Google Ads Updates Destination Requirements Policy via @sejournal, @brookeosmundson

Google Ads is updating some of its Destination requirements disapproval policies for advertisers. These updates will roll out in March 2022.

The post Google Ads Updates Destination Requirements Policy appeared first on Search Engine Journal.

Local SEO Guide For Ecommerce & Online Ordering via @sejournal, @mjnyman

Online ordering has become essential for many local businesses. Give your ecommerce customers a seamless omnichannel experience with the help of local SEO.

The post Local SEO Guide For Ecommerce & Online Ordering appeared first on Search Engine Journal.

Are Title Tags A Google Ranking Factor? via @sejournal, @MattGSouthern

How much do title tags factor into Google's ranking algorithms? We look at the evidence and what the experts say.

The post Are Title Tags A Google Ranking Factor? appeared first on Search Engine Journal.

How Google Universal Search Ranking Works – Darwinism In Search via @sejournal, @jasonmbarnard

Universal search results increasingly dominate the SERPs. Read on and learn how you can integrate it to gain better visibility on Google.

The post How Google Universal Search Ranking Works – Darwinism In Search appeared first on Search Engine Journal.

Weebly SEO: Features, Limitations & Tips For Optimizing Your Site via @sejournal, @lorenbaker

Is it possible to rank a Weebly site well in Google? Learn about Square's site builder and its SEO features and limitations.

The post Weebly SEO: Features, Limitations & Tips For Optimizing Your Site appeared first on Search Engine Journal.

What’s A Good Google Ads CTR/CPC/CPA In 2022? [STUDY] via @sejournal, @brookeosmundson

Check out these search advertising benchmarks to help level-set expectations and goals for your PPC campaigns.

The post What’s A Good Google Ads CTR/CPC/CPA In 2022? [STUDY] appeared first on Search Engine Journal.

How To Identify And Reduce Render-Blocking Resources via @sejournal, @BrianHarnish

Reducing page load time improves user satisfaction and search rankings. Learn how to identify and optimize render-blocking resources that could be holding you back.

The post How To Identify And Reduce Render-Blocking Resources appeared first on Search Engine Journal.

SEO At Scale: What Large Ecommerce Sites Do Differently [Webinar] via @sejournal, @hethr_campbell

Other ecommerce companies are dominating SEO. Now, it's possible for you to thrive, too. Learn how to grow your ecommerce business like the big guys.

The post SEO At Scale: What Large Ecommerce Sites Do Differently [Webinar] appeared first on Search Engine Journal.

Are Brand Mentions Important to Google’s Algorithm? via @sejournal, @martinibuster

Google's John Mueller answers if brand mentions are important to Google's algorithm

The post Are Brand Mentions Important to Google’s Algorithm? appeared first on Search Engine Journal.

Rank Math WordPress SEO Plugin Adds IndexNow via @sejournal, @martinibuster

Bing announces that the IndexNow protocol added to Rank Math WordPress SEO Plugin - Hands-on review shows that indexing couldn't be easier

The post Rank Math WordPress SEO Plugin Adds IndexNow appeared first on Search Engine Journal.

Rank Math Integrates IndexNow for WordPress Sites via @sejournal, @brockcooper1

Popular WordPress plugin Rank Math now supports IndexNow for faster website indexing and ranking.

The post Rank Math Integrates IndexNow for WordPress Sites appeared first on Search Engine Journal.

7 Local SEO Tips For Franchises & Their Locations via @sejournal, @AdamHeitzman

Use these proven SEO tips to improve online visibility and help your franchise locations get found in local search.

The post 7 Local SEO Tips For Franchises & Their Locations appeared first on Search Engine Journal.

YouTube & Video Spam: A Guide For Content Creators & Marketers via @sejournal, @gregjarboe

Not sure if your content violates policy? This guide provides everything you need to know about YouTube and video spam (but were afraid to ask).

The post YouTube & Video Spam: A Guide For Content Creators & Marketers appeared first on Search Engine Journal.

20 Proven Ways To Reduce Your Bounce Rate via @sejournal, @natalieannhoben

Increase site visitor engagement with these 20 tips to combat high bounce rates and better deliver on the searcher's expectations.

The post 20 Proven Ways To Reduce Your Bounce Rate appeared first on Search Engine Journal.

10 Creative Digital Marketing Ideas For Local Businesses via @sejournal, @anna_bredava

Get inspired with 10 digital marketing ideas that small and local businesses can implement on a small budget (or for free!).

The post 10 Creative Digital Marketing Ideas For Local Businesses appeared first on Search Engine Journal.

5 Creative Ways To Use The Facebook Ad Library To Your Advantage via @sejournal, @macuraa

While some advertisers view it as a threat, marketers should see the Facebook Ad Library as an opportunity. Here's how to maximize this free resource.

The post 5 Creative Ways To Use The Facebook Ad Library To Your Advantage appeared first on Search Engine Journal.

Advisories To Increase Website Security After Russian Attack via @sejournal, @martinibuster

Fight back against increased cyber attacks with these free tools and resources

The post Advisories To Increase Website Security After Russian Attack appeared first on Search Engine Journal.

Monetize Facebook Reels With Overlay Ads via @sejournal, @brookeosmundson

Facebook is expanding its ad monetization platform to Reels content. Learn about the new overlay ad formats available to content creators.

The post Monetize Facebook Reels With Overlay Ads appeared first on Search Engine Journal.

Google Rolls Out Short Titles For Product Ads via @sejournal, @brookeosmundson

Google Merchant Center introduced a new attribute called the short title. Learn how this differs from the title attribute and when to use it.

The post Google Rolls Out Short Titles For Product Ads appeared first on Search Engine Journal.

Nine WordPress Plugins Expose Over 1.3 Million Sites To Exploits via @sejournal, @martinibuster

Nine WordPress plugins, including popular ad management, malware firewall and database managers were found to have vulnerabilities affecting over 1.3 million websites

The post Nine WordPress Plugins Expose Over 1.3 Million Sites To Exploits appeared first on Search Engine Journal.

SEO For Tourism: How To Outrank The Competition & Get Found via @sejournal, @lorenbaker

Is your Tourism SEO strategy ready to set sail? Learn how to make sure that your business is the one future travelers are seeing first.

The post SEO For Tourism: How To Outrank The Competition & Get Found appeared first on Search Engine Journal.

Microsoft Ads: Reach Success With The Future Of Ad Exchanges - Ep. 264 via @sejournal, @lorenbaker

Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future?
We've got great news — the future is now.

The post Microsoft Ads: Reach Success With The Future Of Ad Exchanges [Podcast] appeared first on Search Engine Journal.

How Impression-Based KPIs Drive Campaign Performance via @sejournal, @justinlugbill

Impressions to the right audience has value. Here are multiple indicators you can use to help you determine whether the channel or tactic is effective. 

The post How Impression-Based KPIs Drive Campaign Performance appeared first on Search Engine Journal.

How To Simplify Your Content Creation Process via @sejournal, @contentflyco

Want to increase your business's content production? Struggled with finding and retaining reliable writers?
Good news: scaling content is very possible.

The post How To Simplify Your Content Creation Process appeared first on Search Engine Journal.

Google Explains Geotargeting Via URL Subdirectories via @sejournal, @MattGSouthern

Google’s Search Advocate John Mueller explains how websites can optimize content for search results in specific countries by using subdirectories in a strategic way.

The post Google Explains Geotargeting Via URL Subdirectories appeared first on Search Engine Journal.

Microsoft Ads Launches Dynamic Descriptions For Dynamic Search Ads via @sejournal, @brookeosmundson

Microsoft Ads launched a unique feature to their platform. This feature is not available in Google Ads, giving Microsoft a leg up on the competition.

The post Microsoft Ads Launches Dynamic Descriptions For Dynamic Search Ads appeared first on Search Engine Journal.

How To Build A Recommender System With TF-IDF And NMF (Python) via @sejournal, @ChouinardJC

Build your own Topic Cluster and Recommender Systems using Python and Scikit-learn to improve your internal linking strategy at scale.

The post How To Build A Recommender System With TF-IDF And NMF (Python) appeared first on Search Engine Journal.

Social Media Marketing Is Essential For Local Businesses. Here’s Why. via @sejournal, @alextachalova

Neglecting to incorporate social media into your marketing plan can cost you. Here's why you should consider leveraging social media marketing for your local business.

The post Social Media Marketing Is Essential For Local Businesses. Here’s Why. appeared first on Search Engine Journal.

Poll Implies Most SEOs Don’t Disavow Spammy Links via @sejournal, @martinibuster

Twitter poll seems to indicate that most SEOs choose to ignore spammy links rather than disavow them

The post Poll Implies Most SEOs Don’t Disavow Spammy Links appeared first on Search Engine Journal.

7 Big Enterprise Content Marketing Strategies You Need To Know via @sejournal, @hethr_campbell

Your enterprise brand name recognition can bring in some clicks but make sure you consider these 7 tips to maximize your presence.

The post 7 Big Enterprise Content Marketing Strategies You Need To Know appeared first on Search Engine Journal.

Google Says ‘Discovered – Currently Not Indexed’ Status Can Last Forever via @sejournal, @MattGSouthern

The ‘Discovered - Currently not indexed’ status in Google Search Console’s Index Coverage report can last forever as there’s no guarantee every page gets indexed.

The post Google Says ‘Discovered – Currently Not Indexed’ Status Can Last Forever appeared first on Search Engine Journal.

Is Author Expertise Important To Google’s Algorithm? via @sejournal, @martinibuster

Google's John Mueller answers the question of whether author expertise is important to Google's algorithm

The post Is Author Expertise Important To Google’s Algorithm? appeared first on Search Engine Journal.

WordPress Backup Plugin Vulnerability Impacted 3+ Million Installations via @sejournal, @martinibuster

UpdraftPlus WordPress Plugin vulnerability potentially compromised over 3 million installations

The post WordPress Backup Plugin Vulnerability Impacted 3+ Million Installations appeared first on Search Engine Journal.

How To Identify And Reduce Render-Blocking Resources via @sejournal, @BrianHarnish

Reducing page load time improves user satisfaction and search rankings. Learn how to identify and optimize render-blocking resources that could be holding you back.

The post How To Identify And Reduce Render-Blocking Resources appeared first on Search Engine Journal.

The Key To SEO Success: Effortless Expectation Setting - Ep. 263 via @sejournal, @lorenbaker

Learn how to position yourself as a thought leader for your department, clients, and shareholders, while staying positive.

The post The Key To SEO Success: Effortless Expectation Setting [Podcast] appeared first on Search Engine Journal.

Google On The SEO Value Of User Comments On Websites via @sejournal, @MattGSouthern

Should you allow users to leave comments on your website? They could help with SEO, as long as you’re able to moderate them, Google says.

The post Google On The SEO Value Of User Comments On Websites appeared first on Search Engine Journal.

Is RankBrain A Ranking Factor In Google Search? via @sejournal, @MattGSouthern

What is RankBrain and how is it used by Google? Learn how it impacts search results.

The post Is RankBrain A Ranking Factor In Google Search? appeared first on Search Engine Journal.

Physical Proximity To Searcher: Is It A Google Ranking Factor? via @sejournal, @mirandalmwrites

Is it true that the distance between the physical location of the business and the searcher is a ranking factor in local search?

The post Physical Proximity To Searcher: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Local SEO Deliverables: What To Expect Of Your Agency via @sejournal, @LWilson1980

What should you expect your local SEO agency to bring to the table? Use this guide to help ensure a successful relationship.

The post Local SEO Deliverables: What To Expect Of Your Agency appeared first on Search Engine Journal.

10 Top Advertising Campaigns & Why They Work via @sejournal, @theshelleywalsh

What makes an ad effective? Check out some of the top advertising campaigns from this past year and discover why they worked.

The post 10 Top Advertising Campaigns & Why They Work appeared first on Search Engine Journal.

Free Google Ads Script To Dynamically Change Target ROAS via @sejournal, @siliconvallaeys

Automate one of your most time-consuming tasks even while using smart bidding with this free Google Ads script to change your tROAS.

The post Free Google Ads Script To Dynamically Change Target ROAS appeared first on Search Engine Journal.

Could 57% Of North American SMBs Still Lack An SEO Strategy? via @sejournal, @mirandalmwrites

A recent survey of 600 SMBs shows 57% do not have an SEO strategy – and 23% have no plans to create one this year.

The post Could 57% Of North American SMBs Still Lack An SEO Strategy? appeared first on Search Engine Journal.

How To Do A Complete Local SEO Audit: 10-Point Checklist via @sejournal, @JRiddall

Stay ahead of your local competition in the SERPs with this comprehensive local SEO audit that will help identify and prioritize top ranking opportunities.

The post How To Do A Complete Local SEO Audit: 10-Point Checklist appeared first on Search Engine Journal.

Semantic Keyword Clustering For 10,000+ Keywords [With Script] via @sejournal, @LeeFootSEO

Check out this free Python script to semantically cluster keywords in over one hundred languages using deep learning natural language processing (NLP).

The post Semantic Keyword Clustering For 10,000+ Keywords [With Script] appeared first on Search Engine Journal.

We’re Looking For A Unicorn… via @sejournal, @itsduhnise

We're looking for a data-driven, curious, and supportive editorial leader who knows marketing inside and out. Is that you?

The post We’re Looking For A Unicorn… appeared first on Search Engine Journal.

Paid Search In A Cookieless World: Are You Ready? via @sejournal, @hethr_campbell

The move to a privacy-first world has significant implications for the entire digital ecosystem. Find out how to come out on top.

The post Paid Search In A Cookieless World: Are You Ready? appeared first on Search Engine Journal.

Google Web Stories – The New AMP? via @sejournal, @MattGSouthern

Google’s push for adoption of Web Stories is drawing comparisons to AMP, another lightweight web technology that received a similar push in its early years.

The post Google Web Stories – The New AMP? appeared first on Search Engine Journal.

Google Ads Announces Top 3 Priorities for 2022 via @sejournal, @brookeosmundson

Google Ads sheds light on their top three priorities for 2022: automation, measurement, and privacy. Learn how they're tackling these topics.

The post Google Ads Announces Top 3 Priorities for 2022 appeared first on Search Engine Journal.

Google: No SEO Bonus For Keyword-Based Domains via @sejournal, @martinibuster

John Mueller says keyword-based domains are limiting and provide no SEO bonus. He then offered ideas for the best domains

The post Google: No SEO Bonus For Keyword-Based Domains appeared first on Search Engine Journal.

On-Site Search Intent: 3 Powerful Ways To Increase Sales [Webinar] via @sejournal, @hethr_campbell

Could the power of search intent be used for more than just driving traffic to your site? Absolutely! Find out how in our next webinar.

The post On-Site Search Intent: 3 Powerful Ways To Increase Sales [Webinar] appeared first on Search Engine Journal.

Page Speed As A Google Ranking Factor: What You Need To Know via @sejournal, @MattGSouthern

Does Google's organic search algorithm factor page speed into its rankings? Here's what you need to know about page speed for SEO.

The post Page Speed As A Google Ranking Factor: What You Need To Know appeared first on Search Engine Journal.

PPC Management – All In One Place. The First Turnkey White-Label PPC Platform via @sejournal, @oxbird_com

No other white-label PPC solution provides its users with a platform that governs every nuance of the outsourcing process.

The post PPC Management – All In One Place. The First Turnkey White-Label PPC Platform appeared first on Search Engine Journal.

Mark Zuckerberg Announces Meta’s New Company Values via @sejournal, @MattGSouthern

In an effort to reshape public image as Facebook transitions to Meta, CEO Mark Zuckerberg announces new company values emphasizing Meta’s vision for the future.

The post Mark Zuckerberg Announces Meta’s New Company Values appeared first on Search Engine Journal.

Google: Good Core Web Vitals Scores Won’t Improve Indexing via @sejournal, @MattGSouthern

Having good Core Web Vitals scores won’t necessarily lead to improved indexing of your webpages in Google’s search results.

The post Google: Good Core Web Vitals Scores Won’t Improve Indexing appeared first on Search Engine Journal.

Local SEO: The Definitive Guide To Improve Your Local Search Rankings [Ebook] via @sejournal, @duchessjenm

People searching for a local business online are usually ready to convert – right now. Get this ebook & make sure your business is seen.

The post Local SEO: The Definitive Guide To Improve Your Local Search Rankings [Ebook] appeared first on Search Engine Journal.

Google Ads Makes Changes To Automated Extensions via @sejournal, @brookeosmundson

Google announced new improvements on ad extensions to advertisers geared towards easier management. Updates are coming to sitelink, callout, and structured snippet extensions.

The post Google Ads Makes Changes To Automated Extensions appeared first on Search Engine Journal.

Instagram Enables Likes On Stories via @sejournal, @MattGSouthern

Instagram is introducing a new way for users to engage with stories by showing appreciation with a simple like, rather than sending a direct message.

The post Instagram Enables Likes On Stories appeared first on Search Engine Journal.

Content Marketing & Business Growth: Become A Publishing Powerhouse - Ep. 259 via @sejournal, @lorenbaker

Should you publish niche or general content? Here's how to transform your company into a content publishing powerhouse and achieve your sustainable growth objectives.

The post Content Marketing & Business Growth: Become A Publishing Powerhouse [Podcast] appeared first on Search Engine Journal.

Do Small Sites Have A Chance Anymore? via @sejournal, @martinibuster

John Mueller says if you're a small company competing with large companies it's always going to be hard

The post Do Small Sites Have A Chance Anymore? appeared first on Search Engine Journal.

TikTok A Key Part Of Consumers’ Path To Purchase via @sejournal, @MattGSouthern

A global research study finds TikTok is a key part of consumers' path to purchase, where are increasingly discovering and buying new products.

The post TikTok A Key Part Of Consumers’ Path To Purchase appeared first on Search Engine Journal.

How Can I Build On SEO Knowledge To Be Better In PPC? via @sejournal, @navahf

SEO and PPC go hand-in-hand. Prevent friction between teams, questions about attribution, and self-sabotaging strategies with Navah Hopkins' advice in response to a reader's question.

The post How Can I Build On SEO Knowledge To Be Better In PPC? appeared first on Search Engine Journal.

Does Content Marketing’s Love For AI Make Writers Obsolete? via @sejournal, @Similarweb

Understandably, marketers are reluctant to let robotic heroes do their creative work. But is AI threatening an end to the craft of writing?

The post Does Content Marketing’s Love For AI Make Writers Obsolete? appeared first on Search Engine Journal.

W3C Validator: What It Is & Why It Matters For SEO via @sejournal, @BrianHarnish

Make sure your web page code validates across multiple devices and platforms. Here's how to use the W3C Validator before you launch your site.

The post W3C Validator: What It Is & Why It Matters For SEO appeared first on Search Engine Journal.

Top 17 SEO Podcasts For 2022 via @sejournal, @martinibuster

A hallmark of the SEO podcasts on this list is that each one will help search marketers become better at what they do.

The post Top 17 SEO Podcasts For 2022 appeared first on Search Engine Journal.

How To Premiere A Video On Facebook Live via @sejournal, @MattGSouthern

Premiering a video on Facebook allows your business to enter the world of livestreaming without the pressure of broadcasting live footage. Here's how.

The post How To Premiere A Video On Facebook Live appeared first on Search Engine Journal.

Mobile-Friendliness As A Google Ranking Factor: What You Need To Know via @sejournal, @MattGSouthern

Remember "Mobilegeddon"? That happened as mobile search grew with more smartphone usage. But is mobile-friendliness a ranking factor today? 

The post Mobile-Friendliness As A Google Ranking Factor: What You Need To Know appeared first on Search Engine Journal.

Is Google’s MUM A Search Ranking Factor? via @sejournal, @mirandalmwrites

Is Google MUM a ranking factor you can incorporate into your SEO strategy? See how it's being used today and what lies ahead for MUM.

The post Is Google’s MUM A Search Ranking Factor? appeared first on Search Engine Journal.

Google Cautions Businesses About Anti-Tech Legislation via @sejournal, @brockcooper1

Google is sending emails to businesses warning them of upcoming anti-tech legislation that could impact their businesses. Here's what you need to know.

The post Google Cautions Businesses About Anti-Tech Legislation appeared first on Search Engine Journal.

Google Search Ads 360 Updated: Here’s What’s New via @sejournal, @brookeosmundson

Google Ads rolled out a new design and features to its Search Ads 360 platform, allowing advertisers to maximize productivity and scale.

The post Google Search Ads 360 Updated: Here’s What’s New appeared first on Search Engine Journal.

WC3 Validator: What It Is & Why It Matters For SEO via @sejournal, @BrianHarnish

Make sure your web page code validates across multiple devices and platforms. Here's how to use the WC3 Validator before you launch your site.

The post WC3 Validator: What It Is & Why It Matters For SEO appeared first on Search Engine Journal.

10 Top Advertising Campaigns & Why They Work via @sejournal, @theshelleywalsh

What makes an ad effective? Check out some of the top advertising campaigns from this past year and discover why they worked.

The post 10 Top Advertising Campaigns & Why They Work appeared first on Search Engine Journal.

Small Business SEO Checklist: 11 Ways To Improve Rankings via @sejournal, @mindyweinstein

Struggling to keep up in the SERPs? Use this small business SEO checklist to get a leg up on the competition.

The post Small Business SEO Checklist: 11 Ways To Improve Rankings appeared first on Search Engine Journal.

YouTube Giving Creators More Ways To Make Money via @sejournal, @MattGSouthern

YouTube's Chief Product Officer Neal Mohan reveals that creators will soon have new ways to monetize Shorts, livestreams, and regular videos.

The post YouTube Giving Creators More Ways To Make Money appeared first on Search Engine Journal.

Top 4 Link Building Mistakes To Avoid In 2022 via @sejournal, @hethr_campbell

Break the cycle of bad link building. Discover which mistakes you might be making and how to fix them.

The post Top 4 Link Building Mistakes To Avoid In 2022 appeared first on Search Engine Journal.

The 2022 Powerhouse: SEO + Influencer Marketing + Affiliate Marketing - Ep. 261 via @sejournal, @lorenbaker

Get insights on how to leverage influencer marketing's merge with affiliate marketing to supercharge your SEO strategy.

The post The 2022 Powerhouse: SEO + Influencer Marketing + Affiliate Marketing [Podcast] appeared first on Search Engine Journal.

Google On The SEO Impact Of Dates In Title Tags via @sejournal, @MattGSouthern

Google’s Search Advocate John Mueller addresses whether including publishing dates in webpage title tags has any impact as far as SEO is concerned.

The post Google On The SEO Impact Of Dates In Title Tags appeared first on Search Engine Journal.

11 Classic Examples Of Exceptional Jingle & Slogan Writing via @sejournal, @searchmastergen

Here are some of the most iconic jingles and slogans that have succeeded over the last three decades because of the high-quality writing behind them.

The post 11 Classic Examples Of Exceptional Jingle & Slogan Writing appeared first on Search Engine Journal.

Build Your Own SEO AnswerBox With GPT-3 Codex & Streamlit via @sejournal, @VincentTerrasi

Imagine simply typing a question or phrase, and it creates the dashboard using your own SEO data. Here's how to build your own SEO AnswerBox.

The post Build Your Own SEO AnswerBox With GPT-3 Codex & Streamlit appeared first on Search Engine Journal.

Amazon SEO: A Comprehensive Guide For Sellers via @sejournal, @krisjonescom

Learn about the Amazon A9 ranking algorithm and how to do SEO so your listings stand out in the world's largest marketplace.

The post Amazon SEO: A Comprehensive Guide For Sellers appeared first on Search Engine Journal.

7 Tips For Getting The Most Of Your Enterprise SEO Freelancers via @sejournal, @vandernickr

Looking to build a team of enterprise SEO freelancers? Improve their work product and your working relationship with these important tips.

The post 7 Tips For Getting The Most Of Your Enterprise SEO Freelancers appeared first on Search Engine Journal.

Google Search Data Reveals Top Trending Careers via @sejournal, @MattGSouthern

A report from Google looks into search data to discover what careers people are pursuing following a record number of resignations over the past year.

The post Google Search Data Reveals Top Trending Careers appeared first on Search Engine Journal.

LinkedIn Rolls Out Sales Navigator Search & CRM Card Updates via @sejournal, @brookeosmundson

LinkedIn Sales Solutions announces its first new upgrades to the Sales Navigator Platform following Microsoft's earnings call last month.

The post LinkedIn Rolls Out Sales Navigator Search & CRM Card Updates appeared first on Search Engine Journal.

Bing’s New PubHub Offers Millions Of New Site Visitors via @sejournal, @martinibuster

Bing's new PubHub is a new way to bring millions of site visitors to news sites of all sizes

The post Bing’s New PubHub Offers Millions Of New Site Visitors appeared first on Search Engine Journal.

A Guide To Automatic Accessibility Solutions For Search Marketers via @sejournal, @kim_cre8pc

Accessibility reviews should be built into all digital marketing strategies. Here are some considerations so you can come up with automatic accessibility solutions (without lawsuits).

The post A Guide To Automatic Accessibility Solutions For Search Marketers appeared first on Search Engine Journal.

Content Marketing Priorities for B2B & B2C in 2022 via @sejournal, @brockcooper1

A study of more than 800 content marketers finds what their priorities are for content creation and distribution in 2022 and beyond. 

The post Content Marketing Priorities for B2B & B2C in 2022 appeared first on Search Engine Journal.

Google Recommends Original Photos For Product Reviews via @sejournal, @MattGSouthern

Google’s Search Advocate John Mueller recommends using original photos when publishing product reviews in order to benefit from the algorithm update that rewards in-depth research.

The post Google Recommends Original Photos For Product Reviews appeared first on Search Engine Journal.

The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data - Ep. 258 via @sejournal, @lorenbaker

Learn proven steps on how to collect first-party cookies by connecting with your audience, maintaining marketing campaigns, & nurturing them.

The post The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data [Podcast] appeared first on Search Engine Journal.

Google Will Likely Index Content That’s Important via @sejournal, @martinibuster

Google's John Mueller discusses the kind of content that is more likely to be indexed

The post Google Will Likely Index Content That’s Important appeared first on Search Engine Journal.

17 Free SEO Tools For Site Audits via @sejournal, @martinibuster

Conducting an SEO site audit can be challenging. Here's a list of free and useful SEO site audit tools that can help optimize your site.

The post 17 Free SEO Tools For Site Audits appeared first on Search Engine Journal.

Want To Get More Facebook Likes For Free? Here’s How via @sejournal, @kristileilani

Do you want to promote your Facebook page to grow your fans for free? Learn more about a feature that helps you do just that.

The post Want To Get More Facebook Likes For Free? Here’s How appeared first on Search Engine Journal.

How To Improve SEO Results With AI-Based Search Engine Modeling via @sejournal, @brewco_ai

Wish you could know exactly which ranking factors affect your target keywords? You can: Use AI to crack the code of daily SERPs in real-time.

The post How To Improve SEO Results With AI-Based Search Engine Modeling appeared first on Search Engine Journal.

Google On The SEO Impact Of Changing Page Titles Every Day via @sejournal, @MattGSouthern

Google’s Search Advocate John Mueller explains whether updating page titles every day will have a positive or negative impact to your website’s SEO.

The post Google On The SEO Impact Of Changing Page Titles Every Day appeared first on Search Engine Journal.

2022 SERP Feature Trends & Tips For A Better SEO Strategy [Webinar] via @sejournal, @hethr_campbell

SERP Features: How do you determine which panel, pack, and features will generate the most traffic? Joining this upcoming SEO webinar to find out.

The post 2022 SERP Feature Trends & Tips For A Better SEO Strategy [Webinar] appeared first on Search Engine Journal.

Don’t Use The Target=”_Blank” Link Attribute In These Cases via @sejournal, @martinibuster

The choice to use the _blank link attribute carries with it a number of security and user experience considerations. Learn when not to use it.

The post Don’t Use The Target=”_Blank” Link Attribute In These Cases appeared first on Search Engine Journal.

13 Key Elements Of Successful YouTube Videos via @sejournal, @jonleeclark

How can you make the most of the YouTube opportunity? Check out these 13 key components of a successful YouTube video.

The post 13 Key Elements Of Successful YouTube Videos appeared first on Search Engine Journal.

10 Essential Priorities For Your Retail SEO Strategy via @sejournal, @wburton27

Which SEO priorities pack the biggest bang for retailers' buck? Check out these top optimizations and tactics every retail SEO strategy requires.

The post 10 Essential Priorities For Your Retail SEO Strategy appeared first on Search Engine Journal.

Top 7 SEO Benefits Of Responsive Web Design via @sejournal, @xandervalencia

Is your site mobile-ready? Check out these 7 ways a responsive, user-friendly website design benefits your SEO.

The post Top 7 SEO Benefits Of Responsive Web Design appeared first on Search Engine Journal.

Top 17 SEO Podcasts For 2022 via @sejournal, @martinibuster

A hallmark of the SEO podcasts on this list is that each one will help search marketers become better at what they do.

The post Top 17 SEO Podcasts For 2022 appeared first on Search Engine Journal.

The Missing SEO Link: Highly Specialized Rank Tracking & Reporting via @sejournal, @ProRanktracker

Wish it were easier to help clients understand how your work affects their rankings? Adding this missing SEO tool to your stack can help!

The post The Missing SEO Link: Highly Specialized Rank Tracking & Reporting appeared first on Search Engine Journal.

Facebook Shifts Focus To Short-Form Video After Stock Plunge via @sejournal, @MattGSouthern

Following the greatest single-day stock drop in recorded history, Facebook CEO Mark Zuckerberg intends to shift the company’s focus to growing short-form video.

The post Facebook Shifts Focus To Short-Form Video After Stock Plunge appeared first on Search Engine Journal.

Are Meta Keywords A Google Ranking Factor? via @sejournal, @kristileilani

Is there any connection between meta keywords and improved Google rankings? Let's have a look at where this SEO rumor comes from.

The post Are Meta Keywords A Google Ranking Factor? appeared first on Search Engine Journal.

Are Sitewide Links A Google Ranking Factor? via @sejournal, @MattGSouthern

We know Google uses links as a ranking signal. But can sitewide links impact your organic search rankings?

The post Are Sitewide Links A Google Ranking Factor? appeared first on Search Engine Journal.

Subdomain to Main Domain Site Migrations via @sejournal, @martinibuster

Google's John Mueller explains the complexity of migrating a subdomain to a main domain

The post Subdomain to Main Domain Site Migrations appeared first on Search Engine Journal.

SEO In 2022: 10 Important SEO Trends You Need To Know - Ep. 257 via @sejournal, @mirandalmwrites

With so many hot SEO trends, what should you focus on? Find out which strategies will help you dominate the SERPs in 2022.

The post SEO In 2022: 10 Important SEO Trends You Need To Know [Podcast] appeared first on Search Engine Journal.

Google Manual Actions And Honest SEO Mistakes via @sejournal, @brockcooper1

Google’s Search Advocate John Mueller answers a question about making honest mistakes in SEO and if websites get a penalty for accidentally breaking Google’s rules.

The post Google Manual Actions And Honest SEO Mistakes appeared first on Search Engine Journal.

The Complete Guide To Google Business Profile Reviews via @sejournal, @sherrybonelli

Google Business Profile reviews impact your local search rankings and searchers' perception of your business, as well. Here's how to make the most of them.

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4 Key Enterprise SEO Workstreams To Fast-Track Digital Success

When it comes to reaching and converting hyperconnected consumers, SEO and cross-departmental peers are just better together. Here are 4 workstreams you'll need to succeed.

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6 Conversion Rate Optimization (CRO) Tips For Low Traffic Websites via @sejournal, @atuljindal01

Think CRO is too challenging with low traffic? Learn how to lower the confidence level of your tests and more for testing with low traffic.

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How Google Search Understands Human Language via @sejournal, @MattGSouthern

Google Search is capable of understanding human language with the assistance of multiple AI models that all work together to find the most relevant results.

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Want To Work At Search Engine Journal? Now Hiring A Skilled Copy Editor via @sejournal, @mirandalmwrites

SEJ is an excellent place to refine your copy editing experience and continue growing your SEO knowledge, too. Learn more about this open position.

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How To Write A Standout SEO Resume (With Examples) via @sejournal, @laurencarel

Thinking of getting into SEO or advancing in the field? These tips and examples will help promote your skills and get your SEO resume noticed.

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11 Classic Examples Of Exceptional Jingle & Slogan Writing via @sejournal, @searchmastergen

Here are some of the most iconic jingles and slogans that have succeeded over the last three decades because of the high-quality writing behind them.

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Getting Started In International SEO: A Quick Reference Guide via @sejournal, @motokohunt

Thinking of expanding your reach to a global market? Read on and learn how to successfully set up and execute your international SEO strategy.

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B2B Content Marketing: How to Define & Track 7 Key Goals via @sejournal, @KayleLarkin

To join the rank of top B2B publishers, you can't wing it. You need to set detailed content marketing goals - here's how.

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Are Paid Links A Google Ranking Factor? via @sejournal, @mirandalmwrites

Sure, you can buy them. Plenty are willing to sell you links. But are paid links a ranking factor and are they worth the risk?

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SEO For Tourism: How To Outrank The Competition & Get Found via @sejournal, @lorenbaker

Is your Tourism SEO strategy ready to set sail? Learn how to make sure that your business is the one future travelers are seeing first.

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7 Big Enterprise Content Marketing Strategies You Need To Know [Webinar] via @sejournal, @hethr_campbell

Enterprise Brands: How valuable is your content to your target audience? Are you seeing higher bounce rates? [RSVP For This Webinar]

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How Google Maps Reviews Are Moderated via @sejournal, @martinibuster

Google shares how it weeds out fake or abusive reviews left for local businesses on Google Maps

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WordPress Vulnerability in Essential Addons for Elementor via @sejournal, @martinibuster

1+ Million WordPress sites affected by vulnerabilities that could lead to remote code execution attacks

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Google Says Emojis Won’t Hurt Or Help SEO via @sejournal, @MattGSouthern

Google provides an update on the use of emojis in webpage titles and meta descriptions, saying they’ll neither hurt or help SEO.

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Google Ads Introduces New Recommendations For Discovery Campaigns via @sejournal, @brookeosmundson

Google Ads introduces a new set of recommendations for Discovery and Video campaigns. Learn how these recommendations will affect your account's Optimization Score.

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5 Big Ways Bing SEO Differs From Optimizing For Google via @sejournal, @ab80

Bing and Google share many of the same ranking signals, but there are also key differences you need to know.

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What Are The Top SEO Considerations For Merging Sites? via @sejournal, @RyanJones

A lot can go wrong with site migrations and consolidation. In this Ask An SEO, you'll find the most important considerations.

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Conversation Intelligence Trends & Tips From Invoca’s CMO via @sejournal, @mirandalmwrites

What's next in conversation intelligence and how are brands using it today to power more effective marketing campaigns and business decisions? Dee Anna McPherson explains.

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