Google On Why Helpful Content Update Seems Quiet via @sejournal, @MattGSouthern

Google addresses reports that the helpful content update is having a minimal impact on search results, reminding everyone it's still rolling out.

The post Google On Why Helpful Content Update Seems Quiet appeared first on Search Engine Journal.

3 Ways To Get More Push Notification Subscribers & Clicks (With Examples) via @sejournal, @notix_push

Learn to increase your number of subscribers and get more engagement with your push notifications. See successful push notification examples.

The post 3 Ways To Get More Push Notification Subscribers & Clicks (With Examples) appeared first on Search Engine Journal.

Technical SEO: The 20 Minute Workweek Checklist via @sejournal, @josephrobison

A weekly technical SEO checkup that provides a high-level overview of search presence health can be achieved in as little as 20 minutes.

The post Technical SEO: The 20 Minute Workweek Checklist appeared first on Search Engine Journal.

Instagram Best Practices For Recommended Content via @sejournal, @MattGSouthern

Instagram publishes new best practices for creators to follow to increase their eligibility for recommendations.

The post Instagram Best Practices For Recommended Content appeared first on Search Engine Journal.

SEO For Ecommerce & The Future Of Google Shopping [Podcast] via @sejournal, @lorenbaker

Get more ecommerce SEO tips this week on the SEJ Show including what to do with discontinued products, optimizing schema integrations, and more.

The post SEO For Ecommerce & The Future Of Google Shopping [Podcast] appeared first on Search Engine Journal.

Google Shopping Ads: How To Set Them Up via @sejournal, @siliconvallaeys

From account structure to campaign types, here are the basics of setting up Google Shopping Ads so you can tweak your approach and optimize results.

The post Google Shopping Ads: How To Set Them Up appeared first on Search Engine Journal.

16 Best Readability Checkers To Improve SEO Content via @sejournal, @kristileilani

Use these tools to help you punch up your copy and accurately convey information, all of which will reap benefits for SEO as well.

The post 16 Best Readability Checkers To Improve SEO Content appeared first on Search Engine Journal.

Level Up Your Content Strategy – 5 Steps To SEO Success via @sejournal, @hethr_campbell

Get the keys to getting new prospects and distinguishing your brand in a cluttered market.

The post Level Up Your Content Strategy – 5 Steps To SEO Success appeared first on Search Engine Journal.

LinkedIn Offers Professional Certifications From Meta, Oracle, and IBM via @sejournal, @MattGSouthern

LinkedIn is expanding access to professional certifications through new partnerships with Meta, Oracle, and IBM.

The post LinkedIn Offers Professional Certifications From Meta, Oracle, and IBM appeared first on Search Engine Journal.

Twitter’s New Feed Options Look To Help Users Discover More via @sejournal, @BrianFr07823616

Twitter is working on new timeline options that will integrate Tweets and other media around specific events or themes. Initially announced on June 11, 2022 by the social media platform’s head of product development, Amir Shevat, it went live for the first time on August 24 with a timeline about ABC’s ”The Bachelorette.” This 10-week trial program will be available for a small group of users in the U.S. and Canada. Topic-Focused Timelines Will Allow Users to Follow Conversations Around Subjects Users will be able to follow custom timelines via an in-app prompt. Upon being clicked, users will be shown […]

The post Twitter’s New Feed Options Look To Help Users Discover More appeared first on Search Engine Journal.

YouTube Adds Metrics To Main App, + New Way To Manage Livestreams via @sejournal, @MattGSouthern

YouTube is adding more metrics for creators in its main app, bringing it to parity with the YouTube Studio app.

The post YouTube Adds Metrics To Main App, + New Way To Manage Livestreams appeared first on Search Engine Journal.

How To Use TikTok Search To Find Content, Community, And Creators via @sejournal, @vandernickr

Use TikTok as a search engine for your brand to fuel collaborations and creative content.

The post How To Use TikTok Search To Find Content, Community, And Creators appeared first on Search Engine Journal.

Python Script: Automate Discovery Of Optimization Opportunities From GSC via @sejournal, @LeeFootSEO

Find high & low (or zero) click page clusters with this free Python script.

The post Python Script: Automate Discovery Of Optimization Opportunities From GSC appeared first on Search Engine Journal.

25 Top Movies About Social Media To Watch via @sejournal, @martinibuster

Here's an updated list of the top 25 movies about social media. Discover great movies to stream across a range of genres.

The post 25 Top Movies About Social Media To Watch appeared first on Search Engine Journal.

How To Impress Your Leadership Team & Shareholders: Forecast SEO Performance via @sejournal, @seomonitor

Learn how to predict SEO trends & implement SEO forecasting to create the ultimate SEO strategy that convinces leadership to get on board.

The post How To Impress Your Leadership Team & Shareholders: Forecast SEO Performance appeared first on Search Engine Journal.

Google’s 6 SEO Tips For Ecommerce Websites via @sejournal, @MattGSouthern

Google shares six SEO tips that combine structured data and Merchant Center to get the most out of your website's presence in search results.

The post Google’s 6 SEO Tips For Ecommerce Websites appeared first on Search Engine Journal.

How To Create Perfect Images For SEO With Dall-E 2 via @sejournal, @VincentTerrasi

Get creative with AI and generate unique images to better suit your content. Here are the best steps to get the most out of it.

The post How To Create Perfect Images For SEO With Dall-E 2 appeared first on Search Engine Journal.

SEOs – You Can’t Afford To Ignore UX via @sejournal, @BrianFr07823616

SEO pros also need to adopt a UX mindset. Learn how both disciplines work together and how SEO professionals can use UX to improve results.

The post SEOs – You Can’t Afford To Ignore UX appeared first on Search Engine Journal.

How To Repurpose Long-Form Content Into Supplementary Content via @sejournal, @mirandalmwrites

More traffic, greater leads, higher ROI, and happier customers? Yes, please. When it comes to long-form content, blogging is where it’s at.

The post How To Repurpose Long-Form Content Into Supplementary Content appeared first on Search Engine Journal.

Google Shares Insights into Indexing & Crawl Budget via @sejournal, @martinibuster

Google's Gary Illyes and Martin Splitt discuss why Google chooses to index some content and not others

The post Google Shares Insights into Indexing & Crawl Budget appeared first on Search Engine Journal.

The Ultimate SEO Checklist For Boosting Organic Traffic: 6 Highlights via @sejournal, @semrush

Find out what's inside of Semrush's complete, top-to-bottom SEO checklist featuring 44 best practices along with helpful tool reminders.

The post The Ultimate SEO Checklist For Boosting Organic Traffic: 6 Highlights appeared first on Search Engine Journal.

5 Ways High-Quality Content & PPC Compliment Each Other via @sejournal, @krisjonescom

Content and PPC complement each other in more than just one way. Learn helpful tips on using your content and PPC campaigns in tandem!

The post 5 Ways High-Quality Content & PPC Compliment Each Other appeared first on Search Engine Journal.

What Is Remarketing: 8 Types Of Remarketing To Consider via @sejournal, @timothyjjensen

Remarketing continues to be an effective tool for paid media marketers. Discover eight types of remarketing you should be considering for your campaigns.

The post What Is Remarketing: 8 Types Of Remarketing To Consider appeared first on Search Engine Journal.

4 Reasons Click Volume Decreases & What To Do via @sejournal, @brookeosmundson

Can't explain a sudden dip in click performance? Here are some of the common reasons to help identify the cause.

The post 4 Reasons Click Volume Decreases & What To Do appeared first on Search Engine Journal.

How To Do Technical SEO For Ecommerce Websites via @sejournal, @TaylorDanRW

With increased competition, ecommerce stores are improving their customer acquisition strategies. A crucial part of this is technical SEO.

The post How To Do Technical SEO For Ecommerce Websites appeared first on Search Engine Journal.

Google Updates Education Q&A Structured Data Documentation via @sejournal, @martinibuster

Google updated the Education Q&A structured data documentation with new guidelines and a new warning of manual actions for non-conforming websites.

The post Google Updates Education Q&A Structured Data Documentation appeared first on Search Engine Journal.

Programmatic Advertising For Small Businesses: What, Why, And How? via @sejournal, @iambenwood

Programmatic advertising is the use of technology to buy and sell advertising space. Learn how advertising is bought and sold for small businesses.

The post Programmatic Advertising For Small Businesses: What, Why, And How? appeared first on Search Engine Journal.

A Complete Guide To Site Taxonomy for SEO via @sejournal, @BrianHarnish

Future-proof your site by applying the best practices for site taxonomy. Provide the correct silos for your content with this comprehensive guide.

The post A Complete Guide To Site Taxonomy for SEO appeared first on Search Engine Journal.

What Is Quora & How It Works via @sejournal, @martinibuster

Quora can be a useful part of a larger marketing strategy. Learn what it is and how to use it without being spammy.

The post What Is Quora & How It Works appeared first on Search Engine Journal.

Internet Archive Website Offline for Hours via @sejournal, @martinibuster

Internet Archive website offline. Tweet promises that they're working to restore service but no explanation of what's going on

The post Internet Archive Website Offline for Hours appeared first on Search Engine Journal.

6 Keys To Effective Content That Ranks High On SERPs Right Now [Webinar] via @sejournal, @hethr_campbell

Use the latest content creation tips that make blog posts rank high to plan your next content strategy. Learn them in this upcoming webinar!

The post 6 Keys To Effective Content That Ranks High On SERPs Right Now [Webinar] appeared first on Search Engine Journal.

When To Canonicalize, Noindex, Or Do Nothing With Similar Content via @sejournal, @joshuacmccoy

The canonical and meta robots noindex tags are a great way to preserve website functionality for all users while also instructing search engines.

The post When To Canonicalize, Noindex, Or Do Nothing With Similar Content appeared first on Search Engine Journal.

Twitter To Let Users Filter Unwanted Replies via @sejournal, @MattGSouthern

Twitter users will soon be able to filter out potentially harmful and offensive replies with the help of an automatic reply filter.

The post Twitter To Let Users Filter Unwanted Replies appeared first on Search Engine Journal.

Why Brand Awareness Is The Fifth Pillar Of SEO

In this article, you'll learn about why SEO marketers should consider brand awareness as the fifth pillar of SEO.

The post Why Brand Awareness Is The Fifth Pillar Of SEO appeared first on Search Engine Journal.

Google Ads Launches Tool For Upgrading To Performance Max via @sejournal, @MattGSouthern

Google Ads is rolling out a tool that makes it easy for advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max.

The post Google Ads Launches Tool For Upgrading To Performance Max appeared first on Search Engine Journal.

Why Is My New Campaign/Ad Group Getting No Traffic? via @sejournal, @navahf

When your new ad campaign is getting zero clicks, don't give up just yet. See the 5 most common problems and how to fix them.

The post Why Is My New Campaign/Ad Group Getting No Traffic? appeared first on Search Engine Journal.

How To Use Amazon Hidden Keywords To Increase Product Discoverability via @sejournal, @ebkendo

Let's take an in-depth look at Amazon’s hidden keywords and learn everything you need to know to put them to work for your Amazon store.

The post How To Use Amazon Hidden Keywords To Increase Product Discoverability appeared first on Search Engine Journal.

Google Updates Article Structured Data Guidelines via @sejournal, @martinibuster

Three changes to Google's Article structured data documentation relaxes Top Stories eligibility requirements

The post Google Updates Article Structured Data Guidelines appeared first on Search Engine Journal.

Google Display & Video 360 Launches New Custom Bidding Options via @sejournal, @MattGSouthern

New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from GA4 properties, and optimize bids to capture attention.

The post Google Display & Video 360 Launches New Custom Bidding Options appeared first on Search Engine Journal.

YouTube Adds New Podcasts Section via @sejournal, @martinibuster

YouTube takes steps to make podcasts more readily available from a dedicated Explore page.

The post YouTube Adds New Podcasts Section appeared first on Search Engine Journal.

What Is Conversion Rate & How Do You Calculate It? via @sejournal, @coreydmorris

It's possible to get both higher traffic and a better conversion rate. Understand how to influence them by knowing how to calculate conversion here.

The post What Is Conversion Rate & How Do You Calculate It? appeared first on Search Engine Journal.

Why Do Our Search Rankings Drop On Weekends? via @sejournal, @rollerblader

Learn the specific reasons why you might notice your search rankings dropping during weekends.

The post Why Do Our Search Rankings Drop On Weekends? appeared first on Search Engine Journal.

How To Identify Fake News From Real News Online via @sejournal, @ADiSilvestro

Here are some tips you can do to help determine whether a story is real or fake.

The post How To Identify Fake News From Real News Online appeared first on Search Engine Journal.

Instagram Tests BeReal Clone ‘Candid Challenges’ via @sejournal, @MattGSouthern

Instagram confirms it’s testing a new photo-centric feature called Candid Challenges, which shares similarities with increasingly popular app BeReal.

The post Instagram Tests BeReal Clone ‘Candid Challenges’ appeared first on Search Engine Journal.

Modern PPC Opportunities & Challenges [Podcast] via @sejournal, @lorenbaker

With the holidays coming, what challenges and opportunities exist in PPC right now? Kirk Williams has a few ideas.

The post Modern PPC Opportunities & Challenges [Podcast] appeared first on Search Engine Journal.

Google Search Console Update: More Data In Core Web Vitals Reports via @sejournal, @MattGSouthern

Google Search Console will start reporting on the Core Web Vitals (CWV)scores of specific URLs, in addition to aggregate scores for URL groups.

The post Google Search Console Update: More Data In Core Web Vitals Reports appeared first on Search Engine Journal.

Alt Text: What It Is & How To Write via @sejournal, @olgazarzeczna

Make your images more accessible to a wider audience and at the same time help your rankings. Apply best practices and avoid common mistakes today.

The post Alt Text: What It Is & How To Write appeared first on Search Engine Journal.

7 Best SEO Certifications: Are They Worth It? via @sejournal, @BennyJamminS

Every day is a new opportunity to learn in the ever-evolving SEO industry. Check out these 7 courses, including learning outcomes, duration, and pricing information.

The post 7 Best SEO Certifications: Are They Worth It? appeared first on Search Engine Journal.

Technical SEO: The 20 Minute Workweek Checklist via @sejournal, @josephrobison

A weekly technical SEO checkup that provides a high-level overview of search presence health can be achieved in as little as 20 minutes.

The post Technical SEO: The 20 Minute Workweek Checklist appeared first on Search Engine Journal.

How To Forecast SEO With Better Precision & Transparency [Webinar] via @sejournal, @hethr_campbell

Learn how you can forecast your SEO strategy so that your shareholders will trust it and understand its value.

The post How To Forecast SEO With Better Precision & Transparency [Webinar] appeared first on Search Engine Journal.

6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy via @sejournal, @digital_future

Harness natural and paid search most synergistically with these six steps.

The post 6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy appeared first on Search Engine Journal.

What Is Topical Authority & How Does It Work via @sejournal, @lorenbaker

Knowing when to use topical authority will help you rank higher than your competitors. Let's dig into everything you need to know about topical authority.

The post What Is Topical Authority & How Does It Work appeared first on Search Engine Journal.

How To See Google Search Results And Rankings For Different Locations via @sejournal, @BrianFr07823616

There are several ways you can see how you’re ranking from different locations, each with its own advantages and drawbacks.

The post How To See Google Search Results And Rankings For Different Locations appeared first on Search Engine Journal.

Off-Page SEO: An In-Depth Guide via @sejournal, @martinibuster

Learn why off-page SEO is critical for website success with examples of strategies that show how to do it

The post Off-Page SEO: An In-Depth Guide appeared first on Search Engine Journal.

Why Businesses Turn To SEO In All Economic Climates

Find new opportunities, combat immediate threats, and lay the foundation for a successful recovery when the economy takes a turn for the worst. Here's how.

The post Why Businesses Turn To SEO In All Economic Climates appeared first on Search Engine Journal.

What Is Data Visualization And How To Use It For SEO via @sejournal, @AdamHeitzman

Learn the importance of data visualizing and how to use it for your SEO campaign.

The post What Is Data Visualization And How To Use It For SEO appeared first on Search Engine Journal.

Google’s Ad Market Subject Of Upcoming Antitrust Suit. Again. via @sejournal, @BrianFr07823616

Google is yet again under fire from for its alleged anticompetitive practices in online advertising.  According to Bloomberg, the U.S. Department of Justice could sue Alphabet, Inc, the search engine’s parent company, for antitrust violations as early as next month.  Google Repeatedly Targeted by Antitrust Allegations In October 2020, the federal department of justice filed a lawsuit against the search engine giant, which currently accounts for an 83.84% of the global market. This suit, which was filed under the Trump administration, alleges Google’s online advertising dominance constitutes an illegal monopoly. In December of the same year, attorneys general for 16 […]

The post Google’s Ad Market Subject Of Upcoming Antitrust Suit. Again. appeared first on Search Engine Journal.

Why You Should Use Boolean Search Operators For SEO via @sejournal, @martinibuster

The Boolean search logic offers a powerful way to extract specific and helpful SEO information.

The post Why You Should Use Boolean Search Operators For SEO appeared first on Search Engine Journal.

Google Readying A Product Review Algorithm Update For August via @sejournal, @MattGSouthern

Google is preparing to launch another iteration of its product review algorithm in the coming weeks, a month after the last one started rolling out.

The post Google Readying A Product Review Algorithm Update For August appeared first on Search Engine Journal.

Google ‘Helpful Content’ Algorithm Update Launching Soon via @sejournal, @MattGSouthern

Google announced it's launching a new algorithm update next week called the helpful content update. It aims to devalue content written primarily for SEO.

The post Google ‘Helpful Content’ Algorithm Update Launching Soon appeared first on Search Engine Journal.

Paid Social Media: A Guide To Social Advertising Success via @sejournal, @jasonjzotara

To achieve success, you need to understand the landscape of social media advertising and where your audience wants to be. Here's how.

The post Paid Social Media: A Guide To Social Advertising Success appeared first on Search Engine Journal.

5 Ways High-Quality Content & PPC Compliment Each Other via @sejournal, @krisjonescom

Content and PPC complement each other in more than just one way. Learn helpful tips on using your content and PPC campaigns in tandem!

The post 5 Ways High-Quality Content & PPC Compliment Each Other appeared first on Search Engine Journal.

How To Use Paid Search & Social Ads For Promoting Events via @sejournal, @LisaRocksSEM

Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising.

The post How To Use Paid Search & Social Ads For Promoting Events appeared first on Search Engine Journal.

Google: No Rush To Switch Away From Dynamic Rendering via @sejournal, @MattGSouthern

Google’s John Mueller says there’s no rush for websites to switch away from dynamic rendering, despite a help document saying it’s not a long-term solution.

The post Google: No Rush To Switch Away From Dynamic Rendering appeared first on Search Engine Journal.

Google Search Console Was Reporting Incorrect Number Of Indexed Pages via @sejournal, @MattGSouthern

Google says an issue with Search Console caused it to report an incorrect number of indexed pages. The issue is now resolved.

The post Google Search Console Was Reporting Incorrect Number Of Indexed Pages appeared first on Search Engine Journal.

14 Stellar SEO-Friendly Shopify Store Examples For Inspiration via @sejournal, @digital_darts

Be inspired by these 14 Shopify stores using SEO-friendly elements to optimize their stores and attract more organic traffic and sales.

The post 14 Stellar SEO-Friendly Shopify Store Examples For Inspiration appeared first on Search Engine Journal.

SEO And The CFO: Tips To Improve Your Relationship

Educate your CFO about opportunities in Enterprise SEO when you present it like a financial portfolio. Read on to learn how to do just that.

The post SEO And The CFO: Tips To Improve Your Relationship appeared first on Search Engine Journal.

What Is Remarketing: 8 Types Of Remarketing To Consider via @sejournal, @timothyjjensen

Remarketing continues to be an effective tool for paid media marketers. Discover eight types of remarketing you should be considering for your campaigns.

The post What Is Remarketing: 8 Types Of Remarketing To Consider appeared first on Search Engine Journal.

New Instagram Reels Features Include Crossposting, Insights, + More via @sejournal, @MattGSouthern

Instagram is announcing three new features for users who make Reels videos, which include the ability to crosspost to Facebook and more.

The post New Instagram Reels Features Include Crossposting, Insights, + More appeared first on Search Engine Journal.

How Can We Improve Rankings For Older Content? Ask An SEO via @sejournal, @mirandalmwrites

A reader asks Adam Riemer for help improving the Google Search rankings of existing content in this Ask An SEO (with video).

The post How Can We Improve Rankings For Older Content? Ask An SEO appeared first on Search Engine Journal.

LinkedIn’s 20 Most Popular Courses Are Free – For Now via @sejournal, @brookeosmundson

From goal setting to communication skills to technical skills, LinkedIn announced its top 20 learning courses are free until August 31, 2022.

The post LinkedIn’s 20 Most Popular Courses Are Free – For Now appeared first on Search Engine Journal.

16 Places To Create A Free Brand Logo via @sejournal, @IngridPAdames

We’ve put together some of the best sites to help you get your logo ready for your brand.

The post 16 Places To Create A Free Brand Logo appeared first on Search Engine Journal.

How To Do Technical SEO For Ecommerce Websites via @sejournal, @TaylorDanRW

With increased competition, ecommerce stores are improving their customer acquisition strategies. A crucial part of this is technical SEO.

The post How To Do Technical SEO For Ecommerce Websites appeared first on Search Engine Journal.

Getting Started In SEO: 10 Things Every SEO Strategy Needs To Succeed via @sejournal, @hethr_campbell

Creating your first SEO strategy can seem daunting. But, with the right resources, businesses of any size can see the growth they are looking for.

The post Getting Started In SEO: 10 Things Every SEO Strategy Needs To Succeed appeared first on Search Engine Journal.

Should You Switch To GA4 Now? What You Need To Know via @sejournal, @CallRail

Should you wait until GA4 has more integrations and functions? Learn when and how to switch from Universal Analytics to Google Analytics 4.

The post Should You Switch To GA4 Now? What You Need To Know appeared first on Search Engine Journal.

Meta Introduces New Way To Schedule Facebook Reels via @sejournal, @MattGSouthern

Meta is introducing a new way to schedule Facebook Reels with a new feature integrated into Meta Creator Studio.

The post Meta Introduces New Way To Schedule Facebook Reels appeared first on Search Engine Journal.

Google Analytics 4 – More Than SEO - Ep. 281 via @sejournal, @lorenbaker

The switch to Google Analytics 4 affects far more than just SEO. Krista Seiden discusses paid media, reports, and more in this episode.

The post Google Analytics 4 – More Than SEO [Podcast] appeared first on Search Engine Journal.

Google Updates Search Console To New Item Classification System via @sejournal, @MattGSouthern

Google finishes migrating all Search Console properties to an updated system that simplifies how pages, items, and issues are classified.

The post Google Updates Search Console To New Item Classification System appeared first on Search Engine Journal.

Synergy In Search: Insights From Rank Ranger CEO Shay Harel via @sejournal, @beacarlota17

What makes working in SEO exciting? For many, it’s about weighing in on Google’s crucial ranking factors or cracking open the mysteries of search algorithms. For some, it may be about helping businesses grow and prosper in the digital age. But for Shay Harel, CEO and founder of Rank Ranger, it’s being able to work with talented teams in a constantly evolving space. Last May, Rank Ranger and Similarweb, a leading digital intelligence company, combined forces to provide search marketers with enterprise-grade SEO capabilities for better insights into keyword performance. “We believe our approach to search ranking and monitoring makes for a really […]

The post Synergy In Search: Insights From Rank Ranger CEO Shay Harel appeared first on Search Engine Journal.

Wix SEO: 5 Tips To Get The Results You Want via @sejournal, @MordyOberstein

In this comprehensive guide, get the inside scoop on how to optimize Wix sites for search.

The post Wix SEO: 5 Tips To Get The Results You Want appeared first on Search Engine Journal.

When To Canonicalize, Noindex, Or Do Nothing With Similar Content via @sejournal, @joshuacmccoy

The canonical and meta robots noindex tags are a great way to preserve website functionality for all users while also instructing search engines.

The post When To Canonicalize, Noindex, Or Do Nothing With Similar Content appeared first on Search Engine Journal.

How To Beat Your Competition Using Only SERPs via @sejournal, @bright_data

Wondering how you can easily beat your competition without adding another tool to your marketing stack? Learn how to use SERP APIs for SEO.

The post How To Beat Your Competition Using Only SERPs appeared first on Search Engine Journal.

Step-By-Step Guide To Earning Your Google Ads Certification via @sejournal, @coreydmorris

Want to be officially Google Ads certified? Here's a step-by-step guide that walks you through the basics of getting a Google Ads Certification.

The post Step-By-Step Guide To Earning Your Google Ads Certification appeared first on Search Engine Journal.

Coding For SEO: 10 Ways Coding Skills Can Improve SEO Efforts via @sejournal, @martinibuster

Here are 10 ways that understanding code can help turn a good SEO into a great one.

The post Coding For SEO: 10 Ways Coding Skills Can Improve SEO Efforts appeared first on Search Engine Journal.

25 Best SEO-Friendly Alternatives To WordPress Websites via @sejournal, @lorenbaker

Take a look at 25 SEO-friendly WordPress alternatives separated by primary functionality, so you can make the best choice for your needs.

The post 25 Best SEO-Friendly Alternatives To WordPress Websites appeared first on Search Engine Journal.

YouTube Adopts Feature From TikTok – Reply To Comments With A Video via @sejournal, @MattGSouthern

YouTube is adopting another feature popularized on TikTok, making it possible to reply to user comments with a short video.

The post YouTube Adopts Feature From TikTok – Reply To Comments With A Video appeared first on Search Engine Journal.

11 Tips For Mastering Video Calls That Wow Your Clients via @sejournal, @oxbird_com

Business owners and executives are accustomed to poorly ran meetings. Learn how to wow your guests by executing video calls with excellence.

The post 11 Tips For Mastering Video Calls That Wow Your Clients appeared first on Search Engine Journal.

6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy via @sejournal, @digital_future

Harness natural and paid search most synergistically with these six steps.

The post 6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy appeared first on Search Engine Journal.

Level Up Your Content Strategy – 5 Steps To SEO Success via @sejournal, @hethr_campbell

Learn the 10 enterprise SEO tasks you should be doing to get new prospects and distinguish your brand in a cluttered market.

The post Level Up Your Content Strategy – 5 Steps To SEO Success appeared first on Search Engine Journal.

Facebook’s Popularity Plummets As YouTube Takes Top Spot With Teens via @sejournal, @MattGSouthern

A Pew Research Center survey of American teenagers ages 13 to 17 finds Facebook usage is down as they gravitate toward video-centric social media apps.

The post Facebook’s Popularity Plummets As YouTube Takes Top Spot With Teens appeared first on Search Engine Journal.

Google Algorithms & Updates Focused On User Experience: A Timeline

While some of the Google changes target low-quality content and spam, other updates aim to improve the searcher's online experience.

The post Google Algorithms & Updates Focused On User Experience: A Timeline appeared first on Search Engine Journal.

Yoast SEO 19.5 Update Causes Fatal Errors via @sejournal, @martinibuster

Yoast SEO Plugin update causes fatal errors on WordPress websites.

The post Yoast SEO 19.5 Update Causes Fatal Errors appeared first on Search Engine Journal.

What Is Topical Authority & How Does It Work via @sejournal, @lorenbaker

Knowing when to use topical authority will help you rank higher than your competitors. Let's dig into everything you need to know about topical authority.

The post What Is Topical Authority & How Does It Work appeared first on Search Engine Journal.

Wix Integrates Google URL Inspection API via @sejournal, @martinibuster

Wix is integrating Search Console URL Inspection API, giving users an easy way to view site health in Google search.

The post Wix Integrates Google URL Inspection API appeared first on Search Engine Journal.

Meta Brings Automation To Small Business Advertising via @sejournal, @MattGSouthern

Meta is rolling out new tools to help small business advertisers take advantage of advances in AI and automation.

The post Meta Brings Automation To Small Business Advertising appeared first on Search Engine Journal.

How Do Retargeting Ads Work, Anyway? via @sejournal, @brookeosmundson

It’s no longer a question of whether you should use retargeting; it’s how to use it to your maximum advantage.

The post How Do Retargeting Ads Work, Anyway? appeared first on Search Engine Journal.

Aftermath Of August 8 Google Outage via @sejournal, @martinibuster

What was the impact of the Google outage on the search community? We look at aftermath, which includes ranking and indexing problems.

The post Aftermath Of August 8 Google Outage appeared first on Search Engine Journal.

Microsoft Bing Adds Coupon Codes To Shopping Searches via @sejournal, @MattGSouthern

Microsoft Bing is adding new annotations to shopping search results, including active coupon codes for retailers’ websites.

The post Microsoft Bing Adds Coupon Codes To Shopping Searches appeared first on Search Engine Journal.

An Online Marketer’s Guide To Mastering Livestream Shopping via @sejournal, @macuraa

Live shopping is the new home shopping network. Learn how it works and discover how each generation prefers to shop ecommerce products online.

The post An Online Marketer’s Guide To Mastering Livestream Shopping appeared first on Search Engine Journal.

SEO Project Management: A Guide To Organizational Nirvana via @sejournal, @laurencarel

Become an SEO PM rockstar by structuring your SEO plans into clear buy-in worthy actions that easily integrate into team workflows.

The post SEO Project Management: A Guide To Organizational Nirvana appeared first on Search Engine Journal.

How To See Google Search Results And Rankings For Different Locations via @sejournal, @BrianFr07823616

There are several ways you can see how you’re ranking from different locations, each with its own advantages and drawbacks.

The post How To See Google Search Results And Rankings For Different Locations appeared first on Search Engine Journal.

3 Key Content Marketing Strategies To Get Website Traffic From Month 1 via @sejournal, @websitesavior

See the easy content marketing strategy that has produced 100,000+ unique visitors from organic search in just 6 months.

The post 3 Key Content Marketing Strategies To Get Website Traffic From Month 1 appeared first on Search Engine Journal.

Google: Avoid Duplicate Content In Business Profile Posts via @sejournal, @MattGSouthern

Duplicate content in posts published by Google Business Profiles is now considered spam, according to an updated document on content policies.

The post Google: Avoid Duplicate Content In Business Profile Posts appeared first on Search Engine Journal.

Ranking Factors: Fact Or Fiction? Let’s Bust Some Myths! [Ebook] via @sejournal, @BennyJamminS

Get evidence-based answers for all your pressing ranking factors questions.

The post Ranking Factors: Fact Or Fiction? Let’s Bust Some Myths! [Ebook] appeared first on Search Engine Journal.

How SEO & Graphic Design Can Become A Dream Team via @sejournal, @tonynwright

Not sure how to reconcile design and SEO differences? Let the two work together for a better website experience for your user with these tips.

The post How SEO & Graphic Design Can Become A Dream Team appeared first on Search Engine Journal.

Why You Should Use Boolean Search Operators For SEO via @sejournal, @martinibuster

The Boolean search logic offers a powerful way to extract specific and helpful SEO information.

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Google Experiences Rare, Widespread Outage via @sejournal, @MattGSouthern

Google experienced a rare, widespread outage on August 9. The cause of the outage is currently unknown.

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LinkedIn Lets You Add Clickable Links To Photo Posts via @sejournal, @MattGSouthern

LinkedIn is rolling out a new feature that allows users to add external links to photos shared in posts.

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How Google Pros & Cons Update Impacts Product Review Sites via @sejournal, @martinibuster

Update to structured data makes product review sites eligible for the new Pro & Con enhancement in Google Search.

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Thought Leadership Content: What It Is And How To Use It via @sejournal, @madmanick

Done right, thought leadership content can earn your industry and customers' trust while helping you rank for relevant keywords. Here's how.

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7 Tips To Make Your Writing Portfolio Discoverable In Google Search via @sejournal, @seocopychick

Get more clients for your writing services by investing in SEO. Here's how to drive organic traffic to your portfolio, as well as active clients.

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How To Use Paid Search & Social Ads For Promoting Events via @sejournal, @LisaRocksSEM

Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising.

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9 Ways To Sell In China: Tips For Ecommerce Marketers via @sejournal, @BrianFr07823616

Online shopping is a massive piece of the Chinese economy. Here are nine things ecommerce companies can consider when breaking into the competitive Chinese market.

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Real Estate PPC: Tips For Optimizing Google Ads Campaigns via @sejournal, @jonleeclark

Check out these PPC strategies, tips, and ad formats specifically aimed at the real estate vertical to enhance your visibility.

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Travel Content SEO Strategy: How To Build Links, Traffic & Conversions via @sejournal, @seo_travel

To stand out in an over-saturated travel industry, you need to capture the eyeballs of your targets. You need a content strategy.

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DuckDuckGo Now Says It Will Block Microsoft Trackers via @sejournal, @MattGSouthern

DuckDuckGo responds to recent criticism saying the third-party tracking scripts it blocks will now include scripts from Microsoft.

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WordPress Gutenberg 13.8 Offers Greater Editing Flexibility via @sejournal, @martinibuster

WordPress released Gutenberg 13.8, offering welcome incremental improvements to design options and accessibility

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Google Updates Search Snippets For Product Review Pages via @sejournal, @MattGSouthern

Google updates search results for product review pages by listing an item's pros and cons in the search snippet.

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How To Write CTAs For B2B: A Call-To-Action Guide For Businesses [With 10 Examples] via @sejournal, @alexanderkesler

How to craft B2B CTAs that drive clicks? Discover 4 best practices and 10 examples for inspiration.

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Why You Should Target Zero Search Volume Keywords via @sejournal, @KaitlynnFrank

Zero volume keywords can have a major impact on your traffic. Read on to learn the benefits and how to use them to your advantage.

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Build A Brilliant Google Ads Audience-First Strategy (Even If You Don’t Want To) via @sejournal, @amyppc

Learn how (and why) to create a Google Ads audience-first strategy, and get started with demand generation.

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Step-By-Step Guide To Earning Your Google Ads Certification via @sejournal, @coreydmorris

Want to be officially Google Ads certified? Here's a step-by-step guide that walks you through the basics of getting a Google Ads Certification.

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8 Ways To End Silo Mentality & Increase Business Agility via @sejournal, @Amanda_ZW

Bring these 3 teams together to help you catch SEO issues before they damage your rankings – and bottom line.

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Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question via @sejournal, @lorenbaker

It's time to dispel the rumors. SEO is alive and kicking and just as important as it ever was – if not more so.

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How Can We Solve Autogenerated URL Errors Once & For All? via @sejournal, @rollerblader

Avoid cannibalizing your own pages and start making your pages official with canonical links and site mapping.

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17 SEO Best Practices For Better Ranking via @sejournal, @martinibuster

Discover best practices for SEO, including some that may be new or challenge established ideas. Read advice straight from various CMS experts and more.

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Coding For SEO: 10 Ways Coding Skills Can Improve SEO Efforts via @sejournal, @martinibuster

Here are 10 ways that understanding code can help turn a good SEO into a great one.

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How To Perform A SEO SWOT Analysis via @sejournal, @JRiddall

A well-structured SWOT framework can provide an excellent roadmap that helps you focus on your primary SEO goals and maximize limited marketing resources.

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Facebook To End Live Shopping on October 1 via @sejournal, @BrianFr07823616

Facebook announced it will no longer allow users to host live shopping events beginning October 1, 2022, Meta announced in a blog post. Citing a shifting preference for short-form videos among consumers as the driving factor, it will instead shift its focus to Reels, Meta’s short-form video product that is available on both Facebook and Instagram. Facebook launched live shopping in August 2020 with the goal of making online shopping easier and empowering retailers of all types to grow their businesses. It provided an interactive way to sell items and connect with viewers. The Facebook Live feature will still be […]

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YouTube Updates For Creators: New Metrics, Copyrighted Music, More via @sejournal, @MattGSouthern

YouTube’s weekly update for creators includes more subscriber metrics and access to an expanded library of copyrighted music.

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LinkedIn Tests New Human Curated Discover Feed via @sejournal, @MattGSouthern

LinkedIn is testing a different take on a Discover feed — a new section of the mobile app with content curated by humans not algorithms.

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Substack Alternatives: 11 Newsletter Platforms & How They Work via @sejournal, @BrianFr07823616

If you're looking for more affordable or flexible options for your digital newsletters, look no further than these top 10 alternatives.

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25 Best SEO-Friendly Alternatives To WordPress Websites via @sejournal, @lorenbaker

Take a look at 25 SEO-friendly WordPress alternatives separated by primary functionality, so you can make the best choice for your needs.

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5 Actionable Strategies To Improve Local Customer Experience At Scale via @sejournal, @rio_seo

Data says it's worth taking the time to update your CX. Are you willing to try these 5 strategies to upgrade your customer's experience?

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Google Tests More Local Service Ads In SERPs via @sejournal, @MattGSouthern

Google is testing more local service ads per set of search results, with three ads on a page instead of two.

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Vulnerability Found In WordPress Gutenberg Plugin? via @sejournal, @martinibuster

The U.S. Government National Vulnerability Database published notice of a vulnerability in the WordPress Gutenberg Plugin.

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How To Use Chrome UX Report To Improve Your Site Performance via @sejournal, @makhyan

Small businesses can measure success in website performance with Chrome UX Report. Learn more about the interlocking elements of Core Web Vitals and their impact.

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Tips For Leveraging The Power Of Voice Search Optimization via @sejournal, @BrianFr07823616

Voice search is only going to grow. Harness the power of cutting edge technology and optimize your site for the future with these tips.

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Google Algorithms & Updates Focused On User Experience: A Timeline

While some of the Google changes target low-quality content and spam, other updates aim to improve the searcher's online experience.

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6 Ways To Get Local SEO Clients You Really, Truly Want via @sejournal, @xandervalencia

Skip the cold pitch and gain clients who are great to work with. Attract and nurture good business relationships for local SEO with this guide.

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Is The 4-Day Week The Future Of Work? A Q&A With Joe O’Connor via @sejournal, @mirandalmwrites

Running out of hours in the day? Perhaps working overtime – or even regular time – isn't the answer.

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How Do Retargeting Ads Work, Anyway? via @sejournal, @brookeosmundson

It’s no longer a question of whether you should use retargeting; it’s how to use it to your maximum advantage.

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