Monday 31 January 2022

Want To Get More Facebook Likes For Free? Here’s How via @sejournal, @kristileilani

Do you want to promote your Facebook page to grow your fans for free? Learn more about a feature that helps you do just that.

The post Want To Get More Facebook Likes For Free? Here’s How appeared first on Search Engine Journal.

Google Affirms Reciprocal Linking Is Natural In Many Cases via @sejournal, @MattGSouthern

Reciprocal linking isn’t always bad, in Google’s view. In many cases it’s natural to link back to a site that links to yours.

The post Google Affirms Reciprocal Linking Is Natural In Many Cases appeared first on Search Engine Journal.

Wix Gets An SEO Upgrade With Deepcrawl Integration via @sejournal, @MattGSouthern

Wix and Deepcrawl are forming a partnership and announcing the immediate launch of custom designed SEO tools built with enterprise-grade technology.

The post Wix Gets An SEO Upgrade With Deepcrawl Integration appeared first on Search Engine Journal.

10 Big Ways Infographics Benefit Your Content Strategy via @sejournal, @rio_seo

Whether you're just getting started with a simple infographic or already a seasoned pro, infographics belong in any content marketing strategy. Here's why.

The post 10 Big Ways Infographics Benefit Your Content Strategy appeared first on Search Engine Journal.

How To Appraise & Optimize Any Landing Page By Campaign Performance via @sejournal, @TheCopyTrail

Not sure what to do about low-performing landing pages? Here are two simple campaign metrics that can help you categorize and improve any landing page.

The post How To Appraise & Optimize Any Landing Page By Campaign Performance appeared first on Search Engine Journal.

13 Key Elements Of Successful YouTube Videos via @sejournal, @jonleeclark

How can you make the most of the YouTube opportunity? Check out these 13 key components of a successful YouTube video.

The post 13 Key Elements Of Successful YouTube Videos appeared first on Search Engine Journal.

Sunday 30 January 2022

Top 7 SEO Benefits Of Responsive Web Design via @sejournal, @xandervalencia

Is your site mobile-ready? Check out these 7 ways a responsive, user-friendly website design benefits your SEO.

The post Top 7 SEO Benefits Of Responsive Web Design appeared first on Search Engine Journal.

Google Ads Performance Max Replaces Smart Shopping & Local via @sejournal, @brookeosmundson

Google announced its timeline of upgrading Smart Shopping and Local campaigns to Performance Max campaigns. Upgrading starts in April.

The post Google Ads Performance Max Replaces Smart Shopping & Local appeared first on Search Engine Journal.

Link Graphs And Google Rankings via @sejournal, @martinibuster

Link graphs are a fundamental part of how Google understands websites and ranks them

The post Link Graphs And Google Rankings appeared first on Search Engine Journal.

Are Manual Actions A Google Ranking Factor? via @sejournal, @MattGSouthern

It can be intimidating not to know what this penalty means for your site. Learn more about manual actions and whether they impact search rankings. 

The post Are Manual Actions A Google Ranking Factor? appeared first on Search Engine Journal.

Google Study: 90% Of Customers Will Share Their Email For An Incentive via @sejournal, @MattGSouthern

A study between Google and Boston Consulting Group shows 90% of customers will share their email address for a small incentive, such as a discount.

The post Google Study: 90% Of Customers Will Share Their Email For An Incentive appeared first on Search Engine Journal.

Saturday 29 January 2022

Friday 28 January 2022

Google Unveils .Day Domains via @sejournal, @martinibuster

New .Day Top Level Domains makes valuable domains available, with prices dropping every day until February

The post Google Unveils .Day Domains appeared first on Search Engine Journal.

10 Advanced SEO Skills To Level Up Your Career via @sejournal, @HelenPollitt1

Learn about 10 advanced SEO skills that could help you go deeper within your specialization or become a more well-rounded SEO pro. 

The post 10 Advanced SEO Skills To Level Up Your Career appeared first on Search Engine Journal.

6 Tips For Giving Your Reporting Dashboards A Makeover via @sejournal, @amyppc

Turn clunky digital marketing and SEO reporting dashboards into useful analysis powerhouses with these tips for better charts and data visualizations.

The post 6 Tips For Giving Your Reporting Dashboards A Makeover appeared first on Search Engine Journal.

Inbound Links As A Ranking Factor: What You Need To Know via @sejournal, @MattGSouthern

There are a number of claims surrounding inbound links as a ranking factor. But are they true? Let's take a look.

The post Inbound Links As A Ranking Factor: What You Need To Know appeared first on Search Engine Journal.

7 Unique Keyword Sources To Boost Your Site Ranking

It's time to away from the standard SEO strategy. These 7 uncommon keyword sources can help you get ahead of your competition.

The post 7 Unique Keyword Sources To Boost Your Site Ranking appeared first on Search Engine Journal.

What YouTube Video To Make Next via @sejournal, @MattGSouthern

Can't decide what YouTube video to make next? The company shares tips on using data to figure out what your audience wants to see.

The post What YouTube Video To Make Next appeared first on Search Engine Journal.

Thursday 27 January 2022

Learn How TikTok Advertising Works With This Free Guide via @sejournal, @MattGSouthern

TikTok explains how its advertising campaigns and tools work in a free course for businesses, which comes with multiple videos and a downloadable guide.

The post Learn How TikTok Advertising Works With This Free Guide appeared first on Search Engine Journal.

Does Value of Internal Links Differ Based on Page Location? via @sejournal, @martinibuster

Google's John Mueller answers if value of an internal link is influenced by the location on the page

The post Does Value of Internal Links Differ Based on Page Location? appeared first on Search Engine Journal.

10 Creative Whitepaper Ideas To Score Big With Your B2B Audience via @sejournal, @alexanderkesler

Tired of the same old B2B whitepapers? These ideas will help your content stand out and drive more leads.

The post 10 Creative Whitepaper Ideas To Score Big With Your B2B Audience appeared first on Search Engine Journal.

A Technical SEO Guide To Lighthouse Performance Metrics via @sejournal, @Jammer_Volts

These definitions will help you translate Lighthouse performance metrics into meaningful action items for a skilled and collaborative SEO team.

The post A Technical SEO Guide To Lighthouse Performance Metrics appeared first on Search Engine Journal.

Wednesday 26 January 2022

7 Social Commerce Tips & Who’s Doing It Right via @sejournal, @jasonjzotara

Find inspiration from these proven tips and brand examples to develop a winning social commerce strategy for your business.

The post 7 Social Commerce Tips & Who’s Doing It Right appeared first on Search Engine Journal.

Squarespace Announces Video Hosting And Monetization via @sejournal, @martinibuster

Squarespace announced video hosting and monetization capabilities that helps publishers earn income from recorded videos

The post Squarespace Announces Video Hosting And Monetization appeared first on Search Engine Journal.

WordPress 5.9 With Gutenberg Is The Future of Publishing via @sejournal, @martinibuster

WordPress 5.9 unveils Gutenberg block-based editor with full site editing capabilities. The future of WordPress publishing is finally here.

The post WordPress 5.9 With Gutenberg Is The Future of Publishing appeared first on Search Engine Journal.

Visualizing Google Core Update Winners & Losers With Python via @sejournal, @artios_io

See how Python is used step-by-step to compare SERPs and visualize the winners and losers from a Google core update.

The post Visualizing Google Core Update Winners & Losers With Python appeared first on Search Engine Journal.

How To Drive Facebook Leads Via Phone Calls via @sejournal, @closedloop

Maximizing the impact of your Facebook lead generation efforts means giving your audience several options to contact you, phone included. Here's how.

The post How To Drive Facebook Leads Via Phone Calls appeared first on Search Engine Journal.

Social Media Sharing Buttons: How & Where To Add Them via @sejournal, @kristileilani

Of course you want people to share your content! But where should you put social sharing buttons for the greatest engagement?

The post Social Media Sharing Buttons: How & Where To Add Them appeared first on Search Engine Journal.

Tuesday 25 January 2022

Protecting Rankings & Traffic During A Rebrand: SEO Expert Tips via @sejournal, @mirandalmwrites

What might cause a website to lose rankings and traffic after a rebrand? SEO experts share tips for preventing and fixing rebrand issues.

The post Protecting Rankings & Traffic During A Rebrand: SEO Expert Tips appeared first on Search Engine Journal.

Google’s Core Web Vitals Badge Likely Won’t Happen via @sejournal, @MattGSouthern

Google says there are no plans for a Core Web Vitals badge in search results after proposing the idea when the metrics were first introduced.

The post Google’s Core Web Vitals Badge Likely Won’t Happen appeared first on Search Engine Journal.

5 Key On-Page Optimizations For Local Organic SEO via @sejournal, @SEOKristal

Check out these 5 specific on-page optimizations that will help you rank higher in both local organic SERPs and the Map Pack.

The post 5 Key On-Page Optimizations For Local Organic SEO appeared first on Search Engine Journal.

Why Does Google Not Recognize My Competitor’s Links As Manipulated? via @sejournal, @tonynwright

A reader asks an SEO pro why a competitor's links are still considered relevant by Google. See what Tony Wright has to say.

The post Why Does Google Not Recognize My Competitor’s Links As Manipulated? appeared first on Search Engine Journal.

Talking Google MUM & Enterprise Culture With Conductor’s CEO via @sejournal, @mirandalmwrites

Seth Besmertnik shares his advice for enterprise marketers on MUM and how AI is changing search, plus a peek at what's new at Conductor.

The post Talking Google MUM & Enterprise Culture With Conductor’s CEO appeared first on Search Engine Journal.

Monday 24 January 2022

SEO For Financial Services Brands: Key Trends & Opportunities In Search

Discover key trends that leaders in financial services marketing and SEO need to beat out tough competitors in organic search.

The post SEO For Financial Services Brands: Key Trends & Opportunities In Search appeared first on Search Engine Journal.

How We Built 600+ Links In 30 Days & You Can, Too via @sejournal, @hethr_campbell

Get 600 links from just 700 outreach attempts, instead of the traditional 40,000. Set up a link building program that generates over 600 links/month.

The post How We Built 600+ Links In 30 Days & You Can, Too appeared first on Search Engine Journal.

Niche Vs. Multi-Topic Content: The Most Successful Marketing Model - Ep. 259 via @sejournal, @lorenbaker

Should you publish niche or general content? Here's how to transform your company into a content publishing powerhouse and achieve your sustainable growth objectives.

The post Niche Vs. Multi-Topic Content: The Most Successful Marketing Model [Podcast] appeared first on Search Engine Journal.

7 SEO Insights Search Analysts Need To Succeed & How To Find Them via @sejournal, @gwthhackguides

Discover 7 critical SEO data analysis strategies, plus step-by-step guidance on producing each of these reports you'll use as a Search Analyst.

The post 7 SEO Insights Search Analysts Need To Succeed & How To Find Them appeared first on Search Engine Journal.

Google Ads Introduces New Experiments Page via @sejournal, @brookeosmundson

Learn about the new Google Ads experiments page replacing the old drafts and experiments section, which rolled out on January 19.

The post Google Ads Introduces New Experiments Page appeared first on Search Engine Journal.

10 Big Ways Infographics Benefit Your Content Strategy via @sejournal, @rio_seo

Whether you're just getting started with a simple infographic or already a seasoned pro, infographics belong in any content marketing strategy. Here's why.

The post 10 Big Ways Infographics Benefit Your Content Strategy appeared first on Search Engine Journal.

4 Ways To Find The Best Instagram Influencers For Your Business via @sejournal, @mansidhorda

Connecting with the right influencers can drive dramatic improvements in your Instagram strategy. Here's how to find them.

The post 4 Ways To Find The Best Instagram Influencers For Your Business appeared first on Search Engine Journal.

Snapchat vs Instagram Stories: Which One Is Best For You? via @sejournal, @JuliaEMcCoy

Snapchat Stories, Instagram Stories, or both? Check out this guide to finding the best platform for your brand's stories.

The post Snapchat vs Instagram Stories: Which One Is Best For You? appeared first on Search Engine Journal.

Sunday 23 January 2022

How Much Can You Trust Recommendations In Google Ads? via @sejournal, @timothyjjensen

Google's recommendations promise a complete optimization solution for your ad accounts, but how effective are they and should you trust them?

The post How Much Can You Trust Recommendations In Google Ads? appeared first on Search Engine Journal.

Top 4 Link Building Mistakes To Avoid In 2022 [Webinar] via @sejournal, @hethr_campbell

What does bad link building outreach look like? Are you doing it and not realizing it? Find out by attending our next webinar.

The post Top 4 Link Building Mistakes To Avoid In 2022 [Webinar] appeared first on Search Engine Journal.

Latent Semantic Indexing (LSI): Is It A Google Ranking Factor? via @sejournal, @mirandalmwrites

What are LSI keywords, and do they actually help improve your Google search rankings? Have a look at what the experts have said.

The post Latent Semantic Indexing (LSI): Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Are Contextual Links A Google Ranking Factor? via @sejournal, @MattGSouthern

Contextual links add value rather than being a distraction. But do you need them in order to rank? Discover the answer here.

The post Are Contextual Links A Google Ranking Factor? appeared first on Search Engine Journal.

What Is a Google Broad Core Algorithm Update? via @sejournal, @RyanJones

Understand how a Google Broad Core Update and similar updates impact your site rankings and what to prioritize in order to conquer them.

The post What Is a Google Broad Core Algorithm Update? appeared first on Search Engine Journal.

Saturday 22 January 2022

Google Says It’s Not Possible To Prevent Outages via @sejournal, @MattGSouthern

Google says it's impossible to prevent outages from happening, but the company is aiming to get better at alerting the community when issues are found.

The post Google Says It’s Not Possible To Prevent Outages appeared first on Search Engine Journal.

Friday 21 January 2022

Google Gives Sites More Indexing Control With New Robots Tag via @sejournal, @MattGSouthern

A new robots tag, called indexifembedded, lets websites give Google more direction over which content to index in search results.

The post Google Gives Sites More Indexing Control With New Robots Tag appeared first on Search Engine Journal.

The Only Shopify SEO Checklist You Need To Rank Your Site via @sejournal, @madmanick

Follow the checklist in this guide to achieve higher keyword rankings and send more traffic to your Shopify site from Google Search.

The post The Only Shopify SEO Checklist You Need To Rank Your Site appeared first on Search Engine Journal.

SEO For Homebuilders: How Construction Companies Rank In Search via @sejournal, @drumming

Struggling to get your residential construction business in front of motivated buyers in organic search? Use these proven tips to get ahead.

The post SEO For Homebuilders: How Construction Companies Rank In Search appeared first on Search Engine Journal.

Web Team Project Prioritization Frameworks To Set SEO Up For Success via @sejournal, @s_watts_seo

Learn how to deal with competing priorities and strained web team resources with these proven project prioritization frameworks.

The post Web Team Project Prioritization Frameworks To Set SEO Up For Success appeared first on Search Engine Journal.

Google Answers Why Entire Top 10 is “Stolen” Content via @sejournal, @martinibuster

Danny Sullivan explains why deduplication may temporarily cause an article headline search to drop original article to page 2 of search results

The post Google Answers Why Entire Top 10 is “Stolen” Content appeared first on Search Engine Journal.

Thursday 20 January 2022

A Technical SEO Guide To Lighthouse Performance Metrics via @sejournal, @Jammer_Volts

These definitions will help you translate Lighthouse performance metrics into meaningful action items for a skilled and collaborative SEO team.

The post A Technical SEO Guide To Lighthouse Performance Metrics appeared first on Search Engine Journal.

Google Considers Reducing Webpage Crawl Rate via @sejournal, @MattGSouthern

Google may reduce the frequency of crawling webpages as it grows more conscious of the sustainability of crawling and indexing.

The post Google Considers Reducing Webpage Crawl Rate appeared first on Search Engine Journal.

Google Uses Different Algorithms For Different Languages via @sejournal, @MattGSouthern

Google uses the same search algorithms for most languages, but there are certain cases where a language requires a different algorithm to interpret the queries.

The post Google Uses Different Algorithms For Different Languages appeared first on Search Engine Journal.

Local SEO Best Practices For Enterprise Restaurant Brands via @sejournal, @mjnyman

For enterprise restaurant brands to stand out in search, having a dedicated listing and pages strategy is essential. Discover the best local SEO practices here.

The post Local SEO Best Practices For Enterprise Restaurant Brands appeared first on Search Engine Journal.

4 Ways To Find The Best Instagram Influencers For Your Business via @sejournal, @mansidhorda

Connecting with the right influencers can drive dramatic improvements in your Instagram strategy. Here's how to find them.

The post 4 Ways To Find The Best Instagram Influencers For Your Business appeared first on Search Engine Journal.

Wednesday 19 January 2022

Good SEO vs Great SEO: Experts Share 6 Key Differences via @sejournal, @AbbyVillarica

What's the difference between a good SEO strategy and true greatness? See how industry experts define great SEO and how you can aspire to it.

The post Good SEO vs Great SEO: Experts Share 6 Key Differences appeared first on Search Engine Journal.

SEO Automation: How To Simplify Boring Tasks & Win Customers Over via @sejournal, @Brian_W_Gareth

Remove one large, time-consuming step from your day — daily crawl & data analysis. Automatically get notifications & new tasks to extinguish SEO fires.

The post SEO Automation: How To Simplify Boring Tasks & Win Customers Over appeared first on Search Engine Journal.

LinkedIn Adds 3 New & Free Marketing Courses via @sejournal, @MattGSouthern

LinkedIn is adding three new courses to its free resource center where people can learn all about how to market themselves and their business.

The post LinkedIn Adds 3 New & Free Marketing Courses appeared first on Search Engine Journal.

Instagram Subscriptions Let Creators Make Monthly Recurring Income via @sejournal, @MattGSouthern

Instagram is building on its monetization capabilities with a new subscriptions feature, which allows creators to make monthly recurring income.

The post Instagram Subscriptions Let Creators Make Monthly Recurring Income appeared first on Search Engine Journal.

How To Get Free Hotel Booking Links In Google via @sejournal, @brookeosmundson

Learn how to utilize Google's free booking links for hotel advertisers with this helpful guide.

The post How To Get Free Hotel Booking Links In Google appeared first on Search Engine Journal.

Tuesday 18 January 2022

Avoid These 9 Enterprise SEO Reporting Mistakes That Devalue Your Data via @sejournal, @coreydmorris

Enterprise SEO reporting can meet the needs of all stakeholders, drive value for the business, and win greater buy-in for your SEO program. Here's how.

The post Avoid These 9 Enterprise SEO Reporting Mistakes That Devalue Your Data appeared first on Search Engine Journal.

5 Technical SEO Issues On Large Ecommerce Sites & How To Solve Them via @sejournal, @sergebezborodov

Growing your ecommerce business is great, but do you have the right technical SEO solutions and strategy to scale your growing enterprise?

The post 5 Technical SEO Issues On Large Ecommerce Sites & How To Solve Them appeared first on Search Engine Journal.

Google: FAQ Schema Can Be Used On Select Questions via @sejournal, @MattGSouthern

Here's what Google advises regarding the use of FAQ markup on only select questions within a Q&A section.

The post Google: FAQ Schema Can Be Used On Select Questions appeared first on Search Engine Journal.

Does Google Have A Problem With Big Robots.txt Files? via @sejournal, @MattGSouthern

Google addresses the subject of robots.txt files and whether it's a good SEO practice to keep them within a reasonable size.

The post Does Google Have A Problem With Big Robots.txt Files? appeared first on Search Engine Journal.

Google Shares Advice on Site Migrations via @sejournal, @martinibuster

Google offers tips on completing a successful site migration

The post Google Shares Advice on Site Migrations appeared first on Search Engine Journal.

Google’s Advice For Targeting Multiple Locations With One Website via @sejournal, @MattGSouthern

Google provides detailed advice for websites that need to target multiple locations, such as a business with offices in different states.

The post Google’s Advice For Targeting Multiple Locations With One Website appeared first on Search Engine Journal.

SEO Resolutions For 2022: What To Focus On This Year via @sejournal, @tonynwright

What can marketers do to improve their SEO skills in 2022? Read one SEO expert's resolutions and how he plans to grow in his career.

The post SEO Resolutions For 2022: What To Focus On This Year appeared first on Search Engine Journal.

Should You Disavow Links From Spammy Yet High Authority Sites? via @sejournal, @rollerblader

A reader asks our SEO expert, do we need to disavow links that appear spammy yet have a high DA score?

The post Should You Disavow Links From Spammy Yet High Authority Sites? appeared first on Search Engine Journal.

Searchmetrics’ CMO Talks Enterprise Volatility, SEO Careers & CWVs via @sejournal, @mirandalmwrites

Lillian Haase, CMO at Searchmetrics, talks pressing concerns for enterprise SEO and shares what her organization looks for in new SEO talent.

The post Searchmetrics’ CMO Talks Enterprise Volatility, SEO Careers & CWVs appeared first on Search Engine Journal.

Rethinking Upsells & The Psychology of Opt-Ins vs. Opt-Outs via @sejournal, @Juxtacognition

Looking to boost your conversions & your average basket price? Having trouble converting on your ecommerce site? Decision-making psychology might have the answer.

The post Rethinking Upsells & The Psychology of Opt-Ins vs. Opt-Outs appeared first on Search Engine Journal.

Monday 17 January 2022

How Does Google Search Use Synonyms? via @sejournal, @MattGSouthern

Google's Search Advocate John Mueller explains how the search engine uses synonyms and whether there's a human component to it.

The post How Does Google Search Use Synonyms? appeared first on Search Engine Journal.

Google Autocomplete: A Complete SEO Guide via @sejournal, @searchmastergen

Looking for a tool to help inform smarter SEO keyword research? See how Google Autocomplete works and the best ways to use it.

The post Google Autocomplete: A Complete SEO Guide appeared first on Search Engine Journal.

The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data - Ep. 258 via @sejournal, @lorenbaker

Learn proven steps on how to collect first-party cookies by connecting with your audience, maintaining marketing campaigns, & nurturing them.

The post The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data [Podcast] appeared first on Search Engine Journal.

Google Search Console Updated With Page Experience Desktop Report via @sejournal, @MattGSouthern

Google Search Console has a new report dedicated to evaluating Page Experience criteria on the desktop versions of webpages.

The post Google Search Console Updated With Page Experience Desktop Report appeared first on Search Engine Journal.

What Is A Google Broad Core Algorithm Update? via @sejournal, @RyanJones

Understand how a Google Broad Core Update and similar updates impact your site rankings and what to prioritize in order to conquer them.

The post What Is A Google Broad Core Algorithm Update? appeared first on Search Engine Journal.

How To Use Amazon Attribution & Brand Referral Bonus Programs via @sejournal, @AMZRobynJohnson

Looking for effective ways to drive traffic to your Amazon listings via external sources? Learn how Amazon Attribution & Brand Referral Bonus Programs work.

The post How To Use Amazon Attribution & Brand Referral Bonus Programs appeared first on Search Engine Journal.

5 Tips For More Engaging & Impactful Branded Travel Content via @sejournal, @seo_travel

Branded content takes many forms, so it can be tricky to figure out how to make the strategy work for you. The struggle ends here.

The post 5 Tips For More Engaging & Impactful Branded Travel Content appeared first on Search Engine Journal.

Sunday 16 January 2022

How To Use Instagram Reels: A Step-By-Step Guide via @sejournal, @MattGSouthern

Instagram explains how it ranks the content people see when browsing through Reels, insights you can use to create more successful clips.

The post How To Use Instagram Reels: A Step-By-Step Guide appeared first on Search Engine Journal.

KPIs & Metrics That Matter For 2022 Digital Marketing Success [Webinar] via @sejournal, @hethr_campbell

Upcoming Webinar: Learn how to best measure digital success and make KPIs an essential tool for your company's bottom line.

The post KPIs & Metrics That Matter For 2022 Digital Marketing Success [Webinar] appeared first on Search Engine Journal.

DuckDuckGo Reaches 100B Searches, But Growth Is Slowing Down via @sejournal, @MattGSouthern

DuckDuckGo celebrates a milestone of 100 billion total searches, but the search engine's year-over-year growth is slowing down.

The post DuckDuckGo Reaches 100B Searches, But Growth Is Slowing Down appeared first on Search Engine Journal.

Are Local Citations (NAP) A Google Ranking Factor? via @sejournal, @mirandalmwrites

Local citations might appear in directories, on social networking or review sites, or on all kinds of other websites. But are they a ranking factor?

The post Are Local Citations (NAP) A Google Ranking Factor? appeared first on Search Engine Journal.

Link Velocity: Is It A Ranking Factor? via @sejournal, @MattGSouthern

Does link velocity matter? Let's have a look at its origins and see whether link velocity needs consideration in link building.

The post Link Velocity: Is It A Ranking Factor? appeared first on Search Engine Journal.

Thursday 13 January 2022

Social Media Usage Statistics For Digital Marketers In 2022 via @sejournal, @kristileilani

Do you want to know how powerful social media marketing can be for your brand? Find out with these social media statistics.

The post Social Media Usage Statistics For Digital Marketers In 2022 appeared first on Search Engine Journal.

IndexNow Enables Data Sharing Between Search Engines via @sejournal, @MattGSouthern

Microsoft is making the IndexNow protocol easier to implement by ensuring submitted URLs are simultaneously shared between search engines.

The post IndexNow Enables Data Sharing Between Search Engines appeared first on Search Engine Journal.

17 SEO Copywriting Tips To Help Your Rankings via @sejournal, @madmanick

SEO copywriting doesn’t end after the content is published. Read on to discover how to help your site rank before, during, and after writing.

The post 17 SEO Copywriting Tips To Help Your Rankings appeared first on Search Engine Journal.

Everything You Need To Know About Cloudflare For SEO via @sejournal, @makhyan

How can Cloudflare help improve your SEO? Check out its features and various implementations and use cases here.

The post Everything You Need To Know About Cloudflare For SEO appeared first on Search Engine Journal.

Just Getting Started In SEO? Experts Share 5 Helpful Tips via @sejournal, @mirandalmwrites

SEO can provide an exciting, rewarding career. Here are a few tips from experienced SEO pros to help you get started.

The post Just Getting Started In SEO? Experts Share 5 Helpful Tips appeared first on Search Engine Journal.

Wednesday 12 January 2022

How To Use Content Marketing For Customer Retention & Loyalty via @sejournal, @johnelincoln

How can you use content marketing to support specific customer retention and loyalty goals? Put these tips to work for you.

The post How To Use Content Marketing For Customer Retention & Loyalty appeared first on Search Engine Journal.

LinkedIn Virtual Event Attendance Up 231% via @sejournal, @MattGSouthern

LinkedIn reports attendance for its virtual live events are up 231% year-over-year. Building on this success, LinkedIn is launching audio-only live events.

The post LinkedIn Virtual Event Attendance Up 231% appeared first on Search Engine Journal.

8 Quick SEO Wins For Your Brand New Website via @sejournal, @coreydmorris

New websites take time to get established and climb the search rankings – but you can give yours a boost with these SEO tips.

The post 8 Quick SEO Wins For Your Brand New Website appeared first on Search Engine Journal.

What Is A Content Marketing Matrix & Do We Need One? via @sejournal, @gregjarboe

What is a content marketing matrix, and do you need one? Learn how to create a planning tool to create the most engaging content.

The post What Is A Content Marketing Matrix & Do We Need One? appeared first on Search Engine Journal.

Google Autocomplete: A Complete SEO Guide via @sejournal, @searchmastergen

Looking for a tool to help inform smarter SEO keyword research? See how Google Autocomplete works and the best ways to use it.

The post Google Autocomplete: A Complete SEO Guide appeared first on Search Engine Journal.

Tuesday 11 January 2022

Build A Solid Foundation For SEO With Web Accessibility Requirements via @sejournal, @kim_cre8pc

Accessibility optimizations and testing are essential in providing the human-centric experiences required to support your marketing and SEO goals on the modern web.

The post Build A Solid Foundation For SEO With Web Accessibility Requirements appeared first on Search Engine Journal.

Yoast SEO Offers Keyword Position Tracking With Wincher Integration via @sejournal, @MattGSouthern

Yoast SEO is partnering with Wincher to offer users the ability to track keyword ranking positions for their WordPress pages.

The post Yoast SEO Offers Keyword Position Tracking With Wincher Integration appeared first on Search Engine Journal.

Google Can’t Provide Details About Core Algorithm Updates via @sejournal, @MattGSouthern

Announcements about core algorithm updates are unlikely to get more detailed in the future, as Google says it can't provide specific information.

The post Google Can’t Provide Details About Core Algorithm Updates appeared first on Search Engine Journal.

Is It Better For SEO To Have Your Blog Onsite Or Off? via @sejournal, @mindyweinstein

A reader asks whether it's better for SEO to house the blog on the website or to use a blogging platform and link to it.

The post Is It Better For SEO To Have Your Blog Onsite Or Off? appeared first on Search Engine Journal.

Does Uniqueness of Content Help Rankings? via @sejournal, @martinibuster

Google's John Mueller offers a surprising insight on uniqueness of content and ranking

The post Does Uniqueness of Content Help Rankings? appeared first on Search Engine Journal.

SEO Strategy: A Full Year Blueprint (+Template) [Ebook] via @sejournal, @mirandalmwrites

Get an easy-to-follow 12-month SEO blueprint to create profitable strategies, track your progress, and adapt quickly.

The post SEO Strategy: A Full Year Blueprint (+Template) [Ebook] appeared first on Search Engine Journal.

Monday 10 January 2022

25 Unique SEO Tactics That Deliver Big Results via @sejournal, @brandongaille

Want to be guaranteed top positions on your most relevant keyword SERPs?
Reach your goal with these 25 link building, keyword research, and optimization tactics.

The post 25 Unique SEO Tactics That Deliver Big Results appeared first on Search Engine Journal.

Google: Nofollow Is Not A Substitute For Noindex via @sejournal, @MattGSouthern

Google's Search Advocate John Mueller advises that the nofollow link attribute isn't a substitute for the noindex directive. Googlebot can find and index nofollowed links.

The post Google: Nofollow Is Not A Substitute For Noindex appeared first on Search Engine Journal.

Google Has Two Types Of Crawling – Discovery & Refresh via @sejournal, @MattGSouthern

Google utilizes two types of crawling methods when it goes through webpages — one to discover new content and one to refresh existing content.

The post Google Has Two Types Of Crawling – Discovery & Refresh appeared first on Search Engine Journal.

Does Google Use Analytics and Chrome Data for Ranking? via @sejournal, @martinibuster

Google's John Mueller answers questions about bounce rate and whether Chrome and Analytics data is used for ranking purposes

The post Does Google Use Analytics and Chrome Data for Ranking? appeared first on Search Engine Journal.

Enterprise SEO For WordPress: Plugins, Tips & Proven Tactics

Make the most of WordPress with these tips and tools to help improve your enterprise site's SEO and search performance.

The post Enterprise SEO For WordPress: Plugins, Tips & Proven Tactics appeared first on Search Engine Journal.

Sunday 9 January 2022

Enterprise SEO For WordPress: Plugins, Tips & Proven Tactics

Make the most of WordPress with these tips and tools to help improve your enterprise site's SEO and search performance.

The post Enterprise SEO For WordPress: Plugins, Tips & Proven Tactics appeared first on Search Engine Journal.

Build 600+ Links in 30 Days [Webinar] via @sejournal, @hethr_campbell

Free Link Building Webinar: Kevin Rowe generated more than 600 links in one month.
Now, he's going to teach you how.

The post Build 600+ Links in 30 Days [Webinar] appeared first on Search Engine Journal.

Are Nofollow Links A Google Ranking Factor? via @sejournal, @annaleacrowe

Nofollow is a hyperlink attribute that tells Google to not pass PageRank so Google doesn’t crawl the link. But is it a ranking factor?

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Link Stability: Is It A Google Ranking Factor? via @sejournal, @MattGSouthern

Google’s patent referencing link churn was filed back in 2005. Is there any reason to be concerned about link churn and link stability? 

The post Link Stability: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Friday 7 January 2022

4 New Twitter Updates Including Video Replies & More via @sejournal, @MattGSouthern

Four updates have rolled out to Twitter this week, which include new ways to react to tweets, new ways to compose tweets, and more.

The post 4 New Twitter Updates Including Video Replies & More appeared first on Search Engine Journal.

Managing Freelance Writers: How To Find, Train & Retain Top Talent via @sejournal, @ronlieback

Learn how to better manage freelance writers and help them grow with your agency or business for your mutual benefit.

The post Managing Freelance Writers: How To Find, Train & Retain Top Talent appeared first on Search Engine Journal.

Google: One Part Of Site Can Hurt Entire Site Quality via @sejournal, @martinibuster

John Mueller discusses how Google assesses websites for site quality, which is important given how so many sites have trouble with indexing

The post Google: One Part Of Site Can Hurt Entire Site Quality appeared first on Search Engine Journal.

How Google Reviews Impact Map Pack & Organic Search Rankings via @sejournal, @JRiddall

Customer reviews help prove that your business has expertise, trustworthiness, and authority within the local service area. Here's how that impacts your rankings.

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Google Career Certificates: A Complete List via @sejournal, @MattGSouthern

Google offers a number of certificates that allow you to fast-track your career toward jobs in high-demand digital fields.

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Thursday 6 January 2022

Instagram To Show More Content From People You Don’t Follow via @sejournal, @MattGSouthern

Instagram is adding two new feeds to the app, and updating the existing home feed with more content from accounts you don't already follow.

The post Instagram To Show More Content From People You Don’t Follow appeared first on Search Engine Journal.

Does Domain Extension Affect SEO? Google’s John Mueller Explains via @sejournal, @MattGSouthern

Google's Search Advocate John Mueller answers whether your domain extension affects SEO, and other questions related to the search impact of domain choices.

The post Does Domain Extension Affect SEO? Google’s John Mueller Explains appeared first on Search Engine Journal.

PPC Audience Strategy: Targeting vs. Observation (With Examples) via @sejournal, @brookeosmundson

Learn about the differences between Targeting and Observation audience settings and when to use each one for better-performing PPC ad campaigns.

The post PPC Audience Strategy: Targeting vs. Observation (With Examples) appeared first on Search Engine Journal.

6 Important Lessons Learned In Building An In-House SEO Team via @sejournal, @claudiafaceoff

Create an opportunity to build or grow an in-house SEO team and accelerate its evolution. Read this guide for tips on how to do it.

The post 6 Important Lessons Learned In Building An In-House SEO Team appeared first on Search Engine Journal.

How Digital Video Advertising Will Dominate The Next Decade via @sejournal, @cchaitanya

Whether as educational content or entertainment, organizations are aware that high-quality video has the ability to engage users on a deep and substantial level.

The post How Digital Video Advertising Will Dominate The Next Decade appeared first on Search Engine Journal.

Landing Page SEO Best Practices & Tips For Success via @sejournal, @hethr_campbell

Discover the ways you can improve your ranking with landing page optimization and how the landscape has changed.

The post Landing Page SEO Best Practices & Tips For Success appeared first on Search Engine Journal.

Wednesday 5 January 2022

9 Remote Workers Share Their Best Productivity Tips For WFH & Travel via @sejournal, @mirandalmwrites

How can you maximize your productivity while working from home or traveling? These tips on remote work gear and mindset can help.

The post 9 Remote Workers Share Their Best Productivity Tips For WFH & Travel appeared first on Search Engine Journal.

Local SEO: New Google Local & Google Maps Features That Boost Marketing - Ep. 256 via @sejournal, @lorenbaker

Learn more about the new Google Local and Google Maps features and how to incorporate them into your local SEO strategy for more effective marketing.

The post Local SEO: New Google Local & Google Maps Features That Boost Marketing [Podcast] appeared first on Search Engine Journal.

11 Tips For Building An Exceptional Content Marketing Team via @sejournal, @ADiSilvestro

Average content just won't cut it anymore. How do you create an exceptional content marketing team to propel you to the top of the SERPs?

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Google Ads: How To Improve Lead Quality Without Backend Data via @sejournal, @justinlugbill

No reliable backend data? No problem. Remember these methods when improving lead quality without using offline conversion tracking.

The post Google Ads: How To Improve Lead Quality Without Backend Data appeared first on Search Engine Journal.

SEO Competitive Analysis: The Definitive Guide via @sejournal, @ab80

Learn how to use SEO competitor analysis to uncover the tactics competitors are using to outrank you in Google Search results.

The post SEO Competitive Analysis: The Definitive Guide appeared first on Search Engine Journal.

Tuesday 4 January 2022

Keyword Stuffing As A Google Ranking Factor: What You Need To Know via @sejournal, @MattGSouthern

Keyword stuffing was a widely used technique because it yielded results. But is it a ranking factor today?

The post Keyword Stuffing As A Google Ranking Factor: What You Need To Know appeared first on Search Engine Journal.

How Can Different Departments Avoid Keyword Cannibalization? via @sejournal, @tonynwright

How can you avoid cannibalization in search results when multiple departments in your company want to rank on the same keywords?

The post How Can Different Departments Avoid Keyword Cannibalization? appeared first on Search Engine Journal.

6 Core Web Vitals Extraction Methods For CrUX With Pros & Cons via @sejournal, @jlhernando

There are 6 ways of extracting Core Web Vitals from CrUX directly from Google. Here are the pros and cons of each one.

The post 6 Core Web Vitals Extraction Methods For CrUX With Pros & Cons appeared first on Search Engine Journal.

Internal Links As A Ranking Factor: What You Need To Know via @sejournal, @annaleacrowe

Certain mythical SEO tales about internal links have been passed down through generations of SEO professionals. It can be hard to tell fact from fiction.

The post Internal Links As A Ranking Factor: What You Need To Know appeared first on Search Engine Journal.

15 Awesome Paid SEO Tools That Are Worth the Money via @sejournal, @JuliaEMcCoy

SEO is never easy but having the right tools can streamline processes, save you time, and ensure better outcomes. Check these paid SEO tools out.

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Author Archive Pages And E-A-T via @sejournal, @martinibuster

Google's John Mueller answers what effect would no-indexing author archives have on E-A-T

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Monday 3 January 2022

15 Awesome Paid SEO Tools That Are Worth the Money via @sejournal, @JuliaEMcCoy

SEO is never easy but having the right tools can streamline processes, save you time, and ensure better outcomes. Check these paid SEO tools out.

The post 15 Awesome Paid SEO Tools That Are Worth the Money appeared first on Search Engine Journal.

Huge Update: Leading Rank Tracking Tool, ProRankTracker, Upgrades For 2022 via @sejournal, @ProRanktracker

You: get a complete picture of your rankings and analyze your SEO results.
Your clients: get professional, white-labeled, modern reporting to put them at ease.

The post Huge Update: Leading Rank Tracking Tool, ProRankTracker, Upgrades For 2022 appeared first on Search Engine Journal.

Google Search Console Geotargeting Can Hurt Search Rankings via @sejournal, @MattGSouthern

Utilizing Google Search Console's international targeting feature, also known as "geotargeting," can hurt search rankings if you're trying to reach a wide audience.

The post Google Search Console Geotargeting Can Hurt Search Rankings appeared first on Search Engine Journal.

14 Top Reasons Why Google Isn’t Indexing Your Site via @sejournal, @BrianHarnish

Are you having indexing problems? From glitches in Google Search Console to significant website technical issues, this guide will help you determine why.

The post 14 Top Reasons Why Google Isn’t Indexing Your Site appeared first on Search Engine Journal.

5 On-Page SEO Factors To Check In Underperforming Content

Check out these 5 top on-page optimizations that can help you get a quick win under your belt when time and/or budgets are tight.

The post 5 On-Page SEO Factors To Check In Underperforming Content appeared first on Search Engine Journal.

Keyword Stemming: Is It A Google Ranking Factor? via @sejournal, @MattGSouthern

Is keyword stemming a Google search ranking factor? Let's investigate those claims and get clarity around keyword stemming and its relationship with SEO.

The post Keyword Stemming: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Sunday 2 January 2022

A Day In The Life Of An SEO Agency Senior Executive via @sejournal, @wburton27

Looking to level up in your SEO career? Winston Burton, SVP of SEO at Acronym, shares his experience and lessons learned in agency leadership.

The post A Day In The Life Of An SEO Agency Senior Executive appeared first on Search Engine Journal.