Sunday 31 December 2023

Tree Of Thoughts Prompting For Better Generative AI Results via @sejournal, @martinibuster

Google DeepMind researchers published research on a prompting strategy called Tree of Thoughts that unlocks better results over other prompting methods

The post Tree Of Thoughts Prompting For Better Generative AI Results appeared first on Search Engine Journal.

Beyond SEO: John Mueller On AI-Generated Images & Stock Photography via @sejournal, @kristileilani

How do AI-generated images and stock photography affect user experience? Explore thoughts from John Mueller, Google Search Advocate, in this discussion with the SEO community.

The post Beyond SEO: John Mueller On AI-Generated Images & Stock Photography appeared first on Search Engine Journal.

John Mueller On Keyword Domain Names And Branding For SEO via @sejournal, @kristileilani

Should you use keywords in domain names for SEO? Google Search Advocate John Mueller offers a definitive answer and what to focus on instead.

The post John Mueller On Keyword Domain Names And Branding For SEO appeared first on Search Engine Journal.

Saturday 30 December 2023

Thursday 28 December 2023

ChatGPT Vs. Bard Vs. Bing: What Are The Differences? (Festive Flashback) via @sejournal, @makhyan

Which chatbot suits your business best? Here's a comparison of ChatGPT, Bard, and Bing chatbots so you can uncover strengths, weaknesses, and potential challenges.

The post ChatGPT Vs. Bard Vs. Bing: What Are The Differences? (Festive Flashback) appeared first on Search Engine Journal.

Should You Focus On Zero Search Volume Keywords? (Festive Flashback) via @sejournal, @rollerblader

Learn why focusing on these keywords, despite lacking volume data, can enhance site structure, address queries, boost remarketing efficiency, and tap into unseen traffic opportunities.

The post Should You Focus On Zero Search Volume Keywords? (Festive Flashback) appeared first on Search Engine Journal.

Wednesday 27 December 2023

6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing via @sejournal, @kristileilani

Explore Coca-Cola's use of generative AI technology by OpenAI and Stable Diffusion for a chatbot with local search results, OOH advertising, and experiential product marketing.

The post 6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing appeared first on Search Engine Journal.

Google On How Subdomain Caused Perception Of Indexing Issue via @sejournal, @martinibuster

Google's John Mueller showed how a subdomain caused a site to appear to have a problem getting indexed

The post Google On How Subdomain Caused Perception Of Indexing Issue appeared first on Search Engine Journal.

WordPress Migration Guides Undermining Divi, Elementor And Wix? via @sejournal, @martinibuster

WordPress developing guides to migrate away from Divi, Elementor

The post WordPress Migration Guides Undermining Divi, Elementor And Wix? appeared first on Search Engine Journal.

Will AI Kill SEO? We Asked ChatGPT (Festive Flashback) via @sejournal, @RyanJones

Glimpse the future of AI in content creation and discover why human-authored insights remain irreplaceable.

The post Will AI Kill SEO? We Asked ChatGPT (Festive Flashback) appeared first on Search Engine Journal.

Tangential SEO: Finding Keywords For Content No One Else Has (Festive Flashback) via @sejournal, @digitalquokka

Discover how to create content related to your business tangentially, attracting a wider audience and boosting brand visibility. Learn about unconventional keyword research method.

The post Tangential SEO: Finding Keywords For Content No One Else Has (Festive Flashback) appeared first on Search Engine Journal.

Tuesday 26 December 2023

2023 Google Algorithms & SEO’s Future: Powerful Predictions For 2024 via @sejournal, @hethr_campbell

From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. With all of these changes, you need to stay ahead to keep your website performing at a high level in 2024. Watch this on-demand webinar as we explore the major algorithm updates, shifts in what are (and aren’t) ranking factors, and other impactful SEO events from 2023. We also reveal top predictions for the key SEO trends, challenges, and opportunities coming in 2024. You’ll learn: The most important SEO updates from 2023, and what they […]

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How To Optimize Website Architecture For SEO (Festive Flashback) via @sejournal, @AdamHeitzman

Uncover the hidden potential of SEO success by focusing on website architecture. Learn what it is and explore the essential elements that ensure organic visibility.

The post How To Optimize Website Architecture For SEO (Festive Flashback) appeared first on Search Engine Journal.

How To Increase Localized Traffic To EU Domain Hosted In US via @sejournal, @kristileilani

Google's John Mueller clarifies the importance of server location and specific strategies for increasing localized traffic to a EU domain hosted in the US.

The post How To Increase Localized Traffic To EU Domain Hosted In US appeared first on Search Engine Journal.

What Are Good Google Ads Benchmarks In 2023? [STUDY] (Festive Flashback) via @sejournal, @brookeosmundson

Unlock valuable insights with benchmarks for Search campaigns in Google and Microsoft Ads across diverse industries, from Arts & Entertainment to Travel.

The post What Are Good Google Ads Benchmarks In 2023? [STUDY] (Festive Flashback) appeared first on Search Engine Journal.

Monday 25 December 2023

How Gen Z Are Using Social Media (Festive Flashback) via @sejournal, @rio_seo

Navigate the nuances of Gen Z marketing, recognizing the impact of a digital-first upbringing. Consider this approach with online, social media, and local experience.

The post How Gen Z Are Using Social Media (Festive Flashback) appeared first on Search Engine Journal.

Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO (Festive Flashback)

Dive into why prioritizing bottom-of-funnel content yields higher ROI and explore data-backed insights for strategic SEO planning.

The post Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO (Festive Flashback) appeared first on Search Engine Journal.

Friday 22 December 2023

Google SGE And Generative AI In Search: What To Expect In 2024 via @sejournal, @kristileilani

Explore the growth of Google's Search Generative Experience (SGE) in 2023 and how it is poised to revolutionize search marketing and advertising in 2024.

The post Google SGE And Generative AI In Search: What To Expect In 2024 appeared first on Search Engine Journal.

Entities In SEO: What Are They And Why Do They Matter? (Festive Flashback) via @sejournal, @Dixon_Jones

Demystify the realm of "entities" and avoid confusing it with keywords and phrases. Here's your guide to understand, including its brief history to implementing schema.

The post Entities In SEO: What Are They And Why Do They Matter? (Festive Flashback) appeared first on Search Engine Journal.

Top 42 Viral Videos Of All Time (Festive Flashback) via @sejournal, @gregjarboe

Dive into the dynamics of viral videos, all the way from 2005 to today. Discover criteria, industry perspectives, and invaluable lessons.

The post Top 42 Viral Videos Of All Time (Festive Flashback) appeared first on Search Engine Journal.

Thursday 21 December 2023

Santa Tracker 2023: Google Vs. Microsoft, Bing, AWS, And NORAD via @sejournal, @kristileilani

Who did it best? Compare Google's interactive holiday content experience with the official 2023 NORAD Santa Tracker powered by Microsoft, Bing, AWS, Azure, and Zillow.

The post Santa Tracker 2023: Google Vs. Microsoft, Bing, AWS, And NORAD appeared first on Search Engine Journal.

Top 14 SEO Podcasts For 2023 (Festive Flashback) via @sejournal, @martinibuster

Stay ahead in the ever-evolving world of SEO with podcasts covering search marketing news, strategies, and career growth.

The post Top 14 SEO Podcasts For 2023 (Festive Flashback) appeared first on Search Engine Journal.

7 Content Writing Trends For 2023 (Festive Flashback) via @sejournal, @ronlieback

Leverage AI to optimize your content marketing workflow. Uncover key trends shaping the future of creative and organic content strategies this year.

The post 7 Content Writing Trends For 2023 (Festive Flashback) appeared first on Search Engine Journal.

Wednesday 20 December 2023

Tuesday 19 December 2023

WordPress Shares Core Web Vitals In 2023 And Impact On Web via @sejournal, @kristileilani

Explore the significant improvements in WordPress Core Web Vitals for 2023, including mobile and desktop passing rates, and how it impacts the web.

The post WordPress Shares Core Web Vitals In 2023 And Impact On Web appeared first on Search Engine Journal.

Google Updates Spam And Ranking Systems Guidance via @sejournal, @martinibuster

Google updated their guidance to clarify demotions based on non-consensual explicit imagery.

The post Google Updates Spam And Ranking Systems Guidance appeared first on Search Engine Journal.

Google Answers If Double Slash In URL Has SEO Impact via @sejournal, @martinibuster

Google's Gary Illyes answers the question about the potential SEO impact of a double forward slash error in the URL

The post Google Answers If Double Slash In URL Has SEO Impact appeared first on Search Engine Journal.

2 New SERP Features That Are Bad News For Publishers

Avoid losing organic visibility for your key queries - here's what you need to know to remain competitive keeping Google's reviews system update in mind.

The post 2 New SERP Features That Are Bad News For Publishers appeared first on Search Engine Journal.

Google Bard: Export Code To Replit In 18 Programming Languages via @sejournal, @kristileilani

In its latest update, Google Bard expands support for Export to Replit to 18 programming languages. Discover how to use Bard's coding capabilities for SEO.

The post Google Bard: Export Code To Replit In 18 Programming Languages appeared first on Search Engine Journal.

Friday 15 December 2023

Google Confirms Business ‘Openness’ As Local Ranking Factor via @sejournal, @kristileilani

Discover the impact of business operating hours on visibility in local searches and maps, as Google acknowledges 'openness' as a local search ranking factor.

The post Google Confirms Business ‘Openness’ As Local Ranking Factor appeared first on Search Engine Journal.

Google Forum Structured Data Update Focused On Authorship via @sejournal, @martinibuster

Authorship data is focus of Google's changes to forum structured data documentation

The post Google Forum Structured Data Update Focused On Authorship appeared first on Search Engine Journal.

Navigating Publisher Policies: Insights From Google’s Trust & Safety Expert With John Brown via @sejournal, @Amanda_ZW

In this must-listen episode, join us for a sit-down with John Brown from Google’s Trust & Safety team. With his rich background in building ad networks and more, John offers exclusive insights into Google’s efforts to educate publishers globally. Discover critical differences between publisher policies and demand restrictions, explore the evolving role of UGC, and learn about Google’s initiatives to support publishers. As you navigate the complexities of policy compliance, you won’t want to miss John’s expert perspective, honed through years of leadership and mentorship in this realm. We don’t want to misinform folks or trick folks or anything like […]

The post Navigating Publisher Policies: Insights From Google’s Trust & Safety Expert With John Brown appeared first on Search Engine Journal.

What Is First-Party Data And How Do You Use It? via @sejournal, @brookeosmundson

Unlock the power of first-party data by discovering what it is, how to collect it, and how to use it in your marketing strategy.

The post What Is First-Party Data And How Do You Use It? appeared first on Search Engine Journal.

Thursday 14 December 2023

Unlock Global Reach With Microsoft Video Advertising And Netflix via @sejournal, @kristileilani

Discover Microsoft's strategy to help advertisers reach more viewers with its exclusive partnership to power Netflix's ad-supported subscription plan.

The post Unlock Global Reach With Microsoft Video Advertising And Netflix appeared first on Search Engine Journal.

Big Data Vs. Deep Dives: How To Interact With Studies In Digital Marketing via @sejournal, @navahf

Uncover the nuances of setting up impactful studies, avoid common pitfalls, and decipher the delicate balance between big data trends and in-depth analysis.

The post Big Data Vs. Deep Dives: How To Interact With Studies In Digital Marketing appeared first on Search Engine Journal.

12 Social Media Experts Offer Their Predictions For 2024 via @sejournal, @theshelleywalsh

Glimpse the future of social media marketing in 2024! Learn from 12 experts on trends, AI integration, and strategies shaping the evolving digital landscape.

The post 12 Social Media Experts Offer Their Predictions For 2024 appeared first on Search Engine Journal.

Wednesday 13 December 2023

Tuesday 12 December 2023

Google Maps: New Location Data Controls & Ability To Delete Visits via @sejournal, @kristileilani

Google Maps introduces new privacy features, including on-device Timeline storage and new controls over location history. Find out how these changes could affect advertisers.

The post Google Maps: New Location Data Controls & Ability To Delete Visits appeared first on Search Engine Journal.

Google Ads: New Multi-Format Ads For Video Reach Campaigns via @sejournal, @kristileilani

New multi-format ads in Google Ads includes in-stream, in-feed, and Shorts ads, offering brands more ways to reach audiences at a lower CPM.

The post Google Ads: New Multi-Format Ads For Video Reach Campaigns appeared first on Search Engine Journal.

Monday 11 December 2023

Year In Search 2023: Google’s Top Trends & 25-Year Time Capsule via @sejournal, @kristileilani

Discover 25 years of Google Search with key milestones, fun facts, and Google Trend's annual Year in Search 2023, showcasing top global and local trends.

The post Year In Search 2023: Google’s Top Trends & 25-Year Time Capsule appeared first on Search Engine Journal.

Zoom Privilege Escalation Vulnerability Via Improper Authorization via @sejournal, @martinibuster

Zoom improper authorization flaw could lead to unauthorized access via privilege escalation

The post Zoom Privilege Escalation Vulnerability Via Improper Authorization appeared first on Search Engine Journal.

Google Analytics 4 Features To Prepare For Third-Party Cookie Depreciation via @sejournal, @kristileilani

Explore new Google Analytics 4 features for first-party data, enhanced conversions, and durable ad performance measurement to prepare for the depreciation of third-party cookies.

The post Google Analytics 4 Features To Prepare For Third-Party Cookie Depreciation appeared first on Search Engine Journal.

PPC Strategies For 2024: Insights From Over 16,000 Businesses via @sejournal, @lorenbaker

We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch’s powerful Multichannel Marketing Report. They take a look at which PPC strategies stood out the most and which channels provided the best return, along with big changes coming next year. Using these insights, they also explore the most common challenges in ecommerce PPC campaigns, and what leading brands are doing to succeed right now. We looked […]

The post PPC Strategies For 2024: Insights From Over 16,000 Businesses appeared first on Search Engine Journal.

WordPress Starter Templates AI – Build A Site In 60 Seconds via @sejournal, @martinibuster

Updated Astra Starter Templates with AI integration can create an entire website, including content and images

The post WordPress Starter Templates AI – Build A Site In 60 Seconds appeared first on Search Engine Journal.

Google Search & Shopping, Product Variants And A Gap To Bridge via @sejournal, @JarnoVanDriel

Get a head start on ProductGroup changes before Google's official announcement. Learn the why, how, and technical challenges for a seamless transition

The post Google Search & Shopping, Product Variants And A Gap To Bridge appeared first on Search Engine Journal.

Sunday 10 December 2023

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI via @sejournal, @kristileilani

Learn about Mistral AI's newest model, Mixtral-8x7B, including performance metrics, four demos to try, and examples of how it responds to SEO questions.

The post Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI appeared first on Search Engine Journal.

Saturday 9 December 2023

OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X via @sejournal, @kristileilani

Explore OpenAI's response to user feedback of GPT-4 becoming lazier appearing on social media, community forums, and Google Reviews on the company's Google Business Profile.

The post OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X appeared first on Search Engine Journal.

Friday 8 December 2023

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites via @sejournal, @kristileilani

OpenAI paused new ChatGPT Plus signups following surges in demand for GPTs and new features. Here's how you can get notified when it becomes available.

The post ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites appeared first on Search Engine Journal.

The Best Times To Post On Social Media In 2024 via @sejournal, @annabellenyst

Maximize your social media impact in 2024! Discover the best times to post on social media and boost your online presence with our comprehensive guide.

The post The Best Times To Post On Social Media In 2024 appeared first on Search Engine Journal.

Wednesday 6 December 2023

Elementor WordPress Plugin Vulnerability via @sejournal, @martinibuster

Elementor website builder up to version 3.18.0 discovered to be vulnerable remote code execution attacks via template import functionality

The post Elementor WordPress Plugin Vulnerability appeared first on Search Engine Journal.

Mozilla VPN Security Risks Discovered via @sejournal, @martinibuster

Third party security audit uncovers several security risks in the Mozilla VPN service

The post Mozilla VPN Security Risks Discovered appeared first on Search Engine Journal.

Are Core Web Vitals A Ranking Factor? via @sejournal, @kristileilani

Read on to learn whether there is any connection between Core Web Vitals and improved Google rankings.

The post Are Core Web Vitals A Ranking Factor? appeared first on Search Engine Journal.

Reddit Recap For 2023: Top Trends And Updates For Advertisers via @sejournal, @kristileilani

Explore Reddit's 2023 recap, including the top trends in knowledge-focused subreddits, unique engagement opportunities, and latest news for advertisers.

The post Reddit Recap For 2023: Top Trends And Updates For Advertisers appeared first on Search Engine Journal.

How To Build A Community By Running Industry Events

Be part of the growth, not just the job. Read and discover how you can support our industry's dedicated professionals and nurture the search community.

The post How To Build A Community By Running Industry Events appeared first on Search Engine Journal.

Monday 4 December 2023

Critical WordPress Form Plugin Vulnerability Affects Up To +200,000 Installs via @sejournal, @martinibuster

Critical vulnerability in the MW WP Form plugin allows attackers to upload malicious files and potentially stage remote code execution on vulnerable sites

The post Critical WordPress Form Plugin Vulnerability Affects Up To +200,000 Installs appeared first on Search Engine Journal.

Google Bard Director Talks Usage, Ethics, And Competitive Advantage via @sejournal, @MattGSouthern

Explore Google Bard's future, user feedback, and competitive strategies in Search Engine Journal's exclusive interview with Yury Pinsky.

The post Google Bard Director Talks Usage, Ethics, And Competitive Advantage appeared first on Search Engine Journal.

Unlock Ecommerce Success: How You Can Get Up To 87% More Traffic [+ Report] via @sejournal, @getdotstore

Boost ecommerce sales with a pro tactic: Discover which top level domain enhances trust, visibility, and reduce costs in this comprehensive report.

The post Unlock Ecommerce Success: How You Can Get Up To 87% More Traffic [+ Report] appeared first on Search Engine Journal.

Google Gemini Launch Delayed Until 2024 via @sejournal, @kristileilani

Google's anticipated rival to OpenAI's GPT-4, Gemini, faces a delayed launch until 2024 due to difficulties in handling non-English queries.

The post Google Gemini Launch Delayed Until 2024 appeared first on Search Engine Journal.

12 Creative Lead Magnet Ideas For Law Firms via @sejournal, @jasonhennessey

Discover 12 innovative lead magnet ideas tailored for law firms. Boost your email list, attract clients, and elevate your online authority in the legal industry.

The post 12 Creative Lead Magnet Ideas For Law Firms appeared first on Search Engine Journal.

Friday 1 December 2023

GPT Store To Launch Next Year, ChatGPT Updates Coming Soon via @sejournal, @kristileilani

OpenAI set to launch GPT Store early next year. Learn more about the latest improvements to GPT Builder tools and "great updates" coming to ChatGPT.

The post GPT Store To Launch Next Year, ChatGPT Updates Coming Soon appeared first on Search Engine Journal.

The 17 Best Ad Networks For Content Creators In 2024 via @sejournal, @annabellenyst

Take your content game to the next level. Explore these 17 ad networks that can help you monetize your content effectively and maximize your earnings.

The post The 17 Best Ad Networks For Content Creators In 2024 appeared first on Search Engine Journal.