Audience targeting changes are coming to Facebook Ads campaigns starting January 19. Here's what you need to know.
The post Here’s How Meta Is Changing Facebook Ads Targeting For 2022 appeared first on Search Engine Journal.
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Audience targeting changes are coming to Facebook Ads campaigns starting January 19. Here's what you need to know.
The post Here’s How Meta Is Changing Facebook Ads Targeting For 2022 appeared first on Search Engine Journal.
Google's Martin Splitt offers advice on how to improve SEO audits in a way that makes them more useful to web developers.
The post Google On How To Improve SEO Audits appeared first on Search Engine Journal.
Keyword cannibalization happens when several pages on your website compete for the same keyword or phrase in Google. Here's how to find and fix it.
The post How To Identify & Eliminate Keyword Cannibalization To Boost Your SEO appeared first on Search Engine Journal.
You need the art of SEO and the craft of writing to create great content. Use these tips to improve your content quality and optimization.
The post SEO Writing: Top 42 Tips To Master A Combined Art appeared first on Search Engine Journal.
Google's John Mueller answers whether December 2021 Product Reviews Update affects more than just English languages websites
The post Google December Product Reviews Update Affects More Than English Language Sites? appeared first on Search Engine Journal.
Header tags still serve an important function – for your users and your SEO. Here are 7 header tag best practices for SEO.
The post How To Use Header Tags: SEO Best Practices appeared first on Search Engine Journal.
Use these expert tips to level up your freelance SEO game, make what you're worth, and enjoy a successful career as a freelancer.
The post SEO Freelancing: 10 Things You Need To Know To Be Successful appeared first on Search Engine Journal.
Want to win searchers and social media readers over and earn more clicks? Here are some headline-writing tips to make it happen.
The post 12 Headline Writing Tips To Drive Traffic & Clicks appeared first on Search Engine Journal.
Track Santa's location this Christmas Eve with the Google & NORAD Santa tracker apps, which are now live worldwide.
The post Track Santa With Google & NORAD Santa Tracker Apps appeared first on Search Engine Journal.
Featured snippets can help boost brand reputation and drive organic traffic. Learn how to optimize for them in this step-by-step guide.
The post How To Optimize For Google Featured Snippets: A 12-step Guide appeared first on Search Engine Journal.
Learn how to create awesome meta descriptions that help search engines understand your page’s content and inspire searchers to click through and visit your website.
The post SEO Best Practices: How To Create Awesome Meta Descriptions appeared first on Search Engine Journal.
Google is no longer the world's most popular domain after being dethroned by TikTok, according to rankings from web security company Cloudflare.
The post Google Loses Top Domain Spot To TikTok appeared first on Search Engine Journal.
A Python library is a collection of useful functions and code. Learn how to use different Python libraries for SEO projects and tasks here.
The post 8 Python Libraries For SEO & How To Use Them appeared first on Search Engine Journal.
DuckDuckGo is working on a desktop version of its mobile app, which offers a private browsing experience that's said to be faster than Google Chrome.
The post DuckDuckGo To Release Desktop Version Of Mobile App appeared first on Search Engine Journal.
A Python library is a collection of useful functions and code. Learn how to use different Python libraries for SEO projects and tasks here.
The post 8 Python Libraries For SEO & How To Use Them appeared first on Search Engine Journal.
Discover the right balance between incorporating important keywords with also matching the intent for the topic. Here are some tips on title tag optimization.
The post Title Tag Optimization: A Complete How-to Guide appeared first on Search Engine Journal.
The makers of the popular Astra WordPress theme updated their Starter Templates Library Plugin with new development features and 100+ free templates
The post Updated WordPress Plugin Offers 100+ Free Templates appeared first on Search Engine Journal.
Use this Google Ads pacing dashboard to get KPI goals, daily progress, and historic trends in an automated, easy-to-share Data Studio report.
The post The Ultimate Google Ads Pacing Dashboard (Free Data Studio Template) appeared first on Search Engine Journal.
What do E-A-T and YMYL stand for, and how do they factor into your on-page SEO strategy?
The post E-A-T & YMYL: How To Boost Your On-Page SEO appeared first on Search Engine Journal.
Google's John Mueller explains Google's position on using brand mentions for ranking purposes
The post Google’s John Mueller on Brand Mentions appeared first on Search Engine Journal.
If you own or manage any of the types of businesses in this article, you may need a dedicated server.
The post Who Needs Dedicated Hosting – And Why? appeared first on Search Engine Journal.
Learn how to easily use Google Sheets for web and data scraping, improving execution times, and reducing mistakes – no coding required!
The post How To Use Google Sheets For Web Scraping & Campaign Building appeared first on Search Engine Journal.
Knowing how the content you've published performs will help you gauge what kind of content you need to create in the future.
The post How To Do A Content Audit: The Ultimate Checklist appeared first on Search Engine Journal.
Market your business effectively by adding text message campaigns to your marketing strategy.
The post SMS Marketing For Local Business: Trends You’ll Need In 2022 appeared first on Search Engine Journal.
It seems logical that language plays a role in how Google ranks webpages, right? We evaluate whether it's actually a ranking factor.
The post Language: Is It A Google Ranking Factor? appeared first on Search Engine Journal.
Do you think keyword prominence is a ranking factor in Google's search algorithms? Let's see what the evidence says.
The post Keyword Prominence As A Google Ranking Factor: What You Need To Know appeared first on Search Engine Journal.
Google's John Mueller offered his opinion on moving a website from Wix to self-hosted WordPress and also discussed managed WordPress hosting
The post Google’s Mueller On Self-Hosted WordPress Versus Wix appeared first on Search Engine Journal.
Google's John Mueller explains why Google Discover traffic shouldn't be relied on as the main source of traffic
The post Why You Shouldn’t Rely On Google Discover Traffic appeared first on Search Engine Journal.
Explore 10 fundamental areas of digital marketing knowledge and opportunities you may want to tap into as you plan for the months and years ahead.
The post 10 Digital Marketing Fundamentals Every SEO Pro Should Know appeared first on Search Engine Journal.
Technical SEO professionals need to diagnose and provide solutions for a better, more user-centric experience. Here's what you need to know about improving CWV.
The post Advanced Core Web Vitals: A Technical SEO Guide appeared first on Search Engine Journal.
Bigger isn't always better – check out these creative ways SMBs can outrank even the largest competitors in search.
The post SEO For Small Business: 5 Ways To Punch Above Your Weight appeared first on Search Engine Journal.
It’s time to revisit our ad testing best practices. Here's a step-by-step guide on how to A/B test responsive search ads (RSAs).
The post How To A/B Test Responsive Search Ads: Step-By-Step With Tips appeared first on Search Engine Journal.
What is SEO? Read about the basics you need to know to get started and learn the 3 biggest tips to SEO success.
The post How Does SEO Work appeared first on Search Engine Journal.
Google confirms an algorithm update began rolling out to local search results at the end of November and concluded on December 8.
The post Google Confirms Update To Local Search Results appeared first on Search Engine Journal.
Start learning Python and explore how it can help you with automating tasks and analyzing complex data to improve your technical SEO.
The post An Introduction To Python & Machine Learning For Technical SEO appeared first on Search Engine Journal.
Keyword clusters are a more advanced SEO content strategy that can give you the edge you need to win in competitive verticals.
The post Keyword Clusters: How to Level up Your SEO Content Strategy appeared first on Search Engine Journal.
Over 13 million website visits are analyzed to determine which ecommerce platform is the best. The data yielded some unexpected results
The post 2021 Analysis of Top Ecommerce Platforms appeared first on Search Engine Journal.
OpenX Ad Exchange fined $2 million dollars for targeting ads to toddlers without parental consent and violating geolocation ad targeting preferences
The post OpenX Ad Exchange Fined By FTC For Targeting Toddlers appeared first on Search Engine Journal.
Adobe released a free suite of tools with the core functions of Photoshop and other tools. Includes templates and a million stock photos
The post Adobe Announces Free Creative Cloud Express appeared first on Search Engine Journal.
To outrank the competition that is taking a large share of your target market, you'll need to focus on each of these 7 SEO plays.
The post 7 Steps To Outrank Your True SEO Competition appeared first on Search Engine Journal.
An InMotion Hosting server suffered a major hardware failure resulting in many websites going offline. Host is rushing to restore service
The post InMotion Hosting Server Failure appeared first on Search Engine Journal.
The more diversity you have in your marketing platform, the greater audience you'll be able to reach. These informed decisions lead to more successful campaigns.
The post New Marketing Ideas, Strategies & Channels For 2022 appeared first on Search Engine Journal.
Learn the SEO trends you need to know for 2022. Our new ebook features insights from 44 top SEO experts.
The post SEO Trends 2022, According to 44 Experts [Ebook] appeared first on Search Engine Journal.
In this Ask An SEO, Annika looks for guidance in dealing with enterprise pagination in a way that is both user and search engine-friendly.
The post How Do I Deal With Large-Scale Pagination Issues? appeared first on Search Engine Journal.
Looking to build a rewarding career in SEO? Take advantage of these 7 important lessons one SEO pro learned the hard way.
The post 7 Things I Wish I’d Known Earlier In My SEO Career appeared first on Search Engine Journal.
Carousels are a great way to frame content in interesting and engaging ways. Here are some proven tips to boost your performance.
The post 7 Tips For More Engaging, Top Performing Instagram Carousel Posts appeared first on Search Engine Journal.
Don't miss a single opportunity to connect with your audience via holiday marketing! Get the complete list of holidays and a calendar template, too.
The post You Need This 2022 Marketing Calendar [Free Templates] appeared first on Search Engine Journal.
It's up to you to be on the SERPs at the right time for each type of search.
Rank better by understanding Search Intent.
The post Dominate SERPs With Search Intent: How To Improve Your SEO & Content Strategy appeared first on Search Engine Journal.
Google acknowledges an internal issue with indexing that triggered redirect error notices from Search Console
The post Google Experiences Internal Issues During Indexing appeared first on Search Engine Journal.
Google Trends does more than just show search trends. Find out how to push your content to the top with this unique search tool.
The post Using Google Trends To Optimize Your Content Strategy Timing [Podcast] appeared first on Search Engine Journal.
Learn about the most impactful Google updates from this past year and plan for SEO success in 2022 with helpful resources.
The post Major Google Algorithm Updates You Need To Know For 2022 Planning appeared first on Search Engine Journal.
cPanel plugin contains the critically vulnerable log4j library affected by what is being called a catastrophic vulnerability
The post cPanel Plugin Contains Log4j Vulnerability appeared first on Search Engine Journal.
Not all websites need to be seen as authorities in order to rank well in search results, says Google's Search Advocate John Mueller.
The post Google: You Don’t Need To Be An Authority To Rank appeared first on Search Engine Journal.
Google will begin to deindex your pages from search results if your website experiences more than a couple of days of downtime.
The post Google Will Deindex Pages If Site Is Down For Several Days appeared first on Search Engine Journal.
Google's Search Advocate John Mueller says websites will not receive a manual penalty for using affiliate links without the recommended markup.
The post Google Says No Penalty For Using Affiliate Links Without Markup appeared first on Search Engine Journal.
Google Ads is relaxing its policy on the use of stock photos in image extensions, meaning you're no longer required to source your own visuals.
The post Google Ads Allows Stock Photos For Image Extensions appeared first on Search Engine Journal.
You may have heard or read that the number of images on your webpage can impact your Google search rankings. But is it true?
The post Is The Quantity Of Images On Your Webpage A Google Ranking Factor? appeared first on Search Engine Journal.
Can you use HTML lists, ordered or unordered, to rank higher in Google Search results? See what SEO experts had to say.
The post Are HTML Lists A Google Ranking Factor? appeared first on Search Engine Journal.
The vulnerability, listed as CVE-2021-44228 in the Apache Log4j Security Vulnerabilities log, enables remote attackers to take control of an affected system.
The post Catastrophic Log4j Security Fail Threatens Enterprise Systems & Web Apps Worldwide appeared first on Search Engine Journal.
You can take courses to learn writing, but unexpected insights can make you a great writer. Here are seven tips that taught me the most.
The post 7 Unexpected Lessons That Changed The Way I Write appeared first on Search Engine Journal.
The process of SEO keyword research can be made quicker, more accurate, and more scalable with Python. Here's what you need to know.
The post How To Automate SEO Keyword Clustering By Search Intent With Python appeared first on Search Engine Journal.
Will adding H2 to H6 subheadings and using specific keywords in them help your content rank higher in Google Search?
The post Are HTML Heading Tags (H2-H6) A Google Ranking Factor? appeared first on Search Engine Journal.
A new guide from Google goes over the acceptable ways to incorporate UGC on your website to ensure you're following the company's guidelines.
The post Google’s Guide To User Generated Content (UGC) appeared first on Search Engine Journal.
Are you looking for a web hosting solution for a WordPress website? Find out how shared hosting can offer high performance at an affordable price.
The post Top 7 Tips To Make Your WordPress Site Fast & Secure appeared first on Search Engine Journal.
There's no better time than now for travel and tourism brands to focus on improving their SEO strategy. Here's how.
The post SEO For Tourism Brands: How To Rank Content And Get Found appeared first on Search Engine Journal.
See what's new and how to manage your Google Business Profile (formerly Google My Business) from Google Search and the Google Maps App.
The post The New Google Business Profile: A Complete Guide for Local SEO appeared first on Search Engine Journal.
Sometimes new Google Business Profile (GMB) features and updates come with issues for users. Here are a few common ones and how to solve them.
The post 7 New & Ongoing Google Business Profile (GMB) Issues, December 2021 appeared first on Search Engine Journal.
Are you using seller rating extensions in your Google Ads advertising? If not, it might be time for a closer look.
The post Should You Use Seller Ratings In Your Google Ads Campaigns? appeared first on Search Engine Journal.
Google changes how search results for news stories are presented on desktop by grouping together multiple results for the same story.
The post Google Updates Search Results For News Stories On Desktop appeared first on Search Engine Journal.
Why is Google being such a grinch with a much-loved Santa's website? An SEO expert suggests some reasons for the rankings drop.
The post Is Google Trying To Erase Santa? The Curious Case Of EmailSanta.com appeared first on Search Engine Journal.
It takes a skilled team of both SEO pros and developers working together to build a successful website. Here's how to make it happen.
The post Web Design Practices That Frustrate SEO Pros appeared first on Search Engine Journal.
Find out how several major brands use nostalgia marketing to build brand awareness and connect with customers on a deeper level.
The post Nostalgia Marketing & What We Can Learn From John Lewis Ads appeared first on Search Engine Journal.
Discover the tagging best practices and innovative tactics top publishers use to improve search visibility and the discoverability of content.
The post Tag Pages & Content Tagging For SEO: A Complete Guide appeared first on Search Engine Journal.
Google is developing a new responsiveness metric that could be a replacement for First Input Delay
The post Google Is Creating A New Core Web Vitals Metric appeared first on Search Engine Journal.
This post was sponsored by Don’t Panic. The opinions expressed in this article are the sponsor’s own. Brought to the U.S. by Don’t Panic, who also deliver the US Search Awards, the US Agency Awards was hosted by Sam Walker and was streamed live at 7 p.m. ET. Finalists joined the event from across the U.S. to see who would take the prestigious titles. Award announcements also appeared on Twitter, coinciding with the event and including animations and assets that winners and finalists could re-tweet. We’re kicking off that Friday feeling by celebrating our finalist nomination from the #USAgencyAwards […]
The post The US Agency Awards Took To The Virtual Stage On November 23, 2021 appeared first on Search Engine Journal.
Learn about common challenges in B2B keyword research and how to use keyword modifiers and Google Search Console for a more effective strategy.
The post B2B Keyword Research Done Right With Practical Examples appeared first on Search Engine Journal.
Are your hosting and IP address used by Google as a search ranking factor? Let's take a look at the evidence.
The post Is Your IP Address A Google Ranking Factor? appeared first on Search Engine Journal.
How can you optimize your content for Google News? Find all the tips, best practices, and examples you need here.
The post Google News Optimization: How to Boost Your Site’s Visibility & Traffic appeared first on Search Engine Journal.
A security site emailed notices of a data breach affecting over 100 million users of Gravatar. Gravatar denies it was hacked
The post Gravatar “Breach” Exposes Data of 100+ Million Users appeared first on Search Engine Journal.
Are you looking for a web hosting solution for a WordPress website? Find out how shared hosting can offer high performance at an affordable price.
The post 7 Must-Haves For Fast, Secure WordPress Shared Hosting appeared first on Search Engine Journal.
LinkedIn launches in Hindi, making it the first Indian regional language on LinkedIn to support the Hindi-speaking community of 600+ million people worldwide.
The post LinkedIn Launches In Hindi, Expanding Potential User Base By 600 Million appeared first on Search Engine Journal.
TikTok is adding a new tipping feature, and the ability to send digital "gifts," which will allow users to earn money from creating content.
The post TikTok Users Can Make Money Through Tips & Gifts appeared first on Search Engine Journal.
Here are the top 10 PPC trends you need to know to execute successful advertising campaigns in 2022, according to 23 PPC experts.
The post 10 Most Important PPC Trends To Know In 2022 appeared first on Search Engine Journal.
Once you are confident you know the basics, dive into these 10 advanced tips and techniques to take your SEO to the next level.
The post 10 Advanced SEO Tips & Techniques You Need To Know appeared first on Search Engine Journal.
Learn about how Google's ongoing algorithm updates have changed the landscape regarding landing page optimization.
The post Landing Page SEO Best Practices & Tips For Success [Webinar] appeared first on Search Engine Journal.
HTTPS encryption makes sites safer for visitors and plays a role in your search rankings. See what Google says and why HTTPS matters for SEO.
The post HTTPS As A Google Ranking Factor: What You Need to Know appeared first on Search Engine Journal.
What if there were to notify search engines more efficiently whenever your website content changed? On-demand indexing is here, and it's shaking up SEO.
The post SEO Shake-Up: IndexNow’s Instant SERP Updates Are Here [Podcast] appeared first on Search Engine Journal.
You'll find all kinds of opinions online about the value of H1 tags for SEO. How much do they matter?
The post Are H1 Tags A Google Ranking Factor? appeared first on Search Engine Journal.
Are .gov links any more valuable for SEO than other types of links? Some would like you to think they are, so let's see.
The post Are .gov Links a Google Ranking Factor? appeared first on Search Engine Journal.
Search ads change the way we use search & how search engines work. What do we mean? Sridhar Ramaswamy answers these questions and more.
The post How Neeva is Creating A Search Experience Without Ads [Podcast] appeared first on Search Engine Journal.
Discover the trends driving changes in consumer behavior and how to apply them to your content marketing strategy in 2022.
The post 10 Content Marketing Trends To Watch In 2022 [Infographic] appeared first on Search Engine Journal.
See where hotels should focus digital marketing efforts now and how to put proven hospitality SEO best practices to work for your brand.
The post Hospitality SEO Best Practices For 2022 & Beyond appeared first on Search Engine Journal.
Google answers how long 301 redirects should be kept in place after a site move, saying year is the minimum recommended length of time.
The post Google: Keep 301 Redirects In Place For A Year appeared first on Search Engine Journal.
Check out these 10 image optimization plugins for WordPress to improve SEO via faster page speeds and better user experience.
The post 10 WordPress Image Optimization Plugins For Faster Page Speed appeared first on Search Engine Journal.
Content audits reveal plenty of insights – but what should you do next? Check out these tips for bucketing and prioritizing content for best results.
The post How To Prioritize Content Audit Findings & Take Action appeared first on Search Engine Journal.
Brush up on your SEO knowledge with recommended reading on link building and optimizing for local, ecommerce, entities, and more.
The post The 11 Best SEO Books You Should Read appeared first on Search Engine Journal.
It's now easier to run ads about cryptocurrency on Meta. Businesses can now obtain a regulatory license instead of going through a whole application process.
The post Meta Makes It Easier To Run Cryptocurrency Ads appeared first on Search Engine Journal.
Google's Performance Planner tool for Google Ads is receiving four updates to help users plan multiple campaigns, make informed changes, and more.
The post 4 Updates To Google Ads Performance Planner appeared first on Search Engine Journal.
Google announced the rollout of a Product Review Update that will last during three entire weeks. Happy Holidays or bad timing?
The post Google December 2021 Product Review Update appeared first on Search Engine Journal.
Search engines are evolving their local game – and fast – to meet the needs of local consumers. Here's what you need to know.
The post 7 Local SEO Updates From 2021 That Will Impact Your Planning appeared first on Search Engine Journal.
Learn how to optimize Shopping Ads in Google Ads for Shopify success and elevate your ad campaigns with a multi-channel strategy.
The post How To Use Google Ads For Shopify Success appeared first on Search Engine Journal.
Learn how to produce high-value content every time you sit down to create by applying these seven daily writing habits.
The post The 7 Habits of Successful Content Writers appeared first on Search Engine Journal.
As Google’s Search Advocate, John Mueller shares too many SEO insights to keep up with. Here's a roundup of top tips you may have missed.
The post 57 SEO Insights From Google’s John Mueller appeared first on Search Engine Journal.