Google's John Mueller explains the status of title tags as a ranking factor and whether company name in titles has an impact
The post Title Tags are a Tiny Ranking Factor appeared first on Search Engine Journal.
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Google's John Mueller explains the status of title tags as a ranking factor and whether company name in titles has an impact
The post Title Tags are a Tiny Ranking Factor appeared first on Search Engine Journal.
Google's John Mueller suggested steps to take to fix title tags so that Google stops rewriting them
The post How to Fix Google Title Tag Rewrites appeared first on Search Engine Journal.
Your domain likely has some history from previous owners. But can domain history impact your Google search rankings?
The post Domain History: Is It A Google Ranking Factor? appeared first on Search Engine Journal.
Does contact information – or a lack thereof – affect your Google search rankings? See what the experts have to say about it.
The post Contact Information: Is It A Google Ranking Factor? appeared first on Search Engine Journal.
LinkedIn is adding new features to company pages to improve internal communication, attract new talent, and gain insight on competitors.
The post LinkedIn Adds New Features To Help Companies Attract Talent appeared first on Search Engine Journal.
Urban legends like Bloody Mary have scared people for generations. For those of us in digital marketing, there may be darker forces at work.
The post PPC And Digital Marketing Nightmares You Won’t Soon Forget appeared first on Search Engine Journal.
Smash Balloon Social Post Feed WordPress plugin vulnerability exposes over 200,000 websites to Stored XSS vulnerability
The post WordPress Facebook Feed Plugin Vulnerability Exposes 200,000+ Websites appeared first on Search Engine Journal.
Google Lighthouse is the top recommended tool for measuring Core Web Vitals and other performance metrics. So it must affect SEO, right? Wrong.
The post Do Google Lighthouse Scores Affect SEO? appeared first on Search Engine Journal.
Ghostly appearances in the SERPs, website necromancy, mysterious strategies no one can quite figure out…This year's Halloween SEJ Special has it all.
The post SEO Horror Stories That Will Scare The Hell Out Of You appeared first on Search Engine Journal.
Vulnerabilities are technically not SEO problems until the site is hacked and then it's an SEO problem
The post Vulnerabilities Are Not an SEO Issue… Until You Get Hacked appeared first on Search Engine Journal.
There are SEO myths that experts have debunked over and over again. Read about 26 common ones that still persist here.
The post How to Spot SEO Myths: 26 Common SEO Myths, Debunked appeared first on Search Engine Journal.
Improve your marketing insights with this fully automated Google Ads pacing dashboard. Track KPI and spend goals from a free, customizable Data Studio template.
The post The Ultimate Google Ads Pacing Dashboard (Free Data Studio Template) appeared first on Search Engine Journal.
Google updated the requirements for the HowTo, QAPage and SpecialAnnouncement structured data. The changes make the structured data simpler
The post Google Changes More Structured Data Requirements appeared first on Search Engine Journal.
Google's John Mueller shared four tips for dealing with pages for products that are temporarily out of stock
The post SEO and Temporarily Out-of-Stock Product Pages appeared first on Search Engine Journal.
Don't let fraud waste your campaign budget. Learn how modern technologies can help advertisers fight fraud and protect their brand.
The post Must-Have Anti-Fraud Features To Protect Your Ad Campaigns [Checklist] appeared first on Search Engine Journal.
Does Google prefer shorter URLs over longer URLs? That's an SEO myth that won't go away. Here's when URL length matters and when it doesn't.
The post Does URL Length Affect SEO? appeared first on Search Engine Journal.
What started in a college dorm is set to transcend the physical world, as a new direction for Facebook begins with an unexpected name change.
The post Did Facebook Change Its Name? Yes, It’s Now “Meta” appeared first on Search Engine Journal.
The BigCommerce ecommerce platform comes with decent out-of-the-box SEO features. Here's how to use them and what else you can do.
The post BigCommerce SEO Features & Tips for Ecommerce Success appeared first on Search Engine Journal.
Google's John Mueller explains that site quality can affect whether or not Google shows rich results from a site
The post Google: Site Quality Can Cause Loss of Rich Results appeared first on Search Engine Journal.
Need a better alternative to the Yoast SEO plugin for WordPress? We analyzed similar SEO plugins and found 7 great options.
The post 7 Best Alternatives To Yoast SEO WordPress Plugin appeared first on Search Engine Journal.
Get expert tips on how you can place your website at the top of the search engine rankings beyond the standard SEO tactics.
The post Website Health Check: Top Technical SEO Tips & Tools appeared first on Search Engine Journal.
The Core Web Vitals Technology Report shows which web publishing platform offers the best Core Web Vitals performance
The post Core Web Vitals Winner: WordPress, Drupal, Duda or Wix? appeared first on Search Engine Journal.
Avoid pitfalls that can derail the success of your paid search campaigns. Learn how to optimize your PPC workflow for the best results.
The post How to Optimize Your PPC Workflow appeared first on Search Engine Journal.
All Instagram accounts can now share links in stories, a feature that was previously reserved for verified and high-follower accounts.
The post Instagram Lets Everyone Share Links In Stories appeared first on Search Engine Journal.
Google ranking factors are a hot topic in the SEO industry. We're talking about a few key ranking factors and what it means for you.
The post Google Ranking Factors: Fact vs. Fiction [Podcast] appeared first on Search Engine Journal.
Looking for high intent keywords? Discover how to take your keyword research to the next level – register now for this upcoming webinar.
The post How to Conduct SEO Keyword Research: Top Tips & Practices [Webinar] appeared first on Search Engine Journal.
Are you ready for the holidays? Get some final, last-minute SEO and SEM strategies in place to make the most of the 2021 holiday season.
The post 5 Holiday Internet Marketing Tactics to Start Right Now appeared first on Search Engine Journal.
Do you want to reach more people online? Learn about the most effective types of digital marketing used today.
The post The Ultimate Guide to Digital Marketing appeared first on Search Engine Journal.
Despite recent Google Ads changes, marketers can still improve acquisition efficiency. Here are the latest best practices for optimizing CPA.
The post 13 Effective Ways to Reduce Your Google Ads CPA appeared first on Search Engine Journal.
Getting on the Instagram Explore page takes more than simply completing a checklist. Here's how it works and how to optimize content for it.
The post Instagram: How To Get On The Explore Page appeared first on Search Engine Journal.
Building out different types of content can be a powerful SEO strategy for SaaS companies. See who does it successfully and how.
The post How 3 Different Enterprise SaaS Content Strategies Work (With Examples) appeared first on Search Engine Journal.
Learn how to turn a combination of Google, company, and competition data into actionable insights for optimizing your Smart Shopping campaigns.
The post Optimize Smart Shopping Campaigns: 4 Examples of Data-Driven Insights appeared first on Search Engine Journal.
Christine Liang from The New York Times shares the latest tips and strategies for optimizing news for search – from NESS 2021.
The post 10 News SEO Tips from The New York Times’ Christine Liang appeared first on Search Engine Journal.
Top takeaways and expert tips from news SEO experts at The New York Times, USA TODAY, WSJ, Google and more – from NESS 2021.
The post News SEO: Popular Topics, Hot Takes & Expert Tips appeared first on Search Engine Journal.
How can you drive more traffic to targeted landing pages when searchers are directed to informational pages? Learn more in this Ask an SEO.
The post How Can I Drive More Traffic To Targeted Landing Pages? appeared first on Search Engine Journal.
Google's John Mueller assessed how Search Console Impressions Reports may change because of the new Infinite Scroll Search Results
The post Google Search Console Impressions Report and Continuous Scroll SERPs appeared first on Search Engine Journal.
Amazon Associates is one of the most popular affiliate marketing programs out there. Learn how to get started and what you need to succeed.
The post A Guide To Getting Started With Amazon’s Affiliate Program appeared first on Search Engine Journal.
Your inbound link counts look good on that SEO tool, but all those links aren't worth squat if they're not pointing to the right pages.
The post The Link Building Tactic You’re Not Using: Shallow Links appeared first on Search Engine Journal.
Getting on the Instagram Explore page takes more than simply completing a checklist. Here's how it works and how to optimize content for it.
The post Instagram: How To Get On The Explore Page appeared first on Search Engine Journal.
Experimental Chrome HTML attribute can speed up Core Web Vitals scores
The post Google’s Priority Hints Improves CWV appeared first on Search Engine Journal.
Learn proven ways leading online sellers are using social proof, UGC, and website security for better conversions and search visibility.
The post How To Increase Ecommerce Traffic & Conversions appeared first on Search Engine Journal.
Google’s web search algorithm doesn’t care what’s in an image. All that matters is it’s marked up with the correct structured data.
The post Google Doesn’t Care What’s In An Image appeared first on Search Engine Journal.
Google's Search Analytics API is getting updated with the ability to pull data from Google News & Discover, one of the most requested new features.
The post Google Search Analytics API Can Finally Pull Discover Data appeared first on Search Engine Journal.
Optimized GMB listings and location pages are essential. Learn top tactics and strategies to drive local business in competitive markets.
The post 8 Ways To Drive Local Business In Competitive Markets With Search appeared first on Search Engine Journal.
Build more Connections, land more clients, and grow your network with LinkedIn SEO. Here's how the LinkedIn algorithm works.
The post How The LinkedIn Algorithm Works & Optimizing For It appeared first on Search Engine Journal.
It's important to take action when competitors buy your branded keywords. These 4 tactics can turn a sour situation into something beneficial for your business.
The post What to Do When Competitors Buy Your Brand Keyword appeared first on Search Engine Journal.
Google's John Mueller pops the bubble on the idea that trust factors or trust metrics are used by Google
The post Does Content or Links Improve Trust with Google? appeared first on Search Engine Journal.
Do you think Domain Authority is a ranking factor and helps websites rank in search engines? Read about our verdict here.
The post Domain Authority: Is It a Google Ranking Factor? appeared first on Search Engine Journal.
Google's John Mueller offered a definition of what quality content means that is surprisingly different than what is commonly understood
The post Google Offers a Definition of Quality Content appeared first on Search Engine Journal.
What is deep link ratio, and can it affect your organic search rankings in Google? See what the experts say.
The post Deep Link Ratio: Is It A Google Ranking Factor? appeared first on Search Engine Journal.
Is co-citation actually used by Google as a factor in its search ranking algorithm? Let's have a look at why some believe it is.
The post Is Co-Citation A Google Ranking Factor? appeared first on Search Engine Journal.
With one billion monthly active users, TikTok is in the upper echelon of social media apps. Not sure why it's so popular? Here's some data.
The post Why Is TikTok So Popular? appeared first on Search Engine Journal.
Over 300,000 installations of 17 WordPress plugins published by Catch Themes LLC were discovered to have vulnerabilities
The post 300,00+ Installations of Catch Themes WordPress Plugins Vulnerable appeared first on Search Engine Journal.
Is your YouTube viewership down? You're not alone. It's normal for watch patterns to change around this time of year. The company explains why.
The post Did YouTube Change Its Algorithm? No, It’s Seasonal Decline appeared first on Search Engine Journal.
Snapchat is more than a social network. It's a keyword discovery engine! Learn about this unique platform to get more from its customer-engaging features.
The post How to Use Snapchat In Your Marketing Campaigns [Podcast] appeared first on Search Engine Journal.
See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout.
The post Facebook Ads Updates: Conversions API Gateway & AEM for iOS14 Users appeared first on Search Engine Journal.
Using keyword segmentation to see pages may rank well gives insight that can guide you in where to invest your SEO and content resources.
The post Keyword Segmentation: Find Which Product Categories Rank Best appeared first on Search Engine Journal.
Building an effective B2B lead generation campaign isn't easy, but it's worth getting right. Here's how to set yours up in 8 proven steps.
The post Multi-Channel B2B Lead Generation: 8 Steps to Success appeared first on Search Engine Journal.
Content marketing is a lot like baking. Check out these ingredients you need to make your strategy a success.
The post 10 Ingredients For A Successful Content Marketing Mix appeared first on Search Engine Journal.
Free version of MarketMuse content optimization tool brings AI and Machine Learning technology to small publishers
The post Free AI Content Optimization Tool by MarketMuse appeared first on Search Engine Journal.
Microsoft announced a new Shopify partnership that gives merchants access to its Search Network and Audience Network in the Channel app.
The post Shopify & Microsoft Team Up To Help Merchants Reach More Shoppers appeared first on Search Engine Journal.
Facebook is rolling out a series of updates targeted at small businesses, including audio & video calls in Messenger, live audio rooms, and more.
The post Facebook Launches Audio & Video Calls For Businesses appeared first on Search Engine Journal.
A robust online presence in search is essential for sales success this holiday season. Learn 5 key content considerations that can help.
The post 5 Essential Content Considerations For Holiday Shopping SEO Success appeared first on Search Engine Journal.
Content marketing is an essential part of any marketing strategy. Here are 10 top benefits it can bring your business.
The post Top 10 Business Benefits Of Content Marketing appeared first on Search Engine Journal.
Take a look at the advantages of using text messaging as a marketing channel for prospecting and customer nurturing.
The post 15 SMS Marketing Trends Every Local Business Marketer Needs to Know appeared first on Search Engine Journal.
There is a lot of confusion and misunderstanding about how E-A-T works and how Google uses it. Read about 10 of them here.
The post Google’s E-A-T: Busting 10 of the Biggest Misconceptions appeared first on Search Engine Journal.
A dedicated social media manager is an essential part of your brand’s digital marketing strategy. Here are 5 reasons why.
The post Top 5 Reasons Why You Need a Social Media Manager appeared first on Search Engine Journal.
WP Fastest Cache WordPress plugin vulnerabilities can lead to full site takeover and password leaks
The post WordPress Cache Plugin Exploit Affects +1 Million Websites appeared first on Search Engine Journal.
YouTube is now using automatically generated chapters as a source of metadata in search. Previously only manually defined chapters were used when ranking search results.
The post YouTube SEO: Auto Chapters Now A Source Of Metadata For Search appeared first on Search Engine Journal.
Instagram is introducing a way for users to publish content together as a "collab." Engagement signals earned from the collab are shared between each user.
The post Instagram Lets Users Co-Author Content & Share Likes appeared first on Search Engine Journal.
Pinterest has caught the eye of financial technology giant PayPal, to the extent that a $45 billion offer is reportedly on the table.
The post PayPal Offers $45 Billion For Social Photo Sharing Network Pinterest appeared first on Search Engine Journal.
The new Google for Creators offers digital marketers and online publishers educational resources to help develop content strategy, monetize content, and build their web presence.
The post Google For Creators Is Here To Help Publishers Get Found & Make Money appeared first on Search Engine Journal.
Link building metrics can help in many ways but can also work against you if you’re not careful. Here's what you need to know.
The post 3 Key Types of Link Building Metrics & How To Use Them Successfully appeared first on Search Engine Journal.
Google's Martin Splitt explains Google's indexing process from discovery to ranking and where rendering fits into that queue
The post What Google’s Indexing Looks like From Discovery to Ranking appeared first on Search Engine Journal.
Learn about checking your page size for SEO, including tips, tools, best practices, and why it's important.
The post Checking Your Page Size for SEO: A Complete Guide appeared first on Search Engine Journal.
Google's Martin Splitt introduces the concept of Centerpiece Annotation and how different parts of a web page are analyzed and weighted
The post How Google Analyzes Web Page Content and Weights It appeared first on Search Engine Journal.
Discover 16 specific ways social media is important for your company and impacts far more than just impressions or awareness for brands.
The post 16 Reasons Why Social Media Is Important To Your Company appeared first on Search Engine Journal.
Are Crawl Errors a Ranking Factor? We’ve tapped into Google’s documents to fact-check and find out. Read about it here.
The post Crawl Errors & Crawl Budget: Are They Google Ranking Factors? appeared first on Search Engine Journal.
Some in the search community feel IndexNow offers no value while others see it as the future of search indexing
The post IndexNow Elicits Mixed Reactions Including Skepticism appeared first on Search Engine Journal.
Instagram Insights now provides key demographic information about a business's engaged including top cities, top countries, top age ranges, and more.
The post Instagram Adds More Demographic Insights For Businesses appeared first on Search Engine Journal.
Google added 5 revisions to its Search Quality Raters Guidelines changelog. See what's new in YMYL content, 'lowest page quality,' and more.
The post 5 New Google Quality Rater Guidelines Updates & Why They Matter appeared first on Search Engine Journal.
Learn about YouTube's latest live shopping and CTV product updates, and what advertisers need to know about these developments.
The post YouTube Announces Live Shopping and CTV Product Updates appeared first on Search Engine Journal.
Google Alerts is not working, the company advises. An issue has been identified that is in the process of being resolved. Here are some alternatives.
The post Google Alerts Not Working, Here Are 3 Free Alternatives appeared first on Search Engine Journal.
Apple's Search Ads revenue and market share ballooned since IDFA died with the iOS14 rollout. Competitors and analysts have questions.
The post Tracking Update Could Net Apple Billions In Search Ads Revenue appeared first on Search Engine Journal.
Learn how to scrape Google for a set of keywords and visualize competitor insights using Python and Data Studio.
The post How To Spy On Competitors With Python & Data Studio appeared first on Search Engine Journal.
A digital marketer submits a website for evaluation by an SEO pro. See why it lost 90% of its Google traffic.
The post I Lost 90% of My Organic Search Traffic – What Happened? appeared first on Search Engine Journal.
Proactively creating a positive brand reputation gives you a much better chance of managing crises as they arise.
The post 4 Tips for Proactive Online Reputation Management appeared first on Search Engine Journal.
Learn how to implement the critical elements of a successful paid social campaign today. Implement them tomorrow.
The post 3 Proven Tips For Creating Paid Social Campaigns That Convert appeared first on Search Engine Journal.
Learn what you need to know about E-A-T and how to apply its principles to every webpage you publish, to benefit your SEO strategy.
The post Surprising Facts About E-A-T & SEO appeared first on Search Engine Journal.
New Google tool called Bowling finds and removes ads that violate Ads Policy to help advertisers avoid account suspension from 3-strikes policy enforcement
The post Google Bowling: Tool Saves Advertisers from 3-strike Suspension appeared first on Search Engine Journal.
Do you work with publishers, news, and media sites? Are you looking to grow your organic search traffic? Here's an event you shouldn't miss.
The post News Publishers, This Is The Event You’ve Been Waiting For! appeared first on Search Engine Journal.
Microsoft Clarity features are now available in Microsoft Advertising to pilot project participants and are coming for all users in November.
The post Automatic Clarity Integration Coming to Microsoft Advertising Accounts appeared first on Search Engine Journal.
IndexNow is an evolutionary indexing protocol that can radically change the way content is indexed by all search engines.
The post IndexNow is Key to Instant Search Engine Indexing appeared first on Search Engine Journal.
No other search engine offers a visual experience like Pinterest. This podcast episode explains how to grow your business with Pinterest.
The post How to Make Pinterest Profitable for You[Podcast] appeared first on Search Engine Journal.
If you want to speed up your webpages for better user experience and SEO, there's no better tool than Google's PageSpeed Insights.
The post A Technical Guide to Google’s PageSpeed Insights Reports appeared first on Search Engine Journal.
The cohesion among teams in Enterprise SEO and IT is essential to achieving SEO goals and business objectives.
The post The Enterprise Architect & SEO: Why You Still Need Friends in IT appeared first on Search Engine Journal.
Can Core Web Vitals affect your organic search rankings on Google? Read on to learn whether this set of metrics is a ranking factor.
The post Core Web Vitals as a Google Ranking Factor: What You Need to Know appeared first on Search Engine Journal.
Google updated the review structured data requirements. Failure to conform to new requirements could result in becoming ineligible for rich results
The post Google Changes Review Structured Data Requirements appeared first on Search Engine Journal.
Need to gain insight into the budgets, keywords, and product ads driving your competitors' paid search campaigns? Learn a tactical approach here.
The post Competitor Paid Search Analysis: Why Is It So Important? appeared first on Search Engine Journal.
Can click-through rate (CTR) impact your website’s performance as a direct ranking factor? Let's see what the evidence says.
The post Click-Through Rate (CTR): Is It a Google Ranking Factor? appeared first on Search Engine Journal.
Does a larger word count help with achieving higher search rankings on Google? Find out if it is a ranking factor here.
The post Content Length: Is It a Google Ranking Factor? appeared first on Search Engine Journal.
Your most valuable pages can bring the greatest business impact. Find out what MVPs are and how to optimize them here.
The post How to Find & Optimize Your MVPs (Most Valuable Pages) appeared first on Search Engine Journal.
Ads scripts cut down on the manual labor involved in repetitive PPC tasks like reporting. Read about 3 Google Ads scripts you can use here.
The post 3 Scripts for Automating Google Ads Reports in Spreadsheets appeared first on Search Engine Journal.
Looking to get a digital marketing certificate that will prove your proficiency in the marketing world? Check out our comprehensive roundup.
The post The Top 10 Digital Marketing Certificate Programs to Enroll In appeared first on Search Engine Journal.
Looking to get a digital marketing certificate that will prove your proficiency in the marketing world? Check out our comprehensive roundup.
The post The Top 10 Digital Marketing Certificate Programs to Enroll In appeared first on Search Engine Journal.
Google's John Mueller describes Google's internal process for dealing with a site domain migration
The post How Google Responds to a Site Move appeared first on Search Engine Journal.
Discover innovative ways for B2B and SaaS brands to generate leads and drive revenue using paid social, with expert guest Garrett Mehrguth.
The post SaaS Marketers: The Paid Social Approach That Works for You appeared first on Search Engine Journal.
Google's John Mueller answers question about big sites and "authority"
The post Big Sites and Website Authority appeared first on Search Engine Journal.
Google's John Mueller says work on improving your website's content, rather than implementing technical fixes, when recovering from a broad core algorithm update.
The post Google Says Improve Content to Recover From Core Updates appeared first on Search Engine Journal.
Google explains what it means when it suggests separating content by user intent, such as one place for information-based content and another for transaction-based content.
The post Google on Separating Content By User Intent appeared first on Search Engine Journal.
Google Search on mobile is getting updated with continuous scrolling, which will automatically populate more results when users scroll to the bottom of the page.
The post Google Mobile Search Updated With Continuous Scrolling appeared first on Search Engine Journal.
We are looking at where budgets are being allocated in digital marketing and what tasks in SEO have the most time allocated to them.
The post Where Do SEO Professionals Spend Time & Budget? [Survey Results] appeared first on Search Engine Journal.
Traditional SEO tactics don’t always work for enterprise sites. Here are 10 keyword research tips for your enterprise-level SEO strategy.
The post 10 Uniquely Enterprise SEO Keyword Research Tips appeared first on Search Engine Journal.
What can you do to hold off upstart competitors in Google Ads and protect your groundbreaking product or service? Learn 7 ways here.
The post 7 Ways to Hold Off Upstart Competitors in Google Ads appeared first on Search Engine Journal.
Language models have a lot of potential for marketing. See how GPT-3 can help with automated content generation for SEO.
The post Automated Content Generation for SEO: GPT-3 Possibilities & Pitfalls appeared first on Search Engine Journal.
Learn 14 benefits of having your business on social media and how to maximize your presence on social platforms.
The post Top 14 Benefits of Social Media for Your Business appeared first on Search Engine Journal.
Google's John Mueller discusses how to write headings for a product page
The post Should the Product Name be in the Heading? appeared first on Search Engine Journal.
Want to create content that helps you achieve your SEO goals? Learn how to create content, with a proven plan, that performs well on Google.
The post How to Create & Optimize Content for Higher Google Rankings appeared first on Search Engine Journal.
FTC puts on notice top brands like Google and Yelp regarding misleading practices while also stating they are not being accused
The post FTC Puts 700+ Brands on Notice About Misleading Endorsements and Reviews appeared first on Search Engine Journal.
Got so many PPC tasks yet so little time? Learn automation tips and tools that can help streamline your paid advertising workflows.
The post 3 Daily Paid Advertising Tasks You Should Automate & the Tools You Need appeared first on Search Engine Journal.
Google's John Mueller suggests the way small businesses do SEO is changing in a way that industry experts aren't keeping up with.
The post Google On Small Business SEO & How it’s Changing appeared first on Search Engine Journal.
It's time to review your blogging strategy and learn ways to improve it. Keep reading for tips on creating an amazing SEO plan.
The post 10 Blogging Tips to Capture the Right Audience (and Keep Them) appeared first on Search Engine Journal.
Video SEO is constantly evolving and staying current on optimization best practices is essential. Learn 10 steps for optimizing videos today.
The post Video SEO: 10 Steps to Optimizing Videos for Search and Discovery appeared first on Search Engine Journal.
Designing for inclusion and website accessibility isn't just for compliance – it is a good business decision to make. Learn why here.
The post Website Accessibility & the Law: Why Your Website Must Be Compliant appeared first on Search Engine Journal.
Does the code to text ratio really matter to search engines like Google? Is it a ranking factor? Find out here.
The post Code to Text Ratio: Is It a Google Ranking Factor? appeared first on Search Engine Journal.
WordPress acknowledges losing ground to Wix, proposes a Performance Team. Says responsibility for speed belongs to WordPress not plugins
The post WordPress Proposes Performance Team For Core Web Vitals appeared first on Search Engine Journal.
Google clarified the limits of the Index Coverage Report in order to explain why it seemingly showed indexing issues
The post Google Explains Why Index Coverage Report is Slow appeared first on Search Engine Journal.
Google published updated best practices for writing page titles, which includes tips on how to prevent your titles from getting replaced in search results.
The post Google’s New Best Practices For Writing Page Titles appeared first on Search Engine Journal.
Google is updating the AMP, Mobile Friendly, and Rich Results testing tools in Search Console with features from the URL Inspection tool.
The post Google Updates AMP, Mobile Friendly, and Rich Results Testing Tools appeared first on Search Engine Journal.
Get expert advice on planning and implementing a successful on-page SEO strategy to drive more visibility, traffic, leads, and revenue.
The post On-Page SEO Guide: Strategy, Trends & Expert Advice [Ebook] appeared first on Search Engine Journal.
Are you hiring a digital marketer to join your team? These interview questions will help you find the best candidate.
The post 15 Interview Questions to Ask Your Next Digital Marketer Candidates appeared first on Search Engine Journal.
Do you need to gate or paywall your content, and does it have any SEO value if you do? Here's what you need to know.
The post Does Members-Only or Gated Content Have SEO Value? appeared first on Search Engine Journal.
You may already have favorite paid and free keyword research tools for SEO – but don't count these unique keyword research tools out.
The post 13 Unique & Free Keyword Research Tools You Didn’t Know You Needed appeared first on Search Engine Journal.
Google's Martin Splitt explains rendering and how it impacts SEO
The post Google Explains Rendering and Impact on SEO appeared first on Search Engine Journal.
Learn how to create a content marketing plan that's tied not just to your objectives, but also to what your customers need in this guide.
The post How to Create the Ultimate Customer-First Content Marketing Plan appeared first on Search Engine Journal.
SEO crawlers are indispensable tools but they need an SEO pro's insight and experience to determine which warnings to heed or ignore.
The post 7 SEO Crawling Tool Warnings & Errors You Can Safely Ignore appeared first on Search Engine Journal.
Machine learning impacts almost all elements of paid search and understanding how to teach the algorithm is crucial to PPC success.
The post How Does Machine Learning Work in Paid Search Marketing? appeared first on Search Engine Journal.
Are you considering a site migration? Migrations are a challenging – and sometimes dreaded – step in SEO. With site migrations, chances are you’re going to run into technical issues and nine times out of ten there’s not enough time to fix everything before launch. The key is to build a good relationship with your developers, working together to solve critical issues. Cody Gault, Website Migration Lead at Conductor joins Loren Baker for this migration episode. We have some great questions left from an SEJ Webinar we had with Cody a while back, along with some new topics to help […]
The post Prioritizing Technical SEO Issues [Podcast] appeared first on Search Engine Journal.
Get expert tips on how you can place your website at the top of the search engine rankings beyond the standard SEO tactics.
The post Website Health Check: Top Technical SEO Tips & Tools [Webinar] appeared first on Search Engine Journal.
Learn how to use Google Trends to discover hidden layers of keyword research data to superpower your SEO strategy. Read about it here.
The post 7 Ways to Use Google Trends for SEO & Content Marketing appeared first on Search Engine Journal.
What is click depth and can it help you rank higher in Google search results? Learn why some think it's a ranking factor here.
The post Click Depth: Is It a Google Ranking Factor? appeared first on Search Engine Journal.
Canonicalization is confirmed to have a connection with search rankings, but is it a ranking factor? Find out here.
The post Canonicalization: Is It a Google Ranking Factor? appeared first on Search Engine Journal.
Google's John Mueller discusses product price as a ranking factor and explains whether it can impact the positions of ecommerce stores in search results.
The post Google on Product Price As a Ranking Factor appeared first on Search Engine Journal.
Google is reportedly developing a new search feature called "Big Moments" to highlight important information about breaking news events in real-time.
The post Google is Developing ‘Big Moments’ Feature For Breaking News appeared first on Search Engine Journal.
YouTube is rolling out a series of updates to make content more accessible, which includes bringing automatic live captions to all channels.
The post YouTube Rolls Out Automatic Live Captions to All Channels appeared first on Search Engine Journal.
E-A-T can be leveraged for link opportunities and guide you in creating content that will add value to the pages that link to your site.
The post E-A-T & Link Building: A Guide to Evaluating Prospects appeared first on Search Engine Journal.
Even longtime SEO experts can slip up now and then. Here are 10 of the worst mistakes you can make when doing SEO.
The post 10 of the Worst SEO Mistakes Even the Experts Make appeared first on Search Engine Journal.
E-A-T can be leveraged for link opportunities and guide you in creating content that will add value to the pages that link to your site.
The post E-A-T & Link Building: A Guide to Evaluating Prospects appeared first on Search Engine Journal.
Use the online Google Ads UI and offline Editor together for maximum efficiency. Here's everything you need to know about Google Ads Editor.
The post A Complete Guide to Google Ads Editor appeared first on Search Engine Journal.
John Mueller explains why there is a discrepancy between Google Analytics and Search Console reporting of Discover traffic
The post Why Search Console and Analytics Differ in Discover Reporting appeared first on Search Engine Journal.
Google is adding more detail to Search Console reports in an effort to assist SEOs with resolving rich results errors.
The post Google Search Console Adds More Detail to Error Reports appeared first on Search Engine Journal.
Google shares data about the top trending Halloween-related searches this year, such as most popular costumes, top haunted house locations in Maps, and more.
The post Google Halloween Search Trends For 2021 appeared first on Search Engine Journal.
Do you have a strategy that works for prioritizing technical SEO issues with your web development team? These tips can help.
The post How to Prioritize Technical SEO Issues Without Rocking the Web Dev Boat appeared first on Search Engine Journal.
Continuously creating high-quality content is a time-consuming task, especially for small travel businesses. Learn how content repurposing helps maximize the impact of everything you create.
The post Content Repurposing for Travel Brands: A Complete Guide appeared first on Search Engine Journal.
Take in our State of SEO report as we break down industry SWOT analysis based on 2,800+ responses from SEO professionals worldwide.
The post State of SEO: The Top Opportunities & Risks for the Next 12 Months appeared first on Search Engine Journal.
Trolls may be the bane of the internet, but they shouldn't ruin your day. Learn to purge online trolls and prevent them from returning.
The post 10 Effective Tactics to Defeat Internet Trolls appeared first on Search Engine Journal.
New filters in Google Search can help users find the most eco-friendly options when it comes to planning travel and buying appliances.
The post Google Rolls Out New Eco-Friendly Search Filters appeared first on Search Engine Journal.
YouTube is rolling out new features designed to reward channel members in a way that's similar to how subscribers are rewarded on Twitch.
The post YouTube Adopts More Features From Twitch appeared first on Search Engine Journal.
Search volume is a key metric for effective keyword research. Read about its limitations and ways to enhance the information and data it provides.
The post A Complete Guide to Keyword Search Volume for SEO appeared first on Search Engine Journal.
Find out what a BBB rating is, what it measures, and whether Google considers it a ranking factor.
The post BBB Rating: Is It a Google Ranking Factor? appeared first on Search Engine Journal.
Time is money. So what are the key things to look for to improve the performance of a PPC account and get results fast?
The post 7 Proven Ways to Improve Your PPC Campaign Performance appeared first on Search Engine Journal.
It's best to stay updated on best practices and tactics. These 12 outdated SEO practices can cause more harm than good for your brand.
The post 12 Completely Outdated SEO Practices You Should Avoid appeared first on Search Engine Journal.
Gutenberg 11.6 offers four important changes plus numerous other improvements and bug fixes.
The post WordPress Releases Gutenberg 11.6 – Top 4 Achievements appeared first on Search Engine Journal.
John Mueller points out the larger SEO problem inherent in using CSS to hide internal links
The post Google on Using CSS to Hide Internal Links appeared first on Search Engine Journal.
After an initial rollout to a small test group, Twitter is now opening up applications for professional profiles to all interested businesses.
The post Twitter Lets Businesses Apply For a Professional Profile appeared first on Search Engine Journal.
Do you know which SEO strategies will successfully drive traffic, leads, and sales for your company? Do you need insights on how to approach online visibility? When it comes to SEO, success often depends not on what you do but on how you do it. Eli Schwartz, the author of the book “Product-Led SEO,” joins Loren Baker on this episode to discuss long-term SEO strategies and how to implement an SEO mindset throughout your company. Instead of offering step-by-step guidelines and techniques, this discussion digs into the logic and theory of SEO as a whole. “What I call product-led SEO […]
The post Product-Led SEO [Podcast] appeared first on Search Engine Journal.
Want to learn how to use text messaging as a marketing channel for prospecting and customer nurturing? Then don't miss this webinar.
The post 15 SMS Marketing Trends Every Local Business Marketer Needs to Know [Webinar] appeared first on Search Engine Journal.
We asked SEO professionals how they generate leads and where they win new business. See what they said in our State of SEO industry survey.
The post How SEO Professionals & Agencies Win New Business [Survey Results] appeared first on Search Engine Journal.
An artist wonders how to get his paintings ranking against photos in Google Search. Find helpful image optimization tips in this Ask an SEO.
The post How to Optimize Gallery Page Images for Google Search appeared first on Search Engine Journal.
Astra announces update that brings Gutenberg Wireframing to the web publishing community
The post Free WordPress Astra Plugin Updated with Gutenberg Wireframe Blocks appeared first on Search Engine Journal.
Discover how B2B and SaaS companies can manage paid social advertising more effectively and what is at stake.
The post SaaS Marketers: The Paid Social Approach That Works for You [Webinar] appeared first on Search Engine Journal.
Don’t let slow page speeds leave customers running to your competitors. Use these tips to improve speed and create a positive experience.
The post 10 Enterprise Page Speed Optimizations & Implementation Tips appeared first on Search Engine Journal.
Google's John Mueller discusses the practice of linking out to authoritative sites for SEO purposes
The post Outbound Links to Authority Sites Good For SEO? appeared first on Search Engine Journal.
Here are five actionable tips that will help you create well-optimized content that converts more first-time visitors into leads.
The post How to Generate Leads with Inbound Marketing appeared first on Search Engine Journal.
Facebook explains, and CEO Mark Zuckerberg apologizes for, an outage that took services offline for six hours on Monday, October 4.
The post Facebook Explains October 4 Outage appeared first on Search Engine Journal.
Facebook, WhatsApp and Instagram suffer DNS related outage described as "epic" and a "nightmare." This is what happened
The post Facebook, WhatsApp, Instagram Down in “Epic” Configuration Error Outage appeared first on Search Engine Journal.
SEO apps for Shopify can help your store appear more often and higher in organic search, and offer a better experience for customers. Here's how.
The post Top 10 Shopify SEO Apps & Tools to Supercharge Organic Rankings appeared first on Search Engine Journal.
Is Google using the number of times a site is bookmarked in Chrome as a ranking factor? Read about it here.
The post Are Chrome Bookmarks a Google Ranking Factor? appeared first on Search Engine Journal.
Want to learn how to use text messaging as a marketing channel for prospecting and customer nurturing? Then don't miss this webinar.
The post 15 SMS Marketing Stats Every Local Business Marketer Needs to Know [Webinar] appeared first on Search Engine Journal.
Does using www vs. no www have an impact on the SEO of your website? What do search engines prefer? Read on to find out.
The post WWW vs. non-WWW: Which is Better for SEO? appeared first on Search Engine Journal.
Google's John Mueller said that the MUM algorithm can be applied to many parts of search, beyond the ranking part
The post Google MUM Algorithm Can Do More than Rank Websites appeared first on Search Engine Journal.
Google announced an experimental Chrome feature makes it easy to access search results without leaving a website
The post Google Tests Feature to Help Users Click from Websites to Competitors appeared first on Search Engine Journal.
Anchor text is useful for providing context to users, but does it have any impact to search rankings? Read about it here.
The post Anchor Text as a Google Ranking Factor: Everything You Need to Know appeared first on Search Engine Journal.
Can alt tags affect your organic search rankings? Read on to learn whether alt text is a ranking factor.
The post Is Alt Text a Google Ranking Factor? appeared first on Search Engine Journal.
Twitter plans to roll out a series of updates to TweetDeck this week, which include new and familiar features that were requested by users.
The post Twitter Rolls Out 7 Updates to TweetDeck appeared first on Search Engine Journal.
Google Search is no longer supporting the Internet Explorer 11 web browser, as the company says: "We did the math. It's time."
The post Google Search Ends Support For Internet Explorer 11 appeared first on Search Engine Journal.
YouTube is changing the way it reports on audience retention to make it easier for creators to understand what's working and what's not.
The post YouTube Introduces ‘Typical Audience Retention’ Data appeared first on Search Engine Journal.
Holiday shopping is starting early this year, and a new report from Microsoft aims to make marketers aware of changes to customer expectations.
The post Microsoft Reports Holiday Searches Start Early This Year appeared first on Search Engine Journal.
Avoid these holiday marketing mistakes to get ahead and stay in front of competitors during this year's pivotal retail sales period.
The post 14 Mistakes to Avoid in Holiday Marketing Campaigns appeared first on Search Engine Journal.
Consider using SMART goal setting to move your SEO goals forward. See ways it's used in search marketing to achieve better results.
The post SMART Goals: Examples for Search Engine Marketing appeared first on Search Engine Journal.