainian relief efforts

The post Upwork Suspends Operations in Russia appeared first on Search Engine Journal.

10 Women In SEO & Marketing On How To #BreakTheBias via @sejournal, @brookeosmundson

International Women's Day is an important reminder that it's time to #BreakTheBias. These women recommend some ways you can get started.

The post 10 Women In SEO & Marketing On How To #BreakTheBias appeared first on Search Engine Journal.

On-Site Search Intent: 3 Powerful Ways To Increase Sales via @sejournal, @hethr_campbell

You can use the power of search intent for more than just getting visitors to your site. Learn how in this webinar recap.

The post On-Site Search Intent: 3 Powerful Ways To Increase Sales appeared first on Search Engine Journal.

Monday 7 March 2022

14 Essential Local SEO & Listing Management Tools via @sejournal, @MaddyOsman

Check out these 14 top local SEO and listing management tools that can help improve your visibility in local search results.

The post 14 Essential Local SEO & Listing Management Tools appeared first on Search Engine Journal.

7 Exclusive Ways To Convert Webinar Viewers Into Customers via @sejournal, @bigmarker

Want your dedicated webinar viewers to finally make a purchase? Learn how to turn your webinar experience into a successful profit machine.

The post 7 Exclusive Ways To Convert Webinar Viewers Into Customers appeared first on Search Engine Journal.

LinkedIn Profiles Can Now Display Career Breaks via @sejournal, @MattGSouthern

A new feature for LinkedIn profiles allows you to highlight career breaks and provide more context about skills and experiences gained away from the workplace.

The post LinkedIn Profiles Can Now Display Career Breaks appeared first on Search Engine Journal.

7 Ways To Use Semantic SEO For Higher Rankings via @sejournal, @madmanick

Use these semantic SEO strategies to make the relevance and meaning of your content unambiguously clear to Google and searchers alike.

The post 7 Ways To Use Semantic SEO For Higher Rankings appeared first on Search Engine Journal.

Reading Level: Is It A Google Ranking Factor? via @sejournal, @annaleacrowe

Can a better readability score actually help boost your rankings? Learn whether reading level is a Google ranking factor.

The post Reading Level: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

What Is Local SEO & Why Local Search Matters via @sejournal, @mirandalmwrites

If you don't have a dedicated local SEO strategy, you could be missing out on valuable opportunities to get found and engage customers. Here's why.

The post What Is Local SEO & Why Local Search Matters appeared first on Search Engine Journal.

Friday 4 March 2022

Yandex Warns Debt May Affect Ability To Continue Operating via @sejournal, @martinibuster

Yandex issued a statement warning that debt may cause material adverse effect on ability to keep operating

The post Yandex Warns Debt May Affect Ability To Continue Operating appeared first on Search Engine Journal.

Google Ads Has A New Way To Measure Offline Leads via @sejournal, @brookeosmundson

Lead gen measurement gets easier for marketers with Google's introduction of enhanced conversions for leads. See how they work and benefits of using them.

The post Google Ads Has A New Way To Measure Offline Leads appeared first on Search Engine Journal.

Yandex Warns of Threats To Continued Operations via @sejournal, @martinibuster

Yandex issued a statement warning of two threats to its continued operations, either of which could cause material adverse effect

The post Yandex Warns of Threats To Continued Operations appeared first on Search Engine Journal.

SEO Community Support For Ukraine & How You Can Help via @sejournal, @mirandalmwrites

See how SEO companies and individuals are supporting colleagues in Ukraine and how you can help, too.

The post SEO Community Support For Ukraine & How You Can Help appeared first on Search Engine Journal.

Leading In SEO Through The Data Science Revolution: A CTO Q&A via @sejournal, @mirandalmwrites

Lemuel Park shares his career journey to martech co-founder/CTO and what it takes to lead in a data-driven organization as SEO and data science converge.

The post Leading In SEO Through The Data Science Revolution: A CTO Q&A appeared first on Search Engine Journal.

7 Content Marketing Tips For Financial Services Brands via @sejournal, @ronlieback

Creating content for financial brands comes with unique regulations and factors including Google's take on E-A-T & YMYL content. These tips can help.

The post 7 Content Marketing Tips For Financial Services Brands appeared first on Search Engine Journal.

Thursday 3 March 2022

Google Page Experience Update – Desktop Rollout Complete via @sejournal, @MattGSouthern

Google confirms the page experience update finished its rollout to desktop search results. Now it’s time to start assessing the impact.

The post Google Page Experience Update – Desktop Rollout Complete appeared first on Search Engine Journal.

Use These 3 SEO Metrics To Measure Your Content Marketing ROI via @sejournal, @zackkadish

How can you show executives how SEO helps make your website, brand, products, and services more visible to the world? Use 3 metrics.

The post Use These 3 SEO Metrics To Measure Your Content Marketing ROI appeared first on Search Engine Journal.

20 Proven Ways To Reduce Your Bounce Rate via @sejournal, @natalieannhoben

Increase site visitor engagement with these 20 tips to combat high bounce rates and better deliver on the searcher's expectations.

The post 20 Proven Ways To Reduce Your Bounce Rate appeared first on Search Engine Journal.

WhoIs Information: Is It A Google Ranking Factor? via @sejournal, @mirandalmwrites

When you choose domain privacy protection, does that have positive or negative implications on your search rankings? See whether it matters to Google.

The post WhoIs Information: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Metaverse Marketing Myths, Musts & Mantras #WAGMI via @sejournal, @lisabuyer

There's a lot of speculation about the Metaverse. We bust the myths and share how brands and influencers are using it right now.

The post Metaverse Marketing Myths, Musts & Mantras #WAGMI appeared first on Search Engine Journal.

Wednesday 2 March 2022

2022 SERP Feature Trends & Tips For A Better SEO Strategy via @sejournal, @hethr_campbell

Are you optimizing for SERP features that will generate the most traffic? Catch this on-demand recap. Learn the latest SERP feature trends & best practices.

The post 2022 SERP Feature Trends & Tips For A Better SEO Strategy appeared first on Search Engine Journal.

Twitter Transparency Report Discloses Impact on Member Accounts via @sejournal, @martinibuster

Twitter's transparency report shows that their proactive approach to moderation is responsible for vast majority of account suspensions

The post Twitter Transparency Report Discloses Impact on Member Accounts appeared first on Search Engine Journal.

Google Search Trends Show How Customer Expectations Are Changing via @sejournal, @MattGSouthern

A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year.

The post Google Search Trends Show How Customer Expectations Are Changing appeared first on Search Engine Journal.

How To Migrate A WordPress Site From One Host To Another via @sejournal, @JuliaGeekPack

Migrating a WordPress site from one hosting provider to another? Here are 3 different methods you could use, with step-by-step instructions for each one.

The post How To Migrate A WordPress Site From One Host To Another appeared first on Search Engine Journal.

How Content Marketing Helps Non-Profits Achieve 3 Important Goals via @sejournal, @ADiSilvestro

Increase your charity or NGO's brand awareness with content marketing and grow your list of supporters with these tips.

The post How Content Marketing Helps Non-Profits Achieve 3 Important Goals appeared first on Search Engine Journal.

Facebook Report Reveals Most Popular Posts and Pages via @sejournal, @martinibuster

Facebook report reveals what kind of content gets over a hundred million views - And it's not what you think

The post Facebook Report Reveals Most Popular Posts and Pages appeared first on Search Engine Journal.

Faster, More Complete Content: How To Rank More In Less Time - Ep. 265 via @sejournal, @lorenbaker

Looking for easier, faster ways to propel your site to the top of Google? Learn to spend less time creating content on the SEJ Show.

The post Faster, More Complete Content: How To Rank More In Less Time [Podcast] appeared first on Search Engine Journal.

Tuesday 1 March 2022

4 Useful Tips To Make Keyword Rank Tracking More Efficient

How do you speed up your rank tracking process? Start with optimizing your rank tracking process with these four tips.

The post 4 Useful Tips To Make Keyword Rank Tracking More Efficient appeared first on Search Engine Journal.

Meta Expands Facebook Reels to More Than 150 Countries via @sejournal, @brockcooper1

Meta is doubling down on Facebook Reels as a competitor for the hugely popular TikTok by expanding it to more countries and new editing features.

The post Meta Expands Facebook Reels to More Than 150 Countries appeared first on Search Engine Journal.

6 Types Of Duplicate Content In Local SEO: Do They Help Or Hurt? via @sejournal, @SEOKristal

Discover six different types of content that are often duplicated in local SEO and whether you should make it unique or just rinse & re-use.

The post 6 Types Of Duplicate Content In Local SEO: Do They Help Or Hurt? appeared first on Search Engine Journal.

Should I Create A Landing Page For Each URL & Link To My Main Site? via @sejournal, @tonynwright

A reader asks an SEO pro, is having 30 sites with keywords in the domain name point to one site a viable strategy?

The post Should I Create A Landing Page For Each URL & Link To My Main Site? appeared first on Search Engine Journal.

3 Ways Spammers Hide Links & Text on Webpages & How To Stop Them via @sejournal, @martinibuster

Website security not an SEO issue? Think otherwise. Here are three sneaky ways spammers add hidden links to your website.

The post 3 Ways Spammers Hide Links & Text on Webpages & How To Stop Them appeared first on Search Engine Journal.