Looking to elevate your organization's organic marketing program? Take your business goals to the next level with expert SEO consulting solutions.
The post Accelerate Your Organic Marketing Success with Consulting via @Conductor appeared first on Search Engine Journal.
YouTube is allowing ads to run on more types of content, which will expands the monetization opportunities for content creators.
The post YouTube Expands Monetization To More Types of Content via @MattGSouthern appeared first on Search Engine Journal.
YouTube is testing the removal public dislike counts on videos, but will not be getting rid of the dislike button altogether.
The post YouTube Tests Hiding Dislike Counts On Videos via @MattGSouthern appeared first on Search Engine Journal.
Facebook is giving users more control over their experience on the website with changes to post comments and news feed filters.
The post Facebook Lets Users Limit Who Can Comment On Their Posts via @MattGSouthern appeared first on Search Engine Journal.
Google's John Mueller answers a mixed bag of SEO questions in rapid fire style in the latest video on the Google Search Central channel.
The post Google’s John Mueller Answers Rapid Fire SEO Questions via @MattGSouthern appeared first on Search Engine Journal.
The Privacy Sandbox is Google’s initiative responding to third-party tools going ‘far beyond their original intent.’ Today, FLoC is launched.
The post Are You Ready To Join A Cohort? Google Releases FLoC via @RebekahDunne appeared first on Search Engine Journal.
How much Google knowledge and SEO experience is needed for Apple or Android app store optimizations? Turns out plenty. In this episode, Jackie Chu of Uber will be discussing ASO and how SEO’s may have an upper hand when it comes to the optimization of apps as some SEO knowledge spills over into the world of ASO. Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker (00:08): Hi everybody. This is Loren Baker, founder of search engine journal. And with me today, we have a very special episode of the SEJ show with […]
The post App Store Optimization – The Relationship Between ASO & SEO with Jackie Chu [Podcast] appeared first on Search Engine Journal.
LinkedIn is updating user profiles with the ability to add introduction videos, and rolling out an all-new 'Creator' mode.
The post LinkedIn Users Can Add An Intro Video to Their Profile via @MattGSouthern appeared first on Search Engine Journal.
You need to understand how to influence topics in the Knowledge Graph if you want to help Google understanding your content. Here's how.
The post Get to Know the Google Knowledge Graph & How it Works via @Dixon_Jones appeared first on Search Engine Journal.
Aggregated event measurement will be an impactful change for many Facebook advertisers. Here's what you need to know to prepare.
The post Aggregated Event Measurement in Facebook: What You Need to Know via @closedloop appeared first on Search Engine Journal.
Learn how to mine your and competitor's categorized keyword research to identify and prioritize content marketing efforts.
The post How to Use Categorical Keyword Research to Plan Your Content Strategy via @drumming appeared first on Search Engine Journal.
Microsoft Ads has announced a new Automotive Ad format. Here's what they look like, how to request access & a peek at early results!
The post Microsoft Advertising Announces Open Beta for New Automotive Ads via @hoffman8 appeared first on Search Engine Journal.
Google is adding more information to Search and Maps about businesses that offer options for grocery delivery and pickup.
The post Google Enhances Business Profiles For Stores With Delivery & Pickup via @MattGSouthern appeared first on Search Engine Journal.
In this month’s episode, Greg Finn sits down with lead generation experts to discuss lead generation ads and best practices to make their efforts count.
The post Lead Generation Ads: A How-To (& Why) [Podcast] appeared first on Search Engine Journal.
Accidental typos and guestimated spellings actually train Google's spelling algorithm. Find out how.
The post Why Spelling Mistakes In Google Searches Are Actually A Good Thing via @RebekahDunne appeared first on Search Engine Journal.
Google’s John Mueller advises site owners that mobile-friendliness is not the same as ready for mobile-first indexing.
The post Google: Mobile-Friendly Does Not Mean Ready For Mobile-First Index via @MattGSouthern appeared first on Search Engine Journal.
Learn tactics to better connect with today’s local consumers by providing personalized, meaningful brand interactions and maximize your marketing ROI.
The post Proven Local Marketing Strategies to Drive Customer Experience & ROI via @lorenbaker appeared first on Search Engine Journal.
Learn how to evaluate domain authority checkers and what Domain Rating, Authority Score, TrustFlow & more really mean. See popular domain authority checkers compared.
The post A Comparison of Domain Authority Checkers for Link Building via @JulieJoyce appeared first on Search Engine Journal.
Learn tips and tricks to help land that digital marketing job through LinkedIn, where nearly every hiring manager and recruiter will check you out.
The post How to Optimize Your LinkedIn Profile for Digital Marketing Jobs via @5le appeared first on Search Engine Journal.
Want to target a specific, smaller second-language audience in a dominant-language country? Learn this SEO strategy for international business success.
The post International SEO Strategy for Non-Dominant Language Audiences via @motokohunt appeared first on Search Engine Journal.
Not getting the data you need from your SEO tool? It's time to start prospecting for a new SEO software in your agency's tool stack.
The post Is It Time to Switch to a New SEO Tool? via @seomonitor appeared first on Search Engine Journal.
A recent survey of over 200 senior European marketers highlights the reasons behind a spike in creativity within in-house teams.
The post Has COVID-19 Made Marketers More Creative? via @RebekahDunne appeared first on Search Engine Journal.
Facebook Ads can be finicky. Here are 8 ways you can optimize your campaigns to drive a better return on ad spend (ROAS).
The post 9 Creative Ways to Optimize Facebook Ads Cost and ROAS via @hoffman8 appeared first on Search Engine Journal.
Did you receive a manual action report in Google Search Console? Don't panic! Read on to learn more about Google penalties and how to recover.
The post The Complete List of Google Penalties and How to Recover via @ChuckPrice518 appeared first on Search Engine Journal.
Google's Gary Illyes says that industry standards on title tag lengths are not recommended by Google and are externally created.
The post Google Says There’s No Limit on Title Tag Length via @martinibuster appeared first on Search Engine Journal.
Google's John Mueller says there's no benefit to having an artificially flat URL structure compared to one that shows directory depth.
The post Google: No Benefit to An Artificially Flat URL Structure via @MattGSouthern appeared first on Search Engine Journal.
Search Advocate John Mueller stresses that Google is most concerned with expertise, authoritativeness, and trustworthiness (E-A-T) when ranking content that deals with health & finance.
The post Google’s John Mueller Stresses Importance of E-A-T For YMYL Websites via @MattGSouthern appeared first on Search Engine Journal.
Law firms benefit from an optimized site that generates website traffic and attracts new clients online. Learn the fundamentals of Law Firm SEO here.
The post What Is Law Firm SEO? via @xandervalencia appeared first on Search Engine Journal.
SEO expertise requires time, commitment, and experience. Do you have the drive to learn? Here are 21 things you need to know.
The post How to Become an SEO Expert via @MrDannyGoodwin appeared first on Search Engine Journal.
Google's John Mueller says the search engine's recommendation to maintain parity between AMP and canonical HTML pages does not apply to ads.
The post Google: Fine If AMP Page Has More Ads Than HTML Page via @MattGSouthern appeared first on Search Engine Journal.
Want to learn more about search engine optimization? Then you should learn from the top SEO experts. Here are 202 brilliant ones to follow.
The post 202 Top SEO Experts You Should Be Following via @MrDannyGoodwin appeared first on Search Engine Journal.
Want to learn SEO and jumpstart your career? Find out the 38 best SEO resources for strategies, tactics, tips, insights, and ideas.
The post Learn SEO: The 38 Best Blogs, Resources & Publications via @MrDannyGoodwin appeared first on Search Engine Journal.
The Marketing O’Clock team discusses Google’s increase in zero click searches, the use of Facebook groups in marketing strategies, and more!
The post Zero Click Search Drama & Other Digital Marketing News [PODCAST] appeared first on Search Engine Journal.
A new patent from Google tells us how queries may be rewritten based on the context of those searches to better meet search intent.
The post Google Patent: Rewriting Queries Based on Context to Meet Intent via @bill_slawski appeared first on Search Engine Journal.
Get to know Google Web Stories. Discover the features and benefits of Google's immersive storytelling content format and see whether it's right for your brand.
The post What Are Google Web Stories? A Guide for Marketers via @HelenPollitt1 appeared first on Search Engine Journal.
The pandemic has changed many things, especially how much we view the internet, online resources, and SEO. Read about how SEO has fared so far.
The post 4 COVID-19 Search Trends & How They Impact SEO via @krisjonescom appeared first on Search Engine Journal.
Two exploits affecting the popular Facebook for WordPress plugin can lead to a total site takeover and malicious backdoors
The post Facebook for WordPress Plugin Vulnerability Targets +500,000 Sites via @martinibuster appeared first on Search Engine Journal.
Google is adding support for a new type of schema markup with the introduction of rich results for education sites.
The post Google Supports New Schema Markup For Education Sites via @MattGSouthern appeared first on Search Engine Journal.
Google advises site owners that the use of buttons on web pages is not optimal as Googlebot is not able to click on them.
The post Googlebot Doesn’t Click On Buttons – What to Use Instead via @MattGSouthern appeared first on Search Engine Journal.
There are KPIs for every stage of the funnel. Learn about content KPIs, how to track them, and what they mean for your marketing goals.
The post Content KPIs to Define Success at Every Stage of the Funnel via @brie_e_anderson appeared first on Search Engine Journal.
What are the biggest content trends you should start applying to your content marketing strategy? Here are five worth knowing.
The post 5 Big Content Trends You Need to Know Now via @JuliaEMcCoy appeared first on Search Engine Journal.
Influencers are used more by businesses in their marketing efforts. Learn how to launch and scale your program with influencer marketing technology.
The post 9 Steps to Influencer Marketing Success with Technology via @rajnijjer appeared first on Search Engine Journal.
Instagram users will soon be able to create stories and save them as drafts to publish later, the company confirms in an announcement.
The post Instagram Will Let Users Draft Stories to Save For Later via @MattGSouthern appeared first on Search Engine Journal.
Pinterest's latest report on recent search trends show that people are more interested in travel now than they were before the pandemic.
The post Pinterest Search Trends Show All-Time Interest in Travel via @MattGSouthern appeared first on Search Engine Journal.
Google provides guidance to SEOs and ecommerce site owners on best practices for providing the search engine with accurate information about products.
The post Google Shares Technical SEO Best Practices For Ecommerce Sites via @MattGSouthern appeared first on Search Engine Journal.
Amy & Loren will be answering questions from Amy’s eSummit’s PPC Master Class, which can be viewed here : https://ift.tt/3tIwuRI Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker (00:09): Hi, everybody. This is Loren Baker, founder of Search Engine Journal. Today we have a special episode where we’re going to be talking about a lot of paid search or PPC. So with me today, I have Amy Bishop of Cultivative Marketing. Hi, Amy. How’s it going? Amy Bishop (00:23): Going well. How are you? Loren Baker (00:26): Great, thank you. Great. It’s […]
The post Ask a PPC Live with Amy Bishop [Podcast] appeared first on Search Engine Journal.
As Microsoft Ads rolls out auto-applied ad suggestions, here's what advertisers need to know.
The post Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know via @hoffman8 appeared first on Search Engine Journal.
Google's new features open up opportunities for visibility. Here's how to optimize your content for Google News, Top Stories & Discover.
The post A Guide to Optimizing for Google News, Top Stories, and Discover via @lilyraynyc appeared first on Search Engine Journal.
Expanded partnership with Google integrates Google My Business. Makes Wix a stronger presence in local search
The post Wix and Google Announce GMB Integration via @martinibuster appeared first on Search Engine Journal.
Key differences between Google & Baidu affect how to optimize and develop an effective search marketing strategy for Baidu. Learn more here.
The post Google vs Baidu: Key Differences in SEO Strategy via @TaylorDanRW appeared first on Search Engine Journal.
