Thursday 29 February 2024

LinkedIn Algorithm Change Could Promote Your Best Posts For Months via @sejournal, @MattGSouthern

A LinkedIn algorithm change will keep quality posts alive by suggesting them to niche audiences long after publishing.

The post LinkedIn Algorithm Change Could Promote Your Best Posts For Months appeared first on Search Engine Journal.

Google Testing AI Tool That Finds & Rewrites Quality Content via @sejournal, @martinibuster

Google's beta AI content rewriting tool is said be "incentivizing the production of AI-generated slop"

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Google Chrome Showing More Relevant Search Suggestions via @sejournal, @MattGSouthern

Google launches new Chrome features providing enhanced search suggestions by leveraging crowdsourced data

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The Impact Of 5G Technology On Mobile SEO Strategies via @sejournal, @AdamHeitzman

Explore how 5G revolutionizes SEO with faster server responses, optimized images, and the rise of Progressive Web Apps for enhanced mobile user experiences.

The post The Impact Of 5G Technology On Mobile SEO Strategies appeared first on Search Engine Journal.

Microsoft Offers Tips For Better Ad Copy With Prompt Engineering via @sejournal, @kristileilani

Explore Microsoft research and AI prompt engineering tips to improve the performance of ad campaigns with inclusive copy.

The post Microsoft Offers Tips For Better Ad Copy With Prompt Engineering appeared first on Search Engine Journal.

Wednesday 28 February 2024

Entities & Ontologies: The Future Of SEO? via @sejournal, @BennyJamminS

Get up to speed with the fundamentals of Entities, Schema, Algorithm machine learning advancements for SEO with excerpts from our SEO Trends 2024 ebook.

The post Entities & Ontologies: The Future Of SEO? appeared first on Search Engine Journal.

8 Key Takeaways From The Digital 2024: Global Overview Report via @sejournal, @kristileilani

Discover key insights from the Digital 2024: Global Report from DataReportal on the latest trends for search and social media marketing.

The post 8 Key Takeaways From The Digital 2024: Global Overview Report appeared first on Search Engine Journal.

Tuesday 27 February 2024

Google Ads Checklist: 5 Ways To Audit & Optimize Your Campaigns To Boost Results

Boost your Google Ads success with expert tips! Audit, optimize, and target the right audience to maximize ROI and conversions.

The post Google Ads Checklist: 5 Ways To Audit & Optimize Your Campaigns To Boost Results appeared first on Search Engine Journal.

YouTube Challenges TikTok Duets With “Collab” For Shorts via @sejournal, @MattGSouthern

YouTube launches "Collab" tool for Shorts, enabling split-screen duets to compete with popular TikTok feature.

The post YouTube Challenges TikTok Duets With “Collab” For Shorts appeared first on Search Engine Journal.

6 Ways To Optimize GPTs To Boost Online Visibility And Engagement via @sejournal, @kristileilani

Find out how to increase online visibility and click-through rates for your GPT in the GPT Store and Google Search with these six tips.

The post 6 Ways To Optimize GPTs To Boost Online Visibility And Engagement appeared first on Search Engine Journal.

How To Use Reverse Video Search (& Why It’s Useful) via @sejournal, @xandervalencia

Learn how to use reverse video search with Google, Microsoft Bing, and more to credit sources and find more information about a video.

The post How To Use Reverse Video Search (& Why It’s Useful) appeared first on Search Engine Journal.

Google’s Gemini Decoded: Unveiling The Impact On SEO via @sejournal, @ab80

Explore why Google Gemini may transform the SEO industry. Learn how its improved multimodality and unlimited capabilities affect SERPs, rankings, content, and ranking factors.

The post Google’s Gemini Decoded: Unveiling The Impact On SEO appeared first on Search Engine Journal.

Monday 26 February 2024

Google Answers A Crawl Budget Issue Question via @sejournal, @martinibuster

Google's John Mueller answers a Reddit SEO question about a crawl budget problem and offers advice about crawl budgets in general

The post Google Answers A Crawl Budget Issue Question appeared first on Search Engine Journal.

SEO in Review: Major 2023 Google Updates & 2024 Predictions via @sejournal, @sejournal

Google rolled out several game-changing algorithm shifts last year that shook up the SEO world, from core updates to Helpful Content.  In order to master SEO in 2024, staying ahead of the curve is more crucial than ever.  That’s why we’re hosting an insightful webinar on March 13, where we recap the most impactful updates of 2023 and help you prepare for what’s ahead. Join Spencer Stein, Strategic Account Director at Conductor, and Nick Gallagher, SEO Team Lead at Conductor, as they walk you through ways to leverage Google’s recent changes and adapt your strategy accordingly.  We’ll provide actionable steps […]

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14 Surprising Examples Of Clickbait Headlines That Work via @sejournal, @jasonhennessey

Learn how to create clickbait headlines that work, and discover titles that are irresistible but not misleading.

The post 14 Surprising Examples Of Clickbait Headlines That Work appeared first on Search Engine Journal.

PPC Experts On AI In PPC: Potential & Limitations via @sejournal, @BennyJamminS

Discover the latest trends in AI-powered PPC campaigns. Get expert insights on the benefits and limitations of using AI tools in your online marketing strategy.

The post PPC Experts On AI In PPC: Potential & Limitations appeared first on Search Engine Journal.

Sunday 25 February 2024

Saturday 24 February 2024

Thursday 22 February 2024

Why Google Seems To Favor Big Brands & Low-Quality Content via @sejournal, @martinibuster

An exploration of what could cause Google's algorithms to favor big brands and low quality content

The post Why Google Seems To Favor Big Brands & Low-Quality Content appeared first on Search Engine Journal.

PPC Experts Weigh In On CPC Inflation via @sejournal, @BennyJamminS

Elevated CPC inflation costs don't have to stifle success. Boost ROI with expert advice from our PPC trends ebook on how to maximize campaigns.

The post PPC Experts Weigh In On CPC Inflation appeared first on Search Engine Journal.

How And Why To Use Enhanced Conversions via @sejournal, @navahf

Discover what Google's enhanced conversions are, how to set them up, and why they're crucial for your brand's success in this month's Ask A PPC.

The post How And Why To Use Enhanced Conversions appeared first on Search Engine Journal.

7 Strategic SEO Insights & Tactical Tips For 2024 And Beyond via @sejournal, @gregjarboe

Tackle your SEO with confidence. Read on for insights & tactical tips curated for success this year & beyond.

The post 7 Strategic SEO Insights & Tactical Tips For 2024 And Beyond appeared first on Search Engine Journal.

Wednesday 21 February 2024

Google Announces Gemma: Laptop-Friendly Open Source AI via @sejournal, @martinibuster

Google releases a powerful open source AI based on Gemini technology that is also laptop-friendly

The post Google Announces Gemma: Laptop-Friendly Open Source AI appeared first on Search Engine Journal.

6 Ways To Humanize Your Content In The AI Era via @sejournal, @LidiaInfanteM

In the AI era, human touch isn't just a nice-to-have, it's essential. Brands should prioritize authenticity, center strategies around users, and elevate their internal experts.

The post 6 Ways To Humanize Your Content In The AI Era appeared first on Search Engine Journal.

Tuesday 20 February 2024

Top 3 SEO Checklists For On-Page & Technical SEO In 2024 via @sejournal, @WixStudio

Elevate your SEO implementation with checklists, templates, and automated insights. Perfect for boosting your team's SEO efficiency and ROI in 2024.

The post Top 3 SEO Checklists For On-Page & Technical SEO In 2024 appeared first on Search Engine Journal.

PPC Made Easy: 4 Strategies To Save Time With No-Cost Tools

Maximize PPC efficiency with these expert tips for Google Ads Offline Editor, DIY tools, and more. Save time and boost performance for free.

The post PPC Made Easy: 4 Strategies To Save Time With No-Cost Tools appeared first on Search Engine Journal.

Google Responds To Evidence Of Reviews Algorithm Bias via @sejournal, @martinibuster

Google responds to detailed exposé of Reviews System Algorithm bias towards big brands at the expense of small publishers

The post Google Responds To Evidence Of Reviews Algorithm Bias appeared first on Search Engine Journal.

Are Rich Results Dead? Maximize The Semantic Value Of Schema Markup via @sejournal, @marthavanberkel

Explore the evolving landscape of rich results and the strategic role of Schema Markup amid changes brought by Generative AI search engines.

The post Are Rich Results Dead? Maximize The Semantic Value Of Schema Markup appeared first on Search Engine Journal.

Monday 19 February 2024

Consent Mode V2: Google Shares Shares Key Details For Advertisers via @sejournal, @MattGSouthern

Google will enforce new requirements for personalized ads in Europe in March, requiring updates to consent mode to maintain targeting capabilities.

The post Consent Mode V2: Google Shares Shares Key Details For Advertisers appeared first on Search Engine Journal.

Google Bans Impersonation In Ads via @sejournal, @MattGSouthern

Google bans impersonation and false affiliation in ads, enforcing policy changes in March.

The post Google Bans Impersonation In Ads appeared first on Search Engine Journal.

Instant SEO Boost: 10 Easy Strategies That Make An Immediate Impact via @sejournal, @hethr_campbell

If you find yourself struggling to prioritize your SEO tasks effectively, you’re certainly not alone.  It can be overwhelming trying to determine where you should focus your efforts to raise your website’s rankings. So rather than drowning in a sea of meta descriptions, why not focus on quick optimizations that can deliver immediate results? If you’re looking for quick wins you can apply to your SEO strategy today, tune into our upcoming webinar.  On March 6, we’re teaming up with Ahrefs to bring you 10 powerful strategies to skyrocket your site’s visibility and win the hearts of your clients. In […]

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Revolutionizing SEO With Google’s Search Generative Experience via @sejournal, @VincentTerrasi

Explore the synergy of human expertise and AI tools for superior content optimization and search relevance.

The post Revolutionizing SEO With Google’s Search Generative Experience appeared first on Search Engine Journal.

Sunday 18 February 2024

Navigating SEO Disruption According To Experts via @sejournal, @BennyJamminS

Discover expert analysis on upcoming disruptions in SEO and stay ahead of the game. Read an excerpt from SEJ's SEO Trends 2024 ebook.

The post Navigating SEO Disruption According To Experts appeared first on Search Engine Journal.

Friday 16 February 2024

Tuesday 13 February 2024

Google AdSense Shifts To eCPM Payment Model via @sejournal, @MattGSouthern

Google Ads Liaison Ginny Marvin confirms AdSense has transitioned to an eCPM payment model. Learn what that means for publishers.

The post Google AdSense Shifts To eCPM Payment Model appeared first on Search Engine Journal.

The Power of Press: Scalable Strategies To Earn 100’s Of Digital PR Links via @sejournal, @hethr_campbell

If you’re looking to enhance your SEO efforts in 2024, mastering digital PR is the key to success.  In today’s landscape, traditional link building methods no longer cut it, and public relations have emerged as a powerful alternative.  However, securing meaningful links and mentions from journalists and the press can be both a creative and process challenge.  So how can you scale the time-consuming and complicated process of earning digital PR links? Join us on February 28, as we reveal proven case studies for how to earn hundreds of links in just 30 days. In this exclusive webinar, Kevin Rowe, […]

The post The Power of Press: Scalable Strategies To Earn 100’s Of Digital PR Links appeared first on Search Engine Journal.

Impactful SEO Reporting: 7 Tips For Effective SEO Reports That Build Buy-In via @sejournal, @getstat

Wondering how to get more SEO budget in 2024? Learn how to create SEO reports that build trust with decision-makers and stakeholders.

The post Impactful SEO Reporting: 7 Tips For Effective SEO Reports That Build Buy-In appeared first on Search Engine Journal.

Understanding The Unique Challenges Of Multilingual And Multinational Websites via @sejournal, @motokohunt

Navigate the complexities of multinational SEO with insights on challenges and impactful solutions in this article.

The post Understanding The Unique Challenges Of Multilingual And Multinational Websites appeared first on Search Engine Journal.

Monday 12 February 2024

B2B Content Marketing Strategies For High-Quality Lead Generation via @sejournal, @sejournal

Discover the key to successful B2B lead generation in our latest ebook, packed with valuable tips and insights for developing content that converts.

The post B2B Content Marketing Strategies For High-Quality Lead Generation appeared first on Search Engine Journal.

Impactful SEO Reporting: 7 Tips For Effective SEO Reports That Build Buy-In via @sejournal, @getstat

This post was sponsored by STAT Search Analytics. The opinions expressed in this article are the sponsor’s own. Wondering how to get more SEO budget in 2024? Hoping to build a more robust SEO strategy that involves teams and multi-level buy-in? The answer lies in a great SEO report. Crystal clear SEO reporting is the key to demonstrating value, impressing your boss, and keeping stakeholders happy. We know – reporting isn’t the most exciting part of your SEO job – but love it or hate it, no matter how talented a search professional you are, effective SEO reporting can make […]

The post Impactful SEO Reporting: 7 Tips For Effective SEO Reports That Build Buy-In appeared first on Search Engine Journal.

WordPress Backup Plugin DoS Vulnerability Affects +200,000 Sites via @sejournal, @martinibuster

A high severity Denial of Service vulnerability patched in WordPress backup plugin with +200,00 installations

The post WordPress Backup Plugin DoS Vulnerability Affects +200,000 Sites appeared first on Search Engine Journal.

Google Gemini Warning: Don’t Share Confidential Information via @sejournal, @martinibuster

Google Gemini warns against sharing confidential info that could be reviewed by humans or used in AI datasets.

The post Google Gemini Warning: Don’t Share Confidential Information appeared first on Search Engine Journal.

Get Started With GSC Queries In BigQuery

Discover rich SEO insights by harnessing the power of BigQuery, which enables you to track search performance at scale.

The post Get Started With GSC Queries In BigQuery appeared first on Search Engine Journal.

23 Great Search Engines You Can Use Instead Of Google via @sejournal, @ChuckPrice518

Explore an exhaustive list of new search engine options and how their technology changes the online search game.

The post 23 Great Search Engines You Can Use Instead Of Google appeared first on Search Engine Journal.

Sunday 11 February 2024

Saturday 10 February 2024

Wednesday 7 February 2024

Google Investigating Local Ad Fraud Affecting Business Pages via @sejournal, @MattGSouthern

Google investigates fake Local Service Ads linked to competitors' Business Pages to sabotage and hide real ads.

The post Google Investigating Local Ad Fraud Affecting Business Pages appeared first on Search Engine Journal.

YouTube Launches New RSS Feed Integration For Podcasters via @sejournal, @MattGSouthern

YouTube introduces RSS feed integration to help podcast creators easily distribute content and expand their reach.

The post YouTube Launches New RSS Feed Integration For Podcasters appeared first on Search Engine Journal.

Google Shifts Hotel Ads To AI-Powered Bidding Strategies via @sejournal, @MattGSouthern

Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel.

The post Google Shifts Hotel Ads To AI-Powered Bidding Strategies appeared first on Search Engine Journal.

2024 SEO Outlook: Priorities, Challenges & Growth Strategies via @sejournal, @hethr_campbell

The search industry is always throwing a new curveball your way – and recently, the world of SEO saw many major shifts, from AI to SGE. So how do you respond to the disruptions caused by technology advancements and algorithm changes? How can you adapt your strategy to not just keep up with the latest trends, but stay steps ahead? Join us on February 21 for an exclusive webinar with Conductor, where we’ll explore the seismic shifts, emerging trends, and imminent challenges shaping SEO in 2024. Shannon Vize, Conductor’s Sr. Content Marketing Manager, and Ryan Maloney, Conductor’s SEO Success Manager […]

The post 2024 SEO Outlook: Priorities, Challenges & Growth Strategies appeared first on Search Engine Journal.

Tuesday 6 February 2024

Google Business Profile: A Complete Guide for Local SEO via @sejournal, @sherrybonelli

Don't miss out on the latest Google Business Profile enhancements! Regularly monitor and optimize your profile for accurate information with this in depth guide.

The post Google Business Profile: A Complete Guide for Local SEO appeared first on Search Engine Journal.

Meta Will Label AI Images Across Facebook, Instagram, & Threads via @sejournal, @MattGSouthern

Meta will label AI-created images on Facebook, Instagram, and Threads to help users identify synthetic content.

The post Meta Will Label AI Images Across Facebook, Instagram, & Threads appeared first on Search Engine Journal.

LinkedIn Rolls Out New AI Features To Make Networking Easier via @sejournal, @MattGSouthern

LinkedIn launches AI tools to streamline networking and job searches.

The post LinkedIn Rolls Out New AI Features To Make Networking Easier appeared first on Search Engine Journal.

Learn The Secrets Of Building A Successful Agency [Webinar] via @sejournal, @hethr_campbell

Building a successful agency can be tricky. Especially these days. Ever wonder how other agencies did it? Jon Ball and Page One Power are pulling back the curtain to reveal how they grew to become a $10 million agency. Want to grow your agency, too? Join our upcoming webinar on February 14, and learn the closely guarded secrets that have propelled Page One Power to success. We’ll cover:  The foundational principles on which to build your business to succeed. The importance of delegation, market positioning, and staffing. More proven lessons learned from 14 years of experience. You’ll get actionable insights […]

The post Learn The Secrets Of Building A Successful Agency [Webinar] appeared first on Search Engine Journal.

13 Lessons Learned From 13 Years Of Running Search London

Learn what it takes to run successful events – explore the secrets behind Search London's 13-year triumph in the SEO calendar.

The post 13 Lessons Learned From 13 Years Of Running Search London appeared first on Search Engine Journal.

Google Case Study Reveals Search Console Evolution Via APIs via @sejournal, @martinibuster

A Google case study shows how APIs are transforming how users interact with Search Console

The post Google Case Study Reveals Search Console Evolution Via APIs appeared first on Search Engine Journal.

Meet The 7 Most Popular Search Engines In The World via @sejournal, @beanstalkim

Learn the pros and cons of different search engines, which are essential to create a successful digital marketing campaign.

The post Meet The 7 Most Popular Search Engines In The World appeared first on Search Engine Journal.

Friday 2 February 2024

Do Keywords Still Matter? via @sejournal, @wburton27

Explore keywords' pivotal role in Google's indexing system, user experience, and content creation for effective online visibility and strategic connections.

The post Do Keywords Still Matter? appeared first on Search Engine Journal.

13 Lessons Learned From 13 Years Of Running Search London

Learn what it takes to run successful evens – explore the secrets behind Search London's 13-year triumph in the SEO calendar.

The post 13 Lessons Learned From 13 Years Of Running Search London appeared first on Search Engine Journal.