How To Create More Helpful Content With Topic Modeling & Topic Clusters via @sejournal, @stephenjeske

Learn how to create authoritative topic clusters and better content with this step-by-step guide to topic modeling.

The post How To Create More Helpful Content With Topic Modeling & Topic Clusters appeared first on Search Engine Journal.

Google Explains Alt Text for Logos & Buttons via @sejournal, @martinibuster

Google's Lizzi Sassman & John Mueller describe the best way to write alt text for logos and images

The post Google Explains Alt Text for Logos & Buttons appeared first on Search Engine Journal.

Microsoft Launches Import Tool For Google Ads Performance Max via @sejournal, @MattGSouthern

Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns.

The post Microsoft Launches Import Tool For Google Ads Performance Max appeared first on Search Engine Journal.

TikTok: Your Guide To Quickly Growing Followers via @sejournal, @macuraa

Whether you want to grow your page organically (or with paid tools), here are tips to grow faster and appear on your customers' feeds.

The post TikTok: Your Guide To Quickly Growing Followers appeared first on Search Engine Journal.

10 Dos And Don’ts For Building A Successful Travel Website via @sejournal, @seo_travel

When it comes to SEO, your website is the foundation on which your hard work rests. Here are 10 tips for building a travel website.

The post 10 Dos And Don’ts For Building A Successful Travel Website appeared first on Search Engine Journal.

SafeOpt’s 10 Trusted Ecommerce Tips To Reduce Abandoned Carts & Increase Sales

Learn how to recover ecommerce shoppers by reducing abandoned carts and improving customer loyalty to increase your online sales.

The post SafeOpt’s 10 Trusted Ecommerce Tips To Reduce Abandoned Carts & Increase Sales appeared first on Search Engine Journal.

Buying Backlinks For SEO: Yes, This Is Still A Thing via @sejournal, @ab80

Is paying for links worth the risk? In this piece, let's take a closer look at the practice of buying and selling links for SEO.

The post Buying Backlinks For SEO: Yes, This Is Still A Thing appeared first on Search Engine Journal.

Is Language A Google Ranking Factor? via @sejournal, @kristileilani

Does offering different languages on your website and the way you organize localized pages affect organic search rankings?

The post Is Language A Google Ranking Factor? appeared first on Search Engine Journal.

How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research via @sejournal, @johnelincoln

Learn how to use the Keyword Planner tool so your PPC and SEO efforts can work together.

The post How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research appeared first on Search Engine Journal.

Are Nofollow Links A Google Ranking Factor? via @sejournal, @KayleLarkin

Some argue that nofollow links have zero impact on ranking, and others claim that they still help. What’s the truth?

The post Are Nofollow Links A Google Ranking Factor? appeared first on Search Engine Journal.

How To Unleash The Power Of Pre-Outreach Strategy via @sejournal, @alextachalova

Let’s dive right into how to create and implement a pre-outreach strategy that can generate links and shares for all your content.

The post How To Unleash The Power Of Pre-Outreach Strategy appeared first on Search Engine Journal.

404 vs. Soft 404 Errors: What’s The Difference & How To Fix Both via @sejournal, @benjarriola

Know the difference between error 404s and soft 404s and learn how to fix the SEO issues behind them.

The post 404 vs. Soft 404 Errors: What’s The Difference & How To Fix Both appeared first on Search Engine Journal.

Google Ads Performance Max New Features & Best Practices via @sejournal, @MattGSouthern

Google is rolling out new features for Performance Max campaigns and sharing best practices to help marketers promote holiday sales more efficiently.

The post Google Ads Performance Max New Features & Best Practices appeared first on Search Engine Journal.

Google Pushes Universal Analytics 360 Sunset To 2024 via @sejournal, @MattGSouthern

Google is pushing the sunset date of Universal Analytics 360 (UA360) to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4).

The post Google Pushes Universal Analytics 360 Sunset To 2024 appeared first on Search Engine Journal.

The State Of SEO: Survey Data To Plan Your Next Year In SEO via @sejournal, @BennyJamminS

Our 2nd State Of SEO report will help guide your SEO strategy into 2023 with unique data, graphs, and commentary.

The post The State Of SEO: Survey Data To Plan Your Next Year In SEO appeared first on Search Engine Journal.

Global vs. Local Websites: Which Is Right For You? via @sejournal, @motokohunt

There are factors to consider when deciding to have a global site or separate local sites. Read on to determine which is better for you.

The post Global vs. Local Websites: Which Is Right For You? appeared first on Search Engine Journal.

8 Brands Using Twitter Effectively via @sejournal, @brentcsutoras

No two tweet strategies are alike. Take a look at some brands that use Twitter effectively and learn what makes them so successful.

The post 8 Brands Using Twitter Effectively appeared first on Search Engine Journal.

3 Ways To Unlock Keyword Gold

Learn how to add efficiency & effectiveness to your SEO keyword research process & discover golden opportunities to rank higher on SERPs.

The post 3 Ways To Unlock Keyword Gold appeared first on Search Engine Journal.

A Technical SEO Guide To Redirects via @sejournal, @vahandev

Understanding redirects is fundamental to the competent practice of SEO and helping sites rank at their full potential.

The post A Technical SEO Guide To Redirects appeared first on Search Engine Journal.

Google’s Bumper Ad Creation Tool Is Broadly Available via @sejournal, @MattGSouthern

Google's bumper ad tool, which shortens longer videos to six-second bumper ads, is now broadly available. Here's more information on how to use it.

The post Google’s Bumper Ad Creation Tool Is Broadly Available appeared first on Search Engine Journal.

Why Tweet Comparing Google to Dying Mall Went Viral via @sejournal, @martinibuster

Viral tweet exposes the reasons why thousands of users feel dissatisfaction with Google Search

The post Why Tweet Comparing Google to Dying Mall Went Viral appeared first on Search Engine Journal.

AI Allows You To Talk With Virtual Versions Of Deceased Loved Ones via @sejournal, @BrianFr07823616

Advances in artificial intelligence (AI) now allow people to interact and hold conversations with loved ones from beyond the grave.

The post AI Allows You To Talk With Virtual Versions Of Deceased Loved Ones appeared first on Search Engine Journal.

How To Create Content Tagging Policies For News Publishers via @sejournal, @TomCrewe

Content tagging can help optimize your tag pages for better performance in search results. Learn how to implement a tagging policy for your publication.

The post How To Create Content Tagging Policies For News Publishers appeared first on Search Engine Journal.

Twitter’s Most Active Users Have Reportedly Stopped Tweeting via @sejournal, @MattGSouthern

Twitter's heavy tweeters aren't as active as they used to be, and people who use the site regularly have different interests than in years past.

The post Twitter’s Most Active Users Have Reportedly Stopped Tweeting appeared first on Search Engine Journal.

Google On The Use Of Stock Photography via @sejournal, @martinibuster

Google podcast discusses stock photography and set the record straight about the impact on web and image search

The post Google On The Use Of Stock Photography appeared first on Search Engine Journal.

Twitter Expands Campaign Planner To 15 More Countries via @sejournal, @MattGSouthern

Twitter is expanding its Campaign Planner forecasting tool for advertisers to 15 additional countries and adding support for the video views objective.

The post Twitter Expands Campaign Planner To 15 More Countries appeared first on Search Engine Journal.

Meta Lets Brands Search Facebook & Instagram For Stolen Content via @sejournal, @MattGSouthern

Meta is introducing new ways for brands to discover whether other accounts use their intellectual property (IP) on Facebook and Instagram.

The post Meta Lets Brands Search Facebook & Instagram For Stolen Content appeared first on Search Engine Journal.

The 20 Best Computer Science Schools Worldwide via @sejournal, @theshelleywalsh

Check out this article to learn more about the best computer science schools and opportunities out there today.

The post The 20 Best Computer Science Schools Worldwide appeared first on Search Engine Journal.

Can Link Building Give You Or Your Client A Bad Reputation? via @sejournal, @kristileilani

In this article, we’ll look at how bad link building can hurt your reputation and give you some ways to help you keep yours spotless. 

The post Can Link Building Give You Or Your Client A Bad Reputation? appeared first on Search Engine Journal.

Is It Better To Direct To A New Subpage Or A Popup Page? via @sejournal, @tonynwright

Understand how your visitors consume your content so you can help them navigate your site successfully.

The post Is It Better To Direct To A New Subpage Or A Popup Page? appeared first on Search Engine Journal.

Is Google Okay With Minor Tweaks To Machine Translations? via @sejournal, @martinibuster

Google answers whether machine-translated content with only minor editing changes is still good enough.

The post Is Google Okay With Minor Tweaks To Machine Translations? appeared first on Search Engine Journal.

Google Adds Music Genres As Placement Option For Video Ads via @sejournal, @MattGSouthern

Google is rolling out a new placement option for video ads that allow advertisers to target specific types of music on YouTube.

The post Google Adds Music Genres As Placement Option For Video Ads appeared first on Search Engine Journal.

NESS 2022: How This News SEO Conference Shaped A Community via @sejournal, @NewsSEO_

Journalists, editors & SEO professionals – looking to upgrade your knowledge in the field? NESS is an online conference you can’t miss!

The post NESS 2022: How This News SEO Conference Shaped A Community appeared first on Search Engine Journal.

How Should Global Brands Engage Gen Z During The FIFA World Cup? via @sejournal, @gregjarboe

Satisfy a younger generation’s appetite for immersive, community-driven experiences for your global brand. Here's how, according to gaming and sports marketing expert, Kevin Kim.

The post How Should Global Brands Engage Gen Z During The FIFA World Cup? appeared first on Search Engine Journal.

4 Questions To Ask When Your Content Doesn’t Convert Globally via @sejournal, @motokohunt

Not sure why you're missing the mark on your international, locally-translated content? Discover the real reasons why they're not converting through a global lens.

The post 4 Questions To Ask When Your Content Doesn’t Convert Globally appeared first on Search Engine Journal.

How To Use Relevant, Targeted Directories For Link Building via @sejournal, @JuliaEMcCoy

Online directories are an easy way for businesses to build links and draw traffic to their site. Learn the benefits of using an online directory.

The post How To Use Relevant, Targeted Directories For Link Building appeared first on Search Engine Journal.

25 Best Examples Of Effective FAQ Pages via @sejournal, @LWilson1980

Learn from these 25 great examples of FAQ resources and discover what makes them effective.

The post 25 Best Examples Of Effective FAQ Pages appeared first on Search Engine Journal.

AMP: Is It A Google Ranking Factor? via @sejournal, @MattGSouthern

Here’s what the evidence says about AMP’s impact on search results and its connection to other ranking factors.

The post AMP: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

The Fundamentals Of Influencer Marketing via @sejournal, @ashleymadhatter

What exactly is influencer marketing? And why should marketers care? Read on to learn how you can incorporate influencer marketing into your brand’s strategy.

The post The Fundamentals Of Influencer Marketing appeared first on Search Engine Journal.

Is Mobile-Friendliness A Google Ranking Factor? via @sejournal, @MattGSouthern

Is mobile-friendliness a ranking factor today? What impact does it have on search rankings? Read on to find out.

The post Is Mobile-Friendliness A Google Ranking Factor? appeared first on Search Engine Journal.

Scale Your B2B Lead Generation With Discovery Ads via @sejournal, @beyondthepaid

Look beyond search and give Discovery ads a try. Set your Google Ads for lead gen and improve your cost efficiency by a great margin.

The post Scale Your B2B Lead Generation With Discovery Ads appeared first on Search Engine Journal.

Buying Backlinks For SEO: Yes, This Is Still A Thing via @sejournal, @ab80

Is paying for links worth the risk? In this piece, let's take a closer look at the practice of buying and selling links for SEO.

The post Buying Backlinks For SEO: Yes, This Is Still A Thing appeared first on Search Engine Journal.

The Top 19 Tools For Managing Social Media Accounts via @sejournal, @ashleymadhatter

How do you stay organized? What tools should you use to manage social media accounts? Check out our top 19 favorites.

The post The Top 19 Tools For Managing Social Media Accounts appeared first on Search Engine Journal.

Google Lets You Disable Targeted Ads & Keep Personalized Searches via @sejournal, @MattGSouthern

Google’s new My Ad Center lets users disable targeted advertising without giving up helpful features like personalized search results.

The post Google Lets You Disable Targeted Ads & Keep Personalized Searches appeared first on Search Engine Journal.

Google Shopping Searches On Desktop Get More Visual via @sejournal, @MattGSouthern

Google is making the shopping experience on desktop more visual by adding a more comprehensive selection of product images.

The post Google Shopping Searches On Desktop Get More Visual appeared first on Search Engine Journal.

How To Optimize Your Statistics Pages To Earn Links via @sejournal, @mmahoney587

From utilizing long tail keywords to sending customer surveys, here's how to create statistic pages that earn thousands of links (with top examples).

The post How To Optimize Your Statistics Pages To Earn Links appeared first on Search Engine Journal.

What Is Organic Search? via @sejournal, @zackkadish

Learn about organic search and how to implement it using different techniques such as keyword research, content optimization and creation, and more, for your business.

The post What Is Organic Search? appeared first on Search Engine Journal.

How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research via @sejournal, @johnelincoln

Learn how to use the Keyword Planner tool so your PPC and SEO efforts can work together.

The post How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research appeared first on Search Engine Journal.

Google On Image Filenames & A Surprising SEO Mistake via @sejournal, @martinibuster

Googlers discuss best practices about image filenames and reveal a surprising image SEO mistake to be aware of

The post Google On Image Filenames & A Surprising SEO Mistake appeared first on Search Engine Journal.

Link Building: How To Work Smarter, Not Harder With Machine Learning [Webinar] via @sejournal, @hethr_campbell

Learn how you can use machine learning’s progress in relevancy to tailor your content and link building strategy for a winning SEO performance.

The post Link Building: How To Work Smarter, Not Harder With Machine Learning [Webinar] appeared first on Search Engine Journal.

Google Spam Algorithm Update Rolling Out Now via @sejournal, @MattGSouthern

Google confirms an algorithm update targeted at fighting spam is rolling out to search results worldwide and in all languages. 

The post Google Spam Algorithm Update Rolling Out Now appeared first on Search Engine Journal.

How Can Resellers Create Linkable Assets & Build Better Links? via @sejournal, @rollerblader

Investing in link-worthy assets will pay off in the long run. Here's how to start building them as a reseller business.

The post How Can Resellers Create Linkable Assets & Build Better Links? appeared first on Search Engine Journal.

How The Twitter Algorithm Works & Optimizing For It via @sejournal, @krisjonescom

Optimizing your content for the Twitter algorithm could get you found on the platform. Follow these tips for devising a winning Twitter content strategy.

The post How The Twitter Algorithm Works & Optimizing For It appeared first on Search Engine Journal.

Spelling & Grammar: Are They Google Ranking Factors? via @sejournal, @kristileilani

Is there a direct relationship between spelling and grammar and search rankings? Here's what the evidence says.

The post Spelling & Grammar: Are They Google Ranking Factors? appeared first on Search Engine Journal.

WordPress Security Release Fixes 16 Vulnerabilities via @sejournal, @martinibuster

WordPress 6.0.3 security release addresses 16 vulnerabilities, including patches to protect against SQL injections and Stored XSS attacks

The post WordPress Security Release Fixes 16 Vulnerabilities appeared first on Search Engine Journal.

Google Ads Rolls Out 3 New Reporting Columns via @sejournal, @MattGSouthern

Google is adding three new columns to Google Ads reports that provide easier access to data on conversion goals.

The post Google Ads Rolls Out 3 New Reporting Columns appeared first on Search Engine Journal.

Google Reveals Top Search Trends For Halloween 2022 via @sejournal, @MattGSouthern

Google reveals the latest data on top Halloween costume searches in the US in an update to the Halloween Frightgeist website.

The post Google Reveals Top Search Trends For Halloween 2022 appeared first on Search Engine Journal.

Google On The Main Thing To Know About Geo IP Redirects via @sejournal, @MattGSouthern

Google’s Search Advocate, John Mueller, explains the main thing you should know about the complex topic of implementing geo IP redirects.

The post Google On The Main Thing To Know About Geo IP Redirects appeared first on Search Engine Journal.

How To Get Your Site Indexed Before Launch & Why It Matters via @sejournal, @rollerblader

Learn how to get your website indexed as quickly as possible when launching.

The post How To Get Your Site Indexed Before Launch & Why It Matters appeared first on Search Engine Journal.

How To Optimize TikTok Ads Like A Pro: The 5-Step Guide

Optimizing TikTok ads can be tricky. Discover how to apply three modes of persuasion to engage audiences: ethos, pathos, and logos in 5 helpful steps.

The post How To Optimize TikTok Ads Like A Pro: The 5-Step Guide appeared first on Search Engine Journal.

404 vs. Soft 404 Errors: What’s The Difference & How To Fix Both via @sejournal, @benjarriola

Know the difference between error 404s and soft 404s and learn how to fix the SEO issues behind them.

The post 404 vs. Soft 404 Errors: What’s The Difference & How To Fix Both appeared first on Search Engine Journal.

How To Leverage Amazon Prime Day To Grow Sales - Ep. 289 via @sejournal, @lorenbaker

How can you maximize Amazon Prime Day sales? How can you benefit from Prime Day if you're not on Amazon?

The post How To Leverage Amazon Prime Day To Grow Sales [Podcast] appeared first on Search Engine Journal.

Google on Alt Text SEO & Accessibility via @sejournal, @martinibuster

Google podcast discussion about writing alt text for images that balances the needs of SEO and accessibility

The post Google on Alt Text SEO & Accessibility appeared first on Search Engine Journal.

Google Makes Ads More Distinguishable From Organic Results via @sejournal, @MattGSouthern

Google is rolling out updates to search ads that include the removal of the “ad” label and the addition of business names and logos.

The post Google Makes Ads More Distinguishable From Organic Results appeared first on Search Engine Journal.

Information Retrieval: An Introduction For SEOs via @sejournal, @TaylorDanRW

Discover what it means and how it can help you optimize web pages for ranking performance and analyze algorithm changes and SERP updates.

The post Information Retrieval: An Introduction For SEOs appeared first on Search Engine Journal.

SEO Strategy For Recurring Events, Seasonal Sales & Pop-Up Stores via @sejournal, @LWilson1980

Not sure how to differentiate your SEO strategy for seasonal events? Be among the first to identify future user intent to dominate in the SERPs.

The post SEO Strategy For Recurring Events, Seasonal Sales & Pop-Up Stores appeared first on Search Engine Journal.

A Technical SEO Guide To Redirects via @sejournal, @vahandev

Understanding redirects is fundamental to the competent practice of SEO and helping sites rank at their full potential.

The post A Technical SEO Guide To Redirects appeared first on Search Engine Journal.

Learn SEO: A Blueprint From Beginner To Advanced via @sejournal, @lorenbaker

This article gives you a step-by-step blueprint you can follow to build your SEO skills from scratch or enhance your existing knowledge.

The post Learn SEO: A Blueprint From Beginner To Advanced appeared first on Search Engine Journal.

Google Replaces Title Tags With Site Names For Homepage Results via @sejournal, @martinibuster

Google introduces a new mobile-only search feature that only shows the name of a site instead of the entire title tag for the home page

The post Google Replaces Title Tags With Site Names For Homepage Results appeared first on Search Engine Journal.

WordPress 6.1 Is Jam-Packed With Performance Upgrades via @sejournal, @martinibuster

WordPress 6.1, scheduled for Novemember 2022, is packed with performance improvements some of which are said to be massive. This is what to expect.

The post WordPress 6.1 Is Jam-Packed With Performance Upgrades appeared first on Search Engine Journal.

Content Personalization: What Is It? via @sejournal, @rio_seo

Discover how content personalization enhances the customer journey and develop content that addresses your customer's concerns more efficiently.

The post Content Personalization: What Is It? appeared first on Search Engine Journal.

25 Best Examples Of Effective FAQ Pages via @sejournal, @LWilson1980

Learn from these 25 great examples of FAQ resources and discover what makes them effective.

The post 25 Best Examples Of Effective FAQ Pages appeared first on Search Engine Journal.

AMP: Is It A Google Ranking Factor? via @sejournal, @MattGSouthern

Here’s what the evidence says about AMP’s impact on search results and its connection to other ranking factors.

The post AMP: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Microsoft Bing Is Getting An AI Image Generator via @sejournal, @MattGSouthern

Microsoft Bing is getting an AI image generator in the coming weeks, which allows users to turn text into digital art.

The post Microsoft Bing Is Getting An AI Image Generator appeared first on Search Engine Journal.

Google Launching Passkey Support for Android, Chrome via @sejournal, @BrianFr07823616

As early adopters, Google Play Services Beta and Chrome Canary members now have access to passkey functionality, allowing for secure password autofill

The post Google Launching Passkey Support for Android, Chrome appeared first on Search Engine Journal.

Conversion Rate Optimization (CRO): How To Get Started via @sejournal, @seocopychick

In this piece, we’ll dig deeper into CRO, discuss why you should care about it, and provide some best practices for maximizing your conversion rate. 

The post Conversion Rate Optimization (CRO): How To Get Started appeared first on Search Engine Journal.

TikTok Planning On Opening Warehouses In U.S. via @sejournal, @BrianFr07823616

More than a dozen recent LinkedIn Jobs postings suggest social media platform TikTok is getting into the warehousing and logistics business.

The post TikTok Planning On Opening Warehouses In U.S. appeared first on Search Engine Journal.

WordPress Vulnerability In Shortcodes Ultimate Impacts 700,000 Sites via @sejournal, @martinibuster

U.S. Government advisory warns of CSRF vulnerability in WordPress plugin Shortcodes Ultimate which is used by over 700,000 websites

The post WordPress Vulnerability In Shortcodes Ultimate Impacts 700,000 Sites appeared first on Search Engine Journal.

Privacy Shield 2.0: Data Protection Framework May Benefit US Businesses via @sejournal, @MattGSouthern

United States President Joe Biden signed an Executive Order this month to implement the EU & US data privacy framework known as Privacy Shield 2.0.

The post Privacy Shield 2.0: Data Protection Framework May Benefit US Businesses appeared first on Search Engine Journal.

WooCommerce SEO: The Definitive Guide For Your Online Store via @sejournal, @coreydmorris

WooCommerce offers the SEO benefits of WordPress and has powerful tools and opportunities to power up your search visibility.

The post WooCommerce SEO: The Definitive Guide For Your Online Store appeared first on Search Engine Journal.

How To Create A Custom 404 Page In WordPress via @sejournal, @JuliaGeekPack

When navigating a website, there are few things more frustrating than landing on a 404 error message: “Page Not Found.” Here's how to fix it.

The post How To Create A Custom 404 Page In WordPress appeared first on Search Engine Journal.

Is Mobile-Friendliness A Google Ranking Factor? via @sejournal, @MattGSouthern

Is mobile-friendliness a ranking factor today? What impact does it have on search rankings? Read on to find out.

The post Is Mobile-Friendliness A Google Ranking Factor? appeared first on Search Engine Journal.

WordPress Plugins Begin Adopting Cloudflare CAPTCHA Alternative Turnstile via @sejournal, @martinibuster

WordPress plugin publishers begin supporting the new CAPTCHA alternative from Cloudflare but Contact Form 7, used by 5+ million, rejects it for one valid reason

The post WordPress Plugins Begin Adopting Cloudflare CAPTCHA Alternative Turnstile appeared first on Search Engine Journal.

TikTok Adds New Photo Feature to Rival Instagram

TikTok announces it's rolling out Photo Mode, a carousel format made specifically for sharing still images on the app.

The post TikTok Adds New Photo Feature to Rival Instagram appeared first on Search Engine Journal.

Google Cloud Rebrands Data Studio As “Looker Studio” via @sejournal, @BrianFr07823616

Google has unified all its business intelligence tools under the Looker brand, seeking to allow companies to bring more data into their workflows.

The post Google Cloud Rebrands Data Studio As “Looker Studio” appeared first on Search Engine Journal.

YouTube Launches @username Handles To Help Drive Traffic via @sejournal, @BrianFr07823616

YouTube has a new way for users to find and engage with content creators directly by tagging them.

The post YouTube Launches @username Handles To Help Drive Traffic appeared first on Search Engine Journal.

Google Sunsetting Assistant Driving Mode Dashboard via @sejournal, @BrianFr07823616

The successor of Android Auto, Google Assistant Driving Mode Dashboard is being shut down, in favor of Driving Mode in Google Maps.

The post Google Sunsetting Assistant Driving Mode Dashboard appeared first on Search Engine Journal.

9 Tools To Scale Your Amazon Marketing & Sales via @sejournal, @lorenbaker

Are you thinking about expanding your online business on Amazon? Consider the top 9 tools to help you set up your shop for success.

The post 9 Tools To Scale Your Amazon Marketing & Sales appeared first on Search Engine Journal.

12 GA4 Expectations You Need To Have As It Replaces Universal Analytics via @sejournal, @adamproehl

Making the switch from Universal isn't easy, but you can make it easier for clients. Navigate through the transition with advice from three GA4 professionals.

The post 12 GA4 Expectations You Need To Have As It Replaces Universal Analytics appeared first on Search Engine Journal.

Anchor Text: What Is It & How To Optimize It? via @sejournal, @wburton27

Use anchor text to help your content rank in the search engines result pages. Learn why it's important plus the best practices from Google.

The post Anchor Text: What Is It & How To Optimize It? appeared first on Search Engine Journal.

The Top 19 Tools For Managing Social Media Accounts via @sejournal, @ashleymadhatter

How do you stay organized? What tools should you use to manage social media accounts? Check out our top 19 favorites.

The post The Top 19 Tools For Managing Social Media Accounts appeared first on Search Engine Journal.

Link Building: Reduce The Risk, Maximize The Reward via @sejournal, @sejournal

Steer clear of the common link-building pitfalls. Our newest ebook outlines steps you can take to build your links safely without risking your site’s rankings.

The post Link Building: Reduce The Risk, Maximize The Reward appeared first on Search Engine Journal.

Creating Hyper-Local PPC Landing Pages At Scale (No Coding Required) via @sejournal, @PayPerMitch

Scale your location landing pages and maximize your output without sinking too much resources into it. Here's how to do it, step by step.

The post Creating Hyper-Local PPC Landing Pages At Scale (No Coding Required) appeared first on Search Engine Journal.

Industry News Doesn’t Have To Be Boring: 5 Lessons For Niche Content

Learn five lessons that will help you create industry content that is interesting to your audience.

The post Industry News Doesn’t Have To Be Boring: 5 Lessons For Niche Content appeared first on Search Engine Journal.

12 Tactics For Law Firm Content Marketing Success via @sejournal, @xandervalencia

Create content clients will love and attract new business to your law firm with these 12 content marketing tactics for success.

The post 12 Tactics For Law Firm Content Marketing Success appeared first on Search Engine Journal.

Google Clarifies Product Review Best Practices via @sejournal, @martinibuster

Google's best practices on how to write product reviews was updated with new examples and more precise wording

The post Google Clarifies Product Review Best Practices appeared first on Search Engine Journal.

Google On The Use Of AI Images via @sejournal, @martinibuster

Googlers Lizzi Sassman and John Mueller discuss the use of AI images on webpages

The post Google On The Use Of AI Images appeared first on Search Engine Journal.

Website Quality Score: Is It A Google Ranking Factor? via @sejournal, @kristileilani

Does Google have an organic quality score for websites? And does it impact your rankings?

The post Website Quality Score: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Current Trends in Email Marketing: Tips & Pitfalls - Ep. 288 via @sejournal, @lorenbaker

Email marketing has been around awhile, but it's still a top traffic and lead generator. Jay Schwedelson explains how to make email marketing successful today.

The post Current Trends in Email Marketing: Tips & Pitfalls [Podcast] appeared first on Search Engine Journal.

How To Lower Average Cost Per Click via @sejournal, @navahf

In this month's Ask A PPC, readers ask how to reduce out-of-control CPC budgets and make their paid campaigns more effective.

The post How To Lower Average Cost Per Click appeared first on Search Engine Journal.

Learn SEO: A Blueprint From Beginner To Advanced via @sejournal, @lorenbaker

This article gives you a step-by-step blueprint you can follow to build your SEO skills from scratch or enhance your existing knowledge.

The post Learn SEO: A Blueprint From Beginner To Advanced appeared first on Search Engine Journal.

Text Formatting: Is It A Google Ranking Factor? via @sejournal, @mirandalmwrites

While HTML elements format text to help determine the important portions of your content, can these elements impact your rankings in search, too?

The post Text Formatting: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Measuring Marketing Effectiveness: What You Need To Know via @sejournal, @hethr_campbell

Learn where to look to find valuable insights for your strategies, gain clarity, and move in the right direction with your marketing campaigns.

The post Measuring Marketing Effectiveness: What You Need To Know appeared first on Search Engine Journal.

Why Content Marketing For Law Firms Doesn’t Have To Be Boring via @sejournal, @jasonhennessey

It’s time for content marketers to reinvent the way they look at creating content for a "boring" niche.

The post Why Content Marketing For Law Firms Doesn’t Have To Be Boring appeared first on Search Engine Journal.

Google Ads Update: Target Users Who Click On In-App Ads via @sejournal, @MattGSouthern

Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements.

The post Google Ads Update: Target Users Who Click On In-App Ads appeared first on Search Engine Journal.

The Death & Afterlife of Content Marketing - Ep. 287 via @sejournal, @lorenbaker

Is trust enough to keep your content marketing going? Is the end of content marketing near? Vitor Peçanha of Rock Content shared his thoughts.

The post The Death & Afterlife of Content Marketing [Podcast] appeared first on Search Engine Journal.

7 Tips For Better Local SEO Reporting

Tell a story with your data and make your report more actionable. Discover these seven tips for reporting to local businesses.

The post 7 Tips For Better Local SEO Reporting appeared first on Search Engine Journal.

A Guide To Google’s Knowledge Graph Search API For SEO via @sejournal, @rvtheverett

Overtake your competitors by gaining a deeper understanding of how your users find you online. With this Python code, you can increase your confidence score.

The post A Guide To Google’s Knowledge Graph Search API For SEO appeared first on Search Engine Journal.

Twitter Update Sets Goal To Be “Best Place To Share Media” via @sejournal, @martinibuster

Changes to how users share images, videos and GIFS sets the stage for Twitter to become the "best place to share media"

The post Twitter Update Sets Goal To Be “Best Place To Share Media” appeared first on Search Engine Journal.

Google Analytics Discontinues Store Visits Reporting via @sejournal, @MattGSouthern

Google advises publishers it will no longer report on store visits data in Google Analytics. Data will stop generating at the end of October.

The post Google Analytics Discontinues Store Visits Reporting appeared first on Search Engine Journal.

How To Create Engaging Social Media Content: 12 Tips To Drive Results via @sejournal, @brentcsutoras

Creating engaging social media content is easier said than done. Here are 12 tips to help you create content that drives results.

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Google Integrates The Google Tag With Ads & Analytics via @sejournal, @MattGSouthern

Google is making it easier to implement the Google tag across an entire website by integrating it with Google Ads and Google Analytics.

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Instagram Is Now Putting Ads In Your Profile Feed via @sejournal, @MattGSouthern

In a series of updates to Instagram advertising, the app is surfacing ads in more places, such as public profiles and the Explore tab.

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Do I Write Separate Pillar Posts For Each Category? via @sejournal, @tonynwright

What do you do when you have multiple cluster posts without a pillar page? Follow these tips to ensure a good fit in content structure.

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3 Experiments To Run For Responsive Search Ads Testing via @sejournal, @TheCopyTrail

While Google still doesn’t show you which ad showed for a search term, structure your PPC campaigns and try 3 RSA experiments you can run.

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Is RankBrain A Ranking Factor In Google Search? via @sejournal, @MattGSouthern

RankBrain is a technology that seems to impact how Google returns search results but does it? Here's what the pieces of evidence say.

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How Google’s Helpful Content & Core Updates Impact Your Website [Webinar] via @sejournal, @sejournal

Learn how to create better content with authority that complies fully with Google’s revised Helpful Content guidelines. Join our upcoming webinar!

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7 Best Content Marketing Platforms For An Effective Strategy via @sejournal, @gwthhackguides

Scale your content to new heights by investing in a great content marketing platform. Here are our top picks.

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Craig Campbell Talks SEO Trends, Organic Growth & Personal Branding via @sejournal, @beacarlota17

Craig Campbell shares his insights on past and future SEO trends, common SEO mistakes to avoid, career growth hacks, and a lot more.

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Conversion Rate Optimization (CRO): How To Get Started via @sejournal, @seocopychick

In this piece, we’ll dig deeper into CRO, discuss why you should care about it, and provide some best practices for maximizing your conversion rate. 

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4 SEO Experts Share Key Actions To Raise Client Satisfaction via @sejournal, @seomonitor

Learn how to show that SEO is a necessary investment with the best strategic actions to keep clients and stakeholders happy and prove SEO ROI.

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How to Use Reverse Video Search (& Why It’s Useful) via @sejournal, @xandervalencia

Reverse video search can help you find duplicate content and so much more. Take advantage of these tools and use it to help your SEO.

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YouTube Shorts Adds Another TikTok Feature – Voice Narration via @sejournal, @MattGSouthern

YouTube Shorts adopts another popular TikTok feature that allows creators to narrate videos. Learn how to add voiceovers after recording a piece of content.

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TikTok vs. YouTube: Which Is Better For You?

Between TikTok and YouTube, which of these two highly popular video platforms makes more sense for your business?

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How To Get Law Firm Leads By Refreshing Your Content via @sejournal, @xandervalencia

If you're looking to get new clients in the door, a content refresh may be the next best step for your law firm.

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Build Trust & Boost Conversions With 6 Key Principles [Webinar] via @sejournal, @hethr_campbell

Join us and our guests on October 12 at 2 PM ET. Learn what it takes to develop a winning digital strategy for your business.

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How To Create Awesome Meta Descriptions via @sejournal, @BrianHarnish

The best practice for meta descriptions goes beyond using keywords. This is how to impress search engines and and site visitors.

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LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack via @sejournal, @brentcsutoras

LinkedIn presents endless opportunities for you to build your brand. Check out these marketing hacks to help you increase visibility, according to seven LinkedIn professionals.

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