Google Updates Event Structured Data Requirements via @martinibuster

Google changed the requirements for the Event Structured Data. Publishers who charge for events need to update structured data

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WordPress 5.7 Will Feature Updated Admin Colors via @martinibuster

WordPress.org announced progress toward an updated admin color palette for WP 5.7 that will be more accessible and easier to read.

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Google: All Core Web Vitals Must Be Met For Ranking Boost via @MattGSouthern

All three Core Web Vitals benchmarks must be met to qualify for the ranking signal boost rolling out this May, says Google’s John Mueller.

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Google: Duplicate Content is Not a Negative Ranking Factor via @MattGSouthern

Google’s John Mueller clarifies a misconception about duplicate content, saying it’s not a negative search ranking factor.

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Google: Embedded Videos Have Same SEO Value as Uploaded Content via @MattGSouthern

Google’s John Mueller says there’s no difference, when it comes to SEO, between embedded videos and videos natively uploaded to a website.

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Top Threats to WordPress Sites Identified in New Report via @MattGSouthern

WordPress sites are increasingly being infected with malware from pirated themes and plugins, as per a new report on WordPress security.

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Your Rankings Have Dropped – 10 Things to Do Now via @SEOBrock

Use this 10-step process to identify why your organic search rankings have dropped so you can resolve issues and get your SEO back on track.

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Microsoft Advertising Introduces Filter Link Extensions & This Week’s Digital Marketing News [PODCAST]

The Marketing O’Clock team explores Microsoft Advertising’s newest extension, poke around in Pinterest’s new spin on stories, and so much more!

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Social Media Messaging for Success on Every Platform via @brentcsutoras

There's no one-size-fits-all messaging for social media. Each platform demands a different tactic. Learn how to create messages for each platform effectively here.

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Here’s What Happens When You Change Google Ads Attribution Models via @amyppc

Be 100% prepared for what changes when you choose a different attribution model in Google Ads, and how switching can affect optimizations and performance.

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WordPress Response to Rogue Plugin Updates via @martinibuster

WordPress issued a reminder to plugin publishers to not over-reach their authority and that violators will continue to be flagged

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Google’s John Mueller on Cleaning Up Hacked Pages via @MattGSouthern

Google’s John Mueller shares SEO best practices to follow when cleaning up, and recovering from, site hacks.

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A Tribute to Hamlet Batista via @lilyraynyc

Hamlet Batista was taken from us all way too soon. In this tribute to her beloved friend, Lily Ray says goodbye.

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YouTube Introduces Clips For Live Streams via @MattGSouthern

YouTube is testing a new feature called Clips which allows users to make short, shareable videos out of creators’ live streams.

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Google Ads: A Look Back at Major 2020 Changes & How to Win in 2021 [Podcast]

Google Ads Experts look back at the good, the bad, and the "significant" changes that happened in 2020 and how to succeed in 2021.

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Google Releases Data on Cookie Replacement Mechanism Called FloC via @SusanEDub

FLoC will rely on aggregated groups of site user data, instead of individual-level cookie data in Chrome.

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DuckDuckGo App Updated With More Privacy Protections via @MattGSouthern

DuckDuckGo is updating its mobile apps and desktop extensions to meet the standards of a new effort called Global Privacy Control (GPC).

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Google Maps Search Trends For January 2021 via @MattGSouthern

Google is sharing insights about trending searches on Google Maps, a rare set of search data which may assist local marketers.

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Clubhouse: Everything You Need to Know About Getting Started via @brie_e_anderson

Clubhouse is currently the fastest growing social media platform in the market. Learn what this platform is all about and what it has to offer.

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Google Passages & Subtopic SEO with Cindy Krum [Podcast]

Loren Baker’s guest today on the SEJ Show is Cindy Krum, Founder of Mobile Moxie. Cindy and Loren will be discussing Passages, Sub Topics, Loss of clicks to Google stuff, and the Future of SEO!

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Should You Publish Content on a Company Blog or Medium.com? via @martinibuster

There are benefits and drawbacks from publishing content on either Medium or exclusively on a company blog. This is how to choose.

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Learn Advanced SEO & PPC in New On-Demand Master Classes via @MrDannyGoodwin

Get on-demand access to SEJ's eSummit Advanced SEO & PPC Master Classes to broaden & deepen your knowledge and skills, whenever and wherever you want.

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In Memoriam: Hamlet Batista Has Passed Away via @MrDannyGoodwin

The industry reacts to the sad news of the passing of Hamlet Batista, CEO of RankSense and a Search Engine Journal contributor.

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Google Search Console Sending Messages With Errors via @MattGSouthern

Google is advising site owners that a message was recently sent via Search Console may contain errors due to a known bug.

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YouTube CEO Susan Wojcicki On Growing the Creator Economy in 2021 via @gregjarboe

What does YouTube have in store for creators and viewers? Read about its priorities and plans for 2021 here.

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How to Get Your Website Listed in Google News via @LWilson1980

Want to know how to get your newsworthy website content into Google News? Learn the guidelines and get best practices and tips here.

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How to Get Your Website Listed in Google News via @LWilson1980

Want to know how to get your newsworthy website content into Google News? Learn the guidelines and get best practices and tips here.

The post How to Get Your Website Listed in Google News via @LWilson1980 appeared first on Search Engine Journal.

YATI & ERNIE: Machine Learning in Yandex and Baidu via @TaylorDanRW

Google isn't the only search engine making strides in machine learning. See how Yandex and Baidu have been advancing search through machine learning as well.

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Plan for Digital Advertising Growth in 2021 with Awareness, Foresight & Testing via @john_a_lee

Are you equipped for digital advertising growth in 2021? Learn some tips to develop a growth mindset with awareness, foresight, and testing.

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Google Warns Against Using Web Stories Teasers via @martinibuster

Google announced they will stop ranking low quality Web Stories that tease content but don't deliver

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Google’s John Mueller Confirms Core Updates Apply to Discover via @MattGSouthern

Google’s John Mueller says it’s common for broad core algorithm updates to impact Discover in addition to web search results.

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Google: Same Content in Different Formats is Not Duplicate via @MattGSouthern

Google’s John Mueller says identical content published in different formats, such as a video and a blog post, is not considered duplicate content.

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Twitter Acquires Revue – Newsletter Publishing Startup via @martinibuster

Twitter announced the acquisition of newsletter publishing and monetization company, Revue. Synergy will help publishers earn more from newsletters.

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Google Ranks Webpages, Not Websites via @countxero

This simple phrase answers so many questions about search engine optimization and yet stirs up a lot of discussion and debate. Read on.

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SEO Agency Sales: Understand Your Client’s Needs & Better Pitch Your Services via @seomonitor

Learn how deal-closing SEO agencies form strong client relationships from the get-go and why you need to have an in-depth pre-sales process to succeed.

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Why Is Google Paying French Publishers but Fighting Australia? via @RebekahDunne

Google is fighting against Australian legislation to pay news publishers while signing an agreement to pay French publishers. What's the difference?

The post Why Is Google Paying French Publishers but Fighting Australia? via @RebekahDunne appeared first on Search Engine Journal.

How to Set Up Your First LinkedIn Ads Campaign: Step-by-Step via @LisaRocksSEM

Being the largest professional network, LinkedIn advertising opens up opportunities for marketers to reach its unique audience. Read about the basics of LinkedIn Ads here.

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Twitter Announces Birdwatch – Volunteer Program Against Misinformation via @martinibuster

Twitter introduced a community-driven program called Birdwatch for identifying and labeling misinformation. Currently accepting applications to participate.

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Google: Sites Can Safely Display Pop-Ups On Temporary Basis via @MattGSouthern

Google’s John Mueller says sites can display pop-ups without being affected by the mobile interstitials penalty, as long as the pop-ups are temporary.

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How to Do a Content Gap Analysis for SEO via @xandervalencia

A content gap analysis helps identify missed opportunities in your SEO strategy. Learn to analyze your content and improve your SEO.

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9 Law Firm Marketing Tactics for Business Building in 2021 via @krisjonescom

It's time to focus more on improved digital marketing efforts for Law firms in 2021. Read about the tactics to use to stand out.

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How to Avoid Getting Burned When Working with Agencies [Webinar] via @brentcsutoras

Learn how to build a productive relationship with your agency and the warning signs to look out for when hiring one on our next webinar.

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Does Google Set Limits to Search Traffic? via @martinibuster

Google's John Mueller answers if it's true that Google throttles search traffic.

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Google’s John Mueller Praises Digital PR via @martinibuster

Is Digital PR a useful way to gain popularity and rank a website? Some say it is while others are skeptical.

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LinkedIn Users Can Now Control Who Sees Their Posts via @MattGSouthern

LinkedIn is giving users the ability to control who can see and comment on individual posts, allowing content to be shared with select audiences.

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Google Introduces Price Drop Rich Result via @martinibuster

Google updated the Product Structured Data documentation with a new Price Drop search appearance for Product pages. Becoming eligible is easy.

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YouTube Counts Views For Shorts Like Regular Videos via @MattGSouthern

YouTube provides insight into how views for its new Shorts video format are counted, and explains whether it impacts channel metrics like average view time.

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Will Australia Have to Live Without Google Search? via @RebekahDunne

Could Google stop making search available in Australia? Google warns that could happen if a new law, forcing them to pay for news content, passes.

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New Data Examines Impact Of Turning Off Facebook Ads & This Week’s Digital Marketing News [Podcast]

On this week’s episode of Marketing O’Clock, hosts Greg Finn, Mark Saltarelli, and Jess Budde break down the biggest digital marketing news of the week. If you are unable to listen on Spotify, check out the video version of this week’s episode on the Search Engine Journal YouTube channel.   New Data Examines The Impact Of Turning Off Facebook Ads Looking back at the Facebook ads boycott in Q3 of 2020, does the data show that it was worth it? How did it affect advertisers, and moreover, how did it affect Facebook? According to a study by Forrester, only 7 […]

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Google Redesigns Mobile Search Results via @MattGSouthern

Google is updating the design of mobile search results with a modern experience that makes it easier for people to find what they’re looking for.

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